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We want to be able to forecast what women in the United States will want for 2012 before it becomes a visible trend It’s important to understand our past to have a good foundation to predict the future. If we do not recognize key elements from our past we will head into our market blind. We want to be ahead of the business cycle and innovative curve to maximize our potential gains. We will research and analyze past cultural, political, economic, and social events to predict trends for 2012
Own Perspective: ‘What If’ Scenario Positive Social Mood
The war in Iraq is predicted to be over August 31, 2010. Some troops will remain in Iraq and slowly trickle out. The United States will also be in a better place after their long recession. These two events, having been part of a negative social mood in the previous years, will be a refreshing new start for the United States.
Data and Context
1978-1980 * Thin leather jackets * Belted cardigans * Jumpers * High slits in skirts * Cropped blazers * Camisole under blazers * Wrap jumpsuits/rompers * Long trenches with boots * Harem pants * Men’s apparel * High-waist skirts and pants * Sequins * Pajama look (comfortable in and out of the house) * Cuffed pants (boyfriend styles) * Military style jackets •Ruffles 1981-1984 * One shoulder style * Romper * High collars, rounded sleeves * Pegged pants * Skirts (NOT short) * Capes * Tunics * Women’s “tuxes” * Below the knee dress pants * “Boyfriend” styles, masculine clothing * Double breasted buttons on jackets, one-button blazers * Denim on denim * Cotton-knit clothing * Cuffed sleeves * Loose sleeves * Slits up the front * Cropped pants * Deep V-necks *High waists 1985-1988 * Cowlneck * Women in ties * Belts at waist * Distinct buttons, all over- down dresses on sides of skirts, on jackets, etc. * Tailored men’s suits * Long skirts, long shawl * Long men’s blazers * Rouching, ruffles, strapless * Shorter hemlines * Sleeves become less “poofy” * Leather in every shape and style * Drop waist in style * Grunge/preppy look begins * Oversized, sharp edges * Shorter skirts paired with jackets at waist * White collared shirts worn every way * Jumpsuits 1990 - 1998 * Preppy "Clueless" Look: Plaid, Knee High Tights, Faux Fur * Denim Overalls * Mod "Spice Girls" Look: Platform Shoes, Mini-Skirts * "Hip-Hop" Look" Neon Baggy Jeans and Oversized T-Shirts * Chunky Shoes: Doc Martens, Platform Sneakers * Office Wear Goes Casual * Oversized Blazer (without '80s shoulder pads) * Bell-Bottoms * Lycra Mini-Skirts * Cropped Shirts * Low-Waisted Jeans * Acid Wash Jeans * Bandanas * Choker Necklaces * Babydoll Tops * Scunchies * High-Waisted Jeans * Petticoat Dresses * Black Leather * Camo/Army Print
Negative Social Mood
The United States may fear going back into a recession or war, especially with North Korea who may use nuclear warfare. Obesity rates will continue to be a growing problem.
Conclusion and Opportunity
2012 will be a new start for the United States. Like preceding recessions and wars, styles will be more masculine for women and the colors will be brighter. Brighter colors show a more positive mood versus dull colors for a negative mood. Women will show more skin, which is why we predict lower cut backs and deep V-necks, which were popular after the recession in the '80s. High-waist pants and skirts, also popular in the '80s, will make another appearance. Skirts will be at the knee or shorter depending on the top paired with it fitting close to the body. Since the social mood will be more positive, women will want to show their femininity to counteract their masculine pieces, such as argyle sweaters. Argyle sweaters will be seen in the fall and winter seasons possibly put together with a feminine bottom.
• Low-cut dress •Valley • Satin, lace, and • Track suits • Oriental prints • Metallic • Gaucho pants • Dresses with girl/flashdance/ velvet • Celebrity • Sequins, lacing, • Soft, sheer • Chunky belts, bows and birth of MTV and • Gypsy clothing lines coil leather, studs blouses sweaters flashy jewelry symmetrical chic/Scandinavian • Cargo pants and and grommet • Baroque and • Menswear • Disco/Diva look haircuts look shorts detailing renaissance style prints and • Chic Butch • Safety pins, • Jeans: boot cut, • Monogram • Tweed suits, shirts patterns • Jackets were slogans and vintage washed, shirts and bowed blouses, • Full skirts with • Draped skirts slim fit with concert logos on leather lace-ups accessories argyle vests, and fitted tops • Fitted suits – military influence shirts and tank • Yoga pants, • Masculine pencil skirts • Boots – to the unconventional • Shoulder bags tops track suits influences • Vintage-y satin knee long shorts, were in • Lace-up sandals • Big accessories • Low-waist pants camisoles • Embellished jackets and skirts • Blouses peeked • Huge, flashy • Jackets: in colorful styles • Skirts (knee jeans • Leggings and out of jackets jewelry. military, close- • Kimono style length) with • Bold jewelry – tights • Pants were slim • Military and fitting cuts, shirts and dresses pleats, kick cuff bracelets • Little black with slight flare camouflage shrunken blazers, • Beading and pleats, softly • Animal prints dress, classic • Skirts worn to • Gypsy – flowing bombers, embroidery ruffled hems • Fur trims wrap dress the knees were scarves, distressed details • Bows, ruffles • Dance sweaters • Wide belts pegged, pleated handkerchiefs denim/leather, • Crocheted, and lace and shrugs, • Vests and constructed • Low rider jeans corduroy knitted and • Soft scarves as cropped jackets • Bags were with fullness woven fabrics belts • Blazers and oversized • Ponchos trench coats • Fabric rosettes • Fitted jackets • Bohemian and oversized flowers
inspiration 2009 * South American inspired * eclectic patchwork looks * Navy, cerise, lilac and lime * jumpsuits * Russian Doll Folklore Trend * Ruffles and frills * trousers * futuristic looks * Sporty chic * nautical tailoring * Eastern European looks * Peplum Waists * Americana * grunge looks * Harem Pants - Jumpsuits * decoration * luxe overcoats * Zipper accents * African safari •boxy biker jackets * Relax-fit pants * British punk •* deep V cardigans * The Sophisticated Trench * Art deco * cropped cardigans * Oversize necklaces * impressionist movement * tunic tops * Black-on-white print * modified military * banded, twisted, * A Touch of Neon * deep V tops and jackets overlapping tops * Mix-and-Match Patterns * baggy jackets * ruffly white blouses * Pastel suits * white suits •gowns with bell skirts * Sequins * translucent tops •* tunic dresses * The Military Jacket * wide notch collared * oblong balloon dresses * Color-Block prints blouses * strapless dresses * '80's flair * boat-neck tops & dresses * black sheath dresses * Embellished Boho * one-shoulder dresses * pencil skirts * Animal prints * shift dresses * knee length full skirts * Bold shoulders * belted dresses * miniskirts * Less traditional fall hues •shirt dresses * wide-leg trousers * Metallic tones •* sequins and gloss * high-waist pants * One-shoulder toga style * half sleeves •skinny pants dresses, low necklines * form-fitting pieces * Skin-tight * layering * late 50's/early 60's
It is forecasted in 2012 that almost half the adult population will be obese. Although we are heading into a positive social mood this could lead to a more conservative look. People would show less skin and dress in looser fitting clothes. This could also boost the sportswear industry and increase sportswear as everyday attire.
Claire Puntenney: firstname.lastname@example.org Taryn Heyamoto: email@example.com
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