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It contains strong language and is intended for adult audiences only. Please immediately close this report if you are easily offended or squeamish in any way. And definitely close this report immediately if you are close-minded and want to continue believing that your Internet Marketing Sins are harmless and justifiable because you have made a lot of money using these bad tactics.
Consider Yourself Warned!
LEGAL NOTICE AND DISCLAIMERS All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or distribution of parts herein is strictly prohibited. You may and are encouraged, however, to freely distribute this document as a whole, without any changes or editing, or reprint its content as long as the links are left intact, and proper credit and attribution are included. Content provided for educational purposes only. Reader or its assigns are strictly prohibited from stating or implying, directly or indirectly, publicly or privately, at any time, anywhere, that any portion of this content refers to any person, name, product, website or business. This report is a commentary only on marketing practices, not people. While attempts have been made to verify the correctness and reliability of the information provided in this publication, the author and publisher do not assume any responsibilities for errors, omissions, or contradictory information contained in this document. The author and publisher are not liable for any losses or damages whatsoever, including but not limited to loss of
business, profits, service, clients, information, or any other pecuniary loss. The information contained in this document is not intended as advice, legal, medical, financial or otherwise, and provided for educational purposes only. You are highly encouraged to seek the advice of a competent professional when applicable. The reader and its assigns assume all responsibility and liability for the use of these materials and information. Sylvie Fortin, Michel Fortin, and InternetMarketingSins.com assume no responsibility or liability whatsoever on behalf of the reader of these materials. Any results depicted or implied in this document are atypical of most results. No guarantees, promises or suggestions of any results are made, whether implied or stated. Individual results may vary from those shown, and everything herein is provided on an “at your own risk” basis. Reader must be 18 years of age to read this document. Your judgment and discretion are required and encouraged.
This is an open letter to all internet business owners. It will definitely upset many people. It is highly risky for me to write, and I'll explain why in a moment. Before you start reading this letter, please understand what you are about to read. I must give you fair warning that I will not hold back, I won't self-edit. I will not even "watch my language". I won't be politically correct. I won't try and appease the masses, and under no circumstances will I get involved in any type of public debate about the content. Once I send this letter out, I will not take it down. I won't apologize for it, and I will not regret having said it. The bottom line is that everything I am about to say desperately needs to be said, even though I will definitely be creating enemies by saying it. I am about to risk my career in internet marketing by opening myself up this In the interest of full disclosure, we will be mentioning several resources in this report, and some of them may be our own products. Whether you choose to investigate these resources or not is completely up to you. But this report is not a sales pitch.
way and pulling back the curtains on some very serious problems afflicting the internet marketing community. Before you download this letter, you need to understand that I am not going to be bashing any people in this letter. This is not about the people who commit these grievous errors in online marketing. This is about very bad ideas that have permeated the internet marketing community and have become so commonplace that people actually have become desensitized to it. Remember, this is about bad ideas, not about bad people! So, as you read this, you may recognize yourself in it. You may recognize that you have, at some point in the past, committed one of these Internet Marketing Sins. And if you do recognize yourself as an internet marketing sinner, please understand that I hate the sin, not the sinner. Heck, you may be one of my close friends! (If you are, you know I love you. )
But I can no longer sit back and watch my internet marketing friends commit these egregious sins against each other. In writing this letter, I am taking a gigantic risk that you may not ever want to talk to me again. You may not ever want to do a teleseminar with me. You may not ever be willing to help me promote my own products to your list. In fact, you may not invite me to speak at your seminars and I may lose my VIP invitation to your events.
I may be committing career suicide by writing this.
But these issues are so important to me that I can no longer sit back and watch you destroy your reputation and mine. Yes, I said it. I think many of you are killing your reputation, but you are also hurting MY reputation in the process. How?
Because some of the things you are doing, and teaching, are reinforcing to our customers that we are all a bunch of scammers who are just out to make a buck with no conscience and zero ethics. You are destroying what could be a beautiful platform for making a wonderful living online. On the flip side, I'm also talking about many of you "internet marketing junkies" who refuse to take correct action and instead blame everyone else for your complete lack of success. Yes, I will also be giving you a serious "talking to" and because of this, I may end up with fewer customers. But it is totally worth it! So, here I sit, taking this gigantic risk, in hopes that you will listen and be willing to take an honest look at your own self and your marketing practices. Having said all this, I encourage you...no, not encourage...I am BEGGING YOU to please read this letter right now. Take an hour or two out of your "oh so busy schedule" to read it today. Feel free to send everyone you know to www.InternetMarketingSins.com to read it for themselves.
Please feel free to send me email and give it to me straight. (You can send an email to Support@SuccessChef.com and I will read it personally within 24 hours of getting it.) I can take the criticism, really! I may not respond, because frankly, I have zero tolerance for getting into a verbal competition with other people's opinions. But I will read every single comment. Because it is high time somebody tells it like it is, and addresses these incredibly important issues that affect all of us. I encourage you to read this in the spirit it was intended, recognize the distressing truths made evident in its pages, and understand that there has never been a better time for all of us to stand together and demand immediate changes to the internet marketing community. Help me reshape the way internet marketers are perceived by their customers, and put your reputation on the line like I have. Be brave and send everyone you know to www.InternetMarketingSins.com today.
“Be the change you wish to see in the world.”
A Note from Sylvie Fortin
First of all, this report didn’t start out as a report. It started out as a letter addressed to the internet marketing community at large, in a desperate effort to open some eyes to the deep rooted problems that are afflicting all of us and affecting our ability to make money online. But as I began writing, I realized there was so much more that needed to be said, and this little letter became a full scale project that consumed me for many hours. I literally didn’t sleep for 2 days while I hammered away at my keyboard! See, the issues are two-sided. There are two parties that are directly contributing to these problems, and they are; 1) the internet marketing teachers - or gurus if you will - and 2) the consumers of internet marketing training products.
Yes, we are ALL to blame for these problems, and as you read this, you will find that I covered both sides of the issue. You will also find that I am not just whining about the problems, I am suggesting actionable solutions that can rescue us all from the brink of financial disaster. OK, I’ll admit one thing right up front… I am definitely emotional about all of these issues, and I may go a bit “over the top” in describing these problems. Feel free to roll your eyes if you come across a statement that seems “overexuberant” or hyper-dramatic. That’s fine. My skin is thick and I can take it. Yep, I’ll say things like “brink of disaster” and “financial ruin” which may seem exaggerated. But I can assure you that I mean every single word of this report! I truly believe everything I’m saying, because I’ve seen things that would make you shudder, things from my unique perspective that has, on more than one
occasion, made me so furious that I actually contemplated the possibility of quitting internet marketing for good! Yes, I have often wondered if it was worth staying in this niche! I own a company called Workaholics4Hire.com Inc, and since 1999, I have made a small fortune on the internet selling outsourced services to internet marketers.
So What? Who Cares?
Well, here’s why this vital piece of information is important to you… I have seen the ugly truth behind the scenes, the shameful practices of well meaning marketers. I have watched product launches that should never have happened, and have seen products sold that were total and utter CRAP. I have heard what some really nasty marketers say about their customers and how some don’t give a shit about how their customers are treated.
Let me give you a bit of background… My company provides customer support services that are specifically geared to staffing help desks exclusively for online marketers. This means that we handle customer support for a plethora of well known marketers who have customers who buy their products. As such, word got around very quickly that we provided this service and we became a very popular resource. Well, interesting things happen when you become an in-demand resource…
Really bad clients began to hire us for our support services!
And we had an ethical dilemma on our hands. Should we take their money and shut up, do the work, and pretend we didn’t see what they were doing? Or should we refuse their business and risk their wrath?
Guess which option we chose? Yep, you guessed it! We promptly shut down our involvement with their businesses, and informed them that we would no longer be able to handle their customer support. What on earth would have made us outright refuse over $200K worth of business? I mean, there are lots of people who would be perfectly happy taking their money, especially since their own customers had no way of knowing it was us who was behind their support desk!
Did you read that part?
Here, I’ll say it a bit differently… Even though we were never publicly associated with these companies, and even though there was absolutely no way for ANYONE to connect us to that company, we still refused over $200,000 a year in service revenue! Why? Because what they were asking us to do to their customers was absolutely immoral and sometimes even illegal, and we decided we wanted absolutely nothing to do with it!
Things like: “If someone asks for a refund, ignore their request and if they write again, pretend you never got the first one. Most people forget they asked and our refund rates will drop accordingly” “If someone cancels their subscription to our autoresponder, re-subscribe them manually. Don’t worry, they probably won’t even notice” “We have a telephone number for people to call and cancel their subscription to ___product name___, but don’t worry about it. Ignore those messages. If they really want to cancel, they will send an email, but take your time on those. Most people forget they asked to cancel until at least 3 more months have passed.” “Don’t process any refunds. We’ll handle it internally” (NOTE, these particular vendors were complete assholes and never processed a single refund internally or otherwise) “I know the marketing technique in ___ebook name___ is crap, but who cares? It still makes me over ___$$$___ per day and the truth is, less than 20% of our customers are smart enough to figure it out”
Sad, isn’t it? That some marketers are such complete jerks that they are willing to treat other human beings like this shocks and offends me! Now, let’s be 100% fair here…
MOST internet marketers are NOT like that at all!
Most marketers I’ve worked with are genuine, kind people who sincerely put their heart and soul into their business. They are givers and many severely under price their products in an effort to help others succeed. I’m not talking about genuine marketers here. I’m talking about the scummiest scum of the earth, people who are only interested in padding their own wallets at the expense of others. People who don’t care one bit that many of their customers are desperately trying to build a business and should not be fed bullshit that wastes their time and money. These are people that don’t give a shit about anyone but themselves, and they MUST be stopped!
Side note: A beautiful thing about the internet is that it is a medium that allows everyone to communicate openly about their experiences with vendors. This means that scumbags always get caught and always find they run out of money pretty fast. I love the internet! It is the great equalizer that, by its very nature, allows the wheat to be separated from the chaff. OK, I got a little sidetracked here. Let me bring this back to the real issues I want to cover in this letter. Where the real problems are in this industry lie not with the scummy marketers who lie, cheat and steal to make money. The really bad marketers never last long in this business! They are quickly discovered and are typically “here today, gone tomorrow”. Many end up staring down the barrel of the legal gun, or they just go broke because people never get conned for very long. The real problems are with well-meaning marketers who are making mistakes in their marketing efforts, mistakes that can and should be avoided.
This letter is addressed to all internet marketers who are making common mistakes that should be corrected. This is addressed to both the internet marketing teachers and the internet marketing students who consume internet marketing products. You are ALL to blame for what’s happening in our industry, and if you’re willing to hear me out, you may find that implementing the solutions is easier than you might expect.
In the immortal words of The Joker in “The Dark Knight”…
“And Here… We… Go!”
Internet Marketing Sins:
An Open Letter To All Internet Marketers
Dear Internet Marketing Associate, Sylvie Fortin here, and I have a bone to pick with you. In fact, I have several issues to address with you, and I sincerely hope you will listen with your ears and your heart wide open. Because I am not just speaking for myself. I am speaking out on behalf of your customers, and on behalf of the customers you will one day serve. But before I start getting into these issues, I think it is important that we start off on the right foot so we both understand each other. After all, I value my time and yours, and there’s no point in me taking the time to write this letter if you have no intention of reading it, is there?
Let me start off by saying that I respect you and what you’re trying to accomplish with your internet based business. The issues I want to discuss are not personal or meant in a vindictive, mean way. These issues are about how I have seen you approach your internet marketing business. What I am about to say is not about you personally. It is about your business practices. As you read this, I want you to see it from both sides of the coin, like I do. Understand that you are reading this because you are both a consumer of internet marketing training products, and because you are, or one day will be, teaching others about internet marketing. Even if what you are selling has nothing to do with teaching others internet marketing strategies, and you are in a completely different niche, this applies to you still, because the WAY you are selling your products is absolutely shameful and I don’t think you even realize it. But I’m getting ahead of myself.
I want to make you understand that we are all in this together and no matter what you may think of me after reading this letter, I am on your side. Yes, I may be angry at what you are doing, but I am not angry with YOU. I don’t blame you for doing what you’re doing. The way I see it, you simply haven’t thought things through and you are doing your best with what you’ve been taught. There’s no shame in going with what you’ve learned. But after reading this letter, I hope you will see that there are no more excuses for doing things the way you’ve done them so far. Because this letter is all about the problems I’ve seen from my perspective, and the solutions that are so obvious, I’m surprised you haven’t thought of them yourself. In fact, some of what I’m about to say may not surprise you in the least. It’s likely you considered some of these issues yourself.
Hey, I’m not the only one who thought of these things, and I am not so arrogant to believe I’m the only one capable of solving these problems. There are some truly brilliant people out there who have come up with similar solutions. But I’m afraid that no one has yet to voice them in such a way as to cause MASSIVE change in this industry, because the bad business practices I’m talking about today have not stopped. They continue to escalate, get worse and worse each day, and I cannot just sit here grumbling to myself and to my husband about these problems anymore. I am taking a stand and putting my career on the line by sending you this letter today. You may well wonder what I stand to gain by risking your anger.
I believe in complete transparency, so before I start on explaining the problems as I see them, I need to start by being completely honest about what I anticipate I will gain by doing this. Yes, I have some very selfish motives for writing this letter to you. If I accomplish my goal, which is to make you rethink the way you are conducting business, and if you make some very simple, but critical changes in the way you sell your products online, then you will be directly responsible for putting more money in my pocket. Why?
Because as it stands now, you’re making me look bad, and it’s affecting my sales.
I now have to work twice as hard to prove myself to my customers to make a sale (so do you). In fact, this whole industry is sliding downwards because of some very stupid mistakes that you, and other marketers like you, have been making.
Whenever a marketer makes these mistakes, it causes another customer to doubt all of us. It makes people suspicious of all our ethics, and casts doubt on our trustworthiness. It is getting tougher and tougher to sell our products. Our conversion rates are dropping fast, and my fear is that you are too arrogant to see it for yourself.
So yes, I do have an underlying motive for writing to you today.
I want to help you see things from a different angle and in doing so, maybe help raise the bar in this industry. I want you and I both to make more money doing what we love. I want us to work together to improve the perception our customers have of us in our chosen industry. And it is my sincere hope that by taking some time to write to you, we can make a real difference in the way people see our businesses.
The way I’ve chosen to present my case is to show each major issue from both sides. Meaning, I’m going to be demonstrating how both the vendors and the customers are directly contributing to each problem in their own way. Yes, you read that right! Each problem has two sides that are responsible. Each problem can be solved easily if we apply very simple principles to our business practices, both as vendors and as consumers. So, it makes sense that each problem be addressed from both perspectives, and I am certain that what I am about to say will likely make you squirm a little.
And that is exactly what I’m hoping!
If you are angry with me after reading this, then it means you can see some truth in what is being said. And that, no matter what else happens, will be totally worth it!
Changes are never easy, and I know that. I am not so naïve as to think that change will happen overnight. I know it won’t be easy for you. Hell, it’s possible you are selling products (and making a small fortune by selling them) that are crap, and you already know it. It will not be easy to take those products off the market, and I’m acutely aware of that. But I implore you to think hard about what I am about to say, and make the effort, no matter how hard it may seem, to improve your business practices TODAY. Make one small change each day towards improving your business, and it will go easier than you think. Because mark my words, the internet marketing community is growing wise to your ways, and there will come a day when you will wish you had made these changes while you still had the chance. OK, so if you’re still reading this, then I’m already thrilled. It means you are one of the “well meaning marketers” I was talking about earlier, and you aren’t one of the scumbags.
Excellent! We’re already starting off on the right foot and my opinion of you has already improved. So, let’s start by giving you a bit of a peek into what I’m covering in this letter. Here are the major bones I have to pick with you… Sleight of Hand Continuity Upsell Hell Limited Time Offers Hammerhead Marketing Feast or Famine Marketers Slave Owners Arrogant Jerks Piggy Back Marketers Guru Bashers Me Too Marketers Teleseminar Idiots Coaching Addicts Time Sucking Vampires Brainless Freebie Seekers Lazy Ass Marketers
“Sleight of Hand” Continuity
The first issue I want to address with you is not a new concept. It’s about selling products using Sleight of Hand Continuity, or rather, what’s commonly referred to as “Hidden Continuity”. It’s been around for more years than I care to admit. As a wise person once said “There is nothing new under the sun”, and that is absolutely true. Forced continuity is as ugly today as it ever was, and it isn’t getting better! But before I start ranting about it, I think you don’t really understand what Hidden Continuity really means, so let’s get that off the table right now, shall we? There is a lot of confusion about continuity, and it’s really a shame because it is so obvious to me the differences between the different types of continuity, that I seriously don’t understand why people aren’t “getting it”.
So, what exactly are the different types of continuity? There are three types, and they are very different from one another. One of these is ethical and a perfectly legitimate way to sell products. The second is still technically ethical, but can be easily misused and can also be handled very badly. Usually, there is no good reason to use the second method when there are better ways to present an offer. The third is definitely NOT legal, or ethical, and this is the one I have serious problems with you using! Continuity is, quite simply, a method of delivering product on a continuous basis, usually monthly, where the customer is automatically charged a fee to access the product(s). Everything is transparent and there are no nasty surprises. The customers know up front that they will be billed monthly (or annually, or whatever) and they are able to cancel at any time when they wish to stop receiving the product. There may or may not be a free trial associated with this type of offer. Sometimes, a lower priced trial is available, for example “Your first month will only be $1 and after that, you will be billed $X each month until you cancel”.
Forced Continuity is when the customer is presented with an offer for Product A, usually where Product A is the sole focus of the offer. Product A is presented with an irresistible price point, almost always One Dollar. (There’s a reason they have to pay for Product A, and we’ll come to that in a moment) Meanwhile, the vendor’s reason for making this irresistible offer is to lure the customer into “trying out” Product B, which is actually a monthly membership for something entirely different. By accepting the offer for Product A, they MUST agree to accept Product B as part of the package. Usually, Product B is bundled as a “free bonus” that is automatically included when they get Product A. Typically, the customer is able to cancel Product B after trying it out. It is the customer’s responsibility to remember to cancel it before the trial period is finished. The reason the vendor must charge something for Product A is because they need the credit card in order to process payments automatically for Product B. Without this critical piece of data right at the beginning, the
vendor must follow up with an upfront offer for Product B later on, which reduces this entire model to a very simple Continuity offer as shown in the first example. Sleight of Hand Continuity (or Hidden Continuity) is a slightly different process than Forced Continuity. It is truly evil and is very illegal, at least in North America. Here’s how this works… Just as in the example of Forced Continuity above, the customer is presented with an offer for Product A, usually where Product A is the sole focus of the offer. Almost everything is identical to the Forced Continuity model, except for ONE BIG DIFFERENCE! The difference lies in its complete lack of transparency to the customer. The agreement the customer accepts has hidden the offer for Product B so carefully in the fine print, that the vendor is essentially HIDING his true motives.
In other words, the vendor does not want his customer to even know he is distracting the customer with one hand while slipping in the hidden offer behind his back. So, he carefully disguises the wording of the second offer in tiny print or hides it within a long paragraph somewhere on the sales page, hoping that his customer will never realize what hit him until it is too late and the customer gets billed. Typically, the vendor is acutely aware that there are certain types of people who almost never check their credit card statements, or more specifically, they are aware that many people fail to check each line item on their bills. These people open the statement, pay the minimum payment, and toss it in the file, never checking to see if every line item is accurate. Vendors who use these tactics usually take it one step farther into NastyLand. Not only are they counting on customers who fail to notice the monthly charge, they also make it next to impossible for people to cancel the billing at all. Their customer service number doesn’t work (or is never
monitored), the vendor doesn’t reply to emails, and they are mysteriously missing when any attempt to cancel is made. These guys are outright con artists and are giving us all a very bad name! So, now that you understand the difference between these types of continuity offers, let’s dig a bit deeper and explore how it is being done online these days, and what you should be doing differently (as both a vendor and a consumer)
To The Marketer Who Sells Using Forced or Hidden Continuity…
Let me guess… you talked to a buddy of yours who sells using forced or hidden continuity and he made a bunch of money so you thought it would be a terrific idea, right?
Or you watched a big name marketer sell something with one of these methods and you saw that he made a bunch of money and you thought you’d get rich too. But here’s where you went completely wrong, and I promise you’ll kick yourself in the head for not thinking of it first… There was a way better way of selling your continuity program and you completely missed the freakin’ boat! To really get into this, let me ask you a question… Are You Ashamed Of Your Continuity Offer? If you aren’t ashamed of what you’re selling, then why the hell are you acting like you are? Sheesh! The way you are coming off to your customers is freakin’ stupid and completely unnecessary! I mean, holy crap, you’re acting as if your continuity offer is something that NEEDS to be slipped in the back door, when if you really stand behind your
products you would proudly yell from the rooftops that your product is the most awesome thing in the world and you are proud to sell it! Stop acting like a snake oil salesman and your customers will become your best evangelists instead of publicly flogging you! OK, ready for the simple solution that was staring at you the whole time but you were too busy being greedy to see it? Here’s a handy simple chart that should help you get it, as viewed from your customer’s perspective…
Now, let’s demonstrate the super simple way you could have done it without pissing off your customers. Same products, different approach.
OK, so now that you’ve seen how easy it could have been, please listen to your customers and do it right next time! There really is no freakin’ reason to do it the bad way ever again. Be proud of your offers! Give value to your customers. Give them surprises and be completely transparent! It’s not that hard to make money! So stop making us all look like scammers! I know, I know, you didn’t mean for it to go so wrong. I’m not saying you tried to piss people off. I’m saying you didn’t think it through clearly enough and it could have been better for you and your customers. Yeah, yeah, you made a ton of sales that first month, right? So what!? How much money you LOST is absolutely impossible to calculate, but here’s a clue.
You lost a bunch of subscribers who will never receive another email from you again and will never again trust you enough to give you their email address. You pissed off a lot of people who will never really 100% trust your products again, and may never spend another dime on your products or on your affiliate recommendations. You pissed off your JV partners who may never promote anything for you again. You caused your JV Partners to lose their subscribers and customers who got mad at them for recommending your offer in the first place. And for what? One shining moment when it looked like you made a temporary profit? I have news for you… it really is not worth it!
To The Customer Who Buys Forced Continuity Offers…
This part goes out to anyone and everyone who rushes to buy from a “too good to be true” salesletter offering stuff for only a buck. Listen up. Lean in close. Hear me out, ok?
What the hell is wrong with you!!!!!!
No seriously! Did your mother teach you nothing? How old are you that you don’t know enough to read every offer carefully before you sign on the dotted line? I mean, this is as basic as it gets, folks… and your mama should have told you this. OK, I’m going to assume that your mama failed to give you this very important life lesson and I’ll stick my neck out and be the first to tell you that you should always, always, always… Read all offers carefully before you buy! Period. End of sentence.
OK, now that I got that off my chest, let me calm down a little and get serious. I’m not blaming you for having been duped into a Hidden (Sleight of Hand) Continuity offer. Those kinds of offers are so sneaky that even the brightest people get sucked into them. For cryin’ out loud, that’s why scumbags create them in the first place! So, no one’s yelling at you for getting sucked in. What I’m upset with you for is reading salesletters so fast that you miss the Forced Continuity offers entirely and signing up then complaining later. There’s no excuse for that anymore! Don’t you dare blame any marketer if you failed to read every word of the salespage. That’s just dumb and you aren’t dumb, are you? So, here’s a fact of life folks…
If you promise to stop putting money in the hands of marketers who use Forced Continuity… if you stop feeding them all together, then they will absolutely stop using those tactics and they will be forced to do it right. Why? Because if no one’s buying their products, they will be forced to use better sales methods to make money! Get it? OK, let’s review the steps that you can take to prevent bad marketing practices: 1. Stop paying for things without reading the fine print first. Otherwise, shut up and stop whining that you got scammed. You didn’t get scammed. You chose not to read, and there’s a big difference! 2. Stop buying Forced Continuity offers unless you really WANT the secondary offer. If you would have bought it anyway, then go ahead and buy it. But if you think to yourself “I just want Product A for a buck and I’ll remember to cancel Product B”, then you are
seriously deluded and directly contributing to the problem, because that is exactly what the vendor wants you to do. Truth is, most people forget to cancel Product B. What makes you so special that you can beat the statistics? Sheesh! 3. And for cryin’ out loud, read your credit card statement! Every month, read your line items on your credit card statement and if you don’t recognize a charged item, call the number or visit the website and find out what you got billed for!
Which brings me to another really big pet peeve!
Too many consumers are so freakin’ lazy that they immediately call their credit card company to register a chargeback instead of taking a minute to investigate their own spending habits. This really causes problems for vendors, and I’m going to be nice and assume you didn’t know that. I’d hate to assume you’re such a jerk that you are well aware of the kind of crap a vendor has to go through to defend a charge back.
Picture this for a moment (and remember, if you ever plan to sell a product, someone, somewhere is going to do this to you). You’re a business owner doing your best to make a living. You have a merchant account so you can process credit cards. One day, you sell a product to Joe Blow. He ordered it online, and received his product. Six months later, you get a chargeback notice because Joe Blow Moron was going through his records and didn’t remember ordering anything from you. Instead of checking on you at all, he immediately does a chargeback and you’re screwed. You don’t get the money, even though he DID get his product, and furthermore, you get a negative strike against you with your merchant processor.
So, I am begging you… Stop it right now!
If you don’t recognize a credit card charge, then please call the number or visit the website and hopefully, you’ll remember buying the product. Because frankly, you’re making it really hard to be a legitimate business owner these days, and you look like an idiot when you do unnecessary charge backs. Charge backs are supposed to protect people from identity theft and fraud. So stop making it a refund method and I’ll stop calling you a moron.
This particular problem is seriously getting out of hand in our community. And it absolutely drives me crazy! My good friend, Armand Morin, is credited for coining the term “Upsell Hell”, and it is a wonderful way to describe this insane selling method. Here’s what I mean… 1. Customer lands on your website and agrees to buy your product. Payment is processed and customer expects to land on the “thank you” page. 2. Instead, you send the customer to an Upsell Page. Customer scrolls through your offer to the bottom and clicks the “No thanks” link, fully expecting that he will finally be able to collect what he originally paid for.
3. NO. You smack him with another Upsell Page. Customer scrolls through your offer to the bottom and clicks the “No thanks” link. (Customer is now irritated) 4. You smack him with another Upsell Page. Customer scrolls through your offer to the bottom and clicks the “No thanks” link. (Customer is now aggravated) 5. You smack him with another Upsell Page. Customer scrolls through your offer to the bottom and clicks the “No thanks” link, fully expecting that he will finally be able to collect what he originally paid for. (Customer is now furious and is really starting to regret ever agreeing to buy Product A) 6. Customer finally lands on the “thank you” page and grudgingly collects the product he bought. But he has made a vow never to buy anything from you again!
To The Marketer Who Sells Using Upsell Hell…
OK, seriously, what are you thinking? Do you really think you’re winning any points with your customers? And before you say “Yeah, well my upsell pages bring me an extra $___ on every order” and proving to me that you’re a really big idiot, listen up… You are being insanely short sighted, buddy! You aren’t thinking about the long term consequences of aggravating your loyal (buying) customers! All you’re thinking about is short term math, and that makes you dumb. Want some real numbers? OK, let’s compare, shall we? Let’s say that you aren’t a One-Hit-Wonder with only one product you ever want to sell online, and we’ll assume that your goal is to actually create a long term, residual income with a serious business online, ok? (Of course, if all you ever want to be is a One-Hit-Wonder, feel free to skip ahead or close this letter because you aren’t one of the grownups who make a full time income online and you can afford to do idiotic things)
Now, before I go any farther, please understand that I am not talking about traditional upsells here. Upsells are wonderful and bring in lots of extra cash. Customers usually don’t mind upsells at all if done correctly. The distinction here is the notion of first processing the order, but holding your customer hostage and forcing him to put up with upsells before you deliver what he already paid for! Get it? Regular upsells are fine. ONE upsell before you process the order is fine! You could even offer an upsell on the thank you page. But for cryin’ out loud, stop pissing people off who merely want to collect what they already paid for! OK, back to the math… If you offer 4 upsells on your site and send 3,000 targeted visitors to the salespage for a $7 product, here’s what you can expect the first time you do it (for demonstration purposes only, your math will be different)
Product Original Product Upsell #1 Upsell #2 Upsell #3 Upsell #4 TOTALS
Units Sold 1000 200 100 50 20 1,370 $7 $ 37 $ 27 $ 17 $7
Total Revenue $ 7,000 $ 7,400 $ 2,700 $ 850 $ 140 $ 18,090
OK, now that sounds attractive, doesn’t it? No wonder so many marketers are jumping on the bandwagon! I mean, you could totally go out there and make a bunch of money like this, right? Yes… but only ONCE! After the first time, your list will start to get wise to your tactics, and here’s where your brilliant plan starts to fall apart… (remember that the next time you do this, you still send 3,000 people to your page, but they’ve seen your trick before… )
Product Original Product Upsell #1 Upsell #2 Upsell #3 Upsell #4 TOTALS
Units Sold 300 60 30 15 5 396
Price $7 $ 37 $ 27 $ 17 $7
Total Revenue $ 2,100 $ 2,200 $ 810 $ 255 $ 35 $ 5,400
“OK, wiseass”, I can hear you saying to me, “What’s your better solution, then?” Oh, I am so glad you asked! Here are a few very simple approaches to Upsell your customers without pissing them off… Do you remember autoresponder follow up sequences? You know, those nifty back end selling machines we use to sell products to our customers on the back end? How about you load your upsells there instead of forcing people through multiple hoops before finally giving them what they bought?
How about you try giving them truly valuable upsells that mean something to them on the thank you page, and how about you try making the upsell offer only AFTER you give them what you promised them when they first purchased? Reward your buyers with relevant bonuses and valuable offers on the thank you page, and make sure your customer actually cares about the products you want them to buy! In other words, try imagining that you were your own customer and treat your customers the way they deserve to be treated. The experience your customers have when they buy from you is a very precious commodity, and your customers deserve better than what you’ve been doing to them. Give them some credit for intelligence and stop treating them like floating wallets you can pluck anytime you feel like it.
You would do well to remember this amazing quote…
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
- Bonnie Jean Wasmund
To The Customer Who Buys Upsell Hell Offers…
OK, I’ll go easy on you with this one. The fact that so many marketers are using Upsell Hell tactics to get you to buy more stuff from them isn’t really your fault. In fact, you’re very much the victim in this one. Or are you? Wait, did you read what I was saying to marketers who use these tactics? Did you see the part about how profitable it is for them? Who do you think makes it so damn profitable? Yes, that’s right… YOU DO. You’re buying from their Upsell Hell pages, which is what motivates them to keep doing it! So, today I am putting the power back into your hands. You are in control here, and don’t ever let anyone take it away from you again!
Simple Solution: When you are presented with an Upsell Hell prison sequence after buying a product, scroll down to the bottom, click the No Thanks link, and keep doing that until you finally get to your download page. Collect what you bought from the marketer. Now, here’s the empowering part… Make a mental note to never support that marketer again. Simply don’t buy his or her products. Period. Trust me, you’ll be fine. You’re not going to be missing much, and you’ll survive the loss of opportunity in the future to buy his snake oil. Spend your money with marketers who value their customer’s time enough not to waste it by pushing their products in such an annoying way. After all, if they have already proven they don’t care about pissing you off, why would they care enough about you to develop the high quality training products you deserve?
Why support marketers who aren’t concerned about how they make you feel? There’s simply no good reason to, because there are plenty of thoughtful, considerate internet marketing product vendors who will be happy to provide you with a positive consumer experience and will value you enough to make sure they give you solid, reliable products when you need them. Point to ponder, isn’t it?
Limited Time Offers
Here’s a major sin that is being committed every day in online marketing, but it is one that many people don’t consider a sin. (That’s what makes it so devious!) Let me explain… A Limited Time Offer is one where the vendor only sells it for a limited time (or in some cases, claims to only sell it for a limited time). It is a very common practice and, I’ll readily admit, is highly effective for selling a LOT of product in a very short time. In fact, out of all the sins, this is the one that most people will disagree with me about, because it is a highly lucrative way to promote products.
But after reading WHY it can be considered an internet marketing sin, you may find yourself questioning the logic of ever using Limited Time Offers again. At least, not in the ways it is commonly used.
To The Marketers Who Sell Using Limited Time Offers
Yes, I know that creating scarcity is an important part of internet marketing. It can make the difference between someone buying right away vs. procrastinating and never coming back later. I get it, really I do! And there are perfectly good ways to create legitimate scarcity when selling your digital products. The problem that’s happening these days are because some marketers (maybe even you) are creating bullshit scarcity and it is costing them a fortune in online sales! Let me be clear…
There are two types of scarcity involved. There is “Bullshit Scarcity”, and there is “Real Scarcity”. What I am going to discuss here is how both types are being used badly, and why. First, there’s Bullshit Scarcity. These are scarcity tactics specifically for digital products and they are done in such a way that your customers know full well that it is bullshit. Even if MOST of your customers are fooled by it, there is always a certain percentage of people who know full well that you are bullshitting them and if you are so deluded that you think they will keep it to themselves, and no one will tell anyone what a bullshitter you are, then you don’t deserve to wear the Internet Marketer badge of honor! Secondly, there’s Real Scarcity Real Scarcity is when you actually keep your word and only sell a specific digital product for a very limited time, and you never sell it again… EVER. In other words, you’re not a liar, you’re just an idiot. I’ll get into why you’re an idiot for doing this shortly. Let’s cover Bullshit Scarcity First
Bullshit Scarcity Tactics Commonly Used For Digital Products
“I am only selling 500 copies, and then I’m taking this product off the market indefinitely” OK, here’s why your market thinks this is bullshit… Everyone knows that you are selling a digital product. So, unless there is a tragic shortage in bandwidth that will render your website completely freakin’ useless if 501 people buy it, there is no good reason to only sell X number of copies! So, stop trying to convince your customers that you are only selling 500 copies. You know it’s bullshit. They know it’s bullshit. So stop thinking they are morons who don’t know the difference. You know what happens when your customers spot bullshit in your salesletter? They vote with their dollars! Or rather, they refuse to participate in your bullshit. They close your webpage and make a mental note not to trust you again.
“This product will only be sold on __[ date]__ and I may never sell it again. So make sure you buy it on __[ date]__ because you may not get the chance again” Yes, you covered your ass pretty well with the “MAY” word, didn’t you? This way, when you later “re-open your doors” you can claim that you didn’t lie, right? Here’s the thing you don’t get… This tactic has been over-used so much that it has ceased its effectiveness. People are developing “scarcity blindness” because it has been done to death already. And even if people do fall for it, the reason people fall for it is because they believed you and thought you meant “I WILL never sell it again”. But you knew that, didn’t you? In fact, you were probably counting on the fact that many people don’t read between the lines, and they believe the “spirit of the words”, rather than the “letter of the words”.
So, you knew people would read it differently than was actually written. So, what does that make you? Yep, you are yet another bullshitter we can all do without. “This price is only available until midnight, ___[script that shows today’s date]___. I will be raising the price to ___[$much higher price]___ shortly so you need to hurry if you want to lock in this special discount today.” OK, seriously, are you still fooling people with this one? This is “so 2002”! I’ll admit, I’ve used this one too, and it used to work beautifully way back in the olden days when most people didn’t have a clue that there was such a thing as java script that could be inserted into a page to “auto-magically” make today’s date appear. But come on, stop it now.
Yes, there are some who still are fooled into believing this one, but they are few and far between. Most have seen it too many times and have been taught how to do it themselves. So, what exactly is the point of doing it anymore, then? I’ll let you in on a little secret… The only thing you are accomplishing is that people who know about this tactic are suspicious of everything else you have to say in your salesletter, so they don’t trust you. After all, if you’re willing to tell a white lie in order to boost sales, what other morals are you willing to sacrifice for the sake of a sale? The point is this.
When it comes to selling, there’s no such thing as a harmless white lie.
Real Scarcity Tactics Commonly Used For Digital Products
“I am only selling 500 copies, and then I’m taking this product off the market permanently” Let me ask you a question… Why? Why do you want to limit your profits in such a way? Is there really any good reason to stop selling your product? Really? Let’s examine this for a moment, and this particularly applies to those who create internet marketing training products. I’m going to assume that you are proud of the products you sell, especially if you are teaching a solid strategy that people will benefit from learning. I’m going to assume that what you have to teach has intrinsic value to your customers. If so, then why are you selling it only to people who happen to find out about it at the exact moment you happen to launch it? Why shouldn’t this product still be sold a year from now, or 5 years from now? Why wouldn’t you
want LOTS of people to benefit from the wisdom you wish to impart upon the world? In other words, what makes the first 500 buyers so damn special that they, and only they, will be allowed to learn the technique? It makes no sense! So, I propose a radical new concept for you to consider… If your internet marketing strategy is good, and solid, and has intrinsic value, then please stop being an elitist jerk and give everyone the chance to learn from you. You’ll make a lot more money than the rush of one-time sales that will come your way for that one-time launch. Plus, it will give people the chance, years from now, to learn the wonderful strategies you are teaching, which will equalize the playing field and give everyone the same chance you gave the first 500. Oh, and another thing…
The fact is that people who buy on impulse, merely because it is only available for a limited time, tend to download your product to “read it later” and they never get around to reading it in the future. So, your valuable product with valuable wisdom to share will end up gathering digital dust and never being useful to most of the buyers anyway. I know you don’t care about that and you’re probably thinking that it isn’t your responsibility what people do with what you sell, but…
Oh… wait… I get it now! Man, I am such a dumbass!
That’s the point isn’t it, you sneaky devil you! The whole time, I thought you were limiting the number of copies to avoid saturating the market! I actually thought it was because you didn’t want to “create too much competition” like you said in your salesletter! Holy crap! You got me!
I just realized that you WANT people to impulsively buy, but never actually consume, your product because you know damn well that it sucks, doesn’t work, and if you sell too many of it, people are going to get wise to that fact! Wow, you’re good! I wasn’t giving you enough credit for intelligence, there. Now that I “get it”, I see what you’re doing and it is all perfectly clear. Because see, here I was thinking that you were an idiot to restrict sales. I kept thinking you were just throwing profits down the drain. And the whole time it was just because you don’t want too many people clueing in to the fact that you don’t know what the hell you’re talking about. And if this isn’t the reason for limiting sales numbers, and I’ve missed your true benevolent reasons, then please enlighten us all. Because the fact is that your market is really suspicious of your magnanimous gestures, and they are wondering exactly what I am wondering.
So, if you have a different reason… please… please… please make sure you are utterly transparent on your salesletter and tell people exactly why you must limit the number of digital copies you will sell. Otherwise, you look like a smarmy liar and I know that’s not your intent. Is it? “This product will only be sold on __[ date]__ and I will never sell it again. So make sure you buy it on __[ date]__ because you will not get the chance again” See above. You’re facing the exact same problems if you employ this strategy, but I want you to consider someone else besides your market. Someone else you are doing a disservice to by limiting the sales of your product. I’m talking about a very precious commodity, a resource at your disposal that you are shitting on by releasing your product for only one day. What about your JV partners (more accurately known as affiliates)?
Why are you forcing your best salespeople to jump through your hoops on the exact day you plan to release your brilliance upon the planet? Yes, I said “jump through your hoops” and I mean it. Here’s what I am talking about… and I want you to really consider what I’m saying here before you get pissy with me. Let me paint a picture for you so there’s no room for confusion. Let’s say you and I are good friends. We have drinks together at seminars. We hang out and enjoy each other’s company. We both have lists and we both are very successful online. One day you tell me you are about to launch __[product name]__ and you want me to promote it to my list. I ask you what it’s about and you give me a brief summary. Great! I start planning ahead because I like you, I know you, and your shit don’t stink. A week before your launch, you send me a copy of your product for review. The salesletter isn’t done yet, but that’s ok, because I know it will be ready on time.
In your product, you are teaching a brand new internet marketing strategy that you say will blow the socks off the IM community. You claim that you made ___$X___ in just 6 months using that technique. Cool! Now, the week before your launch happens to be pretty crazy for me in my own business. I’ve been so busy I barely had the chance to crack open the box, let alone give your technique a spin to see if it really will work for my own list. So, even though I know your other JV partners are going to make some great money on your launch day, by beating me to the punch and promoting to their lists right away, I’m ok with that. Because the way I recommend products to my own list is that I always do video tutorials showing people how simple your technique is, I show my results from dong it myself, and I carefully explain who is best qualified for your product. And I am certain in my little heart of hearts that your product is worth me taking the time to do these review videos. Remember, I know you and like you, and I want to give your product the intense review it deserves.
Why do I work so hard to review products in depth? Well, because that’s what my list expects from me. And because it gets much better conversions than just sending a generic “check it out” affiliate link. And because I like and respect you, I want to make sure I do things right and give you as many sales as your product deserves. Let’s skip forward a little to the day before your launch date. I check your salesletter, and find it is finally up! Woohoo! Oh Shit! I just saw that you are selling this kick ass product for only one day? WTF!! I do not have time to properly review this at all! Now I am facing two choices… I could send out a generic “This guy is so cool, and he usually teaches cool stuff, and you should buy his shit because he’s cool” mail blast Or I have to pass up on promoting it because I never had time to properly review it at all.
Besides, by the time my list gets my email, they will likely already have received 35 different emails from everyone else anyway, so what’s the point? Too many marketers spew “hero worship” emails about their friends and JV partners that the internet marketing community has grown incredibly suspicious of all of us. When I promote a product, I promote a P-R-O-D-U-C-T, not the person who developed a product. Not everyone can hit a homerun every time, and frankly, I don’t care how much I personally like you. If you put out a crap product, or one that doesn’t fit my list’s needs at all, then I’m not promoting it no matter how many drinks you buy me at the next seminar. So before I decide if I want to promote your product to my subscribers, I need to make sure of three things… 1. Your product must be something they WANT 2. Your product must be of high quality and appear professional 3. Your product (if it teaches a strategy) must actually WORK So, I always carefully review products first, before I send an email to my list.
And here’s the ultimate “bottom line”. I put many hours into every product recommendation I make to my list. 1. I spend time reviewing the materials. 2. I then spend time following your strategy and I test it thoroughly on a real live website. 3. I track the results and document what happened when I implemented your strategy. 4. I create videos or spend lots of time writing a proper review of your product. 5. I buy a domain I can use to specifically promote only your product. 6. Then I promote to my list if and only if your strategy WORKS. My time is valuable to me. I don’t waste my time doing all of this if the best I can hope for is one stinkin’ day of sales. Stop demanding that I drop everything I’m doing (you aren’t the only one who is busy, you know) and go through all this work just so you can brag to
your next JV partners and customers that you made a shitload of sales in a day online. But this entire scenario just focuses on your BIG JV Partners.
What about the “little guy”?
What about the army of affiliates who would love the chance to sell one or two copies of your product? I guess they aren’t important to you? I guess the math isn’t significant enough for your tastes? Well aren’t you special that you can afford to piss away all the “little guys”? Yeah, I’m a sarcastic wench aren’t I? Please remember that everything I’m saying here has already been said in the discussion forums where your customers hang out. This has all been whispered at the back of the room where you are trying to make sales at seminars. Your customers have been complaining about this to their friends and your future customers.
And you are coming off to them like an arrogant jerk.
That may seem like it’s been working for you as far as you know. Because until recently, you had so much money flying at you whenever you launched the “next big thing” in internet marketing that you failed to realize that you could have tripled your results or more simply by thinking beyond your myopic viewpoint. The truth is that you had a lot of people who wanted to promote for you if you had given them half a chance to do it right. Instead, you had a bunch of hand-picked “super affiliates” who were forced to hastily scribble an email that sounded like boot licking to their lists. Worse yet, most of your affiliates were not given ample time to craft a proper review so they were forced to copy and paste your “templates”, making them look like idiots to their own lists! Essentially, you didn’t give them time to do YOU and your products any justice.
So, on launch day, your customers got…
35 emails that all said the same thing (“I just got off the phone
with ___guru name__ and I forced him to reveal… blah blah blah”. Yeah, right? Do you really think people who see that email 35 times are fooled into believing all your affiliates are close personal friends of yours? So why the hell did you write a template for your affiliates that was so obviously bullshit)
“Bonus Whoring” while each potential customer tries to decide which
affiliate they will buy from (did you not realize how many sales never happened because of people fighting over the affiliate commission? Remember that the more choices people have the more likely they are to not make any choice at all? So, you cost yourself and your affiliates many sales that day.)
Shafted! Many of your customers happened to be busy that day and
although they would have gladly given you their credit cards when they came home from their vacations a week later, they missed their chance because you decided that you were going to stop selling it.
Why, why, why must you treat people so badly?
Please stop! I want to remain your friend, and I value what you are selling, but you’re making all of us look like morons when we DO promote for you. Most of us would rather take the time to review products the way they deserve to be reviewed. Most of us would rather not be sheeple. Most of us want the chance to sell for you. We know we can make money promoting for you, but for most of us, prostituting ourselves so we can curry a little of your favor when we have products we want you to promote just isn’t right, and it is not good business.
Authentic Scarcity Strategies That Actually Work…
OK, now that I’m done ranting about the problems with the way scarcity is being done these days, how about we dial it back and show some simple strategies you can use for your next launch? And before I do, note that these have ALL been tested in many ways by the best minds in the business and ALL have proven to work much better in multiple niches (not just internet marketers). There is a huge difference in the scarcity methods you can use if you are selling purely digital downloads versus selling hard goods or services. If your product is strictly a digital product, you are very limited in what you can do to create authentic scarcity. This is because digital products are obviously easily duplicated with little to no direct costs associated with fulfillment. In other words, it doesn’t matter if people download one copy or one thousand copies, your costs are pretty close to being the same either way.
So, you must be very careful with how you present scarcity in this case. Don’t blow this or you look like a liar. Here are a few things you can do…
Early Bird Bonus Packages
When you launch, offer a specific bonus package that is only available for a limited time. This bonus must have significant intrinsic value to your market and must be worth moving quickly in order to get. And don’t lie about it. You must actually COUNT the number of downloads and immediately remove the bonus package when the stated number of downloads has occurred. Don’t lie! It isn’t worth it. After the required number of packages have been sold, you can and should continue selling your main product at the same price. If you want to have some bonuses there, great, but they better not be the same bonuses you previously said was for Early Birds only.
Oh, and a great rule of thumb is that you should always state quite clearly WHY you are giving away the bonuses to early birds. If it is because you want to reward early birds for taking action quickly, then say so! It will help your sales and dispel the suspicions people have about the “true motives” of internet marketers.
3rd Party Bonus Packages
This is an excellent way to create authentic scarcity for digital products. Actually, this one will work for any type of product, digital or otherwise. Here’s how this works… Connect with another vendor that sells products to the same market you do, and make sure the products he/she sells is of high quality and has intrinsic value to your customer. Work out an arrangement whereby you will be allowed to give away a specific number of this vendor’s product to people who buy your product. Here’s the kicker… and the most important part of this deal…
The 3rd party bonus product must be something that is not typically given away by the vendor anywhere else! It must be a product he or she ordinarily sells and never gives away. Now, I am not suggesting that you ask your buddy to just give away a product with zero compensation. That wouldn’t be fair and would likely lose you a lot of friends. What you’ll do is offer to pay your friend an agreed amount per copy. Typically, if your friend has an affiliate program, you can pay him or her the value of the product minus your affiliate commission. These are details that you can work out yourself, but the bottom line is this… The bonus product cannot and should not be one that your customer could have gotten for free anywhere else. Otherwise, this method is rendered completely useless and will not earn you any credibility points with your customers.
The Introductory Special
An introductory special price is perfectly acceptable as a means of creating authentic scarcity. Simply put, you offer your product at a low introductory price for a limited time or for a set number of buyers, and once that threshold has been reached, you raise your price as promised. It doesn’t take a rocket scientist to do this and see why it works. It has the advantage of creating scarcity, but you don’t need to completely remove your product from the marketplace. As long as you actually do what you said you were going to do, which is raise the price at the set deadline, then people will know that you mean what you say and you say what you mean. You can do this on a sliding scale, with multiple price increases at specific thresholds. No matter how you do it, make sure you use complete transparency as to WHY you are offering the discount price.
Customers appreciate seeing behind the curtain, and if you’re willing to be open about your motives, it will positively impact your sales. Try it!
The Beta Scarcity method can be used extremely well for software or web based applications, but it can also be used (carefully) for digital info products. Here’s the idea behind this… You introduce your splashy new software or web application to the market in beta release version, and only allow a specific number of people to get in at a dramatically discounted price. Your reason for doing so is to allow a limited number of people to be your “beta testers” to help you work out the bugs and in exchange for your dramatic discount, you require them to give you honest feedback about the program. The key here is that your discount is the reward you give in exchange for feedback.
You also actually need to make some actual, measurable changes according to their feedback!
Don’t just say “thanks guys” and then do absolutely squat diddly with the feedback they provided, then release to the public at regular price. Your beta testers will be upset with you and they will feel they were ignored. Ultimately, they will accuse you of scammy tactics, and they will be absolutely right in doing so. Now, let’s say you want to use the Beta Release method in the case of digital information products. This needs to be handled very differently, and very carefully! You won’t call it a Beta Release. You’ll call it Version One. What you will do in this case is provide a deep discount to people in exchange for their feedback on your content. However, and here’s where you have the chance to really impress people who accept your offer, what you are
specifically asking people to do is be a part of the content itself and direct you on what they want to know. In other words, let your market tell you what the second release will contain. Your first release will be 100% complete and up to date, BUT you will openly admit that you might have missed something that your market wants to learn about. You let your Version One buyers submit feedback and questions telling you what they would like to see covered in Version Two, and get their permission to reprint their comments. The bonus in this is that you will automatically be getting great testimonials you will be able to use when you release Version Two, plus you will look like a great vendor who genuinely cares about your market’s opinions. When you do release Version Two, make sure you give a free copy to all your Version One people and let them be your super-affiliates with a higher commission than anyone else. They will be your biggest evangelists. All in all, it is win-win for everyone.
“My Time Is Valuable” Scarcity
If your bonus is tied to your personal time, it forms the basis for an obvious reason to limit numbers. For example, if you offer a bonus that is one hour of free consulting with you or someone on your staff, then it is obvious that you must limit the number of people who can order, because there is obviously no way you can realistically squeeze in more than 8 hours a day of coaching. As far as I have seen, it is the ONLY reason you should ever stop selling a product for a while and then re-open your doors periodically. Meaning, it is the only truly legitimate reason why anyone would open the door, close the door, open the door, close the door. Anything other than a “my time is valuable” reason is no longer working in the internet marketing community, and is perceived as bullshit.
This is because too many marketers have been using bullshit excuses to open and close their doors, and it has caused too many customers to disbelieve everything they see. This time-proven method works because it is honest. Wait, can you sense a pattern in what I’m suggesting throughout this letter? It’s all about TRUST, and if you’ve found that your customers have been losing trust in you, perhaps you should stop being defensive about it and face the facts before it is too late. Honesty is a valuable trait and you must be honest and open with your market if you plan to be wildly successful.
Hybrid Product Scarcity
A hybrid product scarcity model is another great way to honestly convey the idea of urgency. Here’s what this means…
Let’s say you have a digital product that you are selling. As mentioned before, creating authentic scarcity with a digital product is difficult, so why not include a bonus that is a physical product? People understand that you likely have a limited quantity available of a specific physical product, so it is natural that you would only offer that specific bonus to a limited number of people. Now, to be clear… When I say “physical product”, I am NOT talking about the physical version of the original product (duh). In fact, I would shy away from physical information products entirely as well, specifically because people know full well that you can easily send another order to your fulfillment house and get a bunch more printed as needed. I’m talking about physical products or free services that you would not normally be able to easily duplicate. These must be related to your market and something they actually would want.
For example: • Tickets to a conference or trade show • Dinner with you (and on your dime) • T-shirts, mugs, or other cheesy props (yes, they still work) • Free DVD of a popular movie provided the movie has an underlying moral or message you feel is specifically related to what you are teaching your market. (also works with books you didn’t write) • You could even send out things like aromatherapy candles or relaxation CDs or anything that relates to helping your customers relax (great if your market tends to be stressed and de-stressing would help them learn better) The idea is that the physical product is directly related to what you are selling, and is something that has intrinsic value to them. It should not cost you more than 10% of the price of your original product, but it must have a retail value of around 1/3 of your original product’s price. Get this stuff wholesale.
All together, these are all ideas you can expand on to create authentic scarcity when selling your products. I wanted to give you just a few that have proven to work far better than what you’ve been doing so far, so you can see how much easier it is to do things honestly and openly. Trust me on this… Your market will respond and your sales will increased the moment you stop trying to trick people into buying your crap. Give them value, and give them your heart on your sleeve. They will love you for it!
To The Customers Who Buy From Limited Time Offers
I’m going to let you in on a little secret… The only reason marketers have ever used bullshit tactics is because you let them get away with it. Yes, it is true! I hate to tell you, but the reason they do it is because people like you support these dastardly tactics by insisting on buying them. They are trolling for dummies and they always find them. So, I want you to read through the marketer’s section and see what I’m telling them to do better. Pay attention the next time you see a Limited Time Offer and if you find yourself feeling an overwhelming urge to buy immediately but your gut is screaming at you that it is bullshit… listen to your gut next time! If they aren’t willing to be transparent about the reason you should buy right now, then you shouldn’t be willing to give them money.
Read their offer carefully. Decide for yourself if the time-limited offer seems genuine. If it doesn’t, then don’t buy. If the marketer is being genuine, you’ll “feel it” and you’ll be glad you supported the ethical marketer who uses ethical marketing techniques to make offers to you in ethical ways.
What exactly do I mean by Hammerhead Marketing? Let me explain by telling you a story, and see if this feels eerily familiar to you. One upon a time there was a young man with big dreams. As he was growing up, he watched as his dad worked 12 hour days in a deadend job. Six days a week his dad came home utterly exhausted with no time to spend with his own children, and would fall asleep every night while watching the evening news. He saw his mom work her fingers to the bone everyday in the factory, only to come home and deal with household chores, dinner preparation, homework help, and everything else that needed to be taken care of at home. Even as a young boy, he vowed not to ever become like his parents. Late at night when the house was quiet, he whispered to his favorite teddy bear,
“When I grow up, I’m going to be a bazillionaire so my mommy and daddy won’t have to work so hard anymore”. And he fervently meant every word. He dutifully worked hard in high school and by the time he got his diploma, he already knew exactly what he wanted to do with his life. He was inspired to be his own boss! He knew that although he would have to work at a regular job for a while, he would never get rich working for anyone else. So, he subscribed to every magazine he could get his hands on to learn all about how he could start his own business. He bought every book he found on becoming his own boss. This young man was so determined to make his dreams come true that he was willing to sacrifice all the things that ordinary young men are interested in. He sacrificed parties, movies, dinners out, and he even avoided dating entirely for months at a time so he could save up his pennies to invest in his own business.
Even though he wasn’t quite sure exactly what he was going to do, he knew if he worked hard and learned well, he would discover the perfect business for him in the pages of the books and magazines he consumed. Every day when he went to his boring day job, he dreamed of the day he could finally tell his jerk boss where he could shove his measly pay and stupid benefits package. He ignored everyone during lunch hour so he could stay at his desk and read his business books. One day, while he was reading the latest copy of Entrepreneur magazine, he saw an ad that caught his eye. It was an ad that claimed he could build a real internet based business, and get rich, all while working from the comfort of his home. It promised he could learn everything he needed to learn online, and work his business in his spare time. This was the dream he’d been waiting for! Finally, the opportunity of a lifetime had landed in his lap and all he needed to do was enter his name and email address on a website to get a free report that he could use to make tons of money!
He didn’t hesitate for a moment! He dropped everything he was doing and eagerly went to the website, entered his name and email address and excitedly checked his email box for the promised goodies. Eureka! There it was! His dreams were about to come true, and he knew it! The first email made his heart pound and his palms were sweaty with excitement. Yes, yes, yes! It told him all about how ordinary people just like him were earning tens of thousands, hundreds of thousands, and even millions of dollars online each day! He read testimonials from blissfully happy people who were living the good life because of their online business. And the best part was that all they did to make these vast quantities of cash was to buy a simple “turnkey” business for the mere pittance of $97 investment. Wow! He immediately rushed to the order button, certain he was well on his way to making all his dreams come true. After the order was processed, he was taken to the download page where all the materials were instantly available to him. He spent the whole evening downloading everything from the website,
and when he was done, he fell into bed completely exhausted, but happy because he knew that tomorrow would be the first day of his new life as a successful entrepreneur. His dreams that night were of the day his picture would be in an advertisement and his success story would inspire someone else to become just like him. The next day was Saturday, and he had the whole weekend ahead of him. He woke up at the crack of dawn to embark on his new career. The testimonials that had convinced him to buy told wonderful stories of people who had gotten their business started within a few hours of their purchase, and because he was such a diligent young man, he was convinced that by the end of the weekend, he may very well be able to march into his bosses office on Monday morning to announce that he was quitting! All day Saturday, he eagerly read every word and watched every instructional video. He listened to audios until he nearly passed out from exhaustion. By the end of the day, he was so tired he could not keep his eyes
open any longer and he fell into an exhausted heap into his bed without bothering to get under the covers. Sunday morning, he knew he still had a lot of work ahead of him so he cancelled dinner plans at mom’s house and buried himself in the materials once more. He was fiercely determined that by the end of today, he was going to at least start his very first website. He sensed that quitting his job on Monday probably was not very smart, since he hadn’t even managed to buy a domain yet, but he still reasoned that next week he would finally be able to make a living online! He checked his email, even though he rarely got emails from friends. Remember that this young man had sacrificed all the normal social activities common to young men his age, in an effort to remain focused on his dream. So, he was surprised to find a follow up email from the company he had bought his dream from. The email told him all about this other critical step he needed to take right away if he wanted to be successful with his online business. This all important
step was to buy yet another “turnkey” business opportunity from an associate and it, too, promised wealth beyond imagination. The email said that if he didn’t buy this other opportunity, he was doomed to just “make a living” online and never become truly wealthy. Well, this young man wanted to be immensely wealthy, so he didn’t hesitate to go ahead and buy this new opportunity as well. Something felt strange, though, because just the other day he was told (and fully believed) that he only needed the first system to make a fortune. But, he knew he wasn’t an expert, and after all, the guy who sold him the first system must know more than he did, so he trusted the wisdom of the expert and bought what he was told to buy. He spent the entire afternoon downloading everything the new program gave him, instead of staying focused on building his first website according to the instructions the first system told him. Again, he fell into bed exhausted, knowing he would have to put off building his first site until Monday night after work.
The entire day at work, he found himself grinning foolishly while dreaming of the day he could finally be free of this job! Oh, if only his co-workers knew what he knew! If only he could tell them that he wasn’t going to be at this year’s Christmas party because he would be vacationing in France instead of being stuck pretending to listen to their boring stories about little Timmy’s first day at school and Susan’s new hairstyle. But he held his tongue and anxiously watched the clock until it would be time for him to be back in front of his computer. He nearly got a speeding ticket on his way home because of his excitement. Once again, he checked his email first, and found not one, but three new emails in his mailbox. Each one telling him to rush out and buy a new critical piece of software that would make or break his business, or a new strategy recently discovered that would mean the difference between success and failure! Again, he spent the evening buying and downloading his new treasures instead of starting his first website, promising himself that tomorrow evening
he would finally build the money making website that would change his life forever! And the next day, he promised himself he was not going to buy anything else, and that he would spend that evening working on his website. But alas, 6 new emails came in, each one with more promises than the last, and each one guaranteeing that if he didn’t buy what they were selling, he would be doomed to failure. Within 3 weeks, he was being bombarded with no less than 20 emails every day, and his “My New Business” folder on his computer was growing alarmingly thick with ebooks, newsletters, software, videos, audios, and receipts for DVDs he was expecting in the mail shortly. Every day, he spent his precious few hours after work reading, watching videos, or downloading new products, while each day he grew more and more confused about what he was supposed to be doing to make a fortune online. About 6 months passed and one day, he was horribly embarrassed because his credit card was being declined for a new purchase he desperately wanted
to make. Concerned about this tragic turn of events, he checked his savings account and realized in horror that all his years of sacrifice, all his efforts to save his pennies while others were partying and having fun was for nothing. His bank account was completely empty, except for a mere $3.96 he hadn’t managed to waste. Sure, he hadn’t entirely been in learning mode for the last 6 months. He had, in fact, bought a few domains, started a variety of projects, and he even saw some success as a result. He made a little bit of money (which he promptly spent on yet another essential ebook or video) but he fully realized that in order for him to make another dime online, he would have to spend more money on marketing than he had in his bank account. The young man who was bright eyed and dreamy 6 months ago was long gone. He had been replaced by a man who appeared to be ten years older, drawn and haggard, discouraged and dejected. But still, he kept on receiving more than 50 emails each day full of promises of wealth. But he didn’t read them anymore. He had already learned, the
harshest way possible, that the world was full of false promises and uncaring marketers who cared nothing about what he really needed and wanted so he could achieve his boyhood dreams. If only he could turn back time and if only he could have been carefully taught by a true expert. One who would have carefully crafted each message in a specific way to take this young man by the hand and show him the way to wealth. If only his first excited entry into the world of online marketing had been treasured and valued as a precious relationship between Master and Student. If only the first marketer had kept his very first promise and set up his autoresponder sequence in such a way that the young man stood a chance of seeing a return on his initial investment sooner, before he had depleted his life savings buying fake dreams and bad promises.
If only you were that marketer…
The marketer who shows that you care about your list, and care about every person who trusts you enough to grant you their email address. The marketer who carefully inspects every affiliate product you recommend and makes sure it is actually useful to every person on your list. The marketer who, before recommending anyone else’s product, actually steps through everything your list will experience, including the entire order process, before you promote.
If only you could be that marketer…
How much more value would you give the internet marketing community if you adapted strict policies for your affiliate offers? Would you make more money or less? Why not try being your own customer for a while and see if you are giving real value to your list? Why not try actually buying the products you recommend, so you can see exactly what your customers see?
If after getting your own emails you feel bombarded with offers, maybe it’s time to finally re-think what you’re doing in this business and consider how much better you could be if only you could feel what your subscriber feels. There are some very simple things you can do to immediately create real value for each subscriber on your list. It isn’t that hard, and doing this will increase your profits exponentially. Plus, you will win big points with your subscribers and develop a trust relationship with them in the process. Unless of course you have already destroyed your reputation with your list by hammering at them with far too many offers they should not have seen. If so, understand that you will need to work a lot harder to re-establish your trust with them. And let me be perfectly clear… There is nothing wrong with making offers to your list! There is nothing wrong with making money selling your products to your list. And there is
nothing wrong with making affiliate commissions by making product recommendations to your list. I will confess something to you right now…
I am a proud Capitalist and I will never apologize for it!
I am a firm believer in making money and earning it legally, ethically and responsibly. I believe the true essence of Capitalism is that every single person, regardless of how much money they were born to, has an equal chance to succeed and make as much money as they want. I believe that the internet has opened up brand new opportunities to become wealthy, regardless of your birth country. And I believe that there are very few legitimate reasons why anyone would be prevented from becoming wealthy, regardless of excuse. (if you see me at a
seminar, feel free to ask me about my rough beginnings and I’ll tell you exactly why I don’t believe anyone has a good enough excuse to fail) Having said that, please understand that I am not against anyone making money, legitimately, ethically, and responsibly. In fact, everything in this letter is all about increasing your revenue. However, there’s a huge difference between delivering great product recommendations and hammering your list with offers they should never be exposed to. To illustrate this, I told a story of one person’s experience with our community. But let me illustrate this a bit farther, to help you understand. Because the fact is, and you need to understand this, you are not the only person sending emails to your own list! Every time you recommend someone else’s product, you are sending your subscriber to sign up to someone else’s email list. It grows exponentially in a very short time!
So, please be more careful about your product recommendations! It has been proven that the more email an individual receives each day, the less likely they are to buy from you. At the very least, please make sure that every affiliate product recommendation you make is one your list should be seeing. If you don’t care about your subscriber’s experience with you, at least do it because you care about keeping your conversions high and making more money with every mail you send.
To the email recipient who gets hammered with offers…
There’s a super simple way to reclaim your email box, and your sanity…
Seriously, I am sick to death of people complaining about being hammered with offers, when it is much easier just to click the Unsubscribe link found in every email you get from an autoresponder list.
Worse yet, there is a huge problem YOU are causing that’s making it really hard on ethical marketers!
Maybe you aren’t guilty of this, but since I have no way of specifically knowing whether you are personally the problem or not, I’m going to assume that you are. Here’s the problem… Apparently, there are a lot of people who have no damn clue about the difference between Solicited Email and Unsolicited Email. No really, I’m not kidding! Check this out…
According to a recent survey, MarketingCharts.com reported these disturbing findings… 1. Over half of survey participants - 56% - consider marketing messages from known senders to be spam if the message is “just not interesting to me.” 2. 50% of respondents consider “too frequent emails from companies I know” to be spam 3. 31% cite “emails that were once useful but aren’t relevant anymore” to be defined as spam
If you share these beliefs, I have one question for you… Are you a complete moron? No really! Let me be really clear…
If you voluntarily signed up to anyone’s list and opted in to receive their emails, that is not spam! Spam is, by definition, UNSOLICITED email. This means that the marketer added you to a list without YOUR permission. But if you signed up to that marketers list, and you don’t want the emails anymore, then stop being an idiot and remove yourself from the list! Here’s a clue on how to tell if you’re being spammed or not… SCROLL DOWN on the email you get. If there’s an unsubscribe link, it IS NOT spam. It is an email you requested to receive, and the marketers is doing exactly what you told him or her to do…which is to send you email! If there isn’t an unsubscribe link, then it IS spam, and then (and only then) you can click the “report spam” button in your email client. Which brings me to another point…
Also reported by MarketingCharts.com: Respondents cited various nonpermission-based reasons for hitting the spam button: • “The email was not of interest to me” (41%). • “I receive too much email from the sender” (25%). • “I receive too much email from all senders” (20%). Excuse me? If you believe any of these things are good reasons to click the “report spam” button, then you’re either an idiot or an asshole. Take your pick. That last one really pisses me off. 20% of people click the “report spam” button, which punishes one marketer, because a whole bunch of actual spammers are sending too much spam? Aarrgghh! OK, enough about this. Makes me too mad. Take back control of your inbox and unsubscribe if you think a specific marketer is sending you emails you don’t like. It’s not hard! One click. Simple.
Feast or Famine Marketers
This particular section of the letter is not so much about a specific tactic, as it is about the general way that many online marketers approach their online business. This is a rage against “stupid”, rather than “malicious” marketing business practices. I am very concerned about the overall trend of marketers who aren’t developing businesses at all. They seem to be developing a series of One-HitWonder products, with no foresight into the long range growth plan that real businesses create. See, the way I look at this, we have a responsibility to develop strong businesses that are sustainable and will grow steadily. If we do, we are contributing real value to our community, and improving the overall quality of the products our customers need and want from us.
To illustrate this, here’s an example of how traditional “brick and mortar” businesses grow.
Yet, here’s how many online marketers approach their business:
Here’s why online marketers don’t seem to be building stable, sustainable businesses, and why it is so incredibly irritating to me. It boils down to a personality trait that is common to many entrepreneurs (and yes, that includes me). This personality trait is usually what drew us to becoming our own bosses in the first place. And that is that most of us are “control freaks”.
Yes, it is absolutely true. Many of us are, at our very core, control freaks who hate letting anyone else tell us what to do. We hate working for someone else because we: 1. Don’t want to be stuck in the rat race, competing against morons who kiss butt to climb the corporate ladder 2. Don’t want to share the credit for our hard work 3. Don’t want to share the profits that come from our hard work 4. Don’t believe that anyone else can do things as well as we can
The first one is the most obvious. I think even you can’t argue with me on that one. The second one is a bit less agreeable to many marketers. It’s hard to admit that we like the spotlight to shine on us when we do something we’re proud of. Society preaches that we are supposed to be humble and that humility is a virtue. So we feel guilty admitting that we like being praised and taking full credit for our accomplishments. But the truth is, most of us grind our teeth if we’re working for a boss who always takes the credit for the hard work WE do. Not many have argued with me about Point #3. After all, why should we let someone else make all the profits with our hard work? But the last one is really the most dangerous! It is the one issue that, if we aren’t willing to face honestly, will kill our business in the long run! This false belief in our own superiority is the one that can destroy our businesses, and make us hate what we do for a living. Because it means that we are forever doomed to do everything all by ourselves.
See, the real reason why so many online marketers see an Up/Down growth pattern is because they are focusing on the “immediate gratification” of launching a hit product, making a ton of sales, and then being forced to do it all again with a NEW product. In other words, the Feast or Famine pattern is doomed to repeat itself because we are trying to emulate the BIG launches we see, instead of focusing on steady growth, consistent product development, and strategic improvements on our businesses that result in long term profits. In fact, this is directly tied to the previous issue I ranted about. Limited Time Offers are directly responsible for this problem. When you sell only a limited number of a specific product, and you don’t continue selling it after launch date, then you are dooming yourself to this pattern: 1. Create Product Yourself 2. Build Website Yourself 3. Launch Product Through JV Partners 4. Gloat About The Sales
5. Defend Yourself On Message Boards 6. Get Depressed 7. Go On Vacation 8. Run Out of Money 9. Repeat Pattern Every 6-12 Months So, I am proposing that you begin to recognize that you have an ethical and fiduciary responsibility to build a business, not just a sequence of short lived product launches. If you can’t do it for yourself, then do it for your family, the staff that you will gainfully employ, and ultimately, to help improve the overall perception of how the internet marketing community views all of us. See, when you don’t do it right, when you don’t develop a steadily growing BUSINESS SYSTEM, then you are proving to the world that entrepreneurs like us can’t be trusted, and that we are nothing but a bunch of fly-by-night con artists who are only out to make a quick buck and disappear.
How about you try this pattern instead? 1. Pay attention to what the market NEEDS and imagine what kind of product will actually serve them well (don’t invent products you can’t sell long term) 2. Develop a product with your market’s needs in mind, and hire professionals to help you develop a high quality product you can still be selling ten years from now. 3. Don’t create crappy websites you will be embarrassed by in 10 years from now. Do it right with long term sales in mind. 4. Set up an affiliate program so your fans and super affiliates will be able to evangelize for you and profit from being proudly associated with your products 5. Market your products proudly, using every means at your disposal. Set up marketing systems that, once set up, will continue to work long after you’ve moved on to the next project.
6. Create jobs for people on your team who will continue to handle the repetitive marketing tasks and customer support tasks on an ongoing basis. This is the ultimate test of a long term growing business. It always has staff who handle the repetitive tasks so you, the owner, can move on to inventing the next product. 7. Let staff monitor discussion boards and respond to your customer’s concerns. Stay the hell out of discussion boards! It is the biggest emotional drain you will ever deal with, so let others deal with it who aren’t so sensitive to complaining. 8. And finally, once your product launches and you’re letting staff handle the daily stuff, MOVE ON TO YOUR NEXT PRODUCT! By using this approach, it is absolutely guaranteed that you will be a lot more successful. Every time you create a new product, you will be adding to your inventory, instead of desperately trying to replace the last product.
Next 15 Coming Soon…
As mentioned earlier, there are 15 Deadly Sins being committed by online marketers. You have just read the first 5. I was originally planning not to release this report to anyone until I had finished all of them. But my husband (bless his heart, I think I scared him) decided to get some initial feedback from a few close friends of ours. He sent the first 2 sins to a handful of people to see what they thought.
And everything went a little crazy after that!
Every single person who read it said they loved the fact that someone finally had the courage to say what the internet marketing community desperately needed to hear. Everyone said that they couldn’t wait for me to finish and I needed to hurry up.
So, even though this report isn’t done yet, Michel and I both felt that we should release it “in progress”, for a few reasons… • This is not just a random rant. For every problem, there is an actionable solution, and I want to add value to the community, not just whine about it • People need to hear it right now, and shouldn’t have to wait a couple more weeks for the rest. • There are products in development today that can be corrected before they launch, thus improving the internet marketing community drastically and immediately • The ultimate reason is because I want you to tell your friends and business associates about it TODAY! (I’m even prepared to pay you to tell people about it. I’ll tell you why in a moment) I’ve said it before, and it bears repeating… Too many marketers are treating customers like floating wallets to be plucked whenever they need some cash, and it must stop!
Our customers are people, who deserve to be respected and treated with decency, fairness and honesty. The underlying truth in this report is that all these sins are completely avoidable if we truly understand our market. No matter what niche you are serving, you must first have a deep rooted sense about what they want, who they are, what their problems are, how to talk to them and most importantly, how they feel. If you were running a brick and mortar corner store, you would have the ability to meet and speak with each of your customers every day. But as internet marketers, we don’t have that luxury, so we must use the tools at our disposal to better understand our markets. Believe me, if you know your market intimately, you will never commit these sins at all, because you will see them as people, not wallets. So, Michel and I developed a video training course called “Marketing ESP” so that other marketers would be able to easily tap into their own market’s mindset and develop products and sales systems that perfectly suit the people they serve.
And although this report was never intended as a marketing method for our products, I do plan to briefly mention “Marketing ESP” as a resource for getting to know your market so you can avoid committing these unpardonable Internet Marketing Sins. As I said before, I believe in complete transparency and full disclosure, and because I do plan to mention our product as a resource at some point in the report, albeit very briefly, I do not want you to ever feel that I stole sales out from under you by asking you to send traffic to this free report, only to find out later that you could have made some affiliate commissions on the back end. So, here’s what I recommend you do right now, before you give anyone a link to this free report… If you are one of the brave few who will dare to help spread the word about this report (Internet Marketing Sins will always be a free downloadable product) and you want to tell others about it…you might as well get paid for the sales of Success Chef’s “Marketing ESP Cookbook” that may occur as a
result of someone reading about it and buying it later. We pay 50% commissions on all Success Chef products. “Marketing ESP” is currently priced at $97. Here’s how to help promote Internet Marketing Sins and get paid if your referrals buy any of our products. Sign up to our affiliate program here: http://www.successchef.com/affiliate/ Once logged in, go to the Affiliate Center here: http://www.successchef.com/amember/aff_member.php Click the link entitled “Get Affiliate Banners and Links” and collect the affiliate link that’s labeled “Internet Marketing Sins” or you can also use the Internet Marketing Sins book cover code I’ve included. Direct people to download their own free copy of Internet Marketing Sins by sending them to your own affiliate link. This will cookie them so that if they buy any product we mention in this report, you will get your commission.
Of course, if you don’t like money, feel free to just send people to www.InternetMarketingSins.com
Now get out there and start the buzz! Tell your friends. Tell your enemies. Blog about it. Mail your lists. Get on the forums. It’s time to help change the internet marketing community once and for all! Here’s a sneak peek at what I’m releasing next… Slave Owners, Arrogant Jerks, Piggy Back Marketers, Guru Bashers, Me Too Marketers, Teleseminar Idiots, Coaching Addicts, Time Sucking Vampires, Brainless Freebie Seekers and last but not least, Lazy Ass Marketers Of course, I may come up with a few more while I’m at it, so stay on the mailing list to be notified as soon as they are released!
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