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BUSINESS STRATEGY AND MANAGEMENT

The

Industrial Credit and Investment Corporation of India Limited. !

INTRODUCTION
Incorporated at the initiative of the World Bank, the Government of

India and representatives of Indian industry.

HISTORY OF BANKING

PRE-INDEPENDENCE ERA

NATIONALISATION

LIBERALISATION

POST-2000 CHANGES

ICICI BANK

FULLY-OWNED BY ICICI.

LISTED IN NYSE.

2ND LARGEST BANK IN INDIA


BANKING-FINANCIAL PRODUCTS

Board of Directors

BOARD
MEMBERS

K. V. Kamath

Chanda Kochhar

Chairman

Managing Director & CEO

Homi Khusrokhan

M. S. Ramachandran

Arvind Kumar

Tushaar Shah

Boa
Com

Dileep Choksi

Swati Piramal

V. Sridar

N. S. Kannan

K. Ramkumar

Rajiv Sabharwal

Executive Director & CFO

Executive Director

Executive Director

Presidents
Vijay Chandok

Zarin Daruwala

Audit Co
Homi Khu
Dileep Ch
M. S. Ram
V. Sridar
Board Go
Nominat
K. V. Kam
Homi Khu
M. S. Ram

Corporat
M. S. Ram
Arvind Ku
Tushaar S
Chanda K

Credit Co
K.V. Kama
Homi Khu
M. S. Ram
Chanda K

Custome
K. V. Kam
M. S. Ram
V. Sridar
Chanda K

Fraud Mo
V. Sridar,
K. V. Kam
Dileep Ch
Homi Khu
Arvind Ku
Chanda K
Rajiv Sab
Informat
Committ
Homi Khu
K. V. Kam
V. Sridar
Chanda K

Risk Com

VISION
Facilitating remittances in rural areas
An economist once said that it is not just the volume of money, but also the timeliness and
accuracy of its movement that are equally important for spurring the growth of an economy.
Following RBIs regulations permitting domestic remittances for non-account holders,
ICICI Bank was among the first banks to commence its cash to account transfer facility through
its Business Correspondents. Within six months of its launch, the Bank was able to service
1,00,000 customers for transferring over ` 1 billion to their family members in an instant,
convenient and secure manner.

Fostering savings and building rural wealth

We have innovated on different platforms that facilitate remittance services. Our Mobile Money
platform offered in conjunction with leading telecom providers enables customers to transfer
money safely through their mobile phones.

Easier access to financial services for the rural population will empower them to attain their full
income potential and plan for their future. This will also help them benefit from and contribute
to the nations growth.

To be the leading provider of financial


services in India and a major global bank.
ICICI Bank through its rural and Gramin branches and business correspondents has facilitated
the opening of about 14.9 million basic savings bank deposit accounts. Our branches partner
with business correspondents to deliver savings related services to our low-income customers.
We offer micro-savings accounts, recurring deposits, insurance policies and electronic benefit
transfer for Social Security Pension (SSP) and the Mahatma Gandhi National Rural Employment
Guarantee Scheme (MGNREGS).

Further, through Mobile Money, a gamut of financial services such as deposits and cash
withdrawals, money transfer to third parties, prepaid mobile recharge and various utility bill
payments are offered.
This platform is a big step forward towards making financial inclusion a reality across India.

Annual report 2012-2013

These products are specially designed to combine convenience with security along with
minimal paperwork. Our rural customers can make frequent deposits in small variable amounts
with easy access.
As savings grow, the aspirations of the rural population will also rise giving a further boost to
Indias economic and social development.

Annual report 2012-2013

11

A network that spans the rural hinterland


In order to support the growth of the rural markets, it is imperative that we are
present at the heart of rural India. We have therefore expanded our reach and
access through a strong network of rural branches and Business Correspondents.

Credit services for strengthening

15

MISSION
We will leverage our people, technology, speed and financial capital to:!
Be the banker of first choice for our customers by delivering high quality, world-class products
and services.!
Expand the frontiers of our business globally.!
Play a proactive role in the full realization of Indias potential.!
Maintain a healthy financial profile and diversify our earnings across businesses and
geographies.!
Maintain high standards of governance and ethics.!
Contribute positively to the various countries and markets in which we operate.!
Create value for our stakeholders.

EXTERNAL ANALYSIS

PORTERS FIVE FORCES


PESTLE

ANALYSIS

INTERNAL ANALYSIS

SWOT

VRIO

EXTERNAL ANALYSIS
PORTERS FIVE FORCES

THREAT OF NEW ENTRANTS - LOW


BARGAINING POWER OF SUPPLIERS - MEDIUM


BARGAINING POWER OF BUYERS - HIGH


COMPETITIVE RIVALRY - HIGH


THREAT OF SUBSTITUTES - MEDIUM

PESTLE ANALYSIS

POLITICAL FACTORS

ECONOMIC FACTORS

SOCIO-CULTURAL FACTORS

TECHNOLOGICAL FACTORS

LEGAL FACTORS

ENVIRONMENTAL FACTORS

INTERNAL ANALYSIS
SWOT ANALYSIS

STRENGTHS

WEAKNESS

OPPORTUNITY

THREATS

VRIO

VALUABLE

RARE

COSTLY TO
IMITATE

EXPLOITED

IMPLICATION
S

Brand image Yes

Yes

No

Yes

Temporary
Competitive
advantage

Online
services

Yes

No

No

Yes

Competitive
parity

ATMs &
Branches

Yes

No

No

Yes

Competitive
parity

Diversified
Portfolio

Yes

No

No

Yes

Competitive
Parity

Marketing

Yes

No

No

Yes

Competitive
parity

STRATEGY ADOPTED

DIFFERENTIATION STRATEGY

STRATEGIES ADOPTED IN THE PAST

1997 Adoption of Finacle by INFOSYS

MARCH 2001 - Bank of Madura

MARCH 2005 Move into the Russian banking industry

DECEMBER 2006 : Acquisition of sangli bank

DIFFERENTIATION STRATEGY

IN SMALL AND MEDIUM INDUSTRIES


IN INTERNATIONAL BANKING

IN RURAL & INCLUSIVE BANKING

RECOMMENDATIONS

INTEGRATED FRANCHISEE SYSTEM


STRENGTHEN DISTRIBUTION CAPABILITIES


MORE FOCUS AND FACILITIES FOR INDIA


TECHNOLOGY-EASY GLOBAL REMITTANCES


MULTIPLE PRODUCT PORTFOLIOS


HYBRID CHANNEL STRATEGY

THANK YOU!