So how do the advertisers see the audience?

Class & your occupation are the oldest methods to segment the audience

And Gender!

sometimes families are the target market

These days all types of family are portrayed

by your age & class...the teen maket is a key one for most

Your income

a re a the old rket prime ma

and lifestyle!

AGE RELATED VALUES

MONEY

ECONOMIC POWER OR JOB RELATED

PARENTS & CHILDREN

BUPPIE DIMP DINK DINKY DIY DWEM FLY GRAMPIE GUPPIE LIPS NIMBY OINK OPF POSSLQ SELPIE SINBAD SKIPPY TGIF VIP VIPI WASP WIIFM WOOPIE YUPPIE

Black Urban Professional Double Income, Money Problems Double Income, No Kids Double Income, No Kids Yet Do It Yourself Dead White European Male Fun Loving Youth Grown Active Moneyed People in Excellent State Gay Urban Professional Low Income, Parents Supporting Not In My Back-Yard One Income, No Kids One Parent Family Person of Opposite Sex Sharing Living Quarters Second Life People Single Income, No Boyfriend, Abso-lutely Desperate School Kid with Purchasing Power Thank God, It's Friday! Very Important Person Very Important Person Indeed White Anglo-Saxon Protestant What's In It For Me? Well-Off Older Person Young Urban Professional

LIFESTYLE GROUPS

HOW EFFECTIVE ARE THESE METHODS?
WRITE DOWN ANY PROBLEMS YOU CAN SEE WITH THIS SYSTEM

SOCIAL CLASSIFICATIONS

NAME OF ADVERT

WHO'S BEING TARGETTED AND HOW DO YOU KNOW?

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