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Justin Honra

Prof. Bean
WRD 104/321
10 June 2014
Annotated Bibliography

The advertising industry is and has been a major driving force in United States culture.
Advertising is a powerful tool that has historically influenced things such as migration, popular
culture, and the United States status in the global economy. It is a form of mass communication
that has kept the flow of information from large corporations and the government to the People.
However, in todays digital age, the rise of societal dependency on the internet and electronic
devices such as smart phones has disrupted the flow of effective communication from companies
to consumers. More and more of peoples waking hours are spent looking at various screens
whether they are a television screen, a computer screen, or a screen of a mobile device.
Consumers are no longer effectively reachable through one channel as they are becoming
more fragmented in platform use and interests. To combat this, advertisers have turned to
personalized advertising or retargeting, a method in which advertisers extract a persons previous
internet browsing history via a tracking device called cookies and then produce ads shown on
Google, Facebook, etc. specific to the websites one has visited before. Advertising has become a
two way street for information. Ad agencies have the ability to collect tremendous amounts of
personal information from consumers and interpret them in a way to better sell their products.
This has caused a great deal of concern on the privacy of the People and the ethics of ad
companies. In recent times, the issue of internet privacy has boomed in popularity due to the
work of Edward Snowden. Edward Snowden, a former consultant of the NSA, has revealed to
the public that the Federal government has been working in conjunction with large corporations
in the act of espionage on the United States people and virtually anyone around the globe who
has access to electronic communication. The frequent personalized ads met by the People are
normalizing the act of electronic espionage and promoting the surveillance state that is now the
United States.

Baran, Stanley J. Introduction to Mass Communication Media Literacy and Culture. N.p.:
McGraw-Hill Humanities Social, 2013. Print.
This is the textbook I used as a first year student in undergrad for my CMN 103: Intro to Mass
Communications class during Winter 2014 at DePaul University. The author, Stanley J. Baran,
has a Ph.D. in communication research at the University of Massachusettes and has a long list of
experience including roles as head of graduate departments and editor in five journals in the
field. It includes a history of mass media, technological developments within communication,
and how the two influence each other to form the present. This textbook teaches students to
become media literate by critically reading media through various theories of communication
that play in shaping and reflecting our culture. It stresses the importance of being comfortable in
creating media as a way to practice democracy and shape a culture we want. I plan to incorporate
some of the theories used to understand communication systems into my paper. I am also going
to emphasize in my paper the interrelationship between technology and the nature of
communication present in the fields history and current state.

I used this textbook for my CMN 103 course at DePaul University.

Barash, F. Philip. Bright Lights, Big Data. How The Hog Butcher For The World Became A
Number Cruncher. Newcity [Chicago] Vol. 29, No. 1299 15 May 2014: 5-7. Print
Newcity is a weekly art and culture magazine that has been operating in Chicago for over 25
years. Philip F. Barash interviews John Tolva who is head of PositivEnergy Practice LLC, an
energy services and consulting company based in Chicago. Tolva discusses the growing
importance of big data in relation to urban design. Big data is a mass of information collected
electronically such as Twitter, the crime incidents of a city, locations of food trucks, CTA
ridership, etc. Big data can be broken down and analyzed for trends and patterns and then
incorporated into city design. It would not be for aesthetic purposes, but for learning the
relationships between the physical structures built and how the area around that built structure is
used. This interview was done to explain the ideas behind the exhibition called Chicago: City of
Big Data presented by Chicago Architecture Foundation. I can use this as a counter argument
for my paper. It puts a positive and helpful light on collecting mass amounts of information on
everyday people by incorporating that information to improving urban design. This article is very
recent coming out May 15, 2014. The gist of the article is easy to understand, however, it may be
harder to read for not-so-tech-savvy people like me.

I went to a neighborhood burger joint to get dinner one night and saw a stack of Newcity
magazines and this article was on the cover page.

Online Source of My Choice
Edward Snowden: Heres how we take back the Internet. TED. TED Conferences, LLC,
March 2014. Web. 20 May 2014.
This video is an interview of Edward Snowden, an ex-consultant and data analyst of the National
Security Agency of the United States. Snowden is known for leaking confidential records of the
NSA to handpicked journalists who in turn notified the public about the agencys spying on all
forms of electronic communication done by United States citizens as well as international
political figures. He highlights programs run by the NSA such as Prism, a program in
conjunction with large corporations such as Google, Facebook, and AT&T in which the NSA
intercepts digital communication to steal personal information from the companies customers.
He has done this in order to make the United States people aware of their governments unethical
practices. His hope is to get people involved in present and future Internet policy. Snowdens
argument of government and corporate secrecy and the need for peoples action will be the
backbone of my paper. The information presented in this video is quite current, being filmed
only a couple months ago. This resource is easy to comprehend overall and comes with a
transcript if further analysis is needed.

I came across this video on Facebook. One of my friends who keeps up with politics shared the
video as a status.

Greenwald, Glenn. Interview by Amy Goodman. Collect It All: Glenn Greenwald on the NSA
Bugging Tech Hardware, Economic Espionage & Spying on U.N. Democracy Now!.
Democracy Now!, 13 May 2014. Web. 21 May 2014.
Democracy Now! is a daily independent news program that is broadcasted on NPR, college
radio, PBS, and many more. It has won many press, peace, and human rights awards from
around the globe. In this video, Amy Goodman interviews Glenn Greenwald, journalist and
author, about his book No Place to Hide Edward Snowden, the NSA, and the US Surveillance
State. Greenwald was the first journalist to meet Edward Snowden write about the leaked NSA
documents. They discuss the various documents and NSA programs exposed in Greenwalds
book. Greenwald says how the NSA spying is overwhelmingly economic in nature as opposed to
finding terrorists. The NSA spies on the UN, oil companies, corporations, global embassies, and
consulates. He says that the NSAs mission, in their own words, is to eliminate privacy
globally. This video is extremely relevant to my paper because it details the various programs I
can use as examples that eliminate privacy. This video is up-to-date being only filmed in May
2014. Much like my other sources, the level of comprehension of this video is suitable to young
adults and adults. It comes with a rough transcript of the interview if needed for further analysis.

I found came across this source on Facebook. One of my friends shared it as a status.

Non-Traditional Source: Facebook
Not So Anonymous Gmail User (Anonymous). Facebook interview. 26 May 2014.
I posted a status on Facebook inviting anyone to share a creepy experience he or she had with
personalized advertising for my research paper and this particular person offered his or her
experience. This is an actual story of Gmail reading one of my friends emails to his or her
psychiatrist. Personalized advertisements then started to show on his or her computer boasting
things such as crazy people help. This instance goes to show that advertisements can and do
cross moral boundaries of privacy in everyday people such as my friend. This occurred within
weeks prior to the Facebook chat. I quoted my friends story verbatim and it is easy to

Non-Traditional Source: Mobile App
Spiegel, Evan. Snapchat. Computer software. Snapchat. Vers. Snapchat, Inc., 1 May
2014. Web. 9 June 2014.
Snapchat is a digital application created by Evan Spiegel that is compatible to Apple and
Android mobile devices. It is photo and video communications application popular among high
school and college students. According to Google Play, the application store for Android,
Snapchat has been downloaded over 50,000,000 times. Before downloading, one must agree to a
set of terms involving usage and privacy. Snapchats terms describe the specific information the
company would be allowed to take. The privacy page also contains links to more privacy terms
for Flurry, Snapchats partnered data collection and analysis company. The privacy terms I read
were the most up-to-date version. According to Snapchat and Google Play, they have reworded
their privacy terms to better communicate their terms to users because they take their customers
privacy seriously. I plan to quote specific terms from the privacy policies such as various
accesses to information such as location, pictures, messages, and contacts and their usage by
Snapchat. Also, I will use mobile screenshots of the privacy policies in my appendix.

I personally use Snapchat and wanted to read their terms of use and privacy out of curiosity.

Article from Scholarly Journal
Sutanto, Juliana, et al. "Addressing The Personalization-Privacy Paradox: An Empirical
Assessment From A Field Experiment On Smartphone Users." MIS Quarterly 37.4
(2013): 1141-A5. Academic Search Complete. Web. 9 June 2014.
MIS Quarterly is an academic journal from the MIS Research Center at University of Minnesota
dating back to March 1985. The articles published focus on information technology,
management information systems, and enterprise information. This particular article is a study
concuted by Juliana, Sutanto, Elia Palme, Chuan-Hoo Tan, and Chee Wei Phang. They explore
the enduring concern on privacy of smart phone users in relation to personalized advertisements.
They studied two groups where one received non-personalized ads and the other received
personalized ads from third party marketers. The group that received personalized ads used the
applications more compared to the group that had non-personalized ads. They divided the group
with personalized ads into two groups. One group had their information sent to third party
marketers who then sent personalized ads to their phones. The second groups information stayed
within the mobile device while advertisers sent various advertisements that the phone filtered
locally without the marketers knowledge of which advertisement was seen. The group that kept
information local to their device saved the advertisements more frequently than the group that
had their information sent to third parties. People like privacy, and privacy actually promotes
consumerism. This is a recent article published last year mainly for scholars and those in
information technology. It also includes various charts and graphs.

I found this article by searching personalized advertising and smart phones in the EBSCO

Tungate, Mark. Adland: A Global History of Advertising. London; Philadelphia: Kogan Page,
2007. Print.
Mark Tungate is a British journalist with expertise in media, marketing, and communication. He
has written for many such as the French marketing magazine titled Strategies, Marketing,
Campaign, and Advertising Age and newspapers such as The Times and Financial Times.
Tungate keeps up with the current since he writes annual reviews of international advertising and
lectures at the Paris College of Art. This book provides a global perspective on the history of
advertising rising up to the explosion of digital media. He discusses advertising from the United
States, to Europe, to Asia, and to South America. In it he interviews big names in the advertising
industry and explores how it was like to work in the business in the past and how the business
affects and changes popular culture. It is easy to read and meant for a general population
interested in advertising history. The interviews in this book of people working in advertising
will allow me to create a more accurate portrayal of the industry. The overview of its history will
allow me to compare and contrast it to my own experiences of advertising today. Also, the global
scope of the book will allow me to see the similarities and differences of advertising in the
United States with the rest of the world.
I found this book through the DePaul Library website by searching the keywords advertising and
history. I borrowed it from DePauls loop campus library.

Primary Source
U.S. Constitution. Archives. The U.S. National Archives and Records Administration,
September 1787. Web. 21 May 2014.
The authorship of the United States Constitution is a communal one in which figures such as
Thomas Jefferson, James Madison, Thomas Paine, John Adams, George Washington, and many
more took part in during the Pennsylvania Convention of 1787. It is the founding document in
which the United States government was created. It contains seven articles that discuss the duties
of the three branches of our government: the Executive Branch, the Legislative Branch, and the
Judicial Branch. The United States Constitution also contains 27 amendments that state the rights
of United States citizens. This document may be over two centuries old yet it holds so much
importance for the past, present, and future of our country. I plan to focus on the first amendment
that states that the people of the U.S. have the freedom of speech, press, assembly, and the right
to petition the government. I plan on connecting these rights to todays issue on privacy and the
unethical practices of digital espionage exercised by corporations and the government. The first
amendment gives us the freedom to question and act against a government that we see as unfit.
Every United States citizen is able to use this document since it states our rights. However, one
possible hiccup in comprehending this document is the use of old English and its spellings.

I found this source by simply searching U.S. Constitution on Google which led me to the U.S.
governments archives website.