SUMMER TRAINING PROJECT (SYNOPSIS

)

MARKET ANALYSIS OF HCL CAREER DEVELOPMENT CENTRE
Undertaken at
“HCL CAREER DEVELOPMENT CENTRE” Submitted in the partial fulfillment for the award of the degree of

PGDM(TT)

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A REPORT ON
ON “HCL as a Player in IT sector and where it stands” BY

Nishant Jain

A REPORT
ON

HCL cdc centers
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HCL as a Player in IT sector and where it stands BY

Nishant Jain
PGDM(TT)2008-2010
Project report submitted to Indian Institute of Tourism & Travel Management, Bhubaneswar in Partial fulfillment of PGDM Programme

Udhyan marg, Sishu Bhawan Chowk,Forest Park,Bhubaneswar(Orissa)
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UNDERTAKING

I have been undertaking that, this is my original work and have never been submitted elsewhere.Project
guides:

Mr.H.V. Chauhan

Nishant Jain

(By student name) Faculty
Mr.Soumendra Nath Vishwas

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TABLE OF CONTENTS

• Acknowledgement • Introduction of company • ABSTACT • Introduction of Project • Main text • Reference

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Acknowledgement

I would like to devoted Mr. Harsh (Corporate guide) for his valuable suggestion, necessary guidance and cooperation for helping of this project. Without his help compilation of this research study would not have not been possible. I am also thankful to the Faculty member Mr. H.V chauhan and our respected principle sir Mr. J.m ovasdi (Hindustan Business School of management, Agra) for his support and vital guidance. I sincerely acknowledge each and every individual who has helped me in preparation, of this project.

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Introduction of company

HCL CDC. Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0 billion turnover an international presence in 19 countries, and most impotently, a deep- rooted commitment to innovate makes it a true technology giant. As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader can transform me into a leader HCLcdc. Is an initiative that enables individuals to be benefit industry ready IT.

Opportunities and beyond:
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HCL takes students to the core of IT fundamentals and the most advanced cutting problems. Its course modules are structured to give me the best of both worlds, academic and hands-on. Whether anybody are a beginner or a working professional, HCLcdc. Can make a difference to our learning curve and there by to our curve.

Empowering students to bring out the best:
As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly believes “only a leader can transform me into a leader “HCLcdc. Is a formalization of this experience and credo which has been perfected over three decades? it is an initiative that enables aspiring individuals to benefit from HCL’s longstanding expertise in the space and become industry ready IT professionals.

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About HCL Enterprise
HCL Enterprise is a leading global technology and IT enterprise with annual revenues of US $4.1 billion (Rs. 17,889 crores). The HCL Enterprise comprises two companies listed in India - HCL Technologies & HCL Info systems. The 3-decade-old enterprise, founded in 1976, is India’s original IT garage startup. Its range of offerings span Product Engineering, Technology and Application Services, BPO, Infrastructure Services, IT Hardware, Systems Integration, and distribution of ICT products. The HCL team comprises over 47,000 professionals of diverse nationalities, who operate from 17 countries including 360 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms

Vision statement
“To create industry ready professionals “
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Mission statement
To provide world-class information technology and services in order to enable our customer to serve their customer better.

Core Values
• Nothing transforms life like education. • I shall honor all commitments • I shall be committed to Quality, Innovation and growth. • I shall be responsible corporate citizens

Competitors of HCL CDC
In domestic market HCL cdc has many competitors. Some small players also has competition in IT education sector. Competitors of HCL CDC..

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i) GT ii) IIJT iii) NIIT iv) IIHT v) JET KING

Product of HCL CDC
HCL is an IT company and it is an Indian company and it produce computers & laptop.HCL CDC is the subsidy of the HCL LTD that’s growing in service sector. HCL CDC provides the training to students & employees in the field of Hardware, Software, Networking and Telecommunication.

Hcl products:-

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To join the pampered tribe of IT wiz kids, the Career Development Centre or CDC offers a number of industry relevant courses.

○ MCSE –Microsoft certified software engineer ○ CCNA –Cisco certified network associate ○ RHCE –Red hat certified engineer

To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders . These alliances on one hand give us access to best technology & products as well as enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio and enable us to be one stop shop for our customers.
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Structured program provide by HCL CDC:-:HCL Certified Enterprise Engineer (HCE+) HCL Certified Network Engineer (HCNE) Basic Hardware Advance Networking Network Technology and Devices System Engineer Linux Administrator HCL Certified Software Engineer (HCSE Dot Net Track) HCL Certified Software Engineer (HCSE Java Track) HCL Certified Software Engineer (HCSE Oracle Developer Track) Implementing Windows Application using VB.Net Implementing Windows Application using C#.Net
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Core Java 1.5 Advance Java 1.5 Basics of IT Hardware MS Office C C++ HTML Internet and Mail HCL Certified Service Pro (HSPro

HCL Alliances and Partnerships

To provide world-class solutions and services to all our customers, they formed Alliances and Partnerships with leading IT companies worldwide.HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems,
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Ericsson, nVIDIA, SAP, Scan soft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, Red Hat, In focus, Duplo, Samsung and Novell.

To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide.

HCL Infosystems has alliances with global technology leaders . These alliances on one hand give us access to best technology & products as well as enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers

Project Title
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“HCL is a player and where it stands in IT Sector”
“HCL is a player and where it stands in IT Sector”

Project title is “HCL is a player and where it stands in IT Sector” this title tell me the about HCL that how much market it has because it includes the competitive study of all the IT Institutes those are providing the same course and have a very good reputation in market. I choose this title because I want to study that market share of HCL and where it stands.

In IT education it has been said that if education is a kingdom than Students is its king. Education involves only servicing to students, so satisfying them ultimately makes the business will be profitable.

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Abstract

I joined HCL Company, Agra (CDC Ltd. Agra) as an intern on 20 April, 2009. I was working in the Marketing Department of HCL.

Schedule
Visiting all the IT institutes and studying about their products and prices, and marketing strategies. Identify the concept of visual merchandising and how to make convince the target group and design the promotional target for the products, which are providing by the Institutes. Analyse them for getting result which can be helpful in promotion of HCL and make HCL as a leader among other IT sector..

Timings:
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Login time: 9:30 AM Reporting time: before 8:00 PM

The works assigned to me during Training at HCL (CDC Ltd.) are: First week • In first week understands the products of HCL CDC

I registered myself as a trainee in HCL.

• I participated in education fair and distributed pamphlets SECOND WEEK

In second week i collected data from different schools and Collages.

I submitted IIR report to corporate guide
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THIRD WEEK

Collected the information of HCL CDC compotator products and make a analysis of report.

• prepare synopsis for project FOURTH WEEK

I went in Amar ujala Education fair and council the target audience. I send synopsis and weekly report to my faculty guide Mr. H. V .Chauhan

FIFTH WEEK

• Prepare an Interim report. • Analysis the data which was collected by me through different sources.
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SEVENTH WEEK

Meeting with Faculty guide in collage.

• Preparation for Final report. Phase 1: Comparative study of Company The objective of this phase to understands the market dynamic and studies the competitor of HCL CDC and tries to find out the gaps between them. It’s includes the followings steps by me: • Visiting all the IT institute and collect the information about their center and their product, marketing strategies and the extra facility provide by them. Phase 2: Products Mix The objective of this phase to find out the difference between the products of HCL CDC and its competitor in local market. Its include the followings steps by me:

• Visiting all the IT institute and collect the information about their products.
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Fees structure of the same course providing by the entire IT institute in Agra.

Phase 3: Conclusion The objective of this phase to include all the facts and findings and our suggestion from which company can increase its sale and came to know strategies about their compatitor. And most of the institutes use branding for their product so HCL should has branding in local market as well in national market .HCL should also provide short term courses with their networking and other program

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Market Research
To Study the Marketing Dynamics and how much market share cover by HCLcdc (HCL career development centre)

Phase 1: The objective of phase 1 is to collect data from the designated area/market and competitor Analysis • Collection of data from market, my regular target of data collection is 40 data per day from the market, and •

In competitor analysis, I have to sort out the competitor of HCL CDC present in the Agra market, product they are offering,

Strategy

A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
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A marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental factors.

Survey Research
A survey research is defined as the method of collecting information by asking a set of pre formulated questions in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. These questionnaires are administered to an individual or a group of individuals through interviews. Typical survey objectives involve describing or learning from an ongoing activity by studying the changes in behavioral patterns of the subjects of interest to the researcher.

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Plan for achieving the same with weekly time lines
• I have to collect the data from 280 customers (students) in a week. • I will get fill the form of students those are interested in HCL CDC Hardware, software networking, courses • I will try my best to achieve the weekly target and above the target

Identification of segments:-

My customer segments are of two types:

I)

Technical students (those students they are doing or done Engineering and any technical courses.).

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II)

Non technical students (those students they are 12th passed and graduate in any stream or those are pursuing graduation.

Plan on how to approach segments:
My plan for how to reach the target customers are as follows:-

I have door to door contact with the customers. I have contact with many educational institutes for contact to students. I have organized the seminar with my group at the schools and college campus. I have use reference to reach the customers

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QUESTIONAIRE

Name:Address:Landline : Telephone number(s) Mobile: Any previous computer experience? What is your qualification? None at all A Little Completed Basic Course Other (please state Pursuing 12th Graduate

/

/

post graduate
Why would you like computer training? General Interest For job Other (please state)

Training Required

Basic computer knowledge Networking Hard ware Software engineer Other (please state)

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NIIT
Which IT institute you prefer most?

F-Tec GT HCL CDC Other for job assurance for job assistance for good quality training Affordable

Why you prefer it most?

SAMPLE SIZE

V

What is your qualification?

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According to survey I found many of students are interested in computer education among them most of are under gradute and they are seeking for good institute and carrier development centers.

Why would you like computer training?

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I asked most of students about their preferences in computer programs and most of them answered for Job .

Required training?

From above question I came to know that many students are interesting in software engineering in spite of networking, hardware, or other computer knowledge.

Which IT institute you prefer most?
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I found many students are unknown about HCL and they are well known about GT and other IT institutes and to make people aware about HCL we have to use promotion strategy in branding of HCL CDC…

Why you prefer it most?

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And reason is GT providing many short term and affordable program for the students.

Communication strategy:
When did interact the customers then there I will use my soft skills and interpersonal skills through questionnaire. I will try to familiar with the customer because when I found more familiar with the customer then customer feel very comfort and they believe on me easily . I should have good command in English for get better corporate exposure but I should know Hindi and local language of rural area in their language. Because they understand easily in their language.

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Limitation
The data collected is totally dependent on respondents’ views, which could be bias in nature. Sometimes respondents do not give a response or give partial response. It is called non response error. The reason may be lack of knowledge or unwillingness to answer.

The sample size is small and it may not actually represent the whole population. There is limited time available each day and lot of tasks have to completed in a day like preparing reports, conducting surveys, spend time at the office to gain knowledge, etc

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.

Work I have been done in that week:
FIRST WEEK

I started my sip on 20th April 2009 i had meeting with our corporate guide Mr. Harsh who told me about the procedure that how I collect data of different students in different area and the areas are east of Agra site like;  Tundla  Sanjay place  Firozabad I prepared a questionnaire and send it to our corporate guide .Whole “SIP“ Is divided in four phase in which first phase is about data collection and about competitive analysis he also make understand me about “HCL” product and further three phases will understand on second half of a sip program gave him IIR report for sip report. Than I started our “SIP” program through visited in different schools I organized seminar and make them aware about” HCL CDC” and its program. i collected
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data from various schools ,institutes and colleges I send data of students number with their name and contact number with permanent addresses. I collected data from “education fair”. It was all about our first week SECOND WEEK

In our second week of sip program again i had meeting with our faculty guide and he told me to visit different institute for competitive analysis. I contact institutes like GT , IIHT ,JETKING ,F-TECH from there I collected information about there product and prices .

THIRD WEEK

In my third week they asked for data collection of MAT exam students and i gave them more than 150 data of MAT students by visited in different examination centre.

FOURTH WEEK
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I went in Amar ujala education fair where “HCL CDC” has a counter. I contributed for HCL like I distributed pamphlets, collected data via brochures and lucky coupons ,I made walk- in many students to the counter and also council them .

FIFTH WEEK

I prepared my interim report with help of weekly report and synopsis and I did competitive analysis through visited in different institutes are as follows:• GT • IIHT • F-TEC • JET KING • N- tech • Horizon

Sixth week
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In this week I had Meeting with Faculty guide in my collage prepared Final report.

REFERENCES

I visited in schools and different IT institutes for collecting data .and education fairs and I came to know more about hcl through visited at different sites of hcl like:

www.hclcdc.in www.google.in www.hcl I took information from different business books and many other sources like newspapers which help me to find out fact and findings to make report more useful for the college and company as well.

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Recommendation
I have done deep study and I came to know that many students preferred IT institutes which would help them to get job and easy to afford it means HCL cdc should use promotional strategy in urban as well in rural areas because in rural areas students at there ready to take admission in the same institute where students of their town and villages were already study hence, I suggest HCL should start their promotional activities more in rural than urban areas ..

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