Virtual University of Pakistan

Teaching Schedule
Semester Week/ Lecture
Week 1 1.

Topics to be covered
Communication Importance of Communication Process of Communication Idea Encoding Channel Decoding Feedback Noise Levels of Communication Intrapersonal Communication Important Characteristics of Intrapersonal communication Frame of Reference Creativity Self Talk Risk taking Behavior Interpersonal Communication Behavior and Interpersonal Communication The Contextual View The Developmental View Functions of Interpersonal Communication


Chapter No.



Week 2 4.

Communication in the Organization Guiding Principles Mediated Communication

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Person to Group Communication Mass Communication Downward Communication Upward Communication Lateral Communication 5. Communication Destination Internal Communication External Communication Benefits of Communication to Employees Benefits of Communication to the Organization Communication solves all problems Listening Process of Listening Levels of Listening Types of Listening Listening Characteristics Assignment 1 Week 3 7. Improving your Listening Skills Tips to become a better Listener Don’t Talk Listen Keep an open mind Don’t jump to conclusion Ask Questions Don’t get distracted Use your brain power Provide Feedback Non Verbal Communication Types of non verbal communication Appearance Facial expressions Eye Contact Gestures



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Touching Posture Characteristics of voice 9. Barriers of Communication Over communication Conflicting information Language differences Interests and Attitudes Tendency to Evaluate Barriers of Communication(continued) Badly expressed message Loss in Transmission Poor Retention Inattentive Listening Differing Status Prejudices “I” attitude Resistance to change Refutations and Arguments Overcoming Communication Barriers Listener Barriers Sender Message Barriers Physical Barriers Speech Audience Analysis Demographic Factors Distraction Assignment 2 Week 5 13. Selecting a Topic Guidelines for selecting a Topic Rules of finding a Topic Researching your Topic Gathering Material Periodical Indexes

Week 4 10.



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Thesis Statement Defining Thesis Statement Purpose of Thesis Appropriateness of thesis Scope of the Thesis Correctness of Thesis Development of Thesis Clarity Logical Equal in Value Central to Issue


Introduction of Speech Purpose of Introduction Getting attention Introduce the Thesis Adapting to audience Establishing rapport with audience

Week 6 16.

Body of Speech Construct an Outline Organizational Patterns Spatial Chronological Topical Logical Concluding the Speech Summary Quotation, summary or example Statement of personal Intention Call to Action Modes of Delivery Reading from Manuscript Presenting from Memory Speaking extemporaneously Impromptu speech Strategic Oral Delivery Vocal Cues



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Pitch Volume Rate Tone Speech Patterns Articulation Filters Pauses Accented Speech Visual Cues Avoid Distracting Factors

Assignment 3 Week 7 19. Making a Good Speech Guidelines for making good speech Overcoming stage freight Types of Speech Informative speech Persuasive speech Ceremonial speech Handling Questions and Answers Anticipating Answering Revising Rehearsing Inviting Questions & comments Responding Questions & Answers Essentials for effective Response Listen Discern Affirm Answer Appropriate Disruptive Responses Disruptive incidents Disruptive behavior Assignment 4



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Week 8 22.

Significance of the Setting Psychological Reasons Perceptual Reasons Speaker concentration Complementary characteristics Seating consideration and room Arrangements Types of seating arrangement

Week 9

23. Visual Aids Why visual aid in necessary? Popularly used Visual Aids Computer based presentation Video 35mm Slides


Visual Aids(continued) Overhead Transparencies Flip Charts White boards Handouts Guidelines for choosing and creating visual aids Assignment 5

Week 10 25.

Group Communication Defining group meeting Steps involved in group formation Problem solving phases of a group Purpose of group meeting Group decision making Styles of group leadership Procedure of a group meeting

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Elements of Effective written Communication Defining Courtesy Guidelines for courteous Writing Exclude irritating expressions Include meaningful apologies Include courteous wording Respond in timely manner Positive wording Bias free language Elements of Effective written Communication(continued) Characteristics of correctness Right level of language Accuracy of words Correct grammar Check spelling Conciseness How to achieve conciseness How to achieve Clarity Elements of Effective written Communication(continued) How to achieve concreteness Include specific information Use active verbs Use vivid, image building words Guidelines for achieving Completeness Provide all necessary information. Answer all questions asked. Give something extra, when desirable


Week 11 28.

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Preparing for Effective Business Writing Stages of effective writing Planning stage Determine your purpose Consider your reader Choose your Ideas Determine the Appropriate content Preparing for Effective Business Writing(continued) Organizing Stage Method of Developing topic Direct method Indirect Method Determine the appropriate order Assignment 6


Week 12 31.


Preparing for Effective Business Writing(continued) Drafting Stage Developing opening paragraph Essentials of ending paragraph Body composition Editing Stage Parts of Business Letters Essential Parts Specimen Letter Non essential Parts Heading- Letterhead Salutations Signature Area Addressee Notation Subject line Mailing Notation Copying Notation Direct Request Letters Strategy for Routine Request Types of Direct-inquiry


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Letters About Products or services About People Week 13 34.

Direct Request Letters (Continued) Requesting information about a person Indirect inquiry Letters Claim Letters Qualities of a claim letter Structure of a claim letter Direct Request Letters (Continued) Letters of Invitation Reservation letters Letters requesting favors Good Newsletters Types of good Newsletters Letters replying to inquiries, extending credits, Letters granting adjustments Letters acknowledging orders Letters granting favors Letters of congratulation Letters accepting invitations Characteristics of good Newsletter



Assignment 7 Week 14 37. Disappointing Newsletters Strategies for Disappointing Newsletters Essentials of effective

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disappointing letters Creating an audience centered tone Meeting reader’s needs & expectations Begin with Buffer 38. Disappointing Newsletters(continued) Follow with Reasons Techniques of Refusal Refusing request for information Disappointing Newsletters(continued) Refusal request for a Favor Refusing a Refund Refusing a Claim Rejecting job application Do’s & Don’ts of disappointing messages


Week 15 40.

Writing Persuasive Message Planning persuasive message Developing persuasive message Strategies for persuasive messages Framing your arguments Balancing emotional and logical appeals Writing Persuasive Message (Continued) Avoid faulty Logic Reinforce your Position Dealing with Resistance Writing Persuasive Message (Continued) The Sales Letter Collection Letter Memoranda and Short



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Reports What is a memo? Memorandum Reports Assignment 8 Week 16 43. Writing Resume Fallacies & Facts about Resume Qualities of good Resume What do you have to offer? Essential elements of Resume Chronological Resume



Writing Resume (continued) The Functional Resume Interviewing Getting Ready Thinking ahead about questions Making a good impression People with high EQ Overview Tips for effective planning in Communication Think Smartly Listen Actively Speak Effectively Write Purposefully Live Happily FINAL TERM EXAM

** Assignment schedule can be changed. ** Pop quizzes or Graded MDB can be announced at short notice by the instructor.

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