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8us|ness |an Samp|e

Advert|s|ng Agency 8us|ness |an


Lxecut|ve Summary
romerlt Advertlslng wlll oller marketlng servlces to companles that are looklng to employ emall
marketlng technlques as the cornerstone ol thelr marketlng program. lt ls estlmated that ln ?ear 1, over
230 bllllon emalls wlll travel across cyberspace. Lmall marketlng ls qulckly becomlng a cost-ellectlve
method to reach a target audlence. Accordlng to !uplter Communlcatlon research, emall ad-response
rates currently averages between llve to 13 percent. At the same tlme, the report noted that only 13
percent ol Web users read all emall messages ln thelr entlrety.
1he potentlal ls there but so ls the rlsk that the target customer wlll completely re[ect the advertlslng.
Lmall marketlng ls a sclence. 1here are ellectlve strategles that wlll assure that the company wlll reach
the greatest number ol potentlal customers.
romerlt Advertlslng speclallzes ln successlul emall marketlng campalgns. lts owners, 8obert Pumphrey
and Cheryl Llttle[ohn have over elght years ol experlence ln emall marketlng campalgns between them.
8obert was pro[ect leader lor the successlul 8uy.com and verslon emall marketlng campalgn. Cheryl
was technlcal lead ol 800.com's successlul emall campalgn belore [olnlng 8obert as technlcal lead ol the
verslon emall campalgn.
romerlt Advertlslng wlll deslgn, bulld, test and deploy the emall campalgn. lt wlll also report the
progress ol the campalgn ln real-tlme to provlde our customers maxlmum llexlblllty. At the end ol the
campalgn, romerlt wlll analyze lts success ln order to lmprove the company's luture campalgns.
1.1 M|ss|on
romerlt Advertlslng wlll oller lts customers the best methods and tools ln plannlng and lmplementlng a
successlul emall campalgn. Cur campalgns wlll cut through the mumbo [umbo ol mass
marketlng, lncrease sales, and enhance customer satlslactlon wlth the company. romerlt Advertlslng
emall campalgns wlll grab readers lmmedlately and drlve home the rlght message to the rlght audlence.
We wlll exceed our customers' expectatlons lor campalgn returns.
Company Summary
romerlt Advertlslng wlll deslgn, bulld, test and deploy the emall campalgn. lt wlll also report the
progress ol the campalgn ln real-tlme to provlde our customers maxlmum llexlblllty. At the end ol the
campalgn, romerlt wlll analyze lts success ln order to lmprove the company's luture campalgns.
2.1 Company Cwnersh|p
8obert Pumphrey and Cheryl Llttle[ohn are the owners ol romerlt Advertlslng.
2.2 Start-up Summary
8obert Pumphrey and Cheryl Llttle[ohn wlll lnvest equally ln the company. 1hey wlll also secure a long-
term buslness loan. 1he lollowlng table and chart show pro[ected lnltlal start-up costs ol romerlt
Advertlslng.
Serv|ces
1he servlces ollered by romerlt Advertlslng cover an emall marketlng pro[ect ln lts entlrety lrom
orlglnal concept to post-campalgn evaluatlon. 1he servlce lncludes the lollowlng:
ueslgn the campalgn
ersonallzatlon and targetlng
Lmall llst management
8ulldlng deployment system
1estlng the plan
lmplementlng the campalgn
1racklng the campalgn's progress ln real-tlme
lnstant measurablllty lor 8Cl analysls
ost-campalgn analysls
Market Ana|ys|s Summary
lt was recently reported ln an e-Marketer onllne advertlslng report that onllne promotlons are very
powerlul wlth ollllne companles, as well as onllne companles. 1hough ollllne companles are ollerlng
promotlons that necessltate the customer golng to one ol the company's stores, consumers leel posltlve
about the onllne promotlons. 1hls opens up a new avenue lor these companles to target customer
groups that use computers at work and at home.
Consumers sald they cared mostly about return pollcles, customer servlce, and product selectlon. A
very lmpresslve 94 percent ol surveyed users reported they have shopped onllne belore. About 76
percent ol those surveyed sald promotlons were a posltlve lnlluence on thelr buylng behavlor. Some 30
percent sald onllne coupons were especlally persuaslve whlle 70 percent lound ollllne coupons equally
attractlve.
An emall campalgn can be used to reach target customers no matter how small a company's lnternet
presence ls, as long as the customer wants the product.
4.1 Market Segmentat|on
1here are two dlstlnct customer groups that romerlt Advertlslng ls locused on:
Cn||ne compan|es w|th e-commerce
Cff||ne compan|es
4.2 Serv|ce 8us|ness Ana|ys|s
8y any measure, the lnternet ls one ol the lastest-growlng commerclal phenomena ever wltnessed by
soclety. Post computers, or servers, have exploded lrom 3.2 mllllon ln 1994 to roughly 79.2 mllllon as ol
!uly 2001. uurlng the same tlme perlod, the number ol websltes roared to more than 6 mllllon lrom only
3,000.
A key lactor ln the recent growth ol the lnternet ls the popularlty ol the sub-$1,000 C. 8apldly lalllng
component prlces have allowed C manulacturers to pass cost savlngs on to thelr customers, resultlng
ln a more attractlvely prlced product. Computers sold at or below the $1,000 level have appealed to
llrst-tlme C users and lower lncome lamllles. 8ecause ol the more allordable prlces, C penetratlon ln
the unlted States ls now approxlmately 30, accordlng to uataquest, a market research llrm based ln
San !ose, Calllornla.
1he unlted States accounts lor more than hall ol the world's total lnternet users. When consumers
today are asked why they purchased a personal computer, the most common answer ls to connect to
the lnternet to get thelr emall.
Strategy and Imp|ementat|on Summary
romerlt Advertlslng's strategy ls to utlllze the extenslve network ol contacts both 8obert and Cheryl
have wlth companles already sold on the value ol emall marketlng. ln addltlon, romerlt wlll use lts
lnternal expertlse to launch an emall marketlng campalgn dlrected at a select group ol lts target
customers.
S.1 Market|ng Strategy
Wlth over two mllllon potentlal customers, romerlt Advertlslng wlll locus an emall campalgn on a
select group ol 30,000 buslnesses each llscal quarter. We estlmate a llve percent response rate to the
campalgn whlch wlll generate 1,230 leads. 1hese leads wlll then be used to generate buslness contacts.
Cver the year, we wlll generate 3,000 leads.
S.2 Sa|es Strategy
romerlt Advertlslng's sales strategy ls slmple. We wlll use the emall marketlng campalgn dlrected at
our customer base as a model ol what we can accompllsh lor them. We antlclpate that onllne
companles wlll be most accesslble to our servlces. We wlll be successlul wlth ollllne companles
overtlme, but lnltlally sales wlll be weak wlth thls group.
S.2.1 Sa|es Iorecast
1he lollowlng ls the sales lorecast lor three years. We have no cost ol sales, as all ol our dellverables are
electronlc, and our labor costs are lncluded ln the ersonnel table.
S.3 Compet|t|ve Ldge
8obert Pumphrey has llve years ol experlence ln emall marketlng campalgns and ten years ol
experlence ln dlrect marketlng. Pe ls a graduate ol Chlo State unlverslty wlth a 8A ln marketlng. 8obert
worked wlth several advertlslng companles belore arrlvlng at kemp and !ohnson Advertlslng ln 1997.
Wlth kemp and !ohnson, 8obert created and grew the lnternet marketlng group. 8obert was pro[ect
leader lor the successlul 8uy.com and verslon emall marketlng campalgn.
Cheryl Llttle[ohn graduated wlth a 8S ln computer sclence lrom uCLA ln 1996. She lmmedlately went to
work lor the lnternet start-up 1emple Communlcatlon as an l1 admlnlstrator. She lelt ln 1998 to [oln the
start-up 800.com as the technlcal lead ol lts emall campalgn. ln 2000, she [olned 8lchard's lnternet
group at kemp and !ohnson as technlcal lead ol the verslon emall marketlng campalgn.
Lmall marketlng ls an emerglng marketlng tool wlth lew lndustry experts. 8obert and Cheryl's
accompllshments over the past three years have been slngled out by the lndustry as models lor
successlul emall marketlng campalgns.
Management Summary
8obert Pumphrey wlll be responslble lor tactlcal elements ol the marketlng campalgn and Cheryl
Llttle[ohn wlll manage the technlcal aspects ol the campalgn.
6.1 ersonne| |an
ln addltlon to 8obert and Cheryl, there wlll be three other stall members:
Secretary/8eceptlonlst
Accountant
Salesperson
ersonnel lan
?ear 1 ?ear 2 ?ear 3
8obert Pumphrey $32,000 $40,000 $43,000
Cheryl Llttle[ohn $32,000 $40,000 $43,000
Secretary/8eceptlonlst $20,000 $23,000 $28,000
Salesperson $38,000 $30,000 $33,000
8ookkeeper $20,000 $26,000 $29,000
Cther $0 $0 $0
1otal eople 3 3 0
1otal ayroll $142,000 $181,000 $202,000
I|nanc|a| |an
1he llnanclal plan ls presented ln the lollowlng toplcs.
7.1 8reak-even Ana|ys|s
1he monthly sale break-even polnt ls shown ln the table and chart below.
7.2 ro[ected rof|t and Loss
1he lollowlng table and charts outllne the pro[ected prollt and loss lor three years. We estlmate that
the agency wlll not be prolltable untll the second year ol operatlon. romerlt Advertlslng wlll then grow
by about 9 lor the second and thlrd year.
7.3 ro[ected Cash I|ow
1he lollowlng table and chart hlghllght the pro[ected cash llow lor three years.
ro Iorma Cash I|ow
?ear 1 ?ear 2 ?ear 3
Cash 8ecelved
Cash lrom Cperatlons
Cash Sales $36,438 $92,300 $132,300
Cash lrom 8ecelvables $124,683 $248,971 $363,839
Subtotal Cash lrom Cperatlons $181,143 $341,471 $498,339
Addltlonal Cash 8ecelved
Sales 1ax, vA1, PS1/CS1 8ecelved $0 $0 $0
new Current 8orrowlng $0 $0 $0
new Cther Llabllltles (lnterest-lree) $0 $0 $0
new Long-term Llabllltles $0 $0 $0
Sales ol Cther Current Assets $0 $0 $0
Sales ol Long-term Assets $0 $0 $0
new lnvestment 8ecelved $0 $0 $0
Subtotal Cash 8ecelved $181,143 $341,471 $498,339
Lxpendltures ?ear 1 ?ear 2 ?ear 3
Lxpendltures lrom Cperatlons
Cash Spendlng $142,000 $181,000 $202,000
8lll ayments $90,432 $133,818 $188,743
Subtotal Spent on Cperatlons $232,432 $314,818 $390,743
Addltlonal Cash Spent
Sales 1ax, vA1, PS1/CS1 ald Cut $0 $0 $0
rlnclpal 8epayment ol Current 8orrowlng $0 $0 $0
Cther Llabllltles rlnclpal 8epayment $0 $0 $0
Long-term Llabllltles rlnclpal 8epayment $20,004 $20,004 $20,004
urchase Cther Current Assets $0 $0 $0
urchase Long-term Assets $0 $0 $0
ulvldends $0 $0 $0
Subtotal Cash Spent $232,436 $334,822 $410,749
net Cash llow ($71,294) $6,649 $87,390
Cash 8alance $84,206 $90,836 $178,446
7.4 ro[ected 8a|ance Sheet
1he table shows pro[ected balance sheet lor three years.
ro lorma 8alance Sheet
?ear 1 ?ear 2 ?ear 3
Assets
Current Assets
Cash $84,206 $90,836 $178,446
Accounts 8ecelvable $44,688 $73,216 $104,877
Cther Current Assets $10,000 $10,000 $10,000
1otal Current Assets $138,894 $174,072 $293,323
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated uepreclatlon $0 $0 $0
1otal Long-term Assets $0 $0 $0
1otal Assets $138,894 $174,072 $293,323
Llabllltles and Capltal ?ear 1 ?ear 2 ?ear 3
Current Llabllltles
Accounts ayable $8,184 $11,231 $13,893
Current 8orrowlng $0 $0 $0
Cther Current Llabllltles $0 $0 $0
Subtotal Current Llabllltles $8,184 $11,231 $13,893
Long-term Llabllltles $79,996 $39,992 $39,988
1otal Llabllltles $88,180 $71,243 $33,883
ald-ln Capltal $100,000 $100,000 $100,000
8etalned Larnlngs ($34,300) ($49,286) $2,829
Larnlngs ($14,786) $32,113 $134,611
1otal Capltal $30,714 $102,829 $237,440
1otal Llabllltles and Capltal $138,894 $174,072 $293,323
net Worth $30,714 $102,829 $237,440
7.S 8us|ness kat|os
8uslness ratlos lor the years ol thls plan are shown below. lndustry prollle ratlos based on the Standard
lndustrlal Classlllcatlon (SlC) code 7311, Advertlslng Agencles, are shown lor comparlson.
kat|o Ana|ys|s
?ear 1 ?ear 2 ?ear 3 lndustry rollle
Sales Crowth 0.00 63.84 43.24 8.30
ercent ol 1otal Assets
Accounts 8ecelvable 32.17 42.06 33.73 36.20
Cther Current Assets 7.20 3.74 3.41 42.20
1otal Current Assets 100.00 100.00 100.00 80.80
Long-term Assets 0.00 0.00 0.00 19.20
1otal Assets 100.00 100.00 100.00 100.00
Current Llabllltles 3.89 6.46 3.42 42.90
Long-term Llabllltles 37.60 34.46 13.63 13.00
1otal Llabllltles 63.49 40.93 19.03 33.90
net Worth 36.31 39.07 80.93 44.10
ercent ol Sales
Sales 100.00 100.00 100.00 100.00
Cross Margln 100.00 100.00 100.00 0.00
Selllng, Ceneral & Admlnlstratlve
Lxpenses 106.33 83.91 74.60 81.60
Advertlslng Lxpenses 21.23 16.22 13.09 3.30
rollt 8elore lnterest and 1axes -2.60 22.01 37.23 2.30
Maln 8atlos
Current 16.97 13.47 18.43 1.67
Culck 16.97 13.47 18.43 1.39
1otal uebt to 1otal Assets 63.49 40.93 19.03 33.90
re-tax 8eturn on net Worth -29.16 72.40 80.99 3.70
re-tax 8eturn on Assets -10.63 42.77 63.36 12.80
Addltlonal 8atlos ?ear 1 ?ear 2 ?ear 3
net rollt Margln -6.33 14.09 23.40 n.a
8eturn on Lqulty -29.16 30.68 36.69 n.a
Actlvlty 8atlos
Accounts 8ecelvable 1urnover 3.79 3.79 3.79 n.a
Collectlon uays 36 78 82 n.a
Accounts ayable 1urnover 12.03 12.17 12.17 n.a
ayment uays 27 26 26 n.a
1otal Asset 1urnover 1.63 2.13 1.81 n.a
uebt 8atlos
uebt to net Worth 1.74 0.69 0.24 n.a
Current Llab. to Llab. 0.09 0.16 0.28 n.a
Llquldlty 8atlos
net Worklng Capltal $130,710 $162,821 $277,428 n.a
lnterest Coverage -0.66 11.64 39.47 n.a
Addltlonal 8atlos
Assets to Sales 0.62 0.47 0.33 n.a
Current uebt/1otal Assets 6 6 3 n.a
Acld 1est 11.31 8.96 11.86 n.a
Sales/net Worth 4.43 3.60 2.23 n.a
ulvldend ayout 0.00 0.00 0.00 n.a
Append|x
Sales lorecast
Sales 0 Month 1 Month 2 Month 3 Month 4 Month 3 Month 6 Month 7 Month 8 Month 9
Month
10
Month
11
Month
12
Cnllne
Companles 0 $6,000 $6,000 $10,900 $12,030 $14,400 $16,000 $16,000 $17,000 $18,000 $19,000 $20,300 $23,000
Cllllne
Companles 0 $0 $0 $0 $0 $4,000 $3,000 $4,000 $6,000 $6,000 $3,000 $7,000 $10,000
1otal Sales $6,000 $6,000 $10,900 $12,030 $18,400 $21,000 $20,000 $23,000 $24,000 $24,000 $27,300 $33,000
ulrect Cost ol
Sales Month 1 Month 2 Month 3 Month 4 Month 3 Month 6 Month 7 Month 8 Month 9
Month
10
Month
11
Month
12
Cnllne
Companles $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cllllne
Companles $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal ulrect
Cost ol Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
ersonnel lan
Month
1
Month
2
Month
3
Month
4
Month
3
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
8obert Pumphrey 0 $2,000 $2,000 $2,000 $2,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Cheryl Llttle[ohn 0 $2,000 $2,000 $2,000 $2,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Secretary/8eceptlonlst 0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Salesperson 0 $0 $0 $3,000 $3,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
8ookkeeper 0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Cther 0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
1otal eople 3 3 3 3 3 3 3 3 3 3 3 3
1otal ayroll $4,000 $4,000 $11,000 $11,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000
Ceneral Assumptlons
Month
1
Month
2
Month
3
Month
4
Month
3
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11 Month 12
lan Month 1 2 3 4 3 6 7 8 9 10 11 12
Current
lnterest
8ate 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
Long-term
lnterest
8ate 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
1ax 8ate 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00
Cther 0 0 0 0 0 0 0 0 0 0 0 0
ro lorma rollt and Loss
Month 1 Month 2 Month 3 Month 4 Month 3 Month 6 Month 7 Month 8 Month 9
Month
10
Month
11
Month
12
Sales $6,000 $6,000 $10,900 $12,030 $18,400 $21,000 $20,000 $23,000 $24,000 $24,000 $27,300 $33,000
ulrect Cost
ol Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cther
roductlon
Lxpenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
1otal Cost ol
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cross
Margln $6,000 $6,000 $10,900 $12,030 $18,400 $21,000 $20,000 $23,000 $24,000 $24,000 $27,300 $33,000
Cross
Margln 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Lxpenses
ayroll $4,000 $4,000 $11,000 $11,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000
Sales and
Marketlng $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
and Cther
Lxpenses
uepreclatlon $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased
Lqulpment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
utllltles $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
lnsurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
8ent $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300
ayroll
1axes 13 $600 $600 $1,630 $1,630 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100
Cther $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
1otal
Cperatlng
Lxpenses $10,300 $10,300 $18,330 $18,330 $21,800 $21,800 $21,800 $21,800 $21,800 $21,800 $21,800 $21,800
rollt 8elore
lnterest and
1axes ($4,300) ($4,300) ($7,430) ($6,320) ($3,400) ($800) ($1,800) $1,200 $2,200 $2,200 $3,700 $11,200
L8l1uA ($4,300) ($4,300) ($7,430) ($6,320) ($3,400) ($800) ($1,800) $1,200 $2,200 $2,200 $3,700 $11,200
lnterest
Lxpense $819 $806 $792 $778 $764 $730 $736 $722 $708 $694 $681 $667
1axes
lncurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
net rollt ($3,119) ($3,106) ($8,242) ($7,098) ($4,164) ($1,330) ($2,336) $478 $1,492 $1,306 $3,019 $10,333
net
rollt/Sales -83.32 -83.09 -73.61 -39.00 -22.63 -7.38 -12.68 2.08 6.22 6.27 18.23 31.92
ro lorma Cash llow
Month 1 Month 2 Month 3 Month 4 Month 3
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
Cash
8ecelved
Cash lrom
Cperatlons
Cash Sales $1,300 $1,300 $2,723 $3,008 $4,600 $3,230 $3,000 $3,730 $6,000 $6,000 $6,873 $8,230
Cash lrom
8ecelvables $0 $130 $4,300 $4,623 $8,203 $9,182 $13,863 $13,723 $13,073 $17,273 $18,000 $18,088
Subtotal $1,300 $1,630 $7,223 $7,630 $12,803 $14,432 $18,863 $21,473 $21,073 $23,273 $24,873 $26,338
Cash lrom
Cperatlons
Addltlonal
Cash
8ecelved
Sales 1ax,
vA1,
PS1/CS1
8ecelved 0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
new Current
8orrowlng $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
new Cther
Llabllltles
(lnterest-
lree) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
new Long-
term
Llabllltles $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales ol
Cther
Current
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales ol
Long-term
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
new
lnvestment
8ecelved $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal
Cash
8ecelved $1,300 $1,630 $7,223 $7,630 $12,803 $14,432 $18,863 $21,473 $21,073 $23,273 $24,873 $26,338
Lxpendltures Month 1 Month 2 Month 3 Month 4 Month 3
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
Lxpendltures
lrom
Cperatlons
Cash
Spendlng $4,000 $4,000 $11,000 $11,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000 $14,000
8lll
ayments $237 $7,119 $7,140 $8,141 $8,142 $8,363 $8,330 $8,336 $8,322 $8,308 $8,494 $8,480
Subtotal $4,237 $11,119 $18,140 $19,141 $22,142 $22,363 $22,330 $22,336 $22,322 $22,308 $22,494 $22,480
Spent on
Cperatlons
Addltlonal
Cash Spent
Sales 1ax,
vA1,
PS1/CS1
ald Cut $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
rlnclpal
8epayment
ol Current
8orrowlng $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cther
Llabllltles
rlnclpal
8epayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term
Llabllltles
rlnclpal
8epayment $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667
urchase
Cther
Current
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
urchase
Long-term
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
ulvldends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal
Cash Spent $3,904 $12,786 $19,807 $20,808 $23,809 $24,230 $24,217 $24,203 $24,189 $24,173 $24,161 $24,147
net Cash
llow ($4,404) ($11,136) ($12,382) ($13,178) ($11,006) ($9,799) ($3,332) ($2,728) ($3,114) ($900) $714 $2,190
Cash
8alance $131,096 $139,960 $127,378 $114,199 $103,193 $93,393 $88,043 $83,316 $82,202 $81,302 $82,016 $84,206
ro lorma 8alance Sheet
Month 1 Month 2 Month 3 Month 4 Month 3 Month 6 Month 7 Month 8 Month 9
Month
10
Month
11
Month
12
Assets
Startln
g
8alanc
es
Current Assets
Cash
$133,3
00
$131,09
6
$139,96
0
$127,37
8
$114,19
9
$103,19
3 $93,393 $88,043 $83,316 $82,202 $81,302 $82,016 $84,206
Accounts
8ecelvable $0 $4,300 $8,830 $12,323 $16,923 $22,322 $29,090 $30,223 $31,730 $34,673 $33,400 $38,023 $44,688
Cther Current
Assets
$10,00
0 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
1otal Current
Assets
$163,3
00
$163,39
6
$138,81
0
$149,90
3
$141,12
4
$133,71
3
$132,48
3
$128,26
8
$127,06
6
$126,87
7
$126,70
2
$130,04
1
$138,89
4
Long-term
Assets
Long-term
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated
uepreclatlon $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
1otal Long-
term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
1otal Assets
$163,3
00
$163,39
6
$138,81
0
$149,90
3
$141,12
4
$133,71
3
$132,48
3
$128,26
8
$127,06
6
$126,87
7
$126,70
2
$130,04
1
$138,89
4
Llabllltles and
Capltal Month 1 Month 2 Month 3 Month 4 Month 3 Month 6 Month 7 Month 8 Month 9
Month
10
Month
11
Month
12
Current
Llabllltles
Accounts
ayable $0 $6,882 $6,869 $7,870 $7,837 $8,278 $8,263 $8,232 $8,238 $8,223 $8,211 $8,198 $8,184
Current
8orrowlng $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cther Current
Llabllltles $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $6,882 $6,869 $7,870 $7,837 $8,278 $8,263 $8,232 $8,238 $8,223 $8,211 $8,198 $8,184
Current
Llabllltles
Long-term
Llabllltles
$100,0
00 $98,333 $96,666 $94,999 $93,332 $91,663 $89,998 $88,331 $86,664 $84,997 $83,330 $81,663 $79,996
1otal
Llabllltles
$100,0
00
$103,21
3
$103,33
3
$102,86
9
$101,18
9 $99,943 $98,263 $96,383 $94,902 $93,222 $91,341 $89,861 $88,180
ald-ln Capltal
$100,0
00
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
$100,00
0
8etalned
Larnlngs
($34,3
00)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
($34,300
)
Larnlngs $0 ($3,119)
($10,223
)
($18,467
)
($23,364
)
($29,728
)
($31,278
)
($33,814
)
($33,337
)
($31,843
)
($30,339
)
($23,320
)
($14,786
)
1otal Capltal
$63,30
0 $60,381 $33,273 $47,033 $39,936 $33,772 $34,222 $31,686 $32,163 $33,633 $33,161 $40,180 $30,714
1otal
Llabllltles and
Capltal
$163,3
00
$163,39
6
$138,81
0
$149,90
3
$141,12
4
$133,71
3
$132,48
3
$128,26
8
$127,06
6
$126,87
7
$126,70
2
$130,04
1
$138,89
4
net Worth
$63,30
0 $60,381 $33,273 $47,033 $39,936 $33,772 $34,222 $31,686 $32,163 $33,633 $33,161 $40,180 $30,714