Education

University of South Florida Tampa, Fl.

B.A. Mass Communications, Magazine Journalism
English, Creative Writing Minor
Spring 2014
Experience
President & Campus Correspondent
Her Campus USF
Managed all aspects of the USF chapter of Her Campus,
the #1 online and offline community for college women
Managed and developed editorial content calendar
Led monthly meetings and increased club membership by
50%
Implemented new social media strategies and increased
social following by 40%
Increased site traffic to weekly unique visitors rate of 20%
of the undergrad female population
Developed new executive board positions, policies and
accountability initiatives
Promoted brand and campus homepage across multiple
social media platforms
Developed new marketing/publicity strategies and tactics
Conceptualized, planned and executed multiple cam-
pus-wide events
Maintained "silver level" chapter status
Gained gold level chapter status
News & Feature Writing Intern
USF College of Arts & Sciences Deans Office
Wrote press releases and feature stories with a focus on the
School of Natural Sciences and Mathematics and the Alliance
for Integrated Spatial Technologies
Developed content for intern blog
Assisted in the production of video messages
Edited content
Recruited new writers
Public Relations Intern
Rent the Runway
Developed a marketing/public relations campaign to pro-
mote Rent the Runway on the USF campus
Assisted in the development and distribution of promotional
material
Increased customer acquisition by planning and executing
campus-wide events
Collaborated with campus organizations to promote the
brand
justine a. figueroa
justinefigueroa23@gmail.com | (407)731-6499
www.justinefigueroa23.wix.com/home
August 2013-May 2014
Tampa, Fl.
August 2013-May 2014
Tampa, Fl.
August 2013-May 2014
Tampa, Fl.
Sales Support Associate/Brand Ambassador
Banana Republic
Created a positive customer experience by using knowl-
edge of trend, fit and product quality to best meet customer
needs
Kept the store organized
Maintained merchandising standards
Completed transactions using point-of-sale
Involvement
Awards & Recognition
Skills
Peer Leader, University Experience
Editor-in-Chief, Her Campus USF
Contributing Writer, Her Campus USF
Contributor, Uloop Student News Network
Blogger, College of Arts & Sciences Freshman Website
Member, Latin American Student Association
Member, Public Relations Student Society of America
Member, The Fashion Executives
Member, The Poets @ USF
Most Spirited Chapter -- First Place Winner
Her Campus University of South Florida
My Campus Chapter Awards, 2014
Established Leader -- Nominee
USF Center for Leadership & Civic Engagement
Do Something Awards, 2014
Learn. Serve. Lead. -- Nominee
USF Center for Student Involvement
Celebration of Leadership Awards, 2014
Featured Student
USF Digital Learning Studio
Spoken word finds its voice in Tampa Bay
Written & Verbal Communication
Content Management
SEO
Leadership
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Audition
Microsoft Office Suite
Interviewing
Editing/Writing
Prezi, Google Drive
Social Media (Facebook, Instagram, Twitter, Pinterest,
Tumblr, Linkedin, Wordpress)
AP Style
Social Media Metrics (Google Analytics, Google Trends,
Hootsuite, Iconosquare, Facebook Insights)
Basic HTML Coding
justine a. figueroa
justinefigueroa23@gmail.com | (407)731-6499
www.justinefigueroa23.wix.com/home
June 2011-January 2014
Orlando, Fl.