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MARY

• Baton Rouge, LA 70809 • •
linkedin.com/in/


SUMMARY OF QUALIFICATIONS

Masters of Science in Analytics candidate with expected graduation of May 2014. Certified Base Programmer
for SAS 9. Unparalleled drive for results-focused success. Proven ability to deliver impactful solutions to
business problems. Successfully analyzed medical claims data to save Centene over $280,000 using analytics
to identify fraudulent claims. Seeking customer marketing analytics position to utilize statistical, predictive
modeling and data mining skills learned in Masters program.


WORK EXPERIENCE

Centene Corporation Baton Rouge, LA
BUSINESS ANALYST INTERN Jan 2013 – May 2013
• Developed 6 reports in Microstrategy to identify fraudulent claims saving Centene $280,000+
1) Worked closely with key decision makers from the Med. Management Dept. and Clinical Outcomes Unit
2) Utilized Business Objects and Microsoft Excel to pull and analyze medical claims data
3) Researched ICD-9 codes to customize reports for management
• Used Business Objects and CRM software to maintain weekly reports for the Marketing department,
Finance department, and Member & Provider Services department
• Taught Excel advanced function class to 4 executives (VLOOKUP, conditional statements)
• Gave presentation to corporate executives on using Microstrategy (“Centilligence”)


ANALYTICS PROJECTS

Predictive Analytics, Texas Parks & Wildlife Magazine (In Progress)
• Use SAS to consolidate customer data sources to build master historical file
• Evaluate previous direct mail campaigns for effectiveness
• Build predictive models using SAS to determine significant customer traits
• Develop campaign strategy based on findings

Marketing Analytics, Creating Customer Profiles with Consumer-based Data
• Utilized factor analysis using SAS to identify the underlying structure of over 550 variables
• Implemented cluster analysis to create customer profiles on over 2,600 customers
• Segmented customers based on customer history, demographics and geographical attributes
• Used SAS to aggregate over 150 binary variables to add retail specificity to customer profiles

Search Engine Marketing ROI/Web Analytics, ShoppersChoice.com
• Analyzed data using SAS to increase ROI and reduce costs by $652,049
• Investigated keyword phrases to find opportunities for increasing advertising effectiveness
• Analyzed clicks, impressions, bounce rates, and conversion values to determine the productivity of
multiple keyword categories
• Developed a set of specific business rules to reduce costs, increase ROI, and capitalize profits

P a g e 2

Search Engine Marketing ROI/Web Analytics, Internet Retail Connection
• Responsible for driving analytics project in SAS that produced savings of $320,816
• Examined paid search ad word content, comparing performance of different categories of ads
• Analyzed how various ad categories (Call to Action, Free Shipping, Brand Names) affected ROI
• Identified characteristics of attractive ads for reinvestment


EDUCATION

Louisiana State University Baton Rouge, LA
MASTERS OF SCIENCE IN ANALYTICS May 2014 (expected)
• Relevant Courses: Statistical Methods, Design of Experiments, (Multiple) Linear Regression,
Logistic Regression, Data Mining, Survival Analysis, Customer Analytics (Factor Analysis,
Clustering), Time Series and Forecasting, Operations Research

Louisiana State University Baton Rouge, LA
BACHELOR OF BUSINESS ADMINISTRATION December 2012
Major: Finance
• Relevant Courses: Business Statistics, Statistical Methods and Business Analytics, Database
Processing for Management, Principles of Marketing, Communications and Speech, Micro and
Macroeconomics, Risk and Insurance, Advanced Business Finance, Analysis of Corporate Financial
Statements, Investments, Accounting 1 and 2


TECHNICAL SKILLS

• Programming languages: SAS, SQL, SAS/Macro, R
• Software Packages: SAS Enterprise Guide, SAS Enterprise Miner, SQL Server 2012, Business
Objects, Microstrategy, Access, Excel, Word, PPT
• Certifications: Certified Base Programmer for SAS 9
• Training: Lynda.com – R, Microsoft Access


HONORS

• Tuition Opportunity Program for Students (TOPS) Award recipient
• Dean’s List (Spring 2010, Fall 2010, Spring 2011, Fall 2012)
• Chancellor’s List (Fall 2011)


ACTIVITIES

• Welcome Committee Chair of Business Analytics Society (October 2013-Present)
• LSU Intramural soccer, Baton Rouge Soccer Club, Premier Center Indoor Soccer, RedStick Area
Kickball
• Painting, fishing, hunting, playing piano, reading, cooking, soccer, skiing, tennis, ping pong