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The PORTAS

Master Licensing Concept
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The company
&
the philosophy
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PORTAS – European Headquarters
Technical
Training Centre
International
Training Centre 2
Logistics Centre:
High-rack warehouse
International
Training Centre 1
Showroom Centre
The pilot enterprise and
production facilities
Logistics warehouse
& distribution
Head Office administration
& management
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A family business supporting family businesses
for generations to come
The owner family
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a little PORTAS
Franchisee family…
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PORTAS annual meeting
The big PORTAS family with over 500 franchisees
in 15 countries in Europe
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How it all began …
… the PORTAS
success story
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Inspired by real life…
What can be done with old doors?
Painting doors
again and again?
Ripping out doors
which causes a lot
of work and
expense?
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The solution –
a PORTAS renovation
New ! ... New ! ...
The old doors are collected
from the customer's
premises in the morning
At the PORTAS workshop,
a groove is cut around the
edge of the door and the
door leaf is sanded down
Using a special technique
patented by PORTAS, the
covering material
is pulled taut over the door
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The solution –
a PORTAS renovation
... in just one day! ... in just one day!
Door frame renovation
following PORTAS coating
procedure
The renovated door
is hung and adjusted
in the frame
Renovated door and door
frame, easy to clean,
scratch-, impact- and
shock-resistant
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All under one roof - All from one source
Entrance Doors
Door Canopies
Garage Doors
Radiator Casing
Bathroom Cabinets
Kitchens
Stretch Ceilings
Sliding Door Systems
Interior Doors
Staircases &
Flooring
Windows
Fitted Cupboards
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Successful international franchise systems
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More than 500 franchise partners in Europe
PORTAS European expansion
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PORTAS Worldwide expansion
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An award-winning
trademark
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PORTAS’ awards
German franchise-award 1994
Economic Magazine „Impulse“.
German franchise-award 1999
1
st
place in the category „handycraft“
German franchise-award 1995
PORTAS – first of 447 franchise systems
Economic Magazine „The Business Idea“.
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Price of excellence – October 2006
for more than 20 years of successful franchising F&C-Award GOLD – October 2008
received for partner satisfaction
PORTAS’ awards
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German champions in products
and services - from Aspirin to Zeiss
Source: German Standards - Brands of the Century / Edited by Florian Langenscheidt 2004-2007
Porsche
Lufthansa
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The market
New construction
Modernization
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Target customer
Elder people need/want to renovate
their house or apartment
Young people move into
a rented flat or house and
wants their own in-house style
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The PORTAS marketing concept
Internet
Yellow pages
Open house days
Word of mouth
Regional-TV
Supermarkets
& shopping malls
Telephone
Magazines
& newspapers
Trade fairs
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Why become a PORTAS license partner ?
35 years own market experience
Proven direct marketing strategy
Advanced technical know-how
Environmentally friendly use of resources
Centralised brand management
A market with almost unlimited demand
Over 5,000 warehoused supplies available
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National or Regional
Master Licensor
Local partner PILOT operation
Customers
Additional revenues
First-hand
knowledge
The franchise licensing concept
Local Partner
Local Partner
Local franchise partner
Customers
Customers
Customers
Customers
Customers
Revenue through fee
and royalties
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What do you get
• technical know how
• marketing know how
• franchise know how
• manuals
• IT-system
A proven and highly
profitable business concept
consisting of:
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… which can be easily integrated into an existing
business
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What do you get
Innovative German engineered renovation systems
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What do you get
Training
Technical
Training
Sales & Marketing
Training
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What do you get
Continuing support
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The next steps
• Sending the profile with financial information
• Checking the opportunity in your country
• First interview in your country
• Discovery trip to in Germany
• Signing of LOI
• Prepare a rough business plan
• Arrange the financing
• Negotiating the terms of cooperation
• Signing a contract
• Starting the business to success
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THANK YOU
FOR YOUR
ATTENTION
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