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It is immediately clear when looking at this poster that it would fall into the genre of advertising film posters. Here, an image from, or representative of, the film is used to make up the majority of the text. There is a tag line, placed at the top of the page. The image, which is used to make up the majority of the text, contains a main focal point in the centre of the page, which draws our eyes naturally downwards towards where the title of the film is placed. Below the title is more writing, though it’s much smaller so as not to take away from the titles impact. Finally their is further much smaller information right at the bottom of the text, stating people involved in the movie, the movie studios logo and more recently the movies website. Semiologically the text contains a myriad of symbols which attempt to draw in our attention. The main focal point in the image used for this advertisement is an iconic image of Brad Pitt dressed in a uniform, wielding a gun. Our eyes are instantly drawn to this image due to the composition of the piece, he is completely central to the page. He is standing in an extremely dominating stance, and his gun is pointed outwards in such a way that it’s made clear that he has dominated something. Our eyes are then drawn down to the heap which he is standing on. The heap itself is an indexical image, whereby we instantly make the logical connection between a pile of bodies and a massacre that has taken place, which makes it clear to us that the character has killed all these people. The iconic images of the Nazi swastika and uniform, and a human foot, make it clear to the observer that he has killed Nazi soldiers, and thus based on an inherent contextual belief that the Nazi’s were bad we actually feel a sense of curiosity towards the character being represented and thus may be motivated into watching the film. When looking at the polysemia of the Inglorious Basterds (2009) we can see that the media producer has purposely used signs and representation in order to provoke emotion within the audience. Polysemia is how meaning is controlled in media texts by media producers. The pile of severed limbs we see Brad Pitt, has been used to make it clear to the audience that this film is about death, this also connoted through the use of monotonous colours. Also we frequently see the swastika, which indicates that this film is about the war. We also see Brad Pitt pointing an old fashioned gun outwards, possibly indicating he has had some part of the mass murder. We are confronted with the heading “A basterd’s work I never done”, this implies he has committed the murders and will carry on murdering until they have achieved their goals, and the act of murder is just a job and has no real consequences.