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Logo Design Brief ID: 5

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First Last
Name *
Company/Business Name *
City State / Province / Region
ZIP / Postal Code
Address *
Street Address
Address Line 2
Enter Email Confirm Email
Email *
How Did You Find Me? *
I would be grateful if you could tell me how you found me, or who referred you? For example, via:
Google, Twitter, personal recommendation etc.

Logo & Identity Budget Tiers
Please choose one of the five options below whilst inputting N/A for the rest. If your budget spans,
say, the 3000 15000 tiers, then please choose both, and leave a note for me at the end of the
3000060000 *
Here we are mostly talking about large corporate companies that have a country and global wide
presence. As such, the pricing reflects the level of research and preparation needed for global roll-
1500030000+ *
In this budget range we are mostly talking about companies/businesses that have a
country/nationwide reach. Therefore, the work needed to adequately research and prepare for
such large scale projects is significant.
600015000+ *
If you are a small to large business/shop/skilled professional with/without physical
locations/premises, a consultant, and generally any person or business that requires a solid visual
identity to ensure that you can rely on your brand to attract the right clientele, then you are
generally looking over 6000+. This will ensure that I have the time and means to fully research
and understand everything about what you do and what you need to say. Time is crucial when
developing a strong visual identity, it needs to reflect the personality of your company as well as
send out specific messages to potential customers. Larger projects usually takes at least a month,
usually closer to two months to complete.
30006000 *
Suitable if you are looking for something more substantial than just a standalone logo design.
Maybe you have other visual brand identity requirements that a single logo design will not achieve
for you. This will provide you with an identity solution including: substantial advice and consultation
during and after the initial project ends.
12503000 *
If you are looking for a standalone logo mark, and are: a small business, self employed, freelancer,
consultant, small web based business, or looking for a application icon design then you are looking
at around 12503000.
Sub 1500
Sometimes available to take on sub 1500 projects if: the conditions tie in nicely with my existing
schedule, the project is reasonably straightforward, and has reasonable expectations. It may also
cover work needed to smarten up/refresh an existing logo. Will also consider non-profit work.
Please explain your requirements (above) with your available budget.
Please provide me with information relating to you ideal completion date. The completion date relates
to the date you expect/need/would like the physical logo files in your hand.
Project Completion Date *
UrgentHelp Me! (Optional) *
If you have a particularly urgent requirement, then I may be able to help you depending on my work
load. A premium will be applicable for any Urgent work started within a week and completed within
two weeks.

Logo & Brand Information
Please answer all as completely and as descriptively as possible. This is not the time to rush or skip
the filling in for a form.The idea with all this is for me to be able to get a good idea of what you do,
and I can only do that with information.
Logo Wording *
Please detail exact wording for logo. For me its 'imjustcreative', for Coke its 'Coca-Cola' etc.
Tag Line (Optional)
If you have an existing tag line, which needs to form part of the logo, then please enter this here. If
you don't have a tag line then I would recommend that we work on creating one for you. A good tag
line can often form the platform for the visual direction of the logo.
Do You Need A Tag Line? *
What Are You, Your Business, All About? *
Please describe what you are all about. This is where I need you to be descriptive and detailed as
possible. This is when you need to sell what you do so I can understand, to the best of my abilities,
what I am designing a logo and/or brand identity for.
Elevator Pitch *
This is a refined and optimised version of above. Think along the lines of the Elevator Pitch. You
have just a minute, or two, to enthusiastically explain and describe what you do before I exit the
Keywords & Descriptive Phrases *
List any words, keywords or phrases that best sum up the overall emotion, mood and impression
you need the logo/brand to convey. This is all about creating the appropriate perception in your
target market.
Their Perception *
Outside looking in. What would be the ideal range of feelings and emotions you would like potential
clients, customers, general public to feel when they view or think about your brand?
Target Audience *
Please list, or describe, the type of people that need to be influenced by the logo when they see it.
This is very important as it's all about ensuring your message is conveyed to the right audience.
Specific Perceptions? (Optional)
If you have a specific,and quite niche/specialised target market, then please detail more here.
Unique Or Common? *
Does this logo need to compete with existing similar businesses, companies etc? Or are you more
of a unique business idea: there will be no major competition in terms of identity to really make a
bigger or more stylish splash?
We Are Unique
We Are One Of Many
We Want To Be Different
Direct Competition *
Please list any local, regional and/or worldwide competitors. We absolutely need to know how your
competitors brand and position themselves before we can create a visual identity for you. Please
provide me with URL's of websites andnames of companies that you compete with, or have a
similar agenda to.
Indirect Competition (Optional)
This is about being prepared. There may be companies that you don't compete with directly, but do
choose, or have to, take notice of what they are up to. They may not be competing yet, but you
might feel that one day soon they could be sitting on your doorstep.
Number Of Staff *
This gives me an idea of the scope of the project in terms of staff and client awareness for the
Premises Of Business *
Are you home based, or work in offices? If you have multiple offices and/or locations then please
also specify.

Technical & Practical Details
Super important that I know exactly what you are requiring from me so there are not
misunderstandings. Some aspects of brand identity work I am unable to, so we need to ensure that
your expectations are fully met.
Logo Style *
Check all that apply.
Company Logo
Personal Logo
Website Logo
Software/Application Logo
Icon Style (Optional)
If you are requiring application icons along with your logo design then please check all that apply.
Web Application Icon
Macintosh Application (Dock) Icon
Third Choice
iOS Application Icon
iPhone Retina
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Logo Colour Style *
Check any/all that apply.
Full Colour
Two Colour
Single Colour
Black & White
Logo Style Type (Optional)
This is optional, but you may all ready know you want a typographic only logo, or you want a
'standard' combination logo that has both wording and separate graphic element. If you have
additional requirments you can add them below.
Combination Logo
Typographic Logo
Additional Style Requirements? (Optional)
You may be looking to use various print finishes on your logo when printed on stationery,
letterheads, business cards, etc. Examples could include: embossing, Spot UV, Blind Emboss,
Letterpress. It's useful for me to know if you have considered these before I start designing the
logo. Please let me know what you have considered in this regard.
Where Will The Logo Be Used? *
I need to know where you plan to use the logo as this determines how flexible and adaptable the
design needs to be.
Vehicle Livery
Exterior SIgnage
ClothingScreen Printing
5 of 9 items shown. Edit field to view all
Logo Size *
This relates to the above question. I need to know how the logo will work in the real world at the
extreme of sizes. A logo that looks great on a letterhead may not be legible on the side of a pen. So
for example please tell me if you need the logo to be legible printed on the side of a pen, and/or
adorned on the side of a building.
Your Shopping List (Optional)
If you are looking for more than a logo design, then please list here all the brand identity elements
you are looking for. For example, you may need: logo design, stationery designs, brochure
designs and other print related requirements, exhibition or conference stands, signage, website
design/development etc. Some aspects I am unable to help with, so this list will ensure I know
exactly what you are looking for, and if I can't help with something in particular we can discuss
options at this point.

Optional Information
If you have any particular ideas, or thoughts about the logo then please use this section to help
communicate these with me. None of these fields are required.
What Logo Designs Inspire You?
In the absence of a client meeting, this helps me get into your 'mind'. See what wavelength you are
on, and also if the wavelength you are on is indeed suitable. Please provide URL's of any logos you
like. I also have my own Logo Design Gallery called Logo Stack:
Are you looking to avoid or implement certain colours? Please list colours that you feel would have
a positive or negative impact.
Are there any images/symbols/icons you like, images you feel sum up who you are, what you do?
You may have a crest, some personal symbol you would like to include. You may just have some
random thoughts you would like to share about where the logo design 'could' travel.
Talk To Me
If you have more informtion that couldn't be squeezed in above then please feel VERY free to use
the space below.