The core values in business ethics

Each organisation needs to have some core values which are based on the
ethical, cultural, environmental, social and business background of the
concerned organisation; Values are highly motivational principles that make
an identification for that organisation, they are considered as generalized
believes and motivations that what is going on and what is desirable that how
individuals have to behave within organisation.
The requirement from this task is to generate a report which highlights the
values needed in the selected organisation, and also describe the ethical,
cultural, environmental, social and business background of the selected
organisation.
Report on PTCL Core Values
Values statement define how the people have to behave with each other in
the organisation, this describe how the organisation management and
employees will contact and behave with customers, community, supplier and
all the stakeholders associated with their business. It describe actions which
are fundamentals held by the management and persons within the
organisation.
Need for Core Values at PTCL
Well structured organizations identify and develop a clear and open
understanding of what values they need to have in the organizational. Makes
their employees clear on what is needed from them in the term of
organizational values, what will be the impact of those values on the
organization culture and what benefits they will have by adapting those
cultural values.
Background of PTCL
This section of this report contains information about the ethical, cultural,
environmental, social and business background of PTCL.
PTCL was founded just after the independence of Pakistan in 1947; the
company starts their work with very limited resources and achieved so many
milestones in its life time. There was very extreme crises when the
government of Pakistan decide to privatize the company, all the stakeholders
of the company take this into account with different consideration, some
appropriate it and some went on strike and there was a big confusion on the
change process, and the organization image was badly affected among their
employees due to effect on the cultural, environmental and social aspect of
the organisation.
In the year 2006 the change process was accomplished very successfully by
the bright vision and continues efforts of the management of PTCL, which
results into the privatization of PTCL. The Etisalat take over the management
of the company with 26 % share, they introduce a lot of changes into the
structure, management and the operation
As recently as in July 2006, privatization process took place in Pakistans
largest telecommunication company PTCL. The company still is the largest
but the growth that this company has shown is by far larger than in some
years before.
PTCL has partially been privatized, 26% of the PTCL shares are now with a
Dubai based company Etisalat. Etisalat though not has as significant shares
yet it is controlling the management of the PTCL. Under its management,
PTCL is going efficient and well enough to remain at the top.
Privatization of the PTCL
The management of PTCL was planning the privatization of the organisation
since 1991 and they were putting efforts to make the transition in the best
possible way, the change process was officially initiated in 2006 and was
successfully after passing out so many hurdles.

The management of organisation was successful to grab the benefits of the
organisational change; it brings prosperity, advancement in the underlying
technology, and all the departments of organisation. There were a lot of
problems initially when the labor union went on strike against the decision of
privatization and the management was good enough to take all the
stakeholders on board and make the change process attractive for all the
stakeholders involved.
After the successful management of organisational change process the
organisation is making progress in their organisational structure, products and
services which can be easily understand by the following diagram.
Values Need at PTCL
After a comprehensive discussion on the organisational structure, product and
services, the history and background, the business objectives, stakeholders
analysis, and the future vision of the company, I will suggest PTCL
management to adapt the following core values which will help them in the
future growth and maintaining their position in the age of competitive rivalry.
Professional Integrity: Integrity means the code of expected moral, honesty
and incorruptibility of individuals in the organization, according to Websters
Dictionary the character of an individual can be very easily explained from
what he or she do when that individual is alone. By having professional
integrity in the organisation PTCL will help the management to differentiate
themselves from their competitors and together all the management and
employees will achieve the organisational goals and objectives.
Customer Satisfaction: By having better customer services organisation can
gain the benefits of customer satisfaction, they how much customers have
confidence in their business. Customer satisfaction is included in the strategy
of PTCL and they have invested huge amount to improve the way they are
serving their customers as high customer values is the integral part of the
customer value proposition at PTCL. The approaches they have made
towards achieving high customer satisfaction level also include One stop
shop which makes all the services available to all customers at one shop.
Now the PTCL need to obtain certain values in the field of customer
satisfaction in order to make the process much better and attracting for the
existing and new customers.
Teamwork: is the most needed value in each organisation especially in large
organizations operating in very a very competitive environment. PTCL
management needs to improve the teamwork among different units of the
organization. Teamwork is improved when the groups are organized and well
structured, and groups change their behavior towards the achievement of their
team / group objectives. The mostly adaptable way to improve the teamwork
is to apply the principles of key performance indicators identified by the
management of the organisation.
Teamwork is very essential activity in every business is the collective effort by
a group of individuals to achieve a collective goal. To measure the
achievement of the group there must milestones to evaluate the progress
towards the completion of the task or the achievement of team goals and
objectives. The most important way to improve team work is to change the
team behavior and make them understanding how to work effectively and
efficiently in a team.
PTCL management can benefit from the following performance management
steps, in order to set targets for a team and then evaluate their success.
Following are the main steps to be considered.
Make sure the identification of the Target behaviors
What are the current behavior of the team members
Analysis of the gap between the current and target team behavior and how
this gap will be minimized between these two.