MIAMI MIRROR – TRUE REFLECTIONS

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23 June 2014
MEMORANDUM TO:
George Castell, Code Compliance Administrator
CODE COMPLIANCE DEPARTMENT
City of Miami Beach
Michael Grieco, Esq., Commissioner
CITY COMMISSION
City of Miami Beach
SUBJECT: Signage Law Scofflaws Coastal Construction & Sea Architectural Group
Mr. Castell, thank you very much for following up on the signage violations committed by the
subject signage law scofflaws. As you know, I am an adherent of the so-called Broken Signage
Law theory of sign ordinance enforcement. Hence I suspect that superficial, obvious signage
violations may signify or attract violations of far more consequential laws governing
construction and real estate sales and leasing, violations encouraged by the negligence,
misprision, and malfeasance of officers charged with enforcing those codes. The fact that
Compliance officers addressed only 2.52 cases per day from 1 Jan 2010 to 30 April 2012, finding
violations in only 28% or .7 of the cases, is damning given hundreds of obvious violations
around South Beach alone.
Mr. Grieco, here again I offer to resubmit several suggestions for the amendment of the city’s
temporary construction and real estate signage code. First of all, I have recommend that
whether temporary construction signs are permitted should be as easy to ascertain by the
public as it is with temporary real estate rental and sales signs, each of which must bear a
permit decal on its face.
In my opinion, construction site advertisements such as the illegal ones you see below should
not be free, nor should the advertiser be without penalty if the law is violated. The city ought to
collect a fair advertising rate for construction signs such as that of Coastal Construction, which
has an estimated $18,000,000 contract at 321 Ocean Drive; the sale of the penthouse alone is
expected to cover the construction cost. Coastal or the property owner should pay $1,000 for
that prime location advertising, and any violation of the code should draw a mandatory $2,000
fine, with a revocation of master building permit if unpaid within three business days, and a lien
on the property if unpaid within thirty days.
FROM: DAVID ARTHUR WALTERS, N.O.C.
MIAMI MIRROR – TRUE REFLECTIONS

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321 Ocean Drive Coastal Construction sign (photo 15 June 2014) erected after several violations and
false Code Compliance reports regarding other signs. A permit for this sign may have been finally
obtained from the Planning Department in June – the construction sign permitting system is opaque.
224 2
nd
Street 5 June 2014 unpermitted Coastal Construction and Sea Architectural Group signs were
removed after citizen complaint. Code Compliance policy is to ignore violations unless someone makes a
specific complaint.
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224 2
nd
Street, SEA ARCHITECTURAL GROUP 27 April 2014 with no city permit and state architect license number
224 2
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Street on 27 April 2014 one of several Coastal Construction signs with no city permit
MIAMI MIRROR – TRUE REFLECTIONS

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224 2
nd
Street 15 June 2014 PRIME SITES realtor ad with proper permit affixed lower right hand corner


321 Ocean Drive, several unpermitted signs. Signs were taken down, put back up, switched
around after visits by Code Compliance, who filed both false and valid violation reports

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