The International Creativity and Theft-Prevention Caucus
Senator Sheldon Whitehouse, Co-Chair
Congressman Adam B. Schiff, Co-Chair Senator Orrin G. Hatch, Co-Chair
Congressman Bob Goodlatte, Co-Chair
International Creativity and Theft-Prevention Caucus Watch List The Congressional International Anti-Piracy Caucus was founded in 2003 to call attention to the rampant theft of Intellectual Property, both online and in physical marketplaces, and to call attention to the very real economic impacts in the United States. Since its founding, the Caucus has shined a spotlight on nations and actors who are failing to meet their obligations to protect intellectual property. Over the past ten years, the landscape of piracy has evolved and changed rapidly, and the Caucus has changed with it, focusing on working with good-faith actors in the online space to shut off the profits to websites that steal the work of U.S. creators. As part of that evolution, we are pleased to announce that the Caucus will now be known as the International Creativity and Theft-Prevention Caucus. We believe this name better describes the fundamental mission of the Caucus: Preserving the incentive to create new work that adds to our economy and our culture by ensuring that those works are protected from theft. Ad-Supported Online Theft Addressing online piracy is an essential component of stopping the wholesale theft of American intellectual property, and it requires a collaborative approach between governments and the private sector. The Caucus has repeatedly highlighted the important role of private sector players in reducing copyright infringement. In 2011, we first shined a spotlight on the all-too-common incidence of ad-supported piracy websites, observing the frequent appearance of legitimate advertising for major U.S. brands on websites dedicated to the theft of intellectual property. The appearance of these ads generates substantial revenues for these illegal sites, while also lending a false air of legitimacy. Since we first highlighted the issue in 2011, additional research has demonstrated the full scale of the problem. A February 2014 study by the Digital Citizens Alliance found that the 600 content theft sites studied generated $227 million in annual revenues through the sale of advertising. The report, titled Good Money Gone Bad, showed that illegal websites can generate enormous profits through the sale of advertising space, frequently to major U.S. companies. The Caucus has corresponded with major players in the advertising space to encourage them to study the problem, adopt best practices, and operationalize their commitment to keep advertising off of sites dedicated to theft. We appreciate the commitments made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4As), and Interactive Advertising Bureau (IAB). The Caucus again wrote to the ANA, 4As, and IAB in April 2014 asking them to take additional steps to make tangible and measurable progress towards identifying rogue sites and ensuring legitimate advertising does not appear on their sites. The Caucus appreciates the engagement on the part of stakeholders and the genuine interest in addressing the issues. The Caucus is pleased to announce the latest response to its correspondence dated June 19 th
2014, in which ANA, 4As, and IAB provided a joint update on their activities. The Caucus appreciates the additional details provided about concrete steps currently underway to evaluate digital ad assurance technologies, and looks forward to continuing to engage with the stakeholders who share our interest in cutting off ad revenues to sites engaged in content piracy. Country Watch List The American music, film, software, gaming, and book and journal publishing industries are among Americas top exporters, and millions of jobs depend on their continued international leadership. Americans must not be forced to subsidize the content that others steal. Likewise American businesses should not be forced to compete with foreign companies that cut production costs by using unlicensed software or pirated scientific articles. The Creativity and Theft-Prevention Caucus calls attention in 2014 to continuing problems in the protection of intellectual property in China, Russia, Switzerland, and India. As in past years, the Watch List is not intended as a complete list of nations of concern or as a ranking of nations with the greatest problems, but rather to call attention to new developments, both positive and negative, in nations with inadequate laws and enforcement. The Caucus also highlights positive developments in two nations, Italy and the Philippines, both of which have longstanding issues with the protection of creative works. In light of the reforms undertaken and a greater commitment to enforcing the law, both nations were removed from the Special 301 Report for the first time in its 25 year history. The Caucus applauds Italy and the Philippines for undertaking reforms that recognize the importance of fostering creativity. The 2014 Country Watch List contains four countries: China, Russia, India, and Switzerland. China China has appeared on the Caucus Watch List and Special 301 Report since their respective inceptions. Though the climate for intellectual property has improved, driven in part by a growing domestic creative sector within China, the scale of piracy remains massive, inflicting substantial harm to American and Chinese creators.
The scale of copyright infringement in China remains enormous, as do the losses to the U.S. economy. A May 2011 United States International Trade Commission report found that overall IP infringement (of which copyright infringement was found to be the largest part) in China costs the U.S. economy as much as $107 billion and upwards of 2.1 million jobs. The loss is seen across copyright intensive industries for example, spending on software per computer sold in China remains among the lowest in the world due to wide-scale unlicensed use and the legitimate music market is a fraction of much smaller countries.
In the coming year, the Caucus calls on China to follow through on the commitments it has previously made, including fully implementing the U.S.-China Film Agreement to expand market access for U.S. movies, and its bilateral commitments to ensure legal software use in government agencies and state-owned enterprises. Additionally, a long-standing online piracy problem affecting journal publishers remains unresolved, despite efforts by Chinese authorities to shut down the service in 2013. Despite the continuing obstacles, the Caucus does note signs of real progress and commitment on the part of the Chinese government. These include examples of sustained and effective enforcement actions against physical and online pirate marketplaces. Several major Chinese websites, including the social network Baidu and the physical reseller Taobao, have been removed from the USTRs Notorious Markets report reflecting the progress made in addressing the prevalence of pirated content on their networks, though it remains the case that these services can be more responsive to rights holder notifications of infringements occurring through their platforms. Russia Russias lack of appropriate IP protection continues to allow for rampant Internet piracy, impacting markets far beyond their borders. Stakeholders report that enforcement actions decreased in 2013, which is particularly distressing in light of commitments made by Russia prior to World Trade Organization accession in 2012. A December 2013 report to Congress on the progress in Russia towards protecting IP found the current IPR enforcement environment in Russia remains weak. The Caucus urges the Russian Government to take prompt action against websites that actively facilitate the theft of copyrighted materials, in particular vKontakte which was again named as a Notorious Market while remaining one of the most highly trafficked websites in Russia. Given the scale of online piracy emanating from Russia, it is crucial the Russia take serious and large scale action to enforce the law against rogue actors and end their status as a haven for digital piracy. India India continues to present a seriously flawed environment for the promotion of copyright and Intellectual Property. Accordingly, the Caucus has added India to the 2014 Watch List, and notes that the Special 301 Report again lists India as a Priority Watch List nation and announced the intent to conduct an Out-of-Cycle Review of Indian progress later this year. Despite a large domestic creative industry in film, music, and other copyright intensive industries, India continues to lag badly in both the legal framework for protection of IP and enforcement priorities. Among the continuing issues in India are extremely high rates of camcording piracy, high levels of unlicensed software use by enterprises, and a lack of effective notice-and-takedown procedures for online piracy. Switzerland In 2012, the Caucus added Switzerland to the Watch List based primarily on the deteriorating climate for copyright in the country following the 2010 Logistep decision by the Swiss Federal Supreme Court. The courts holding in the case rendered it virtually impossible for rights holders to bring actions against large scale peer-to-peer infringers. There have been tentative steps to address the situation, both legislatively and through a test case to force as reconsideration of the Logistep precedent. A multi-stakeholder Working Group on Copyright 2012 (AGUR12) was convened and provided unanimously endorsed legislative recommendations, including measures to address websites providing access to infringing content, repeat infringers, and limited civil liability. The Caucus appreciates willingness of the Swiss government to engage in frank and forthright discussions regarding their placement on the Watch List and the climate for intellectual property protections. However, the timeline provided to take steps to bring Switzerland back up to international standards for protection of copyright is insufficient to address the Caucuss concerns. Most recently, the Swiss government announced in June 2014 that a proposal will not be put before the legislature until late 2015 at the earliest. The Caucus cannot remove Switzerland from the 2014 Watch List based on such a protracted timeline, with the end result far from guaranteed. To the contrary, the Caucus urges the USTR to closely follow developments in Switzerland to determine if additional steps should be taken, including conducting an Out-of- Cycle Review or adding Switzerland to the 2015 301 Report Watch List. Countries Making Progress Italy 2014 is the first year since the Special 301 Reports inception in 1989 that Italy has not appeared on the Watch List, recognition by USTR of the progress made by Italy towards protecting intellectual property. The Caucus concurs with the judgment of USTR that Italy has made great strides in the past year and accordingly has removed them from the Watch List. Specifically, regulations adopted in December 2013 by the Italian Communications Regulatory Authority (AGCOM) for the first time provide an expedited notice-and-takedown procedure for rights holders. Stakeholders have also reported increased interest and cooperation on the part of Italian authorities for enforcement actions against large scale infringers. The overall level of online piracy in Italy remains high, but the Caucus believes it is important to recognize and commend Italys tremendous progress especially its commitment over the past two years. We look forward to working closely with the government of Italy and all responsible stakeholders to ensure that the reforms adopted in 2013 are effectively and meaningfully implemented. The Philippines The Philippines has made substantial strides towards addressing what have been longstanding shortfalls in copyright law and IP enforcement. The Philippines was removed from the Special 301 Watch List for the first time since 1989 as a result of sustained progress in the protection of intellectual property rights. The Caucus applauds the efforts by the Philippine Government to protect intellectual property.
Journal of the Academy of Marketing Science Volume 37 Issue 3 2009 [Doi 10.1007/s11747-009-0133-5] Mark Kilgour; Scott Koslow -- Why and How Do Creative Thinking Techniques Work- Trading Off Originality and Appropr