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AGENCY PROFILE

ABOUT US
We Are Brand Architects. We Create Brands. We Build Businesses.
We Establish Legacies.

We do what traditional advertising, marketing, public relations and digital
agencies cannot; enhance brand resonance, catalyze brand engagement
and optimize brand advocacy.

We are the point where insight meets execution and we bridge the divide
between what a brand is now and what it could be in the future.

We are strategic. We are creative. We are tactical.

We are Evins.
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WHAT WE DO
We Build Brand Business by Creating Brand Passion.
We Catalyze Brand Engagement and Foster Brand Evangelism.
We Transform Brand Mind-Share into Brand Market-Share.

We evolve companies into businesses, businesses into brands, and brands
into market leaders and legacies.
We provide consummate strategic counsel, inspired ingenuity and a
steadfast commitment to excellence.
We forge dynamic and long-term partnerships with clients. We do whatever
is necessary to make a consequential contribution to our clients’ businesses.
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WHAT WE DO
OPTIMIZE
MINDSHARE
TO GARNER
MARKET-SHARE
CEO VISIBILITY
CRISIS MANAGEMENT
EVENT MARKETING
BRANDING &
POSITIONING
MEDIA RELATIONS
PUBLIC RELATIONS
SOCIAL MEDIA
&
SOCIAL NETWORKS
ENTERTAINMENT
MARKETING
INFLUENCER
CONNECTIVITY
STRATEGIC PARTNERSHIPS
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OUR PHILOSOPHY
We Are Strategic. We Are Creative. We Are Tactical.

We foster brand preference by creating programs which engender brand
curiosity, interest and inquiry.
We drive brand trial, experience, engagement and advocacy.
We believe in pull vs. push and adoption over incursion.
We translate brand mindshare into market share.
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OUR PHILOSOPHY
Enlighten & Inspire vs. Educate & Inform
Surprise and Delight vs. Shock & Awe
Pull Marketing vs. Push Marketing
Peer Advocacy vs. Paid Advocacy
Subliminal vs. Sensational
Adoption vs. Incursion
Covert vs. Overt
Earn vs. Buy
Experience
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OUR PHILOSOPHY
Appeal
Mind Share Trial Promise
Experience Storytelling Engagement Market Share
Conversation
Visibility Curiosity Familiarity
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EVINS: STRATEGY
Strategy is the foundation of our approach. It’s the lens we use to identify
what your brand stands for, to whom it should speak, what it should say and
where it should say it. Our Strategy platform is expressed through the
following tenets:
Brand Connectivity: Identify business opportunities, core audiences,
motivating factors, hero brand attributes and key channels of
conversation for your brand.
Brand Engagement: Create and curate brand programming which
interacts with your audiences in a unique and compelling way.
Brand Commercialization: Optimize existing channels for revenue
growth, as well as design and synthesize new avenues that enhance
your brand’s value.
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EVINS: CREATIVITY
Creativity is the platform through which we achieve resonance and elevate
brand conversations. It is the inspiration that connects and engages your
audiences and communicates your brand messages.
Brand Storytelling: We create the stories that become folklore. The
very stories that your audiences will want to share, and share often.
Brand Conversation: Only brands with inspired messengers will take
hold on the farthest shores. We ignite conversations that get noticed
and shared, while providing the tools necessary to amplify the message
to build brand evangelism.
Brand Programming: We activate your brand amongst key audiences
where they live, play and buy. We establish third-party endorsements
and strategic partnerships that provide powerful allies in
communicating your brand message and broadening your brand reach.
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EVINS: TACTICS
Tactics is the purest expression of strategy and creativity directed at your
brand’s target audiences. Leveraging our holistic model, in conjunction with
our multi-platform programming, we provide solutions for your most critical
challenges.

Execution may include any number of the following elements:
Blogger Engagement
Brand Asset Management
Content Optimization
Employee Communications
E-newsletters
Entertainment Marketing
Event Management
Event Marketing
Influencer Engagement


Leadership Positioning
Media Audits & Profiling
Media Relations
Monitoring & Reporting
News Bureau
Product Placement
Sentiment Analysis
Social Media Activation
Stealth & Guerilla Marketing
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WHAT MAKES US DIFFERENT
We Are Accountable. We Are Consequential.
We Are Committed To Making A Difference.

We engender brand preference, passion and evangelism, rather than generic
brand promotion, to break through the cacophony in the marketplace.
We foster brand preference by driving brand curiosity, interest and inquiry
which serves to catalyze brand trial, experience, engagement and advocacy.
We utilize experience and engagement to create brand-centric conversation
and storytelling, optimizing brand mind-share.
We transform brand mind-share into brand market-share by leveraging
engagement and affinity to engender advocacy and recommendation.
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AREAS OF EXPERTISE
APPAREL & FASHION
ARCHITECTURE & DESIGN
JEWELRY & WATCHES
BEVERAGES, SPIRITS & WINE
DIRECT MARKETING
CHEFS, FOOD & RESTAURANTS
COMMERCIAL & PRIVATE AVIATION
CONSUMER ELECTRONICS
CONSUMER PRODUCTS
COSMETICS & FRAGRANCES
HEALTH & WELLNESS
HOME FURNISHINGS
HOSPITALITY MANAGEMENT
HOTELS & RESORTS
MEDIA & PUBLISHING
PRIVATE CLUBS & COMMUNITIES
REAL ESTATE
SPAS & SPA PRODUCTS
SPECIALTY RETAIL & CATALOGS
TOURISM AND TRAVEL
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CLIENT EXPERIENCE
INDUSTRY LEGENDS & PIONEERS
AMERSHAM BIOSCIENCES
AMERSHAM HEALTH
AMEX CENTURION / PLATINUM
BACCARAT
BARNEY’S NEW YORK
BERGDORF GOODMAN
DEPARTURES
EL-AL ISRAEL AIRLINES
ESCADA
EXCLUSIVE RESORTS
GLACEAU VITAMIN WATER
HOTELS & RESORTS OF HALEKULANI
JCPENNEY CATALOG / INTERNET
JEAN PATOU
LEICA CAMERAS
MAKER’S MARK BOURBON









MARQUIS JET / NETJETS
MICHAEL C. FINA
NAUTOR SWAN
NEIMAN MARCUS & HORCHOW
ROSEWOOD HOTELS & RESORTS
S. T. DUPONT
SOUTH SEA PEARL CONSORTIUM
STEINWAY LYNGDORF
SULKA
THE LANESBOROUGH
TOURNEAU & WATCH GEAR
TY WARNER HOTELS & RESORTS
VALENTINO
VERA WANG
VITRA
WILLIAM GOLDBERG DIAMONDS
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AVIATION & HOSPITALITY
BACARA RESORT & SPA
BLAKES HOTEL
CAL-A-VIE SPA
CANEEL BAY RESORT
CORNELIA DAY RESORT
DELTA BUSINESS ELITE
EL AL ISRAEL AIRLINES
EOS AIRLINES
ESSEX HOUSE HOTEL
EXCLUSIVE RESORTS
FOUR SEASONS BILTMORE
FOUR SEASONS FLORENCE
FOUR SEASONS NEW YORK
HOTEL BEL-AIR
HOTEL DE CRILLON



HOTELS & RESORTS OF HALEKULANI

HOTELS & RESORTS OF HALEKULANI
LA SAMANNA RESORT & SPA
LAS VENTANAS RESORT & SPA
LITTLE DIX BAY RESORT
MANSION ON TURTLE CREEK
MARQUIS JET
PARK HYATT HOTELS
PALAZZO TORNABUONI
PREFERRED HOTELS & RESORTS
ROSEWOOD HOTELS & RESORTS
SAN YSIDRO RANCH
THE CORE CLUB
THE MARK HOTEL
TY WARNER HOTELS & RESORTS
XV BEACON

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BEAUTY & WELLNESS
ANNICK GOUTAL
BATH & BODY WORKS
BIOCHEM
CHARLES WORTHINGTON
CLARINS USA
CORNELIA DAY RESORT
COSTUME NATIONAL
COUNTRY LIFE VITAMINS
CRABTREE & EVELYN
DAVIDOFF FRAGRANCE
DESERT ESSENCE
GAYLE HAYMEN BEVERLY HILLS


GUERLAIN
HOWARD SOBEL, M.D. (DDF)
JEAN PATOU
KANEBO (SENSAI)
LANCASTER GROUP
LONG LIFE TEAS
MAC COSMETICS
OSMOTICS
SKINKLINIC
TEA TREE SOLUTIONS
TRISH MCEVOY COSMETICS
ZONE PERFECT NUTRITION

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BEVERAGES & SPIRITS
BAKER’S KENTUCKY BOURBON
BASIL HAYDEN’S BOURBON
BEEFEATER GIN
BOOKER’S KENTUCKY BOURBON
CHARTREUSE
COURVOISIER
FEUDO MONACI
FOLONARI
GLACEAU VITAMIN WATER
JABOULET
JEAN MARC XO VODKA
KNOB CREEK BOURBON WHISKEY


LAPHROAIG SINGLE MALT
MAKER’S MARK BOURBON
MELINI
MEZZALUNA VODKA
OLIVIER LEFLAIVE
POL ROGER
SCAPA SINGLE MALT SCOTCH
SMARTWATER
THE DALMORE SINGLE MALT
THE GLENDRONACH
X-RATED FUSION LIQUEUR
X-RATED VODKA

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CHEFS, FOOD & CULINARY
21 CLUB
AA CHEF’S CONCLAVE
ARCADIA RESTAURANT
CAFÉ BOTANICA
CAVIAR RUSSE
CHEF CHRISTIAN DELOUVRIER
CHEF ANNE ROSENZWEIG
CHEF DEAN FEARING
CHEF MICHAEL ROMANO
CHEF SANDRO GAMBA
CHEF’S CATALOG
CRABTREE & EVELYN COMESTIBLES


DEAN’S CUISINE
HORCHOW CATALOG
LA CARAVELLE RESTAURANT
LA MER RESTAURANT
LES CELEBRITÉS
LITTLE CAESARS
NEIMAN MARCUS GOURMET
NOBU MATSUHISA
NOMI RESTAURANT
ORCHIDS RESTAURANT
THE MANSION RESTAURANT
WOODS RESTAURANT
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CLUBS & SPA
CAL-A-VIE SPA
CANYON RANCH SPA
CORE: CLUB
CORNELIA DAY RESORT
KANEBO (SENSAI) SPA
SPAHALEKULANI
SPA OJAI
THE GREENHOUSE SPA
THE SETAI WALL STREET CLUB AND SPA
THE SPA AT BACARA
THE SPA AT CANEEL BAY
THE SPA AT FOUR SEASONS BILTMORE


THE SPA AT FOUR SEASONS NEW YORK
THE SPA AT LA SAMANNA
THE SPA AT LAS VENTANAS
THE SPA AT LITTLE DIX BAY
THE SPA AT RANCHO VALENCIA
THE SPA AT SAN YSIDRO RANCH
THE SPA AT THE CRESCENT
THE SPA AT THE ESSEX HOUSE
THE SPA AT THE HOTEL BEL-AIR
THE SPA AT THE MANSION
THE SPA AT THE PARK HYATT CHICAGO
THE SPA AT XV BEACON
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DESIGN & DECOR
ALBERT HADLEY
ARTHUR BRETT FURNITURE
BACCARAT
BOEHM PORCELAIN
BUNNY WILLIAMS INTERIORS
CASSINA FURNITURE
FLOS LIGHTING SYSTEMS
FRETTE FINE LINENS
J. ROBERT SCOTT
JAMES II GALLERIES
JULIUS LOWY & COMPANY
KATHY TASLITZ INTERIORS
LEVITT WEAVER


MARIO BUATTA INTERIORS
MARK ZEFF DESIGN
MELROSE HOUSE
NINA CAMPBELL INTERIORS
PETER MARINO ARCHITECTS
ROSE TARLOW
SALLY SIRKIN LEWIS
SCALAMANDRE
SHERLE WAGNER
SLATKIN & COMPANY
SOUCIE HORNER, LTD.
SUSAN ORSINI INTERIORS
VICTORIA HAGEN INTERIORS
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E-COMMERCE & WEB
CORE ACCESS
CORNER DRUG STORE
E-CITY OF STYLE
E-CITY OF TRAVEL
E-INTERIORS
EXCLUSIVE RESORTS
EZFACE
GUESTNET TECHNOLOGIES
HOMMAGE GROOMING
INTELLIBOT ROBOTICS
JCPENNEY


LEICA CAMERA
MEDIZINE
MEMORY MOUNTAIN
NEIMAN MARCUS
PORTERO
PREFERRED HOTELS
RX REMEDY
SPATIALIGHT
STEINWAY LYNGDORF
TOURNEAU
ULYSSE NARDIN CELL
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FASHION & JEWELRY
BALLANTYNE CASHMERE
BEGG CASHMERE
BOTTEGA VENETA
CACHE
CALVIN KLEIN
CHAUMET
DAMIANI
DIANE VON FURSTENBERG
EBEL
SWAROVSKI
EMANUEL / EMANUEL UNGARO
ESCADA
GILMAR / ICEBERG
GIORGIO ARMANI
GRAFF UK



GRUPPO GFT
JOSEPH ABBOUD
MISSONI
MODA MADE IN ITALY
OPTICAL SHOP OF ASPEN
SHOES FROM SPAIN
SOUTH SEA PEARL CONSORTIUM
SULKA
TARA & SONS
THIERRY MUGLER
TIFFANY & CO.
VALENTINO
VERA WANG
WILLIAM GOLDBERG DIAMONDS
WOLFORD HOSIERY
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MEDIA & PUBLISHING
AMERICAN EXPRESS PUBLISHING
ARCHITECTURAL DIGEST
DEPARTURES
E-CITY OF STYLE/E-CITY OF TRAVEL
ELEGANT BRIDE
ELITE TRAVELER
ELLE DÉCOR
FASHION WIRE DAILY
FOOD & WINE
GOURMET
HEMISPHERES
LUXUS


MANHATTAN STYLE
MEDIZINE
MICHAEL GROSS
PAT BOOTH
ROBERT M. EDSEL
RXREMEDY
SKY GUIDE
STRATOS
TENNIS MAGAZINE
TRAVEL + LEISURE
VENDOME PRESS
VERANDA
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REAL ESTATE
17 UNION SQUARE WEST
DOMENIUM GROUP
BACARA RESORT & SPA
BAL HARBOUR SHOPS
CRESCENT COURT CENTER
EXCLUSIVE RESORTS
PALAZZO TORNABUONI



PLACE DES ANTIQUAIRES
RODEO 2 CENTER
SHOPS AT MILBURN
THE MANSION ON TURTLE CREEK
THE MARK HOTEL
THE SETAI WALL STREET
TIME WARNER CENTER
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TRANSFORMING MIND-SHARE INTO MARKET-SHARE
& BRANDS INTO LEGACIES
Copyright © May, 2012 by Evins, Ltd. [www.evins.com]. The material and information contained herein, and all aspects thereof, are the exclusive and
sole property of EVINS, Ltd., and may not in any way be used or adopted, in whole or in part, without the express written consent of EVINS, Ltd.