Time Spent on Social Networks

Demographic and trend data for ranges of time

spent on social networks during a typical day
PACK NAME
Q1 2014
% of Internet Users
FIGURE
DATA COVERAGE
LATEST RESEARCH WAVE
Core Demographics
PACK TYPE
PACK NAME
Q1 2014
% of Internet Users
FIGURE
DATA COVERAGE
LATEST RESEARCH WAVE
Core Demographics
PACK TYPE

0%
5%
10%
15%
20%
25%
30%
Full Report: http://www.globalwebindex.net/products/data_pack/time-spent-on-social-networks
FIGURE | % Internet Users ( Base = Vietnam )
DATA PERIOD | Q1 2014
DATA COVERAGE | Demographic and trend data for ranges of time spent on social networks during a typical day
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Full Report: http://www.globalwebindex.net/products/data_pack/time-spent-on-social-networks
FIGURE | Millions of Internet Users ( Base = Vietnam )
DATA PERIOD | Q1 2014
DATA COVERAGE | Demographic and trend data for ranges of time spent on social networks during a typical day
0%
5%
10%
15%
20%
25%
30%
Full Report: http://www.globalwebindex.net/products/data_pack/time-spent-on-social-networks
FIGURE | % Of Users By Gender ( Base = Vietnam )
DATA PERIOD | Q1 2014
Male Female
DATA COVERAGE | Demographic and trend data for ranges of time spent on social networks during a typical day
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Full Report: http://www.globalwebindex.net/products/data_pack/time-spent-on-social-networks
FIGURE | % Of Users By Age ( Base = Vietnam )
DATA PERIOD | Q1 2014
Age: 16 to 24 Age: 25 to 34 Age: 35 to 44 Age: 45 to 54 Age: 55 to 64
DATA COVERAGE | Demographic and trend data for ranges of time spent on social networks during a typical day
TOTAL Male Female Age: 16 to 24 Age: 25 to 34 Age: 35 to 44 Age: 45 to 54 Age: 55 to 64 TOTAL
1 to 2 Hours 21.25% 19.37% 23.37% 23.88% 17.93% 18.12% 25.00% 41.67% 6.23
2 to 3 Hours 11.27% 11.86% 10.60% 12.11% 11.03% 7.25% 5.00% 37.50% 3.30
3 to 4 Hours 6.40% 4.60% 8.42% 8.65% 5.52% 4.35% 7.50% Not valid 1.88
30 minutes to 1 Hour 25.74% 28.09% 23.10% 20.76% 28.28% 35.51% 17.50% 12.50% 7.54
4 to 6 Hours 4.61% 5.08% 4.08% 6.57% 4.14% 2.90% 2.50% Not valid 1.35
6 to 10 Hours 4.61% 5.08% 4.08% 5.54% 5.86% 2.17% Not valid Not valid 1.35
Do not use 5.38% 4.36% 6.52% 3.11% 5.52% 6.52% 20.00% Not valid 1.58
Less than 30 minutes 18.18% 18.40% 17.93% 15.92% 18.97% 23.19% 17.50% 8.33% 5.33
More than 10 Hours 2.56% 3.15% 1.90% 3.46% 2.76% Not valid 5.00% Not valid 0.75
DATA COVERAGE
Demographic and trend data for
ranges of time spent on social
networks during a typical day
SOURCE
GlobalWebIndex
LATEST RESEARCH WAVE
Q1 2014
BASE
% of Internet users in Vietnam
PERCENTAGE UNIVERSE (millions)
Male Female Age: 16 to 24 Age: 25 to 34 Age: 35 to 44 Age: 45 to 54 Age: 55 to 64
3.00 3.23 2.59 1.95 0.94 0.38 0.38
1.84 1.46 1.31 1.20 0.38 0.08 0.34
0.71 1.16 0.94 0.60 0.23 0.11 Not valid
4.35 3.19 2.25 3.08 1.84 0.26 0.11
0.79 0.56 0.71 0.45 0.15 0.04 Not valid
0.79 0.56 0.60 0.64 0.11 Not valid Not valid
0.68 0.90 0.34 0.60 0.34 0.30 Not valid
2.85 2.48 1.73 2.06 1.20 0.26 0.08
0.49 0.26 0.38 0.30 Not valid 0.08 Not valid
UNIVERSE (millions)
ABOUT GLOBALWEBINDEX
GlobalWebIndex is the world's largest and most detailed market research study
on the digital consumer, covering 32 markets and representing 89% of the global
internet audience. We conduct our research 4 times a year, offering you the most
recent data in the market for better strategic planning and thought-leadership.
DEFINITIONS
Percentage:
Unless otherwise stated, this represents the % of internet users aged 16-64.
Universe:
Unless otherwise stated, this represents the number of internet users aged 16-64, in millions. Population
data is collected from diverse sources including ITU, World Bank and Eurostat.
GLOBALWEBINDEX METHODOLOGY
The GlobalWebIndex methodology is based entirely
on self-completion surveys. In the 32 markets that we
cover, our proprietary survey is fielded to existing
panels operated by industry leading online research
companies. Our samples are quoted based on age,
gender and education levels in order to represent the
16 to 64 year old Internet population in each country.
Other than that, our samples are completely random.
The survey is exactly the same in all markets to
provide easily comparable multi-market data, but is
localised by language, local brands, and local
examples to ensure maximum clarity for respondents.
Our fieldwork partners also employ many leading
techniques to guarantee high-quality data, such as
rotating questions, sections, and options, utilising new
question techniques like drag and drop and
measuring response patterns to remove respondents
who complete inaccurately or too quickly.
In 2014, we will deliver four waves of research as a
minimum. Each wave contains unique samples for
every country within that annual cycle. Currently, the
minimum annual sample size per country is 3,000,
while the maximum annual sample size is 30,000. At a
95% confidence level, confidence interval (margin of
error) ranges from 1.27 to a maximum of 2.07 at the
market level.
The GlobalWebIndex methodology is based entirely
on self-completion surveys. In the 32 markets that we
cover, our proprietary survey is fielded to existing
panels operated by industry leading online research
companies. Our samples are quoted based on age,
gender and education levels in order to represent the
16 to 64 year old Internet population in each country.
Other than that, our samples are completely random.
The survey is exactly the same in all markets to
provide easily comparable multi-market data, but is
localised by language, local brands, and local
examples to ensure maximum clarity for respondents.
Our fieldwork partners also employ many leading
techniques to guarantee high-quality data, such as
rotating questions, sections, and options, utilising new
question techniques like drag and drop and
measuring response patterns to remove respondents
who complete inaccurately or too quickly.
In 2014, we will deliver four waves of research as a
minimum. Each wave contains unique samples for
every country within that annual cycle. Currently, the
minimum annual sample size per country is 3,000,
while the maximum annual sample size is 30,000. At a
95% confidence level, confidence interval (margin of
error) ranges from 1.27 to a maximum of 2.07 at the
market level.
TERMS & CONDITIONS
How you can use our data: You cannot do the following:
For internal planning and strategy.
To integrate into internal presentations.
To present to clients in presentations.
For educational purposes, e.g. dissertations.
To create blog posts and opinion pieces.
Sell the data.
Quote the data without sourcing GlobalWebIndex.
www.globalwebindex.net
contact@globalwebindex.net UK: +44 20 7731 1614 US: +1 212 710-4334 Singapore: +65 3158 6011
Bedford House, 69-79 Fulham High St, London SW6 3JW
Detailed terms and conditions related to this data can be found at:
www.globalwebindex.net/terms
SEGMENT THIS DATA BY YOUR TARGET AUDIENCE
www.globalwebindex.net/pages/pro

ABOUT GLOBALWEBINDEX
GlobalWebIndex is the world's largest and most detailed market research study
on the digital consumer, covering 32 markets and representing 89% of the global
internet audience. We conduct our research 4 times a year, offering you the most
recent data in the market for better strategic planning and thought-leadership.
DEFINITIONS
Percentage:
Unless otherwise stated, this represents the % of internet users aged 16-64.
Universe:
Unless otherwise stated, this represents the number of internet users aged 16-64, in millions. Population
data is collected from diverse sources including ITU, World Bank and Eurostat.
GLOBALWEBINDEX METHODOLOGY
Our fieldwork partners also employ many leading
techniques to guarantee high-quality data, such as
rotating questions, sections, and options, utilising new
question techniques like drag and drop and
measuring response patterns to remove respondents
who complete inaccurately or too quickly.
In 2014, we will deliver four waves of research as a
minimum. Each wave contains unique samples for
every country within that annual cycle. Currently, the
minimum annual sample size per country is 3,000,
while the maximum annual sample size is 30,000. At a
95% confidence level, confidence interval (margin of
error) ranges from 1.27 to a maximum of 2.07 at the
market level.
Our fieldwork partners also employ many leading
techniques to guarantee high-quality data, such as
rotating questions, sections, and options, utilising new
question techniques like drag and drop and
measuring response patterns to remove respondents
who complete inaccurately or too quickly.
In 2014, we will deliver four waves of research as a
minimum. Each wave contains unique samples for
every country within that annual cycle. Currently, the
minimum annual sample size per country is 3,000,
while the maximum annual sample size is 30,000. At a
95% confidence level, confidence interval (margin of
error) ranges from 1.27 to a maximum of 2.07 at the
market level.
TERMS & CONDITIONS
You cannot do the following:
Sell the data.
Quote the data without sourcing GlobalWebIndex.
www.globalwebindex.net
contact@globalwebindex.net UK: +44 20 7731 1614 US: +1 212 710-4334 Singapore: +65 3158 6011
Bedford House, 69-79 Fulham High St, London SW6 3JW
Detailed terms and conditions related to this data can be found at:
www.globalwebindex.net/terms
SEGMENT THIS DATA BY YOUR TARGET AUDIENCE
www.globalwebindex.net/pages/pro