Table of Contents 

Creative Commons .................................................................................................................... 3  Shaun Anderson........................................................................................................................ 3  A Basic Quick Linkbuilding Intro ............................................................................................ 4  Should I Buy Links To Improve Google Rankings? ............................................................... 5  Linkbuilding Is Easy When You Have Content worth Linking To......................................... 6  Your Link On ‘Links To Useful Sites’ Pages – Yuck!............................................................. 7  Some Google Toolbar Grey Pages Do Not Pass Anchor Text Value Or PR? ........................ 7  Stop Building S*&t Links ....................................................................................................... 10  I Spent a Year Adding Content & My Competitors Nicked My Rankings............................ 13  Quick Linkbuilding Tip – Get Links From Universities ....................................................... 14  SEO – Limit Anchor Text Links To 55 Characters In Length?............................................ 16  Google Promotes Uncool URLs? ............................................................................................ 18  Google – How Many Words In A Page Title Tag? ................................................................ 18  What Is The Best Title Tag For Google? ............................................................................... 20  How To Get Quality Back Links The Top Competition Has ................................................. 22  Go Off Topic & Get Natural Links From Trusted Sites ........................................................ 23  How I Got 500 Real Backlinks In 2 Minutes ......................................................................... 24  Broken Links Are A Waste Of Link Power ............................................................................ 24  Finding Suspended Websites & Link Opportunities With Google ........................................ 26  Link Building – Should I Avoid Reciprocal Links? .............................................................. 27  Linkbuilding Tip – Syndicate The $h!# Out Of Your Content Via RSS! ............................. 29  The next article is a bit of a theory…… ................................................................................. 30  Is It Diversity Of Keywords In Link Profile That’s King? .................................................... 30  Link To Important Pages In Your Site – Often ..................................................................... 31  What Is Nofollow? Should I Use It On Internal Links? ....................................................... 32  Buying Old Domains & Redirect Them To Get High Rankings ........................................... 34  How To Change Domain Names & Keep Your Rankings in Google ................................... 34  301 Ways Of Getting A No1 In Google > Moved Permanently! ........................................... 35  Links From Unrelated Sites.................................................................................................... 38  Google Trusts Domain Online Business Authority ............................................................... 39  Are Directory Links Still Worth It? ........................................................................................ 40  Do Article Submissions & Press Releases Still Work? .......................................................... 41  How To Get Started In Social Media | Shana Albert............................................................. 42 

Links That Effect Ranking Change In Google SERPS......................................................... 47  The Ultimate/Best/Complete/Directory/List Of Dofollow Blogs ........................................... 49  What Do You Want To Rank No1 In Google For Anyways?................................................ 50  1 Blog Comment, 2 Hours Work & One Amazing Link ........................................................ 51  Hide Your Links & Muddy That Link Profile! ...................................................................... 52  Get Links From REAL Sites (IE Sites That Aren’t Just THERE To Link To Other Sites) 53  The Perfect Link Strategy In SEO – Mix It Up!.................................................................... 54  Why Vary Anchor Text In Linkbuilding Campaigns ............................................................ 56  Bad Neighbourhood = Google Penalty – Do You Link To One? .......................................... 58  Beginners Guides .................................................................................................................... 60  SEO News ................................................................................................................................ 60  Hot Articles .............................................................................................................................. 60  Forums .................................................................................................................................... 60  Great SEO Articles .................................................................................................................. 60  SEO Blogs ............................................................................................................................... 61  SEO Tools ................................................................................................................................ 62  More DIY SEO Resources ...................................................................................................... 62  Contact Us @ Hobo ................................................................................................................. 63   

 
Page 2 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Creative Commons t m

• •

The Hobo S SEO Blog a its original content are licensed through a Creative and d Commons A Attribution 2.5 Scotlan License. You are per nd rmitted to republish an nd rework con ntent on you own blog if you link to the origi article o the Hobo ur inal on o website. Created in October 2 n 2009 by Sha Anderso aun on Warrantie – Absolut 100% n es tely none – This whole publ lication is o opinion, speculation and possibl out of da already. Supplied as is, and ref ly, ate s ferences pos on the Hobo sts H SEO Blog a well as o as other notable and gener e rally reliable sources. I hope it help you. e ps

Shaun Ander n rson
Shaun A Anderson is the Web M s Marketing D Director and Lead SEO at Hobo W LTD, o of Scotland and the UK's best seo compan Web one e nies. An obse essive passi for on-site SEO, lin ion nkbuilding and web a accessib bility, Shau has worke on hundr un ed reds of web bsites, in eve ery kind of market. f
Shaun st tarted working in an adv vertising agen ncy in 1999, instrumenta al in the  founding g of a dedica ated website e design divis sion of the ag gency, in 200 01/2,  and co‐f founded Hob bo Web LTD, a specialist seo and web bsite design  company based in G Greenock, Sco otland, on Ap pril 01, 2006 6.  Through hout his care eer Shaun ha as been invo olved in  website e design and search engin ne marketin ng  projects s for universities, college es, charities,  corporate, small bus siness and sme, finance sites,  well kno own UK bran nds, cathedrals and the N NHS ‐ to  name bu ut a few.

Page 3 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

A Basic Quick Linkbuilding Intro s
• •

• •

• •

• •

If a site wa ants to link to you from a page wi 100 link on it you can basically k m ith ks l forget it as the strength of the link is shared by, well, 100 others! h k b You should try to get your webs into the good ‘neighbourhoo d t site e ods’ of your r industry. T and get links from t neighbo Try the ourhoods at the top of G Google for your y key phrases after all G s Google likes these sites enough to r rank them! F Find that circle of sites where all the big boys in you industry link to and a linked fr e ur l are from and get involved. D Don’t worry too much a y about “them of webs me” sites linking to you thou – as g ugh this is well, a bit, unpr , roven. Good for traffic though! d See who lin to your competito and try and get a link as well (or pay money to nks r ors a n o n have their l link replaced with your lols rs Use Yahoo and type “ o “link:yourco ompetitors.c com” and se who links to them. Yahoo is ee s Y kind enoug to rank pa gh ages virtual by the nu lly umber of ba ack-links sit have in site tes s explorer – m making it on of my m used seo tools. ne most o Join Social Networks not for the links them l s, e mselves, but to get your content noticed so r o real sites lin to you! nk A link is a link. If som meone, anyo wants to link to you accept, ju don’t alw one o u ust ways reciprocate with a link back to the (may negate the val of the lin and cou see k em lue nk) uld your site lo trust. Re ose emember Go oogle says it is (virtual impossible for a sit to i lly) te hurt your si by simpl linking to your site, but you can hurt your s if you li to ite ly o n site ink another site with a ’sha e ady’ backlin profile. nk It doesn’t h hurt to get a link from a low or hi Google Page Rank page. Toda Nom igh ay’s PR page mi ight be a PR 5 page in reality, as Google Too R G olbar Pagera is out of date. ank f So if you h have a site a about Dogs you might want to lin out to Cr s nk rufts or the Kennel K Club or Wi is a good one. Natur iki d rally, MOST important you sho T tly, ould also get t relevant sites to link to you. If yo have a co o ou ostume website, find a c costume we ebsite you can add your url to for free. A d o Again thoug this is a b unprove – and har to gh, bit en rd prove! Goo for user s od satisfaction though! Good Goog ranking is not all about who you get a li from (al gle gs ink lthough it manly m is!) it’s who you link t – this is th o to hought to be the measu of the tru of a site and ure ust e seems fairly reasonabl to me. Lin to author sites in your indust as well as other y le nk rity try a sites that lo like qua ook ality upcomi sites, an stay clear of suspect sites. ing nd r t

Obviou I assum you have a blog with original co usly me h ontent on it! And remem ! mber its qu uality of links no quantity If I was to sum it up, I’d say – get links from real sites ot y. o m s. I’ve got some artic that mig illustrate how to ge links, and how to mak links, bu in a t cles ght e et ke ut respons sible way. I’ not abou to give ot ’m ut ther sites he eadaches bec cause in the end, the more e m people k know about certain link the faste their wort evaporates. t ks, er th

Page 4 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Should I Buy Links To Improve Google Rankings?
Buying links that are search engine friendly is against Google TOS. If you buy links to take the risk Google will penalise you (from a reduction in your toolbar pagerank, up to removing your site from its index). If buying links was ineffective, it wouldn’t be against Google TOS. Think about that. I can’t remember the last vertical I checked there weren’t people buying links to improve search engine placement – so the competition is doing it. Last time I checked, they were ranking pretty good. I can’t advise you to buy links but I can’t honestly advise you not to – although I will point out again Google will take you down if it finds out. If you are buying links, make sure your links aren’t obviously paid links, though. That is, don’t buy links from obvious places. If Google gets better at detecting these, it’s the obvious paid links that will be hit first. I can say, I don’t buy links. Not at the moment anyway. There are still plenty of ways to get links without paying for them: SEE How I Got 500 Real Backlinks In 2 Minutes for example.

Page 5 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Linkbuilding Is Easy When You Have Content worth Linking To
Getting other sites to link to yours is easy when you have content worth linking to. It really is that simple in some cases. Your content should be original, but it doesn’t need to set the world on fire. The more content you add to your site, the more likely people will link to it, today or in the future. I’m still getting links from stuff I wrote years ago. So first thing you should be doing is, er, adding content to your site. I personally think HowTo articles or articles that discuss a common problem often discussed in forums etc – some call it timeless content – is best suited to linkbait (and visitors!). This is always going to get linked to at some point if it’s presented slightly differently, and interesting. Once you get enough links and you feature in the top 3 results, you’ll find you start to pick up more and more natural links – it’s a reinforcing effect. Where to start? See that crap little FAQ on your site? Those frequently asked questions nobody asks about? Those need expanded – each FAQ should be its own page with a good page title and in a well structured site. You need to ask yourself what people want to know about your products, or your industry – not necessarily YOURbusiness. Having content on your site makes it so much easier to pick up links. If you have no content, while you can still rank in Google via links alone, you’re limiting yourself in a way you might not recover from. So first lesson in linkbuilding ….. Add content to your website that’s not strictly about your boring company.

Page 6 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Your Link On ‘Links To Useful Sites’ Pages – Yuck! s e s
Don’t s settle for a link on “us seful links” pages on sites as these are about 1% as usef as ” s ful your sig gnature link on the 10th page of a forum threa – e.g. nex to useless! – Unless of k h ad xt course t Page is a PR 9 with a lot of ba the h ack-links itse That’s n likely. elf! not Google hates links pages. Try it – throw u a “links to useful sit up tes” page on your webs and n site watch a Google ig as gnores your page unles you have a LOT of o r ss online busin authorit ness ty. Google doesn’t wa to list pa ant ages with no othing but li inks on it an actively identifies th nd hese pages a nukes th from th SERPS in a LOT of cases! and hem heir o If some eone wants t list your site on their links page consider how much value these links to r es, e really a If there are a lot (10 are. 00+) of link on there – any benefi to your si is micros ks fit ite scopic.
• • •

Check if th links page is in Goog at all utilising the info operator - info:www.hobohe e gle n r w web.co.uk Consider ho authorit ow tative the sit in questio is – is it a importan site within your te on an nt industry? (I it is, it’s p If perhaps wor getting a link here just in case.) rth Find out the Google Pa e agerank of t actual page the link is going to feature on – not the p k o n the PR of th home page. Some people PR is totally usel – it’s n not for a quick he s less not, check on w Google thinks of th page. what e he Check how many back w klinks point to the links page from within the actual site, and if it s m has any ext ternal backlinks using t Yahoo site operator the s r.

Some li inks pages m might be useful if it’s o a very au on uthoritative site, but mo link page go ost es the way of the Dod within tim Avoid g y do me. getting a lin on links page if at all possible nk s e. Related Articles d Some G Google Tool lbar Grey Pages Do No Pass Anchor Text Va Or PR? ot alue ? First – I actively m monitor Grey Google to y oolbars on in nternal page on various sites. I love it es u when I see a new o one Having a Google T Toolbar Gre bar, (page that look according to Google’s toolbar fo your ey es k, or web bro owser, to ha no Page ave erank) while it may hav no appare detrimen effect to e ve ent ntal ranking the actual p g page in SER RPS, *migh be an in ht* ndication th page is not passing hat anchor text value or pageran r nk. I’ve tested it on a c couple of pa ages. I can’t find a gre bar page that I can determine passes ey e n e anchor text value. The same pages appear to pass pagerank, bu on closer inspection, this r p ut , might b because o syndication to other sites. As I monitor the phenomeno it’s inter be of m on, resting to see w which pages pop up wit Grey Too s th olbar values The last o I saw (w s. one which appea ared from no owhere) was a page wit sloppy in th nternal anch text vari hor iation to the same page, low e link equ and a possible slight dupe con uity ntent issue.

Page 7 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

But what is the meaning of the Google Grey bar? If it is not a ranking penalty, perhaps it’s a sign the page isn’t passing value to other external sites? Some other notes:
• •

• •

• •

Typically pages that have relatively less links pointing to them, but well linked to pages can have a grey toolbar too Pages with no Toolbar PR do rank so they must have real PR – in most cases for ‘honest’ pages toolbar grey has no detrimental effect in rankings even for mildly competitive phrases Obviously pages that are nothing more than manipulation or engage in shady links somewhere, or have a severe duplicate content issue, might have grey bar and will probably not be in the Google SERPS Some pages don’t seem to pass anchor text value, some do (although this could be because of syndication issues by scraper sites and duped and reworked content) Pages with a toolbar grey may still apparently pass PR to other pages (I tested this specifically a couple of months ago) with one link to a new site from a greybar page I thought might have been a 3 or a 4 – and the site got a PR 2 I think (although again this could be syndication ripples i.e. links from other sites that’s republished this blog’s content). Common problems associated with Toolbar Gray which caused the page to disappear from Google *sometimes* seemed to suffer from dupe content issues, and another typical example was pages with just links. Pages with low link trust that have different anchor text links to the same destination page Pages with links to irrelevant sites which Google *thinks* could be paid links (which are against Google terms of inclusion)

Results? Its buggy that’s for sure – and it’s probably meant to be. You cannot make any assumption about a page with Toolbar PR grey until you look at it, how it’s linked to within the site, which it links to, where it ranks and if its links are passing anchor text ranking value – so this isn’t a simple check. Some pages did seem to pass value, but on closer inspection, I found these articles republished on other sites, so there’s a chance some of these links passed on the anchor text. Theories – I think if you have a toolbar grey page,
• • • • • • •

the page may be either brand new and Google does not know about it Google is ignoring it because it has a problem with it (like too much dupe content), the page does not have enough trusted link equity, Google may have penalised it for something like too little unique content Or doesn’t like what the page links to (a paid link?), how the linking is set up or it looks like a traditional links page (which Google doesn’t like)

Of course, it also could be a bug. It sure is glitchy!
Page 8 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

What to do

• • • • • •

Check if the page ranks in Google for its title / main keywords – if it does, it’s not penalised – maybe it just isn’t passing anchor text (although that’s not to say every page with toolbar pr passes value). Get more links to the page in the internal navigation and in page and see if it’s a lack of trusted links problem. Examine who the page links to (a possibility but I see the same type of linking on pages with PR) – I surmise a page might need a certain level of trusted links Is the text totally unique? Rewrite it. Does this page look like a links page? Change it. Trying to do too much with your anchor text? Change it. If it’s a low quality page with little traffic anyways, sometimes I just 301 Redirect it to the most relevant page on the site

Finally, if you see a grey toolbar – check to see if there are any issues I’ve highlighted above. Sometimes it looks like a glitch, sometimes not. If it ranks and you’re not bothered about spreading link equity to other sites, don’t worry about it (for now). Remember – not every grey bar links page pass no weight!

Page 9 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Stop Building S*&t Links

When you build a wall, you do it bit by bit, with the same kind of identical bricks until you have a lot of bricks that all look the same… presto, you have a wall. That’s building. My mate does that. You can’t build links that way and EXPECT to win the ranking wars in Google as Google is actively fighting you. Your bricks kind of need to be different brick to brick. There’s a thought out there. Get 200 or 300 or 400 links and you’ll rank. So it’s natural that you think I’ll buy some links from that mob (and I mean mob) for $200 and I’m sorted. You’re not. Those links are s*&t (sorry no other word to describe it). Depending on how good the search engine optimisation company is of course – there’s different varying colours of s*&t but generally speaking you stand in it when you open your email and it says: We noticed you don’t rank for any of your keyterms. We are an expert linkbuilding company….. They’ll come from spammy blog and forum comments that might hurt your brand, or web hosting companies with an obvious paid link profile. Even if they are decent at their job – a competitor will just report you for buying links if you do it too much. It will stick out like a sore thumb you’re buying links and that’s against Google TOS. Stop thinking about building links. Start thinking of promoting your useful content.

Page 10 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Here’s how I built links the past 2 months to the Hobo site. First, I understand building links (YUK) is about relationships with real people and trying to get links from real sites. 1. I refocused my internal links (I’m testing a few things) 2. I created my 1. SEO Guide For Beginners which Matt Cutts sphunn (V Cool) – a thanks to Edward Lewis of SEO Consultants who gave me the confidence to publish. 2. A PDF of my SEO Guide (along with an email burst telling my subscribers and Linkedin buddies it was ready (latter, a bit spammy, sorry about that!) 3. a free wordpress plugin that may conserve Google Pagerank 4. A month of linkbuilding tips on my blog (about one a day – spending no more than 1/2 hour each article) – more for beginner subscribers to the blog than to garner links at this time. 5. An online press release or two 6. I sent out a couple of email requests for links to sites I thought would actually benefit by linking to a particular article on this site – no, really! 7. Syndication (!) – I really don’t care who republishes my content if they link back 8. I pointed out to a few people their blog rolls looked a bit thin without Hobo on it lol 9. A couple of other minor things…. one of which was a mistake I’m reversing. 3. I told the world about my content (and in doing so my online buddies) via Twitter (mainly – it costs nothing to promote my content or others) hoping they’d help me give it a push (as I do theirs – in fact I have been asking a lot of them lately… next month will be about helping them push their stuff – it’s all me, me, me at the moment it seems!) I didn’t ‘build’ one anchor text rich link like ‘Scotland’ in there (well, until just then). (I will go into all that above during the course of the month). I’m finished with all that 2005 seo crap – it’s depressing, not lucrative and in some cases, a total con; even if you do lose rankings on some narrow terms that are pure vanity. The results were Wordpress itself linked to me,SEroundtable linked to me, SEOconsultants linked to me, Sphinn linked to me, Search Engine Land linked to me (a couple of times), I got a couple of links on PR7 and 6 pages, and I got a couple of blog post links out of the blue from buddies and people I’ve just became buddies with lol (not because they were buddies, because the content was worth a link and not just a Twitter). On top of that, Smashingmagazine.com and some Brazilian version of Techcrunch linked to posts that where over a year old that largely went unnoticed at the time. For a small company in Greenock, Scotland, that’s a lot of attention. I also got links from some other really authoritative seo sites (I’ll reciprocate later). As a result, my subscription count has went from @1,500 in a month or so to nearly 3,000 which will make the whole process a lot easier next time. Oh, I got a lot of traffic too and I’ve
Page 11 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

been asked to do a couple of guest posts on blogs I read which is V cool. That will help in the l future to oo. What di I do? – I just helped people out with some free stuff th helps the achieve their id d hat em own goals in the ho similar minded folk will help me to achie mine. Easy. I create ope eve ed content and I told p people abou my site: ut Tell the world about your site. Google e u It’s clearly not rocket science but it takes a lot of effort. a k f (I even got to chat briefly with a Google Spam guy (Not MC) who wished me luck with my h i SEO Bo ook) This post might seem a little serve serving – apologies for that. o e n i I just w wanted to ensure this mo onth I said S Stop ‘buildi links’ and Start promoting your ing n r o site. It’s easier and more rewa s d arding.

Page 12 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

I Spent a Year Add ding Conten & My Co nt ompetitors Nicked My Rankings N I just sp pent a year adding ori r iginal content which pe eople have t told me is re eally useful l, getting relevant lin from tho in my ni nks ose iche, going for quality of links rath than qua her antity of crap links, not k keyword stu uffing, stayin within Google guide ng G elines, not b buying links from s anies in far-away-lands nofollowin links to b neighbo s, ng bad ourhoods, not n crappy host compa hiding t or links preventing Google’s index being spammed, not using m client si to text s, g g , my ites promote my own rankings. e Some o my comp of petitors now rank abo me with cheap exac match dom w ove h ct mains, regu urgitated content, no relevan links, crap links, key nt p yword stuffing, flouting Google gu g uidelines, bu uying links fro crappy h compa om host anies in far-a away-lands, links to ba neighbou ad urhoods, hid ding text and link spammin Google’s index, usin client sit to promo their ow rankings lol ks, ng s ng tes ote wn LOL OK I have 10 more tim Google t K 00 mes traffic than these guys because the terms are so eir e narrow and their co ontent is luk kewarm, so maybe I sh houldn’t com mplain. I’ve got a lot of real e f humans subscribed too, which is very va s d, h aluable to me. m But it alludes to an age old qu n uestion: What t do? Link to kbuild, or A Conten Add nt? I chose to add cont because I am tryin to build a brand. THA tent e ng AT’s what I recommen to nd clients. I prefer to s syndicate an network (for this sit anyway) t nd te these days t than linkbui If ild. you pla this game Google wi actually s ay e ill send you a lot of decen traffic but you’ll prob l nt t bably lose gro ound on ver focused te ry erms to com mpetition that are really going for t y them – see what I think of natural lin and goog seo. f nks gle PS I don out anyb n’t body and it’ not sour g ’s grapes – I th hink SEO is SEO – goo luck to everyone s od e whichev tactics a strategy they choos to employ I am actu ver and y se y. ually friendl with a lot of my ly t competitors. Mayb I should r be register SEO Greenock Dot Com j in case lol. O k just I actually change th terms I target all the time too with this site – and I’m ALWAYS testing he e w e on site – that’s wha you can d if you’ve got a lot of traffic and a little bra and I sup at do e d and ppose. What ar you doing just now? Adding co re ? ontent, netw working, syn ndicating or linkbuilding – n somethi else? Re ing emoving yo internal nofollow links (?) even heh heh. our n

Page 13 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Quick Linkbuilding Tip – Get Links From Universities
One of the simplest ways I use to build links for any business is finding colleges and universities who link degree students and alumni to to job opportunities, and promote their student discount partners online. I consider links from very real sites like these as authority building links. Obviously the first thing to do is get used to publishing your job vacancies and any offers on your site, and then telling potential linking partners about them. TIP - never take these jobs offline either - just mention "Role Filled" and strike out the text. Target Asset = Job Vacancy / Internships For (with your important keywords of course) Key Link prospects = Universities and colleges, alumni sites Link prospecting queries (in Google) = jobs degree site:.ac.uk, careers opportunities site:.ac.uk, careers advice site:.ac.uk, jobs degree site:.edu, careers degree site:.edu, careers advice site:.edu + variations Example Page typical of what you might find http://www.careers.manchester.ac.uk/recruit/target/mgip/employerprofiles/ Another variation of this is colleges and universities that publish links to sites that offer their alumni special student discounts (so effectively, all you need is a student discount for products or services). This is useful even for small businesses in a very tight catchment area. Target Asset = Student Discount For (with your important keywords of course) Key Link prospects = Universities and colleges, alumni sites Link prospecting queries (in Google) = student discount partners site:.ac.uk, student discount partners site:.edu + variations Example Page typical of what you might find - http://www.richmondcollege.edu/content/student-affairs/student-discounts.aspx Of course, in every case you need to dig around the site in question but offering a student discount to all colleges and universities and building a list of marketing communications offers at unis and colleges and contacting them asking for a link in their newsletter (which many have) in return for a student discount is going to be more rewarding than sending out 1000 unsolicited spam link request emails. TIP - don't be cheap. The better your offer for students, the better chance you'll get a link. Ultimately these kinds of educational links are a win win - they are not hurting either site, and students get a good deal too. If you have good content on your site, you can just go right on and ask them to link to it if they already have a habit of linking out to similar sites to yours, or even send them articles about "How to get a job in {keyword} services" for their careers newsletter or resource section.

Page 14 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Tell The World About Your Site But Don’t Ask For Links!  d Y e n o
Google used to say: y a k “Have other relevant sites link to yours.” Now its guidelines recommend: s s n “Tell the world about your site.”Google h o e It’s clea Google d ar. does not wa you ask ant king specifi ically for lin because this is a cl nks e lear attempt to manipul their lis t late stings and th is as far as I think th go at th moment. It’s a his hey he bit poor advice wh the key t ranking in Google is having oth relevant sites link to your r hen to n s her o site! Links a what the web is about though a it is why Google is the number 1 search en are and y r ngine. Links w about b were before Goog There’s nothing wr gle. s rong with g getting other sites to lin to you r nk as long as it doesn’ stick out l a sore t ’t like thumb you’r looking f Pagerank or improv re for k ved gs ular ranking for particu terms. Private discussions with people you know are anothe thing, bu when I ask for links (which I s w er ut k ( don’t do very often I never a for speci keywor anchor text. If I send out an ema I’ll o n), ask ific rd d ail, point so omeone in th direction of the pag and I’ll point out tha linking to it might ha he n ge, p at o ave some be enefit to the visitors. On some oc eir ccasions in the past, I’v offered to reciprocat the ve o te link IF it is of bene to the re efit eaders of the other page I never sp e e. pecify any a attribute of the link t either i. whether or not it is s .e. search engin friendly. ne I would not go on record these days sending an email out saying: d e i g Link to me using the following keyword text on a page with pagerank of minimum 2…. h n a g … … and n neither shou you. Yo never kno who wil end up rea uld ou ow ll ading that a it makes it clear and s you don have a cl what yo are on ab n’t lue ou bout and wil take links f ll from and li back to ink anybody dy. want e you e f ou If you w people to link to y in a particular way, make sure the title of the page yo want links to have the ke eywords yo want to ra for and generally s ou ank speaking, a l of folks will use lot those w words to link to you. If, of course, t page is useful in so way! A don’t sen out k the u ome And nd spam em requests. mail I get hu undreds of b bottom feede link requ er uests and don’t answer any of them A waste of time. m. o There is many way to skin a cat of cours but this is how my s compan does it – and I’ve s ys se, i seo ny said bef fore, we’re a content fo ocused seo a agency. We don’t build links to cr (not eve s!&t e d rap en links). PS – Ho do you t the worl about your site? Twitter. Stumbleupon. Press Ads. Articles. ow tell ld u b e r etc etc
Page 15 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

SEO – Limit Anchor Text Links To 55 Characters In Length? n a n h
Republ lished from Oct 20, 20 – As this post is ge m 008 etting talked about in fo d orums at the e momen I thought I’d bring to the front of the blog so comments can be add if you wish nt o ded w Anchor Text Optimisation r i As a seo I wanted t know – h many w o to how words or ch haracters d does Google count in a link? e What’s best practic when cre ce eating links – internal, or external? What is th optimal le o ? he ength of a HTML link? L It appea the answ to the qu ars wer uestion ‘how many wor in a text link” is 55 characters, about w rds t 5 8-10 wo ords. Why is this import to know tant w? 1. 2. 3. 4. 5. You get to understand how many words Goo will cou as part o a link ogle unt of should keep titles to a maximum a p m amount of c characters You can see why you s r me b d should be snappy n You can see why your domain nam should be short and why urls s You can see why you s should rewr your url (SEF) rite ls It’s especia useful e ally especially w when thinkin about link ng king internally, via body text a d on a page.

I wanted to see how many wo w ords Google will coun in one ‘lin to pass on anchor text nt nk’ power t a another page so I d a test a b like this one below; to r did bit 1. pointed som nonsense words in o massive link, 50 w me e one e words long, at the home page of e a ‘trusted’ s site 2. each of the nonsense w words were 6 characters long r g at would rank n for, and added no1 d 3. Then I did a search for something generic tha the site w se his nly n the nonsens words to the search, so that the famous “Th word on appear in links to the site” (paraphrase kicked in e) n 4. This I surm mised would let me see how many of the nonsense words Google wo d ould attribute to the target p page from th massive 50 word lin I tried to get it to sw he nk wallow. calculator to the answ was….. ool wer Using a character c 1. Google cou unted 8 wor in the a rds anchor text link out of a possible 50. t f e 2. It seemed to ignore everything els after the 8th word o se 3. 8 words x 6 characters = 48 chara s acters + 7 sp paces = a nice round and easy to n remember n number – 55 Character 5 rs. So, a po ossible best practice in number of words in an anchor tex might be to keep a lin n xt nk under 8 words but importantly under 55 c y characters because ever b rything afte it is ignor (in er red the link k)?
Page 16 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Continued….. This of course has an impact i writing your titles fo pieces you want link to – espe f in or u ked ecially for thos with a ha of taking the article title and lin se abit g e nking it to t page. M are awa a the Most are title sho ould be under 70 charac cters to hav maximum impact in Google. Fro a test I did, ve m om d Google ignored wo in a titl after 70+ characters. But if Goo only att ords le ogle tributes the first 55 characte in a link does this m ers k, mean there’ at least a 10-20 char ’s racter no-m man’s land to conside when crea er ating links & headlines s? n mportant keywords at th beginnin of your p he ng page title, and your n All the more reason to have im brand n name at the v very end? If you like this test you might like; t, t 1. 2. 3. 4. Will Googl Rank Pag Better W Valid Code? le ges With C How Many Words Will Google C y Count In The Title Tag? e ? A Google F Friendly We ebsite Navig gation Syste em Do It Yourself Search Engine Opt timisation

Addendum 
If peopl used the t le title of this page to link to this arti k icle, which is preferabl (Limit Anchor le, A Text Links Under 5 Characte In Lengt (I’ve tw 55 ers th? weaked this a again)) – Th hat’s 54 cha aracters, within m measured to olerance. Bu because o my websi URL stru ut of ite ucture and l length, I mi ight be losing o if people link to the article usin the URL (http://ww out e e ng L. ww.hobo-we eb.co.uk/seo oblog/ind dex.php/anc chor-text-length/) – Un nfortunately that’s over 60 characte with Go y r ers, oogle *possib bly* ignorin the rich k ng keywords at the end of the link t What do you think about this anchor text optimisatio observati o k on ion?

Page 17 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Related Articles d Google Promotes U Uncool URLs? L Google recently ga more assistance to w ave webmasters if you can call it that concerning url s, n t, rewritin or chang ng, ging dynami variable f ic filled URL to more sea arch engine friendly, more m human readable sta looking URLS (OK URI). atic g K, ctually could be interpr reted as reco ommending not to rewrite a website urls, because g w e They ac there is a chance yo could screw things u ou up. They bu usted some ‘myths’ too o; 1. Myth: “Dyn namic URL cannot be crawled.” (knew that) Ls e ) 2. Myth: “Dyn namic URL are okay i you use fewer than th parameters.” (thought Ls if hree e u that) I’ve me entioned bef fore having a keyword in a url on its own has a minuscul if any, ef le, ffect on the rank king of a pa but may have some benefits wh people use the url to link to th site (I age y e hen he think it does). I do see what Goog is doing – they are telling peop ‘Google can read dy e gle g ple ynamic urls – s that’s w I will ta from th post…. bu only the most ignora seo does know th what ake he ut m ant sn’t hat already. It’s not exactly in l with wh the W3C recommends, from what I can determine. line hat C e In Cool URIs Don’t Change, t l they determ mined a SEF url was mo user frie ore endly, now and in a the long term, for h g humans. Some may say W3C advi is outdat or trite, but I still try and y ice ted, , t follow i where I ca I still be it an. elieve the be method for construc est cting urls is short and to the s t point – human read dable prefer rably. If you go through a site CM change, y can rew u h MS you write to keep old urls. d Of cour sometim it’s hard to follow even the be advice, b it’s alwa worth rse, mes d est but ays rememb bering and t trying in the end to ach e hieve usabili accessib ity, bility and vi isibility. I would still recom d mmend rewriting urls, d despite this post from th Google W p he Webmaster Team. Then ag gain, this ad dvice is mor usability orientated than a searc engine op re t ch ptimisation benefit. …and interestingly the Googl Webmast Blog see to prod y, le ter ems duce SEF Ur LOL and it’s rls d worth p pointing out – Google is not the on search en t nly ngine (I did say that didn’t I) d

Google – How Ma Words I A Page T any In Title Tag?

Page 18 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Note – This is a test, testing Title Tags in Google. Consider also Google Title Tag Best Practice and How Many Characters In A Title Tag For Google. We recently tested “how many keywords will Google read in the title tag / element?” using our simple seo mythbuster test (number 2 in the series). And here are the results, which are quite surprising. First – here’s the test title tag we tried to get Google to swallow. And it did. All of it. Even though it was a bit spammy; <title>HoboA HoboB HoboC HoboD HoboE HoboF HoboG HoboH HoboI HoboJ HoboK HoboL HoboM HoboN HoboO HoboP HoboQ HoboR HoboS HoboT HoboU HoboV HoboW HoboX HoboY Hob10 Hob20 Hob30 Hob40 Hob50 Hob60 Hob70 Hob80 Hob90 Hob11 Hob12 Hob13 Hob14 Hob15 Hob16 Hob17 Hob18 Hob19 Hob1a Hob1b Hob1c Hob1d Hob1e Hob1f Hob1g Hob1h</title> Using a keyword search – hoboA Hob1h – we were surprised to see Google returned our page. We also tested it using – Hob1g Hob1h – the keywords right at the end of the title – and again our page was returned. So that’s 51 words, and 255 characters without spaces, 305 characters with spaces, at least! It seems clear Google will read just about anything these days! ************** Update: Qwerty pointed out an interesting fact about the intitle: site operator in Google.

…..results as expected. But next in the sequence returns the following, unexpected result…..

Page 19 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

So wha does this t us? Goo seems t stop at th 12th word on this pa at least when at tell ogle to he d age w returnin results us ng sing the inti itle: site ope erator. Anot ther interest ting observa ation. Thank ks Qwerty y. ************** We’re o obviously n sure wha benefit a t not at title tag with this many keywords in it has for your h y r page, in terms of k n keyword den nsity / diluti ion, and “clickability” i the searc engine results in ch pages (S SERPS). 50 words is certainly no best prac 0+ ot ctice! When c creating you title tag b in mind Google on shows yo the first 70 characte ur bear d nly ou ers (about 8 words) in SERPS and many thin you need to get a we formed u d nk d ell understandab call ble to action in this spa ace. But from this simp experime its clear Google reads much m m ple ent, r more to factor your page in the o g serps. A lot more. 1. SEO Myth Buster #1 – Google Pr refers Valid HTML & C d CSS? 2. SEO Myth Buster #2 – How Man Words In Your Title Tag For Google? ny n o But wha about Ya at ahoo and MSN? Well so far, neithe of these e er engines has indexed the page, e even wh it was c hen created with a title tag o 26 words They are obviously a bit choosie than h of s. er Google at the time of writing.

Character C Counter Too ol

Update – Check th out about Google an Spammy Page Titles his t nd s!

s Title Tag Fo Google? or What Is The Best T
Page 20 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

I’m keeping these 1 A Day SEO Tips in July quick and simple – and again, this is just my preference, backed up with observations I’ve made over the last few years I’ve been learning / practicing seo. This is the stuff people ask me on a daily basis at my seo company – What Is The Best Title Tag For Google?
<title>What Is The Best Title Tag For Google?</title>

  Title Tag Best Practices 
For me, a perfect title tag in Google is; 1. Highly relevant to the page 2. The ‘crown’ of a keyword targeted article with keyword once 3. Probably 5-12 words, but ideally under the 70 characters limit, so the full title appears in Google SERPS (search engine results pages) but it depends on the page content – character counter. 4. A call to action which reflects exactly a searcher’s intent (i.e. to learn something, or buy something, or hire something. Remember this is your hook in search engines! 5. The perfect title tag is unique in relation to other pages on the site 6. I like to ensure my keywords feature as early as possible in a title tag 7. For me, the company name goes at the end of the tag, and I use a variety of dividers as no one way performs best 8. I like to think I write titles for search engines and human 9. Know that Google tweaks everything regularly – why not what the perfect title keys off? 10. Don’t obsess! Natural is better, and will only ‘get better’ as engines evolve 11. I think the more unique a title is relative to the site, the better in the long run. For instance, I’m probably going to change the title of our blog, to just ‘Hobo’ – one word. If all my titles were different and had ten words, that’s a 90% variation title to title. I like this and will be moving towards it. I would expect Google to reward this lol Note; When you write a page title, you have a chance right at the beginning of the page to tell Google if this is a spammy site or a quality site – for example – have you repeated the keyword 4 times or only once? I think title tags, like everything else, should probably be as simple as possible too, with the keyword once and perhaps a related term if possible. I think it’s fair to surmise Google might treat title tags (or title elements) on more authoritative domains differently than on new sites, too, that is, as with other things, more trusted domains might get away with more spammy titles, but from a user point of view and with searcher intent (and Google’s commitment to this) at the forefront, I’d try and keep things as simple and looking as human-generated and unique as possible. I’m certainly cleaning up the way I write my titles all the time. How do you do it?
Page 21 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

How To Get Quality Back Links The Top Competition Has
Here’s a quick strategy to get quality links anyone can do – it’s white hat and gets you pagerank, trust, authority and rankings. Depending on the type of niche you’re in, you may have to go slightly off-topic in your linkbuilding efforts, but these are real quality links – the type SEO talk about but many don’t actually explain where to get them. I build links through content of course: 1. Identify the top ranking sites in the vertical you’re observing 2. Identify the top ranking sites top linked-to articles, and the highest Toolbar PR pages on their site using a tool like Yahoo Site Explorer (which does a pretty good job of listing pages by the amount of links they have) – consider running it through LinkDiagnosis too for PR values 3. In turn, pick out the sites that link to those sites – chances are you’ll find these pages have a lot of PR and are trusted by Google. 4. Where relevant create similar but original, perhaps more up to date content on your site 5. Contact the sites that link to competing sites, and send them a link to your page, asking politely if it might be relevant to their visitors too. You only need a couple to come off and you have a few links on high PR pages (I’ve done this with pages PR0-PR9 before) and more importantly Google will trust your site more. The steps are easy, but can be a drawn out process. Worthwhile though every now and again to get. It’s not a get quality links fast game, it’s just a get quality links game.

Page 22 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Related Articles Go Off Topic & Get Natural Links From Trusted Sites A lot of SEO & Internet Marketing blogs will say pump out a lot of relevant content on your blog, build a resource all around a specific subject. Even Google says to do the same. What you won’t normally hear is to improve your traffic, improve the number and quality of your links to your website is to go off topic…. write about anything that is timely – especially when it’s even slightly topical. While on the whole of course that’s good advice, I’ve went off topic on a number of times. Because of that I’ve been linked to by authority sites that wouldn’t link to a seo company normally. I had a PR 9 link once because I wrote about something ‘slightly’ off topic. Today I was linked to a .edu on a ‘slightly‘ off topic subject to an article I wrote 2 years ago. Last week this site got a home page link on what I can only determine was the Brazilian version of TechCrunch and sent me nearly 5,000 visitors on a link that was buried 4 pages in on the article (to an article that was a year old). The link was to a ‘slightly’ off topic subject area but I rank number 1 for in that competitive but similar niche. When you go off topic into less competitive niches, you have a better chance of ranking on the first page of Google. If you are the number 1 link in a SERP, you wouldn’t believe the amount of natural links you get just because you are already No1 – it truly is a self reinforcing effect and can be a powerful way to attract links over time. The number 1 position truly is a self reinforcing position especially if there’s any semblance of a natural linking profile in that particular keyword vertical – i.e. tutorials, research, how-to etc. These links from trusted sites help ranking your content – especially your new content. A natural link from a trusted site (or even a more trusted site than yours) can do nothing but help your site. I would think when a trusted site links to your site, the trust Google places in your site because of that link raises your own trust levels, and while not helping you rank immediately for your main terms, can help you when you publish new content in the future. Of course if the off topic trusted site links to you with good keywords you don’t get much better. Now for sure, I don’t go that far off topic so my links are even better for linkbuilding purposes. Sometimes I’ll write about something we intend to do in a few months so it’s of use long term. But certainly, going off topic every now and again, especially with a helpful article on your blog certainly gets you links, sometimes tons of traffic, some you wouldn’t normally receive in your boring niche. And you know you can monetise anything if you can be bothered and take advantage of any page that’s been linked to heavily. Sometimes it’s surprising the quality of links you get.
Page 23 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

How I Got 500 Real Backlinks In 2 Minutes 0 k
This is something s similar to th linkbuild he ding tactic I laid down i my last p in post. It’s all about spotting opportunit g ty. Only la week I us a very s ast sed simple meth to get 50 links fro a PR 5 si with ove 3000 hod 00 om ite er links to it. Yes a R REAL site. B of all, I Best I’ve used the same method to cont 10 other sites tact r with ex xactly the sa request about the e ame exact same matter. I’ve used this m m method quite a bit e over the last couple of years. e e Looking at the SER I was i g RPS interested in I spotted an expired s n, a suspended d domain that was t ranking for a term I cherished The site w actually suspended, and had be like that for the g d. was , een t last six months. Th was no content on the site, so I knew imm here mediately it was the str t rength of the in ncoming ba acklinks alon that was keeping thi high. I co ne is ould of cour look to buy the rse b expired domain (bu it belongs to a comp d ut petitor – I’m sure if I ex m xpressed a v value in it I’ lose ’d out!) So I ran the expired suspended domain th n d d hrough a bac cklink checker, identifi the mos fied st powerfu links, con ul ntacted the s owners in question and explai site n ined to them m: hs) 1. They were linking to a dead site ( (and had bee that way for 6 month en ly r nt o 2. I had exactl the same (nay better and up-to-date) conten on a site that they could link to if th wished. hey ly ing p t Not onl did I get a friendly email thanki me for pointing out they had broken links on their sit (broken li te inks are nev a good t ver thing), I now have 500 new links o a real site w on e pointing to my site g e. Linkbui ilding for m is all abo opportun – spotting it and ac me out nity ctioning it to get real ba o acklinks from real sites. If y can see a win-win ( you (something as simple a links in re as eturn for po ointing out another site has broken lin on it) jump on it. s nks If you c can’t see win-wins – yo ou’re not a l linkbuilder – hire some ebody lol. Part of linkbuilding month for beginners At Hobo! g r By the w the res is I now rank and t suspend domain has sunk – oops way, sult w that ded

Related Articles d Broken Links Are A Waste Of Link Pow wer
Page 24 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

The best piece of advice I ever read about creating a website / optimising a website was years ago: Make sure all your pages link to at least one other in your site This advice is still sound today and the most important piece of advice out there in my opinion. Yes it’s so simple it’s stupid. Check your pages for broken links. Seriously, broken links are a waste of link power and could hurt your site, drastically in some cases. Google is a link based search engine – if your links are broken and your site is chock full of 404s you might not be at the races. Here’s the second best piece of advice in my opinion seeing as we are just about talking about website architecture; Link to your important pages often internally, with varying anchor text in the navigation and in page text content …. especially if you do not have a lot of Pagerank to begin with!

Page 25 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Finding Suspended Websites & Link Opportunities With Google i p k t o
I though it was wo a post s ht orth specifically on finding suspended accounts with Google. I really don’t w to cause other sites trouble, so most of my tips you’v got to use your brain a bit. want e s o m ve n Here’s an example: e Basically, you find suspended accounts using Goo which a related to your site, find d d ogle are out who links to th o hem, and con ntact the lin nking sites informing th they lin to a dead i hem nk d /suspen nded accoun and ask th to link to yours in nt, hem k nstead. Exampl – here’s t first one that poppe into my head: Toys & ” “suspe le the e ed h ended accou unt” – bingo – number 1 l listing is a s with abo 35 links (see here site out s http://w www.google e.co.uk/searc ch?q=toys+ +”account+s suspended”) from other sites using yahoo ) r g site exp plorer. Repe ad nause eat eum till you find decent link oppor t rtunities – it not just t’s “suspen nded accoun you loo for either nts” ok r Using th strategy you’re clea his y aning up the web, getti backlink and helpi webmas e ing ks ing sters remove deadlinks o their site OK, so yo e on e. ou’re screwi the susp ing pended web bsite a little, but it’s suspend for a rea ded ason, and ha been that way for so time or Google wo as t ome ouldn’t have it in its e index. This wo especia well for How-To C orks ally r Content and Tutorials etc and helps you build the trust an authority of your site nd e. It’s a do eat dog w og world out th lol here

Page 26 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Link Building – Should I Avoid Reciprocal Links?
A lot of seo will say avoid reciprocal links because they are less benefit today. Some years ago it had seemed apparent that ranking improvements via reciprocal linking strategies had been to a large extent nullified. I remember reading in the forums something like a 90% reduction in effectiveness – statistics, eh? Theory – If someone links to my site, and I don’t link back to them, that’s said to be a good link. A one way link. When you link back to that site, that’s what a reciprocal link is. If a very trusted site links to my site, and gave me a ranking boost, am I expected to believe that linking back to them will remove my ranking boost? I don’t believe that to be the case. I don’t think it aligns what Google is trying to do (when not trying to make money) – i.e. improve their search results. When a trusted site, or a site with online business authority, links to a site it deems trustworthy, and boosts rankings to improve its SERPS in line with its algo, it’s not going to dump that site back down the rankings just because it reciprocates. Linking back to a site that links to you is actually a very common thing on the web. All these links build your own sites trust and authority in Google, which you can unlock with fresh topical content via a blog for instance – which I think is more useful these days than ranking for a major keyterm. Consider the small site that links to its industry body, and a year down the line the small site is a big player, with links from the industry body. Is that link useless? I would think Google is a lot smarter than that, at some level anyway. I think Google would at all times take into account the trust and authority of the sites in question. Perhaps in the algo it’s about who links first, but even then, I think it’s about HOW TRUSTED the MOST TRUSTED SITE IS IN THE PARTNERSHIP and whether or not Google will like the links. I would think trust in a site lifts it out of the normal filters Google applies to low quality sites, or untrusted sites. My rule of thumb is I don’t mind reciprocating links at all, especially if the other site is more authoritative or is highly relevant to my audience and I never use low quality reciprocal linking between untrusted sites as an actual ranking improvement strategy. I never answer reciprocal linking request emails, or send them out. I never link to a site JUST BECAUSE THEY LINK TO ME, because the chances are, they are linking to any site out there regardless or not if it is in, or has the potential to be one day, a bad neighbourhood, and Google reserves the right to penalise you badly if you link to one of these.

Page 27 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

So:
• • • • •

avoid low quality reciprocal links where possible, and avoid get-links-quick schemes try and get other sites to link to you first, Google has a LONG memory don’t worry about reciprocating links with real trusted sites don’t use reciprocal links as a ranking improvement strategy – get those kind of links elsewhere don’t just link to just anyone, especially just because they link to you

Of course, you could robots.txt out of nofollow links you give to other sites but generally speaking it’s bad karma – better to play nice, where possible.

Page 28 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Linkb building Tip – Syndicate The $h!# Out Of Your Content Via g y e h t RSS!
You will see a lot o people be of emoaning o other people nicking the content a using it to e eir and t power c crappy spam sites plast m tered with A Adsense. Wh this is a real conce generall hile ern, ly speakin I don’t m ng mind people republishin my conte (on this s anyway – hey it’s creative ng ent site y c commo seo anyw ons way) as long as they lin back to th original article. g nk he Syndica ating via RS is a great way of add SS t ding links to your link profile, and driving traffic to o d a your sit te. ALWA AYS link to o other article on your b es blog in an ar rticle you write, even if it’s just spam p blogs th are scrap hat ping your co ontent. If you a using W are Wordpress, use a plugin like Joost De Valk’s R Footer p D RSS plugin, which places a link back t your artic in the fo to cle ooter of you RSS feed so when pe ur eople nick your y feed the are linkb ey building to y your site, wh is nice. hich The pos ssibilities w RSS syn with ndication (if you are a content provider) is fri ightening, in terms n of linkb building and instant pro d omotion wh syndicat to places picked up by Google news. hen ted p I’ve don quite a b of this ov the last y especia ne bit ver year ally.
• • • •

ENSURE y you’re feed is pinging G Google Blog search, pingomatic and preferably g i n b feedburner etc and ensure the feed ha links back to the orig as k ginal article, because ul , ltimately yo want ou Google to r recognise yo content on your site as the orig our ginal source e Always link to other pages on you site in an article – y should b doing this k ur ny you be h anyway! perate to ma sure my site is defi ake y initely the fi site Goo picks the first ogle t If I am desp content up on, I’ll hit p publish, go to Feedburn sync my feed in Tr ner, y roublehootize and pull it in my Feedreade just to be sure Goog knows ex y er e gle xactly wher it found it first. re t

Some ti ago I di a quick te with an article on an ime id est nother site. Before I hit publish, th here was no exact match in Google or Yahoo f the exac title of the article. No there ar still h e for ct e ow, re 127,000 mentions of the articl in Yahoo. A month ago there were over 300,000 ment 0 le a tions of the artic cle.

All I did was publi a blog ar d ish rticle. Syndica ating your c content is go news if you know what you’re doing so practice a bit – ood f w e i results v vary of cour rse PS – Ne ever, ever, e ever link ba to the sit syndicat ack tes ting your fe eeds, in case Google decides it e e actually is just a sc y craper site.
Page 29 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

One other thing to note – while these sites can send you traffic and link back to you, their whole aim is to get people to their site and usually you’ll find them plastered with distractions to keep them from clicking through to your site. In the end, it depends on your intent and how compelling your call to visit the original site is. You do control that! The next article is a bit of a theory…… Is It Diversity Of Keywords In Link Profile That’s King? No this isn’t an article about backlinks beating content because we know the right backlinks keep nearly blank pages high in Google – for months at a time. It’s just a theory so feel free to discuss with me in the comments. Bit of a ramble. I’m thinking about this and looking for exceptions, or evidence against, and to start an honest discussion. I’m fed up pumping info out; I’d prefer to start a discussion on this one. It’s about ranking in Google or not ranking. Based on observations. Links affect rankings, more, they even PERMIT rankings. If you haven’t got the keywords in links you won’t feature and you certainly won’t rank. Content is king, especially for humans, but that content can’t rank without links. I often wonder if Google needs the keyword you want to rank for in the site’s link profile. If it’s not in this link profile for your site, you won’t rank. You get the keywords in your link profile by
• •

getting links from other websites (primary) internal navigation links (secondary)

I’m wondering if Google treats a page title as a tertiary link if the first two signals aren’t clear enough and especially if the content is well cited (but with poor anchor text)?) The relationship between content and links is incestuous and can’t be separated. I think seo zones. To rank it needs to be in your link profile and in your content, more specifically in: 1. Links 2. Title 3. Content In that order. Google is making it harder to rank without having the keyword in these zones. Even though the title is 2nd in my list, you can quickly see how pivotal your page title is. I mean can you even rank what’s more important out of the 3? Adding a made up keyword to a page invites the supplementals to kick in with different rules – letting content rank without links (I think).
Page 30 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

In norm serps yo can have the word on the page but because it is not in the link pro mal ou n b ofile it won’t rank. Thoug in a page title, it may rank, throw in an inte gh y w ernal link or backlink, it will r i rank. I’m talking k keywords he not phra ere ases. Perhap authority sites rank because o their link profile, no the conten (although of ps y k of k ot nt h, course, they would have tha link profi without that content – But I a talking about dn’t at file t t!) am a the actu wheels th are play here. ual hat y I don’t t think I need LOTS mo content o one page I think I n d ore on e, need LOTS more titles and words in my link p profile – the content jus backs this up (a stran thought if you think about e st s nge k it). So in effect for new pages you can ge away with less conten (more ma increase long et h nt ay tail sear rches). So it’s n content I am adding I am add not g, ding important keywo ords (and d diversity of these) to my link profile. More links less conte – and I’m still not li ent m inkbuilding yet. You ca do a an lot of th via intern links on a strong do his nal n omain. So for r ranking, th most important is: he p 1. Diversity o keywords in your ent link profile of tire o 2. Diversity o keywords in your pag title of ge 3. Content (en nough to ma a page r ake relevant to the keywords it can rank for) d n If you th hink this wa you can get pages th don’t ran to rank, quite easily and you don’t ay hat nk y. d need to buy 100 cr rappy links f from domai iners (althou that can work too l ugh n lol). But yes you can ge to the end of this arti and say so links be content, and yes, the can, s et d icle eat ey but you u’ve missed the point of what I am on about or my writin has confu f m o ng used – sorry y. Mmmm I don’t think I nee m…. eded this much content! u ! Note pe erhaps I am not thinkin about this the right way. If some ng s w eone can help, let me know e and yes of course I know there are other t s e things at pla too. ay PSST – Did you se our new S ee SEO Refere ence Guide For Beginn ners? I certainly didn’t need a that mu content, but hey I w for it uch went Link To Important Pages In Y o t Your Site – O Often I’ve me entioned this before. On nsite, one of the most important th i hings you ca do, is lin to an nk important pages o often. I used a ‘links-ar d re-lasers‘analogy last y which I still use today. year 1. 2. 3. 4. 5. Links Are L Lasers Linking To A Page He Up A P o eats Page Pages Get H Or Cold Dependin On Numb & Quali Of The Links To It Hot d ng ber ity Cold Pages Don’t Ran For Sh*t s nk Hot Pages R Rank!
Page 31 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

In the diagram above, this is how I optimise sites. I focus on the main pages in the structure, the pages we need to rank at any one time (especially on a new site). I make sure I link to these pages more than any other – and it appears, by doing so, Google does see these as important pages on my site. You can achieve this with secondary navigation arrays and links in content, but I would err on the safe side, and vary your anchor text as much as possible. And don’t just link for linking sake. Remember, links from other websites also heat up pages. Make sure you link to other relevant pages from these hot pages, to spread the heat throughout the site. I’d go one step further and say link to your important pages from your home page. 1. Optimize A Website Structure 2. SEO Heat Analogy

What Is Nofollow? Should I Use It On Internal Links? Adding rel=”nofollow” to a link effectively stops a link being a link, as far as Google is concerned. This means the link does not count as a vote, does not pass page rank, nor topical
Page 32 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

relevance(!). For instance, most blog comments are nofollow links, unlike this blog; n o m n

<a href="http://www.hobo-web.co.uk/" rel="nofollow">Hobo</a> o u " " >

There a a lot of p are people who argue every single thin about nofollow and PR. That no y ng ofollow links pa PR, that you cannot sculpt page rank beca ass t ause you can nnot see it. I think nofo ollow is as Goog says effe gle fectively a n non-link – an I think you can scul PR, just not ‘accura nd y lpt ately’ lol. You can certainly c n control PR on a granular level (page by page in this case) – i.e. which page a e c gets ava ailable Google PR. Some th hink, if that the case, you can scu Pageran and cha t’s ulpt nk, annel page r rank to impo ortant pages in a site. For instance – adding nofo n r follow to yo contact p our page, or disc claimer, or privacy policy. I’m attempt ting to get t the end of this series before I m to s mention Page erank, as it really is r not som mething you should be t concern about. You get pag rank by b u that ned Y ge building link to ks your sit – PR is a by product. Just get lin te nks. I think i was Matt Cutts from Google who said (paraphrasing); it m h a 1. Yes, it’s ok to do this k 2. Yes, it can have a ’second order effect’ (cryptic as usual) p l I tested it, and as fa as I am concerned, on a 300 page site at least, any visible benefit is ar g a i microsc copic. Unlike some of the White Hat Shock Tro e t oops, I have no problem using it, b I would prefer m but p to keep it to a mini imum, and, old school, sculpt PR by having a intelligen navigation b an nt n system. As I sai I have no problem u id, o using it. It’s up to you. And Matt Cutts was telling the truth – e u it’s very much a se y econd order effect, if no less. ot I am using it on the Hobo site at the mom e ment, althoug most of it will be go gh oing shortly I will y. be keep ping the nof follow link o my home page, to en on e nsure the lin back to m home pa is a nk my age keywor Just old h rd. habit really. (ED that’s long gone too because it doesn’t work like th s e hat) Nofollo can be a ‘complicated’ construct, depending on who you are listening to. I go into it ow c n e more in the article; n ;

http://www.hobo-web. w .co.uk/seo-b blog/index.p php/sculpt-p pagerank-nofollow/ o

If you h have never h heard of Rel=”nofollow before, probably best to forget about it – but I w” p thought it best to to t ouch on it

Page 33 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Buying Old Domains & Redirect Them To Get High Rankings
Say you see an old site that is ranking in Google for a lot of terms and there is an opportunity to buy that domain and redirect it to your site – will you keep those Google rankings? I’ve not actually bought someone else’s domain for a long term myself, but I’ve redirected plenty. The way I see it, Google ranks pages because of the trust of a particular domain it’s on, the links that point to it and the content it has on it. If you keep most of these intact, buying old domains and redirecting them to similar content shouldn’t be a problem. Even when redirecting pages, I usually ensure page titles and content are very similar on both pages if I want to keep particular rankings. Be careful though – Google is under no obligation to redirect domains and transfer rankings, and has said as much, as plenty of folk have been involved in bait and switch strategies. AND I would keep such things under the radar as possible, and I’d also worry about changing the actual registrant’s name on the domain in case it’s reset. Google has offered via webmaster tools a method to validate both sites (not needed in my experience but perhaps worth it if you are shelling out a lot of cash) and redirect via 301 redirects.

Related Articles How To Change Domain Names & Keep Your Rankings in Google We’ve all been there. Sometimes when you rebrand, you want to transfer your old domain to a shiny new web address. Many don’t realise though that you should actually ensure you transfer the age, authority and trust your site has in Google to this new web address. Traditionally when I move one domain to another, I usually just stick a few 301 instructions in an htaccess and start getting links to the new domain. I’ve always found it pretty painless although I can appreciate it’s easy to screw up if you don’t know what you’re doing. Now you can actually tell Google about your domain name change in Google Webmaster Tools. If you’ve moved your site to a new domain, you can use the address tool to tell Google about your new URL. We’ll update our index to reflect your new URL. Changes will stay in effect for 180 days, by which time we’ll have crawled and indexed the pages at your new URL. The change of address tool is safe, because only verified site owners can use it. You can check the tool at any time to see the information provided to Google about your domains.
Page 34 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

This new tool from Google will be handy for some, though, you’ll still need to know your way about some technical aspects to use it. See moving your website to another domain.

301 Ways Of Getting A No1 In Google > Moved Permanently! It amazes me more people don’t use the search engine friendly 301 Redirect (Moved Permanently) to capture top positions, especially when they control satellite sites for particular keywords, that rank well, or even are in the top ten serps. I see satellite sites all the time ranking for good keywords, but the actual satellite sites themselves are often garbage and usually outdated – sometimes not exactly a compliment to the main brand site.

Recently I decided to 301 an unbranded satellite site (or mini site) into the main site of the company as I am fast falling out of love with the mini-site strategy. Creating 10 (interlinked) sites in a crowd out strategy for one serp is embarrassing to me nowadays but it is a technique I used years ago. I just prefer having the one main site to seo now and working to increase that sites authority and trust – managing 10 sites usually means a lot of them won’t get the time spent on them to actually convert the traffic to leads and sales. Absorbing the satellite site would at least ensure these old pages previously on the satellite site where more likely to be kept up to date on the corporate site, and at the same time, the actual corporate website, well branded, now ranked for the competitive term.

Page 35 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

You can see from the illustration above and below when I achieved the no1 position with the satellite site, the actual corporate site was actually taken in a slightly different direction.

I wanted to make the main company site (in Green) be the number one result, and basically I wanted the mini-site to vanish, but transfer all itsGoogle juice / Google ‘heat’ and good rankings (as well as 600 visitors a day) to the corporate site. The diagram shows it seems to have worked exactly as expected.

Page 36 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

I completed this utilising the oft forgotten about (but perfectly white-hat) search engine friendly 301 Permanent Redirect in the .htaccess file on the old site (in red) to the corporate site (in Green).
redirect 301 /old.htm http://www.example.com/new.htm

I ensured the new page on the corporate site was basically very similar in theme to page that Google currently ranked at No1 in the SERPS, so Googlebot wouldn’t think I was up to anything other than transfer rankings I had earned largely through organic links and ninja linkbaiting & linkbuilding on the old site. The end result is very satisfying as: 1. The main site now ranks no1 in Google 2. The main site now has absorbed the authority and trust of the old page which should help its overall domain trust score in the search engines. 3. The page is now branded with the corporate id = better brand visibility 4. Inexperienced linkbuilders will be scratching their head for ages to come wondering what has happened and how the main site actually ranks at No1 in their attempt to reverse-engineer that particular serp. It took about 2 days to actually see the old site disappear in Google and for the redirect to take effect. A ‘new’ no1 position and 600 more visitors to the main site each day.

Page 37 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Links From Unrelated Sites
You do not always need to get links from related sites (in your niche, subject area) to rank better in Google. I’ve engineered better rankings for sites getting links from unrelated sites so I would say getting links from unrelated sites is not a bad thing in itself. It really depends on the sites in question, what you’re linking to, and the intent. It’s a bit of a band-aid though. I’ve only used that method for clients who seem incapable or unwilling to add content to their site and to be honest I am moving away from those kinds of clients all the time. For maximum impact, it’s far more important to try and aim for links from related pages at least – i.e. a page with a good page title etc with your desired keywords in it. A link on a page on an unrelated website with a measure of domain trust / authority discussing your subject area is worth its weight in Gold. I’ve actually increased rankings from unrelated pages too, though. I am not saying don’t get links from related sites – the audience and traffic possibilities alone make links from related sites worth it. I’m just saying links from unrelated sites work just as well sometimes. The same goes for linking to unrelated sites. And I’m not advising getting links from unrelated sites or to use this strategy as the only linkbuilding strategy you employ, in case I upset the white hat shock troops. I just think a link from any real site is a decent link. It’s easy for seo to advise “get links from related sites….” – it’s safe, it’s what Google wants to see, it seems to compliment some of Google’s ranking algorithms – that’s why they do it. Just don’t discount links from unrelated sites as useless – they are clearly not.

Page 38 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Related Articles Google Trusts Domain Online Business Authority So Google calls it online business authority? Basically, you have a ‘popular’ site a lot of other sites link to. Perhaps a site which has a lot of links from other online business authorities too. An OBA usually has a decent amount of traffic too. This is what Google calls it anyways. Amazon has a lot of online business authority…. (Official Google Webmaster Blog) SEO more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a site. Examples of trusted, authority domains include Wikipedia, the W3C and Apple. How do you become an OBA? Through a killer brand or service, usually a lot of useful content on your site and through telling a lot of people about the excellent content on your site. How do you take advantage of being an online business authority? Either you turn the site into a SEO Black Hole (only for the very biggest brands) or you pump out information – like all the time. On any subject. Can you (on a smaller scale in certain niches) mimic an online business authority by recognising what OBA does for Google, and why Google ranks these high in search result? These provide THE service, THE content, THE experience. This takes a lot of work and a lot of time to create, or even mimic. In fact, as a SEO, I honestly think the content route is the only sustainable way for a most businesses to try to achieve OBA at least in their niche or locale. I concede a little ninja linkbuilding goes a long way to help, and you have certainly got to get out there and tell others about your site… Have other relevant sites link to yours. Google Webmaster Guidelines

Page 39 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Are Directory Links Still Worth It?
The problem with trying to answer such a generic question is that not all directory sites are treated equally. Some are good sites, and some are spam. Inbetween the vast majority of directories are just so wide in depth and so narrow in keyword diversity and so strung out in terms of pagerank (or ranking ability) and full of pages Google doesn’t want to list in search results to make them very low quality links to your site. From my experience (and I’ve tested recently) I’ve never seen a site penalised by MANUAL directory submissions to any directory site nor by building these links over time. On the other hand, I’ve never seen a site really benefit from having a lot of directory links in the last couple of years. Perhaps there’s a massive grey area between these two that means spammy tactics actually would give you a better result, but I don’t know, I’ve not pushed in this direction for years. The time spent manually submitting to directories is often better spent elsewhere like adding a page to your blog and hoping you get somebody to link to it. Niche Local business directories are another matter though. If there’s a local business directory for your area, you should be in it especially if it’s unpaid. If you have an exact match domain, that might be another reason for you to consider directory link building strategies. One thing’s for sure, most directories send you little or no traffic and on their own in little numbers have little impact in SERPS. The only directory I use (every now and again) at the moment is Yahoo, and generally, that’s for brand new sites or sites with low quality or no incoming links. Results can vary dependent on of course the levels of competition in your niche.

I don’t pay any directory, other than Yahoo, to be listed (and for brand new sites and even then, I question the actual cost/roi more and more) – Hobo does not have a link in it as I knew I was going to actively add content / linkuild to pick up links and I wouldn’t expect any ranking improvement by getting it listed now (20,000 links later) Dmoz is worth considering in a long term strategy – submit to Dmoz and forget it – but one other tip if you want to become an editor if you are a SEO – LIE THORUGH YOUR TEETH ON THE SUBMISION FORM AT EVERY STEP if you want listed!

In summary – I wouldn’t bother with directory links at all if you’re actively linkbuilding. Better to get those links elsewhere. Directory link building can be good for muddying your link profile in a long term strategy. Update – Eric Ward knows a thing or two about link building and I found this recent article of his a good read and it’s largely about building links via directory submissions – What If Everything You Knew About Linkbuilding Was Wrong (I think about this a couple of times a day lol)
Page 40 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Do Article Submissions & Press Releases Still Work?
The answer is yes, supremely well in terms of promoting your site rather than improving your website ranking in Google. The question is, where you syndicate your articles to, and in turn, which news and press outlets pick those articles up for maximum exposure, and also if those articles on the submission site have a chance of ranking themselves. I avoid article submission sites these days, although they can still be useful. The problem is the competition is so intense in these places, why bother if you can cut them out altogether? The first place for your articles is your own blog, next, it’s getting those article noticed via social media sites and your articles syndicated to other sites. I’ve done that a lot in the past on this blog, but shortly, I’m going to spend a bit of time away from the blog, and add articles to other sites and do a few guest posts I have lined up to get more traffic ultimately, to this blog. I don’t do mass article spinning, each article is unique. I want the actual article to rank and the links to my client website to count for something, every time, so I minimise duplicate content issues by rewriting everything. I prefer to do HOW TO articles, or Press releases that point out USEFUL CONTENT on a particular site. I also limit the number of articles on one PR release site before I move on to another to maximise ranking ability for individual articles. One thing to note about article syndication is your capturing traffic for another site, which does its best to nick the attention of your hard earned visitor to its own content. So 500 people might read your article and only 10 people might actually click through to your website. If you’re seeking attention and mindshare, that might be useful for people to be reading your content, but the point of the article and the call to action need to be thought out extremely carefully. In summary, I’d rather create articles than say chase directory linkbuilding strategies.

Page 41 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Related Articles How To Get Started In Social Media | Shana Albert 4 Steps to a Successful Start in Social Media The difference between the web of a few years ago and the web today is Social Media. Social Media is basically communication online. That doesn’t sound too complicated, huh? But for many beginners it can be. There are many different forms of Social Media… many different ways of communicating online. Getting involved in Social Media can be intimidating. So much so that you might not know where to even begin. There is Facebook, MySpace, Twitter, Plurk, Mixx, Digg. There are blogs, forums, wikis, photo sharing, vlogging (video blogging), and others. They are all different, so which do you devote your time to? In this post I’m going to get back to the very beginning….I’m going to explain the very basics of how to get started with Social Media. 1) Figure out what you want to get out of Social Media Ask yourself the question, “What do I want to get out of Social Media?” The answer to this question should direct you to the type of Social Media activities you should participate in…. What activities you will benefit the most from. If you are looking to network online with people who share your passion for swimming then joining Digg is probably not the most productive way to go about that. Below I made a quick chart of common Social Media activities and what needs they meet. Please keep in mind that this chart just gives you a small piece of a much bigger picture. There are many more social media activities and tons more Social Networking sites; SOCIAL MEDIA Blogging
• • •

PERSONAL USE Create a Journal or a Diary Write as a hobby about anything Allows you to have conversations with others regarding your Blogging Topic

BUSINESS USE Add a blog to an established website to add updated content often create a Blog as a Business in itself (i.e. eCommerce, Google Adsense, Affiliate Programs) Allows you to communicate with your customers/clients. Establish yourself as an expert in your field.

• •

Page 42 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Forums

• •

Ask Questions & get Answers Meet others with the same interest.

• •

Answering questions can help establish you as a known expert in your field. Answers to your unknown business related questions Branding Create a Buzz Occasional Links to Posts and Product Pages Business/Industry Networking Branding Great way to let other people know about your business & what you have to offer. Show off your products or services. Help with Universal Search Put images of your products and services online. Another way for viewers/clients/customers to find you Helps with Universal Search Jobs, Professional – LinkedIn, The Square, Yahoo Kickstart Industry – Radiologist, Fashion , Art, Marketing Tips, Answers, Suggestions – SpongeFish, Yahoo! Answers Traffic – Digg, Mixx, Reddit Fancy Dress – Costumes

MicroBlogging

• •

Fun Chit Chat Keep in Contact with Friends & Family

• • • •

Video Sharing

• •

Keep Family & Friends in the “know” as to what is going on in your life. Find humorous videos Find “how to” videos. Another wonderful way to share memories with family and friends…. anytime online.

• •

Photo Sharing

Social Networking

• • • •

Friends – MySpace, Facebook, Friends Abroad Relationships – Crazy Blind Date, Animals – DoggySpace, Animal Internet, Petster Virtual Communities – Playdo, Habbo , Whyville Family / Parenting – Got Kids Network, BabyChums, Parenting Hobbies – Sports, Music, Reading, Car Enthusiasts Social News – Digg, Mixx, Reddit

• • • • •

Page 43 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Again, the above chart is simply a tiny piece of social media activities and what you can do there. There is so much more, as a matter of fact, many of the above Social Media activities and Social Networking sites can be used for either business or personal. It is all in how you use it….. in who you network with. 2) Create your Profiles Once you have determined what Social Sites you want to be a member of it is time to create your Profile. This task should not be taken lightly. It is extremely important to get the profile perfect because this is the first impression other members of the community will get of you. And, we all know the saying, “You don’t get a second chance to make a first impression”. I know very cliché, but also very true. Your profile is how community members will begin to get to know you. What you have in your profile will tell other community members a bit about you…. will help members determine if that want to check you out further. What is it you want other members of the community to know about you?

Avatar – Do NOT use the default avatar. These get ignored. Not only do the default avatars get ignored, but community members feel these members aren’t very serious about the community. Profile Name – This is the name you want the community to know you by. Make this name memorable. If you are networking for business purposes think of using your Company Name…. great for branding purposes. Profile Details – Take a few extra minutes to come up with a great description of yourself and/or your business. It shouldn’t be too long… just long enough to tell the important things about you and/or your business. If it is too long members might not take too much time to read the entire thing. So, keep it short, but detailed. Website Links – If you have websites that you would like to let others know about and you are able to add links to your profiles….then do it. Active members of Social Networking Communities will most likely be checking your profile out. If you have links in your profile you have a pretty good chance of members clicking on them to check out your sites.

3) Learn the Community Learn the Ins & Outs of being an active and genuine member of that particular community. I know…. boring & unnecessary, right?! Wrong!!

One of the things that can get you started on the wrong foot with any community is doing something that is against the Terms of Service (TOS). For example, my favourite Social Site is StumbleUpon. But, you can get kicked off of StumbleUpon for many things. One of which is constantly stumbling your own website or stumble
Page 44 

Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

exchanges. So, that would be a huge mistake that many would make if they joined StumbleUpon and started participating without reading StumbleUpon’s TOS. Also, check to see if the community has a FAQ page for Newbies. This would be a lot easier to understand than reading the Official TOS page. Plus, the Newbie page probably lists plenty of tips and community suggestions that can make your transition from Newbie to Community Pro much easier. Another idea is to keep an eye on the popular, most active members. What are they doing, what are they voting on, what are they submitting & what are they commenting on? Keeping an eye on these facts can help you determine what might work and what might not work. I know these things might be time consuming, but in the long run it can make the difference of “making it” or getting lost within the community….. instead of blending in do what you can to stand out. Taking the time to study and learn from the community can give you the information you need to learn what it will take to stand out from the rest.

4) Become an Active Part of that Community. Enjoy it. This is the fun part. This is where you put all that you learned above into good use. Social Media can be a lot of fun and very rewarding & powerful in so many ways. But, the thing is you will need to use this power for good and not evil. I have created the following image to show you what I envision this aura around your Online Community Profile to be:

Bottom line to be a success in an Online Social Community, just like in any Community, be real, be genuine and “do unto others as you would want done unto you” and you will be success. Treat others with respect and you can’t screw up too badly.

Page 45 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

To parti icipate in Social Media can be wo and take up a lot of your time. But, as with any a ork e h commu unity as long as you are participatin in a com g e ng mmunity in a honest an genuine way an nd w you wil get back a much as y give an probably come away with so mu more. ll as you nd y uch

A Bit A About Shana Albert by Hobo a Shana is a Social M Media Speci ialist and on of my fav ne vourite blog ggers – you can learn a lot from Sh hana, believ me. It wa a real plea ve as asure to hav her guest post on the Hobo Blog to ve t e help vis sitors learn h to use these netwo properl how orks ly. She wri on all th ites hings Social Media and Web 2.0 on her blog – Social De l d o esire. Subscribe to hear mo of her ra ore amblings or check out h Stumble r her eupon favor rites. Get more of Shana at http://ww a ww.socialdesire.com/

PS – An why not vote for her at the Hot nd ttest Blogge Calendar so she can get a nice prize ers r n Shana n has the keys to the Hobo blog so hopefu we’ll ge more grea posts from her in now e e g, ully et at m the futu ure Shaun

Page 46 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a r free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Links That Effect Ranking Change In Google SERPS
Any link that sends you traffic could be seen as a good link, but what are quality links, what are good links and what are crap links, when it comes to improving the actual ranking of your own pages in Google SERPS? First, you need to be aware that the quality of a link (that effects a ranking improvement for your own site in Google) is dependent on the page and site it is on. Is the site trusted, is the page trusted, is the page in Google’s index at all, how many links point to the actual page your link is on, are people actually going to click this link (that in itself is a good measure of the quality of a link!)? Most importantly, it’s all about the page the link is on. Just because you get a link on a high PR domain does not automatically make that a good link. It’s the page you need to be interested in. You should have a mixture of focused anchor text links, unfocused anchor text links and URL citations (www.hobo-web.co.uk etc) in your link profile to ensure long standing rankings (i.e. a natural link profile). What follows is my general rule of thumb: 1. Your internal links! Get your site in order before you get links. Google loves a good site structure with plenty of text links pointing to each page on your site. I prefer minimal sitewide navigation and a lot of in content links if you have a lot of useful content, and I consider all the time if Google is only counting the first link on a page. Don’t forget to link to your important pages often – ENSURE your get them into Google’s index in the first place. 2. Links on mainstream news sites and other types of authority sites – the Holy Grail in my opinion – promotion, old style. Purely because they are trusted and have a lot of links to them. 3. Related industry site (the aim of seo, and excellent quality, but depends on the site, niche and the type of link – can be very useful) – usually, they too have a lot of links. 4. Link on a high PR old style aged trusted page – like a university resource page – excellent if you can get the webmaster to link to you 5. Links from unrelated sites (depends on the site and the type of link – can be very useful for improving your Google ranking & PR) 6. Link on a blog post (good, dependant on the site, but easily deteriorates over time as a post is gobbled up in sometimes very crap site architecture – a link (in the actual post, not the comments) on the Hobo blog however is a decent link, I’ve tested it, and can be as valuable as 2-3 TPR points. 7. Dofollow Blog Comments (low quality in terms of PR and trust transference, decent anchor text transference if you can get it) 8. Social media site links (opinion, I think these are pretty low quality, but they do get your page out there and of course, it depends on whether it’s a popular piece or not – at any rate, it’s a very temporal effect and it looks like what you end up with is nothing less than a directory style and weighted link from the actual social media site)
Page 47 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

9. Site wide links & blogrolls (generally low quality in terms of anchor text transference – used to be good for PR transference but not nearly as effective as it used to be) 10. Article submission sites – dependant on the quality and syndication exposure of the site in question can be useful but usually low quality. Syndicating to these sites can have some cool effects, for now. 11. Directory Links (low quality, perhaps useful when you have a weight of links – depends on the quality of the directory) 12. Forum Signatures (generally low quality, dependant on page and forum, perhaps dependant on number of links too) 13. Link on a useful links page (very low quality) 14. Reciprocal link on a links page (very very low quality) 15. Nofollowed links (like those on most blog comments – useless (though can be used to generate traffic if you link to a popular blog post or comment on one) The above is a general rule of thumb I think and of course based on my experience – some people will obviously agree or disagree based on their experiences. As with a lot of seo, identifying good links is a very time consuming task – Google is always moving the goalposts. Remember too though links need to be complimented by well structured title tags, good content, and a good site architecture. For me, another rule of thumb is the easier a link is to get, the LESS quality it is and you won’t get a better links than from a REAL site.

Page 48 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

The Ultimate/Best/Complete/Directory/List Of Dofollow Blogs e o / r l g
Yes – w are a dof we follow blog (though you need to comment fast before we close the posts u o s e heh heh h). I’m not 100% sur but I don’t think b t re, blog comme ents pass th much, if any Pager hat rank. They m pass anc may chor text (I t think they d but I wo do), ould have th hought som smart guy at me y Google has worked a way to i d identify and reduce the weight of t d these links. But, eve if dofollo links pa some sem en ow ass mblance of ranking abi ility, becaus of dofollo list se ow spamme most bl ers, logs dump d dofollow aft a while, and you’re hard earned dofollow blog fter d commen get nofo nts ollowed. Th very natu of blogs too means p he ure pages themselves usua get ally sucked deep into a poor archit tecture, and the links se to redu in value, and that’s only on d eem uce , posts! If dofol llow blogs a your onl way of ge are ly etting links, you might have a lot t learn – ha a , to ave read of our free lin building g nk guide. A few links from a real site is much m w m e more value, even on e this site than a link in the com e, k mments. Blog co ommenting is great way to introdu your site to others in your nice – don’t wa the y uce e n aste opportu unity to imp press aiming for such a low quality temporal link such is a dofollo g y l ow link…. EDIT – For beginn – What is a dofollo link? It’s a poor ma up term that means the ners t ow ade opposite of nofollo – i.e., it i a search e ow is engine frien ndly link. It’s just a ver low quali type ry ity of link. PS – W use the fr to downl We ree load Hobo C Custom Lin Love to c nk control spam and nuke human m pondscu dofollow link build um w ders, and som metimes we out idiot n e ninja link bu uilding commen nters. PPS – I intend to te everythi I have cl est ing laimed here too. e, Additio – Phil fro Search E on om Engine Opti imisation (D Org lef the following comment I Dot) ft w e thought was worth of a link: t hy I also hate the hum people w feel the need to fil the “name box with multiple man who e ll e” keywor On my b rds. blogs, if it’s not what is on your birth certificate or so s omething very e close, th it’s get hen tting remov ved. Several times I’ve had to che my own sites to make sure it didn’t act l e eck n m t tually say “spam “ your ke eywords he ere”, and ev very time it’ not been that. I pity t fools wh ’s the hose “seo” tactics t revolve around the tactics. e ese (See wh you get from actual commen hat lly nting on othe blogs and taking par in real er d rt convers sation instea of chasin dofollow links ONL ad ng w LY…. somet times you g real links with get s decent a anchor text anyway)
Page 49 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

What Do You Want To Rank No1 In Google For Anyways?
Some companies want to rank for different things and certain links and strategies achieve different results. That’s the end of link building for beginners month on the Hobo site – hope you found it useful. I’d thought I’d close mentioning you really should have a specific goal every time you start linkbuilding. What do you want to rank no1 in Google for anyways?

Your company name or brand? Not only do you want to rank for it, you want to control every mention of your company name in Google, easily done by social media participation and using the authority of other sites to rank for your brand. Very easy to achieve with just on page optimisation and a few incoming low-quality links (sometimes, not even). Your service, in your area? – again, fairly easy. Done with on-page optimisation (geographic mentions in the title and in the text for instance), and generally speaking some low-quality links Your service in your country? - slightly more difficult than above, but can be handled with plenty of low quality links from even low quality, unrelated sites in some cases Your service? – difficult depending on the niche – you’re going to need some decent links or at least the same amount of crap links your competitors have. Crap anchor text links outweigh unfocused poor anchor text links from even relatively authority sites. Your products? – generally speaking, very difficult, especially if your products can be bought in a 1000 other places. You’re going to need links that pass pagerank, anchor text and trust i.e. ranking ability. You’re going to need a few trusted sites to link to you to rank all those products. The more pages on your site, the more pagerank you will need. To get pr, you need incoming links.

A weight of crap links built over time can beat even a relatively trusted site in Google in 2009 – still. However, it’s these links Google have a lot of brainy people working on attempting to nullify, so why swim against the tide? ESPECIALLY considering just a few links from one site can transfer instant ranking ability and trust to a new site, or one link from one PR5 page can transfer enough pagerank to heat up an entire 200 page website with no other links. Finding those sites can be a full time occupation though. Deciding what you want to rank for and how you want to do it are at the core of link building strategy.

Page 50 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

1 Blog Comment, 2 Hours Work & One Amazing Link
I don’t do that much blog commenting these days, and I certainly don’t do dofollow list commenting anymore. I spent nearly 2 hours making one comment on a VERY TRUSTED (PR 8) site for a client a couple of months ago because I knew the link I would get would be GOLD – and it was. I’d already determined the site was passing anchor text value, but there seemed to be heavy moderation going on so the comment itself would need to be stellar for them to leave my links intact and not look like some blog commenting scumbag. The comment I left was actually as much as a full blog post as a comment. I researched the topic, tested out the actual blog platform (the blog platform was unfamiliar to me and I needed to see how it handled HTML formatted links) and in the end pulled together some really valuable advice and dropped a link to my client site with spot on anchor text. It took two hours to make that comment, but now one of the most trusted sites in the world links to my client with the exact anchor text we need to get to the top of Google and I didn’t piss anybody off (even Google!). Spot the difference between that type of comment and the no-mark dofollow link-droppers that leave “great site!” in your blog comments. Yes, they might do 100 comments in the time I did one comment, but mine is 100 times better. If you have a good opportunity to get a link – take all the time in the world – all night if necessary – in fact, come back next week. Don’t screw up a perfectly good chance to drop a top quality link just because you can’t be arsed to create a useful comment.

Page 51 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Hide Your Links & Muddy That Link Profile!
I am working with a new client who wants to know why, after being no1 for years, their site is now no.2, 3 or 4 for some of their most valuable terms. Looking at the competitor’s backlinks using Yahoo site explorer for 30 seconds I quickly identify the problem. Your competitors are actually picking up some very decent amazing ninja links from trusted sites with excellent anchor text Very quickly in my head I had a strategy to assimilate these links and add them to my client’s link profile while all the time sourcing my own decent links – links that can’t be so easily cloned. Then I thought: Why haven’t these guys bothered to try and hide their link profile – even a little? It’s as if they’ve sat back and patted themselves on the back for getting, to be fair, excellent link drops. The only problem is that these links are right at the top of Yahoo site explorer! I am going to go in and pick off these links with no work at all using nothing more that site explorer (which conveniently sort of lists pages by the number of links pointing to them i.e. perhaps stronger pages). It’s virtually impossible to not leave a footprint when linkbuilding but what you don’t want to do is have your good links sticking out like sore thumbs especially if they are ninja link drops that any sod can recreate. While you won’t stop a dedicated link hound with a passion to take you out of the top spot at Google, you will make it harder for the inexperienced linkbuilder to pick of your good links by muddying your link profile. The easiest way I know how to do this is by commenting on popular blog posts. Either comment, or via trackbacks if you want to be lazy and do it en-mass. Comment on 50 popular blog posts – nofollow links will do – (you’ll know how strong they will be by the number of comments on the post) and hey presto. You just made it that bit harder for the average joe to find your links in 10 seconds using Yahoo site explorer. If people are farming your links and using old hat competitor research tools, you at least want to make it as difficult and time consuming as possible to identify those links, no matter what tool they use.

Page 52 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Get Links From REAL Sites (IE Sites That Aren’t Just THERE To Link To Other Sites)
Sometimes it’s hard to explain to people what a quality link is but in simple terms this is how I describe a site you want a link from:
• • •

It doesn’t have to be relevant to your industry It doesn’t have to be an authority in its niche It doesn’t have to be the same links as your competitors

It can be totally unrelated to your site, too. What it has to be is a site that wasn’t built SOLEY to provide links to other sites because generally speaking, it takes a lot of authority for Google to like such sites (social media sites, directories etc). That’s the sort of links I go for anyway and the more authoritative the site, the better.
• •

You don’t want it on a useful links page You don’t want it on a page with other sites as to make it look like a paid link whether it is or not

You do want it on a page that’s in Google’s index, ranks for its title somewhere and does not have a Google grey bar toolbar value (although this can change). If you want to increase Pagerank, you better make sure the pages that link to you have PR, can transfer it and are making your link the focus of the article. Do the stuff above (and a lot of it) and you’ll have a natural link profile as is possible that will probably stand the test of time. I don’t use that many tools for linkbuilding website promotion because I don’t really want the same links as my competitors for my clients – you just need Google, your brain, and I find a script being able to identify Nofollow comes in useful (I use SEO For Firefox but that’s about all I use it for). Of course there’s many ways to SEO the cat (and I don’t IGNORE competitor research) but if I was a linkbuilder picking through a competitors backlinks instead of trying to think a bit more creatively about building a brand online I think I would shoot myself in the head.

Page 53 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

The Perfect Link Strategy In SEO – Mix It Up! a n
“The be piece of advice I can give you i to vary yo linking strategy. It’s the only way to est f is our w be sure you’ll achi ieve good ra ankings, and keep them Remembe that what works toda might d m. er t ay not wor “tomorro – so it’s worth exp rk ow” s perimenting while all th time hunt he ting for thos se “quality links.” y” Surely e everybody k knows by n now, Google and indee the Intern is powe e, ed net, ered, by HTM ML Links. G Good rankin and suc ngs, ccess, in all the search engines res l sults pages, eventually lies in getting links from other sites t your site. Effectively the more the better. to . y, Bearing in mind “C g Content Is K King” on the web, no matter how g e m great your c content is, no n matter h search engine opti how imised your page is, if you don’t h r have inboun links, you nd u’re usually next to now where in the Google ser – especi e rps ially in com mpetitive ma arkets – probably because a competit has got i there first and generated some c e tor in content and links befor you. re But wha is the per at rfect link? W is the b linking strategy? T answer is – everyb What best g The body has a differe view of a perfect link, and eve ent f erybody has different w s ways of mea asuring exac ctly what a p perfect link is. k Here’s m take on what I look for when I am link hunting (all, I think worth thinking about my k u t and in n particula order). no ar 1. Page Rank e Did I sa Page Ran Yes. Go ay nk? oogle Page R Rank is still important regardless of what som seo me people c claim. Goog (well, M Cutts, s gle Matt says the easiest way to get your int ternal pages out of s the supp plemental in ndex (Goog gle’s back u listings) is to get PR to those pa up i ages. A high page h rank can also mean your site i spidered m n n is more freque ently than it might be (g t good if you are u constan adding c ntly content to y your website – which of course, yo should be doing!) e ou e So in a sense, the love affair w Google Page Rank which use to be the be-and-end with e k, ed d-all of Google serps has started again, to s s, d some degree How do y increase Page Rank You e. you e k? good G simply (!) get links from page with high Page Rank If you hav a search e s es h k. ve engine frien ndly navigation structur that effec re ctively sprea GPR an manage to get a link from a very high ads nd o y Page Ra (7-10) y are laug ank you ghing all the way to the bank. e e Equally a lot of lin from low page rank pages will help to increase your own site Google y nks w k r o Page Ra ank, eventu ually. Some sa ignore P ay Page Rank. W don’t. P We Perhaps why we achiev a Page R y ved Rank 7 site after 10 a months when the s proclaim “best in the industr is a Pag Rank 7 af more th 10 self med n ry” ge fter han years LOL 2. Anchor Text h Anchor text is simp the text in the link. If I want to rank for so r ply o omething an I have an nd n optimis page wa sed aiting to get links to it, I like a lin with my actual desir keywor or I’d nk red rd
Page 54 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

keyword phrase in the actual link i.e.seo scotland (feel free to link to me with that!) instead of “click here” or something. My thinking is, I’m not trying to rank for “click here” am I? 3. Link within text, surrounded by text Google can easily spot a long list of links (like navigation arrays etc) so I would always try and get a link from within the actual text on a page so it looks more “natural”. Ideally the surrounding text would also be relevant to my page. Sometimes the only sure way of generating these links is to write good content on your site to “force” people to link to you (unless you own the other site of course). These types of links are in my opinion the crème de la crème of links (which is why some seo’s actually buy these types of links (I don’t)! 4. Trust / Authority Trusted sites pass “trust factor”. Basically the thinking is, trusted sites rank well in Google, because they are, well, trusted! (Stop me if this gets too complicated!). Trusted authority sites rarely link to spammy sites – they only link to quality, probably related, sites. If you can manage to get a link from a trusted site in your niche, this could be worth its weight in Gold. How do you tell if a website (or page within a website) is trusted? Well that’s the question that’s on the lips of every seo! How do I determine it? Well, if you think simply, if it’s all about HTML links, then trust would be calculated by Google by the number and quality of links to that site / web page. Simply, Get Links from Pages with Links! 5. Relevance / Relationship / Theme How relevant is the page that is linking to you? I mean, if you have a seo site, are you trying to get links from search engine optimization related websites? Where possible, I’ll try and get a link on a page that is actually about the same subject matter as the web page I want a link to. 6. Hub / Neighbourhood Every niche has an authority hub, an inner network of sites every other site in the niche links to. This is the “neighbourhood” a (remarkably!) few seo’s, including myself, harp on about. Getting a link from these sites has got to be a good idea in any campaign, as these sites that Google already trusts and rates, pass along a portion of this “trust” thingy Google calculates. Linking out to these sites is also thought to be useful, as these links determine the online neighbourhood your site resides within.

Page 55 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

7. Any old link! Don’t g me wron I’ll take a link from anyone! Fe Free! Bu links vary in everyth get ng, m eel ut y hing from qu uality and tr etc – I just spend m time tryi to get qu rust my ing uality links where poss sible, and at least from re elevant page It’s these kinds of links that wi help you in Google. es. ill dreamt all th up myse I read a lot of seo blogs on the subject and try and his elf. d And don’t think I d take a s subjective view on wha best for my purpose and what mood I’m in that day and at’s es t what so ounds “intelligent” to m and I’m always exp me, perimenting with every option! y It’s alw ways a good idea to vary your link building str y rategies, so you’re not susceptible to massive ranking al e lgorithm cha anges when one strateg is devalu n gy ued. Bonus T Tip Recipro Linking – Should y bother? I think reciprocal link ocal g you ? king is some ewhat natura al, especially between hub sites in the same neighbourh n n hood, and in this case, w n where relevant, on’t u. they wo hurt you The big ggest risk yo lay your site open to in reciproc linking i eventually linking en ou o cal is y nough out to a “bad neigh hbourhood” (basically a neighbour rhood of we ebsites Goog doesn’t like) gle could se your site devalued in Google Search Engin Results P ee e n ne Pages (serps s). The bes piece of a st advice I can give you is to vary yo linking strategy. M it up! It the n s our Mix t’s only wa to be sure you’ll ach ay e hieve good r rankings, an keep them Rememb that wha works nd m. ber at today m might not wo “tomorr ork row” – so it worth ex t’s xperimenting while all t time hun g the nting for thos “quality” links. se While y you’re mixin it up, you’ll also ma it harder for others to reverse engineer your hard ng ake o work, c creating “no oise” in the s search engin nes. Oh, did I say, get p d plenty!

Related Articles d Why Va Anchor Text In Lin ary r nkbuilding C Campaigns Someon asked me why they should vary anchor te in linkbuilding. ne e y exts b Imagine you could see Google e d ebot record your links as it finds them by spidering sites in real a h d time.

Page 56 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Even, c consider, tha your lin profile re at’s nk ecently generated. e Hmmm I wonder how hard it is for the brainiest people in s m. e search to pi out you ick ur natural links and ignore / dev l value the rest -but ca you spot the worthw an while manuf factured link tha might slip past? at p Unnatur mass lin acquisitio might we be discou ral nk on ell unted or be totally igno ored. I think it k totally depends on the site yo are getti the link from tho n ou ing ks ough. 5 trus sites? Hell, sted H don’t bo other mixin that anchor text up a all. ng at Most tim you need a gun at a gun fight, but you have to do it smarter than the above in mes a n e 2009. Note – This is a vis sualisation I use. I don’t know if th is the w it actuall works of course, his way ly f nobody does. (Che out our b y eck beginner’s g guide to sea arch engine optimisatio for more) on ). Origina Publishe on: Jan 15, 2009 @ 13:00 ally ed Republi ished as par of Hobo L rt Link Buildin For Begi ng inners Mon nth

Page 57 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

Bad Ne eighbourhoo = Google Penalty – Do You Lin To One? od e nk ? As if we need any affirmation that linking to “bad ne n g eighbourhoods” can ca ause your ra ankings in Goog to nosed gle dive, but her an inter re’s resting quot from the Official Go te oogle Webm master Blog ; up, nalize me if the hacker linked to an bad f ny Q: I’ve cleaned it u but will Google pen ourhoods? neighbo A: We’ll try not to We’re pr o. retty good at making su good site don’t get penalized by t ure es t b actions of hackers and spamm mers. To be s safe, completely remov any links the hacker may ve s rs have ad dded. Bad nei ighbourhoods, to Goog are typic gle, cally identif by spam fied mmy on-pag ‘seo' tech ge hniques and dub bious backli and inte ink erlink profiles. You do not want to link to thes neighbou o se urhoods, because who you link to matte e ers. You see search eng spam s e gine sites more often than no link out to other spam sites. Spa ot m ammers and Cra ackers, intel lligent if som mewhat uns scrupulous, know that t these spam networks (o or neighbo ourhoods) n need links fr rom trusted sites to vali idate their e existence. L Links from tr rusted sites tra ansfer trust a votes of relevance (Google Ju and uice, whatev to the re ver) eceiving sit tes, allowin these sites into Goog ng gle’s index. So, they ha your site place hidd links in the ack e, den n code, an leave you none the w nd wiser. Google hates hidde links and spam netw en d works. Rathe than let y er your site “he up and eat” validate a spam neighbourhoo so that it can start receiving visi e od itors from G Google, it might m just rem move your site from the index, by c e classing you site as pa of that ba ur art ad neighbo ourhood. Determ mining if a si is in a ba neighbou ite ad urhood can take some e t experience, but using th his quirky t tool, you ca actually s an spot some o the most obvious infr of o fractions, lik hidden lin in ke nks articles. I ran the te on the H est Hobo site and was surpr rised to see one of my f friends had indeed been the victim of a hidden lin injection to casino sites and loa brokers. nk n s an ou cked? If you u’ve spotted it before you’ve seen your rankin bomb, there are d y ngs t Have yo been hac measure you can t es take (apart f from deleting the offen nsive links im mmediately This has y!). s happene to me be ed efore, and as long as yo take actio immedia s ou on ately, you’ll probably be OK. Check o this site about Wordpress secu out urity for mor on how to secure yo blog from re our m hackers I’ve not im s. mplemented all the mea d asures I would like to y but vigi yet, ilance is stil a ll good fo of secur orm rity. If you’v been pen ve nalised by G Google (i.e. r removed fro the sear engine in om rch ndex) becau you use now lin to a bad n nk neighbourho ood, you should read Google’s off G ficial advice if you’ve been e b hacked. . My theo is that G ory Google will crawl your site a numb of times to check if you still ha r ber s f ave these lin to spam sites. If yo remove th nks m ou hem, no pro oblem. If they survive m multiple cra awls,
Page 58 
Copyrigh © 2009 The Hobo SEO C ht e Company VAT No. 880 513 26 • No. SC T 35 C299002 | Contact us and request a free seo q quote / cost e estimate. Hobo is based in G o Greenock (nea Glasgow) in Scotland in t UK. ar n the

 

your site may suffer some kind of Google ranking penalty based on a violation of Google guidelines for inclusion or as part of bad neighbourhood identification. UPDATE – Google now helps you with notifications you’re hacked, and how – http://googlewebmastercentral.blogspot.com/2009/10/fetch-as-googlebot- and-malwaredetails.html

Page 59 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Beginners Guides
• • • • • Quick SEO Tutorial Website Design Tips Web Project Checklist Social Media Help Robots.txt Tutorial

SEO News
• • • Search Engine Land Sphinn Search Engine Watch

Hot Articles
• • Stumbleupon Faves Top Delicious Tags

Forums
• • • • Webmasterworld Cre8asite Accessify High Rankings

Great SEO Articles
• • • • • • • • • Ranking Factors Link Factors Google Authority Geek Ranking Factors Link Building Tactics Link Development SEO Success Pyramid SEO Domination Local Search Ranking Factors

Page 60 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

SEO Blogs
I've learned a lot from reading SEO blogs and other sites. I'm going to list places you can dig for a more comprehensive seo education. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Hobo Sebastian's Pamphlets Bill Slawski Aaron Wall Rand Fishkin Edward Lewis Andy Beard Half’s SEO Notebook Michael VanDeMar David Naylor Search Engine Journal Blumenthals Daily SEO Tips Tim Nash Jim Boykin Matt Cutts Weip Knoll David Harry SERoundtable Search Engine People Tad Chef Kalena Jordan Patrick Altoft Hamlet Batista Michael Martinez Seoptimise Lyndon Antcliff Fantomaster SEO Black Hat Slightly Shady SEO Joost de Valk Donna Fontenot Rae Hoffman Eric Ward Matt McGee Michael Gray

Page 61 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

SEO Tools
• • • • • • • Google Webmaster Tools Backlink Analyzer Backlink Watch Link Diagnosis Xenu Link Sleuth Hittail PageRankBot

More DIY SEO Resources
Wikipedia What Is SEO SEO Fast Start SEOmoz Beginner Guide

Page 62 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Contact Us @ Hobo
We’re a crazy-passionate professional full service marketing company in Scotland, specialising in graphic design, print planning and buying, standards based website design and online marketing including Google Adwords PPC management and expert search engine optimisation. Our website is visited by over 60,000 people every month – and we’ve never spent a penny promoting it. If you would like to contact us regarding this e-book or would like to hire Hobo-Web for SEO or Website design projects then please contact us by any method detailed below:

Hobo-Web LTD, The Stables, 24 Patrick Street, Greenock PA16 8NB Scotland UK TEL: FAX: Skype: AIM:
 

0845 094 0839 0845 868 8946 Hobo-Shaun HoboShaun

Page 63 
Copyright © 2009 The Hobo SEO Company VAT No. 880 5135 26 • No. SC299002 | Contact us and request a free seo quote / cost estimate. Hobo is based in Greenock (near Glasgow) in Scotland in the UK.

 

Sign up to vote on this title
UsefulNot useful