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Resort Clientele Demographic

Cape Cabo Resort has targeted the very powerful DINK (Double Income No Kids)
market segment of the world’s population. Last year the DINK market accounted
for more than $515usd billion dollars.

The facts are plain: the DINK population travels more, spends more and has the
largest amount of disposable income. Undaunted by events in the news, the DINK
population make up 10% of the travel industry—or more. Most critically, their travel
dollars go to suppliers and destinations that recognize their unique buying
preferences and offer them differentiated value.

With all of these hard facts and with the figures on the following pages, Cape Cabo
Resort is destined for success.


The Annual Value of the Gay and Lesbian Market is $514 Billion

There are more than 35 million gays and lesbians in North America. Although estimates
vary wildly, the U.S. gay and lesbian population is probably somewhere between 7 and 25

Average Household Income

Gay Households $52,624 (41% above national average)
Lesbian households $42,755 (26% above national average)

Households With Income Over $100,000

Gay households 15%
Lesbian households 3%

College Graduates (among people over 25)

Gay households 62%
Lesbian households 59%

Hold Professional/Managerial Jobs

Gay households 47%
Lesbian households 40%

The Ultimate DINK (double income, no kids) Market

"Advertising's most elusive, yet lucrative target market."
- Advertising Age
American Demographics note that gays are highly educated and usually have no
dependents, they have high levels of disposable income . . . And because these consumers
are disenfranchised from mainstream society, they are open to overtures from marketers.

Gay & Lesbian Travel Demographics

Upscale and Traveling
Community Marketing’s (CMI) gay and lesbian tourism market research studies of surveys and
focus groups from 1994-2003 provide this bottom line perspective: The gay & lesbian community
has more disposable income, and has a distinct propensity for travel. Beyond just numbers, we
have gained significant insights into their very motivations for travel. We have learned where gays
and lesbians vacation, when, why, how frequently and by which means. We know who their
preferred travel and hospitality suppliers are and why, which their favorite destinations are and
why, where travel opportunities are re searched, how travel is purchased, where they live and
how to best reach them with specialized and dedicated marketing. Over the past four years alone,
CMI has collected and analyzed 10,000 gay and lesbian travel surveys, and we have developed
and produced specialized survey, focus group and field research data for destinations as diverse
as Australia, Philadelphia and France.

CMI’s Gay & Lesbian Travel Profile

Based on national population figures, the American gay and lesbian community represents a US
$54.1 billion travel market, or an estimated 10% of the U.S. travel industry.
But considering on the results of CMI surveys, it represents an even larger percentage of the
overall travel market in terms of gay and lesbian dollars invested in travel. The following is a
profile of self-identified gay and lesbian consumers, who belong to gay mailing lists, subscribe to
gay publications, visit gay websites, etc. and are not represented as a profile of all gays and
lesbians. Essentially, this is a valuable profile of consumers you can reach through your gay
marketing initiatives.
Gay & Lesbian Travel Surveys, Community Marketing, Inc., San Francisco, CA; American Traveler
Survey, Plog Research, Inc. published in Travel Weekly;
Further information on CMI’s gay tourism research is located on the web at

Permission to use this data is granted on the condition that all gay research references
credit “Community Marketing, Inc., San Francisco, CA”

Online research at Community Marketing, Inc. 2001-2003 indicates the

Gay & lesbian travelers in the past 12 months...
97% Took vacations in the past 12 months (national average is 64%)
86% took at least one short (1-3 nights) US domestic vacations, 46% took 3 or more short (1-3
nights) US domestic vacations
81% took at least one long (4+ nights) domestic US vacation; 50% took 2 or more long US
37% took at least one long vacation to Europe; 12% took 2 or more long vacations to Europe
17% Took long vacations to the Caribbean, 15% Canada, 15% Mexico, 13% Australia/South
Pacific, 9% Asia, 7% Latin America, 3% Africa
82% Spent 5+ nights in hotels
72% Rented cars, 18% with 15+ days of car rentals
20% took at least one cruise (national average is about 2%)
40% Traveled on business, and 57% of those book known “gay friendly” airlines, hotels, etc.
when on business trips
36% of those who traveled on business flew first class; 39% flew in business class; 47% spent
11 or more nights in hotels
76% have household incomes above the national average ($40,000+)
30% have household incomes of $100,000+
84% Hold a valid passport (national average is 29%)
67% Belong to frequent flyer programs (national average is about 25%)
53% Spent $5,000 or more per person on vacations in the past year
32% Plan to increase their vacation spending in the coming year; only 16% indicated a planned
Only 7% reduced travel over the past year due to terrorism/security concerns, and only 3%
due to SARS
82% Are college/university graduates (national average is 29%)
72% of those who took the 2003 survey are gay male, 23% are lesbian; 61% are in a
committed relationship; 5% have children at home
55% Hold professional/executive/management positions

About Community Marketing, Inc.

The facts are plain: gay men and lesbians travel more, spend more and have the largest amount
of disposable income. Undaunted by events in the news, gay and lesbian travelers make up 10%
of the travel industry—or more. Most critically, their travel dollars go to suppliers and destinations
that recognize their unique buying preferences and offer them differentiated value.
Community Marketing, Inc. has been helping tourism industry leaders master the subtleties of this
market since 1992. Whether your organization is just learning about the market or is updating
its strategy, Community Marketing can accelerate your plans, reduce your risks and deliver
measurable results. Because gays and lesbians comprise a “slice” of the world’s population, you’ll
find markets for singles, couples and families in every ethnicity. And you’ll find a world of diverse
interests, from rodeo to golf to snowboarding, from outdoor adventure to mega-parties to theatre.
Community Marketing’s proven, powerful portfolio of services helps deliver your targeted markets.

Community Marketing, Inc. has earned its position as the global leader in gay tourism marketing.
Through the company’s tireless efforts since 1992, “doors have opened” around the world for gay
and lesbian travelers. We have helped grow gay market recognition through research, media
relations and education; and have brought marketing opportunities to the world’s leading gay-
welcoming destinations, suppliers and travel agents. Besides its rapidly growing gay market
research and development practice, Community Marketing produces the “International Gay &
Lesbian World Travel Expo” series, the “International Conference on Gay & Lesbian Tourism,”
and the “Best Practices in Gay & Lesbian Hospitality” seminar. We also publish Gay Travel News
and the Annual Gay & Lesbian Travel Industry Directory. As we look forward, we see our
partnership with suppliers, hospitality leaders, government tourism offices, Convention & Visitors
Bureaus and Destination Marketing Organizations continuing to grow, ultimately helping to create
a more welcoming “gay-friendly” environment for gay and lesbian travelers worldwide.

Gay tourism research & development clients include:

Greater Philadelphia Tourism Marketing Corporation
Las Vegas Convention & Visitors Authority
Starwood Hotels & Resorts
Delaware North Companies (DNC) Hotels & Resorts
Miami CVB
Japan Airlines
Moonstone Hotels
RSVP Vacations
Key West Business Guild
Tourism Quebec
French Government Tourism Office
Tourist Office of Spain

Besides the above, Community Marketing’s 100+ tourism clients worldwide include:
West Hollywood, Palm Springs, Seattle, Provincetown, Washington DC, etc.
American Airlines, Delta Air Lines, Air Canada, Lufthansa, jetBlue, Alaska Airlines, SAS, Virgin, etc.

Visit Britain, Switzerland Tourism, Berlin Tourismus Marketing, Hong Kong Tourist Board, etc.
Seabourn Cruise Lines, Carnival Cruise Lines, Holland America Cruise Lines, etc.
Wyndham Hotels & Resorts, Hilton Hotels, Millennium Hotels, Concorde Hotels, Kimpton Group,

Hertz Rental Car, Avis Rental Car, Renault Eurodrive, etc.

Rail Europe, Tahiti Bound, SunTrips, Intrav, Homeric Tours, Qantas Vacations, etc.
Orbitz, Travelocity
Why Cape Cabo Will Work

Gay money, straight money

Grant Lukenbill Network

How we earn and use money is all about choices -- highly personal, individual
decisions we make each day. We're influenced by our needs and desires; we're also
affected by advertising and the media, and by our social environment. Many financial
decisions are made on purpose, with logic, and some we just can't avoid. But others are
more subconscious, with some made simply as habit.

What I'm saying is that everything about how we acquire, spend, save and invest our
money is related to our experience of the world. And as gay people, we generally
experience the world in different ways than those in heterosexual mainstreams.

Being part of today's GLBT world affects how we use credit cards, who we show your
driver's license to and whether or not we put a home address on a contest entry form.

It affects the way we behave in the community we live in. It even affects which bank
machine we use after dark, or what gym we feel most comfortable joining.

No doubt each of our individual life experiences determines how much sexual orientation
takes priority in our lives. But whether we are aware of it or not, many of those experiences,
and our responses to them, have roots in basic consumer motivations. And rest assured,
plenty of big American businesses -- in fact, entire industries -- both online and offline, have
clocked your address, Web surfing behavior, credit card spending and other personal
preferences, cataloged them and stored them in their databases. In fact, that may be how
you got your latest catalog or magazine offer. Or perhaps that new brochure offering you a
free income and investment appraisal.

This is not new information to many of us. But if you're not a big social activist with your
consumer money, you may want to consider what role your sexual orientation plays in
saving, planning and creating financial security for your individual future. Being gay does
play a role. And so does being single or in a relationship.

As a general rule, lesbians and gay men are more protective of themselves and their
immediate physical environment than heterosexuals. This personality trait has repeatedly
been observed in the better marketing studies of gays and lesbians as consumers in
various communities.
In addition to being more protective, gay and lesbian consumers are also more skeptical.
We are less trusting of big institutions and more quick to see through marketing smoke and
promotional mirrors. We are actually not that easy to sell to (although there is research that
suggests we are more loyal). But there is research suggesting that our skepticism may be
preventing many of us from saving and planning our investments as early in our lives as
heterosexuals do.

Bearing that in mind, it is important to note that a lot of investment advisors, business
finance managers and corporate marketing representatives have begun looking a little
closer at gays and lesbians as prospective customers. And in the last three years, there
have been a flurry of direct mail marketing campaigns launched in pursuit of gay investors
by many local area banks and a few of the big brokerage houses. Unfortunately, some of
these institutions have bought into the hype about how much we earn and what gay people
are supposed to be like, as opposed to more solidly researching the way we really are, the
common values we hold as people, and what our unique needs might be as investors.

According to Jennifer Hatch, managing partner of Christopher Street Financial, too many
gay and lesbian people discount how much their sexual orientation can relate to their long-
term financial security. "It's been my experience that most gay people don't realize that the
tax system treats them very differently. This is especially true when couples are buying
assets jointly. They are usually quite shocked to find out how much they are treated
differently" she said.

Hatch says there have always been slogans and buzz phrases in financial circles about
being "unique investors" But she said it’s important to bear in mind that when it comes to
gay investors, "it's the needs of gay investors that are especially unique."

She concedes that the laws on the books are hardly different when it comes to gay single
investors versus straight single investors. But the gay or lesbian couple faces "two handfuls
of issues" she says, "especially when it comes to the laws on inheritances and taxes" she
says. "It's just not as simple as bringing in two wallets to the planning process rather than
one. There must be a good understanding of the effects of each decision." Hatch
encourages gay and lesbian investors to shop and around and compare notes before
making important decisions about their financial affairs.

In addition to the resources provided throughout's Career & Finance area, she
suggests Lambda Legal Defense Fund and the Gay Financial Network.
Gay Travel
Travel to any major metropolitan area in the world and you're bound to stumble across at least one particularly lively
neighborhood filled with kitschy shops, cool restaurants and cafes, alternative bookstores and boutiques and a variety of bars
and nightclubs that cater to a predominantly gay crowd.

These areas are sometimes referred to as boystown, gay-to (like ghetto), gay villages, gayborhood, queer quarter or gayville
and they are generally located in some of the hippest urban areas. Many of these areas have implied or unofficial borders,
others are filled with the infamous gay flag waving from windows, dangling from lamp posts or flying high from banks and
local business façades.

Gay Destinations in the U.S.

While there are scores of gay villages around the world and in the U.S., a few of the top U.S. destinations for gay travel
include: Chicago, New York, San Francisco, Miami and Los Angeles. In Chicago, travel north along the lakefront to Chicago’s
east Lakeview neighborhood or “Boystown” (as most Chicagoans call it) to find Chicago’s liveliest and largest gay area. For
Boystown’s little brother; head further north to Chicago’s Andersonville neighborhood. Both areas are filled with restaurants,
bars, nightclubs, theaters, coffeehouses, boutiques and cafes that are generally gay-owned.

In New York, Greenwich Village and the Chelsea area are major gay villages and in San Francisco, gay travelers should visit:
Castro, South of Market, Haight Ashbury or Twin Peaks. West Hollywood in Los Angeles is one of Southern California’s gay
areas and in Miami, look no further than Miami Beach or South Beach. Many gay areas also feature quaint bed and breakfasts
or traditional gay-friendly or vintage hotels. Although it is not in the U.S., Toronto’s Church and Wesselley area is one of North
America’s largest gay villages and many U.S. travelers flock here each year to indulge in the lively gay culture this area has to

Gay Resort Areas

Whether you’re looking for a resort town in the U.S. or Greece, there are numerous gay resorts available to suit a variety of
tastes, styles and budgets. A few notable gay resorts or resort towns include: Ibiza Town, Evissa, (Spain), Saugatuck,
Michigan, Key West, Florida, Mykonos (Greece), Northampton, Massachusetts, Fire Island (Fire Island Pines), New York and
Palm Springs, California. These resort areas are not considered “gay areas,"" but they do welcome a large number of gay
vacationers each year.

Resources for Gay Travelers

A great place to search for everything from gay cruises, resorts and spas to gay beaches and gay family vacations is the Web.
Many travel guides and travel publications publish listings and information from their gay travel sections online and there are
many gay directories or “pink pages” available for browsing on line. The vast majority of online entertainment guides feature
sections for gay travelers in search of gay nightlife, gay themed restaurants, gay friendly-hotels, and gay shops in just about
any gayborhood in the world.

By Michelle Burton

Gay Travel | Gay Vacations | Gay Tours | Gay Hotel | Gay Cruise | About Us | Contact Us
Copyright © 2006, - All Rights Reserved
Menu Marketing to Reach the Gay & Lesbian Community
About us What is the Gay Market?
Contact Us Gays and lesbians are sometimes elusive to quantify, but major advertisers have increasingly found that
Info Request their efforts are well worth the investment to find them and for good reason. A recent study conducted by
the Connecticut-based Greenfield Online, found that the average annual household income for gays and
Contextual Ads lesbians is $57,000. The New York-based Company, Spare Parts, Inc., which helps companies market to
Bid Ads gays, estimates that the United States gay and lesbian population is between 15 million to 23 million.
According to another study (Inter@ctive Week, August 30, 1999. Pg. 20.), the US gay community consists of
Articles over 19 million people with an estimated buying power of $800 billion. Worldwide, these figures are much
Gay Market larger.
Below is a benchmark that helps to bring this market more into focus, allowing us to compare it to other
diversity niche communities in the US marketplace.

Services: Market Population Buying Power Buying Power

Graphics Per Capita
Services: African American 30 Million $535 Billion $17.8K
Gay American 16.5 Million $450 Billion $27.3K
Research: Zip Hispanic American 31 Million $383 Billion $12.4K
Codes Asian American 11 Million $229 Billion $21.0K
Research: Source: Selig Center for Economic Growth, University of Georgia
Research: States Sample Demographics Analysis From Various Gay & Lesbian Websites:
(Click on links for more detailed demographics)
Products: GME
• •
In Partnership - 90% Male / 10% Female - 30% Male / 70% Female
• •
- 70% Male / 30% Female - 82% Male / 18% Female

• •
- 96% Male / 4% Female - 1% Male / 99% Female

Top Gay Regional Analysis From Various Gay & Lesbian Websites:
and J.P.
Publishing, Inc. • Top Zip Codes (US) • Top Counties (US)

• US States (Ranked 1-50)

Reaching The Gay Market:

Reaching the gay market effectively means creating advertising and other marketing communications
specifically directed toward their consumer mindset. In the early '90s, it was sufficient to run mainstream
advertising in a gay publication to capture the attention of the market. Today, with more marketers vying for
the gay consumer dollar, the bar has been raised. Gay consumers now expect advertisers to address them
for who they are, directly and openly. In focus groups nationally, gay men and lesbians express a definite
preference for advertising that specifically reflects their mindset and sensibilities.

Rarely can gay marketing efforts rely on traditional advertising alone. Extending your reach among this
audience requires understanding the community infrastructure available to access them. The result is often a
sophisticated mix of advertising, direct marketing, community presence and Internet promotions.
Posted 2/9/2006 6:08 PM Updated 2/10/2006 8:51 AM

Cities in red states play ball with gay travelers

By Jayne Clark, USA TODAY
Even as Arizona conservatives push to get an initiative banning same-sex marriage on the ballot this fall, its capital is
actively courting gay travelers.

Up to bat: A Phoenix tourism ad includes the caption: "To the rest of the country,
they're the 'Boys of Summer.' To Phoenix, they're the 'Boys of Summer, Spring,
Winter and Fall.' "

But Phoenix is just one of a growing number of red-state enclaves vying for a piece of the estimated $65 billion spent
annually on U.S. travel by gay men and lesbians. And in doing so, these cities are distinguishing themselves from state

"The feedback we're getting is that (gay travelers) are hyper-aware of city and state policies, and it's a factor that goes into the mix of mak
their vacation decisions," says Thomas Roth, president of Community Marketing Inc., a research firm specializing in gay travel.

"The gay community votes with its wallet," Roth says. "And one qualifier is whether a destination is doing explicit outreach
to our community."

In Phoenix, city and tourism officials met last month to fine-tune efforts to attract this segment. The tourist bureau has
taken out a full-page ad in the gay travel magazine Passport, featuring a rear-view close-up of a baseball player with the
caption: "To the rest of the country, they're the 'Boys of Summer.' To Phoenix, they're the 'Boys of Summer, Spring,
Winter and Fall.' "

In suburban Tempe, tourism officials have been studying gay market possibilities for several years and in December
added a gay-targeted portal to its visitor website.

In January, Dallas launched a website,, aimed at gay, lesbian, bisexual and transgender visitors. The site
complements a marketing campaign launched a year ago that has helped attract events such as the gay volleyball
championships and the International Gay Rodeo Association.

Atlanta's gay-friendly tourism pitch "We're out to show you a good time!" was initiated several years ago in regional and
national media. And red state communities as diverse as Bloomington, Ind., Clearwater/St. Petersburg, Fla., and Las
Vegas have embarked on similar initiatives.

Gay-centric travel advertising isn't new. Fort Lauderdale first targeted the market in 1995. Last year, the city attracted
850,000 gay travelers who spent $810 million-plus. Eighteen months ago, Philadelphia made waves when it premiered
the first, gay-specific destination-sponsored TV ad (the Penn Pals spot is still airing on cable networks) as part of a three-
year, $1 million effort. In December, a study to gauge its effectiveness indicated that spending among overnight gay
visitors rose 30%, from $179 a day in 2003 to $233 in 2004 — more than twice that of general vacationers.

Indeed, economics, not politics, is the driving force for these efforts.

"Around here, we like to say, the color of diversity is green," says Gregory Pierce senior vice president at the Atlanta
Convention & Visitors Bureau.

"Gay tourism is a growth industry," says Jeff Guaracino of Philadelphia's tourism office. "More and more, gay travel as a
good business decision is being understood and accepted."

The city has seen a return of $153 in spending for every dollar invested in gay marketing, he says. The current targeted
slogan: "Get Your History Straight and Your Nightlife Gay."

Other travel realms are aiming at gay travelers as well.

•American Airlines created the micro site in November to spotlight packages to events such as
Gay Ski Week at Whistler in Canada and to gay-friendly destinations.

•The Travel Channel will air its first gay-oriented travelogue this spring and plans to gear additional programming toward
the segment.

•Travelocity launched a gay travel portal in June 2004; Orbitz has maintained a gay micro site since May 2002.

Meanwhile, some officials express surprise at the lack of backlash by conservative groups against gay-targeted

In Dallas, the reaction was more along the lines of "What took you so long?" than "Why are you doing this?" says Dallas
CVB president Phillip Jones.

And in Phoenix, Tom Simplot, a gay city councilman who has spearheaded efforts to ramp up gay travel marketing in that
city, notes that although "just a few years ago, the notion of glbt (gay, lesbian, bisexual and transgender) tourism was
unthinkable, I haven't seen any evidence of influence by the Christian right when it comes to tourism. We already have a
sizable gay tourism market. We're just not getting as much as we should."
From the Los Angeles Times Sunday April 30, 2006

Despite incidents, gay travelers are feeling less of a

More locales are marketing to them and welcoming their business. But some places remain wary.
Jane Engle
Travel Insider

April 30, 2006

FOR lesbians and gay men looking to hit the high seas or vacation abroad, this month brought events both
giddy and unsettling. Taken together, they say much about the possibilities and perils of uncloseted travel:

• Gay tour companies chartered two crown jewels of cruising: Cunard's Queen Mary 2, arguably the best-
known passenger ship afloat, and Royal Caribbean's Freedom of the Seas, soon to debut as the world's
biggest, carrying up to 3,700 guests. Each ship will make an all-gay sailing next year.

• Nearly 100 tourist bureaus and companies staffed booths at a gay and lesbian travel expo in West
Hollywood. The big names included AAA Travel, American Express, Abercrombie & Kent, the Tourist Office
of Spain and Germany's Lufthansa Airlines.

• Two CBS News journalists vacationing on the Caribbean island of St. Maarten were badly beaten outside
a bar, allegedly by several men who taunted them with anti-gay slurs.

• HBO released a documentary, "All Aboard! Rosie's Family Cruise," about the 2004 inaugural sailing, with
1,600 passengers, of Rosie O'Donnell's family-friendly gay cruise company. In Nassau, the ship was met by
demonstrators toting bullhorns. Among their signs: "I don't welcome 'sissies' in the Bahamas."

For the newly visible gay traveler, the world is not always a welcoming place, but more doors, and ports, are

Within the U.S., new places are pitching to gay men and lesbians. Such marketing, pioneered by
cosmopolitan cities on the coasts, is migrating to the heartland.

The Dallas Convention & Visitors Bureau this year launched a new website, ,
touting the city's gay-friendly hotels, bars and events. The Big D, the site says, "has left behind stereotypes
of big-haired women and rowdy cowboys — that is, unless you count sassy drag queens and strapping gay
rodeo champs."

On tamer tourist websites, Tempe, Ariz., proclaims itself "progressive" and "inclusive," and Bloomington,
Ind., claims to have the nation's fifth-largest per-capita population of same-sex couples.

A major motive for marketing to gays appears to be money. It's the green on the rainbow flag that catches
the travel industry's eye, insiders say.

Gay men and lesbians are thought to account for at least $65 billion, or 5%, of the $1.3-trillion U.S.
travel market, according to Community Marketing Inc., a San Francisco marketing company. The actual
figure may be higher, the company says, because gays, on average, take more leisure trips than non-gays.

"Destinations are popping up and saying, 'We want a share of that,' " said Tom Nibbio, membership and
development manager for the International Gay & Lesbian Travel Assn., based in Fort Lauderdale, Fla.

His trade group claims more than 900 members, including tourist boards, travel agents, hotels and others in
the industry.

Gay travel, once regarded as a limited niche, Nibbio said, is generating its own niches as more companies
specialize in adventure outings, lesbian- and family-oriented trips, and excursions to Canada for same-sex
marriage ceremonies, which are legally recognized there. You can search for gay trips and travel agents on
the IGLTA's consumer website, .
More foreign destinations also appear to be hoisting the rainbow flag.

In January, the Cayman Islands hosted 3,200 gay men and lesbians from Royal Caribbean's Navigator of
the Seas, albeit with a few protesters on hand.

Eight years earlier, the religiously conservative British territory had turned away another ship chartered by
the same gay travel company, Atlantis Events Inc. of West Hollywood. In a letter then, the Caymans' tourism
minister had written that "we cannot count on this group to uphold the standards of appropriate behavior
expected of visitors to the Cayman Islands."

A change of heart, and law, ensued: In 2001, the Caymans adopted a nondiscrimination policy.

"I see a lot of positive change happening," said Rich Campbell, chief executive of Atlantis Events, which is
chartering Freedom of the Seas.

Despite the 2004 protest organized by two church groups against O'Donnell's cruise in Nassau, the
Bahamas government welcomed the ship, said Gregg Kaminsky, a founding partner in the cruise company,
R Family Vacations. And gay charters, which frequently drop anchor off St. Maarten, say they get friendly
receptions there.

"Most of the Caribbean, I think, is welcoming and is getting even better," said Paul Figlmiller, president of
RSVP Vacations in Minneapolis, which chartered the Queen Mary 2.

One exception, he and Campbell said, has been Jamaica, where sodomy is illegal. In response, Jamaica's
tourism minister, Aloun N'dombet-Assamba, said, "Everyone is welcome in Jamaica, and we don't
discriminate against any one person or group."

Although crimes directed at gay tourists abroad may get publicity, experts say, the danger can be overblown.
They point out that homosexuals don't have to leave America to experience such violence.

In 2004, there were 567 recorded assaults, including one resulting in a fatality, on homosexuals and
bisexuals in the U.S., according to the most recent FBI report on hate crimes. That was about half the
number of hate-motivated attacks on blacks and twice the number on Hispanics.

Anti-gay protests too are not just a foreign phenomenon. Annual gay-pride parades and allied events in the
U.S. often draw counter-demonstrators.

Nevertheless, when going abroad, "We ask our guests to try to respect the culture we're visiting,"

Jane Engle welcomes comments but can't respond individually to letters and calls. E-mail