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Today more and more people are
concerned about the banking industry. Modern communication mediums are using all over the
world through which they are putting the efficiency about their services among the employees. We
anticipate that if the Pubali Pank using Modern communication medium that make employee
belongingness regarding the communication.
To find out the fact, the research starts off by indicating the qualitative research type being used.
It goes on by eplaining survey research methodology, survey pro!ect goals and operational
definitions which describe relevant survey population, sampling unit and other variables being
measured. "et are the research design and data collection methods. #fterwards, separate
paragraphs are dedicated to measurement scales, design of recording forms and response incentives.
#fterwards, sampling method and sample si$e are eplained in brief. #fter collecting the survey
data, their editing, cleaning, coding and entry are described in a paragraph for each. Therefore, data
summari$ation and analysis methods as well as survey pretest procedures are stated. "et the prime
section which presents the survey research results in tabular and graphical formats and the
hypothesis testing. The report finishes off with findings, conclusions and a few recommendations.
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The %anking Industry in %angladesh is one characteri$ed by strict regulations and monitoring from
the central governing body, the %angladesh %ank. The chief concern is that currently there are far
too many banks for the area to sustain. #s a result, the area will only accommodate only those
banks that can transpire as the most competitive and profitable ones in the future. &urrently, the
ma!or financial institutions under the banking system include'
(f these, there are four nationali$ed commercial banks )"&%*, + speciali$ed banks, ,, foreign
banks, -. domestic private banks and / Islamic %anks currently operating in %angladesh.
0enerally, the commercial banks and finance companies provide a myriad of banking
products1services to cater to the needs of their employees. 2owever, the %angladeshi banking
industry is characteri$ed by the tight banking rules and regulation s set by the %angladesh %ank. #ll
banks and financial institutions are highly governed and controlled under the %anking &ompanies
#ct3,445.
The range of banking products and financial services is also limited in scope. #ll local banks must
maintain a /6 &ash 7eserve 7equirement )&77*, which is non3interest bearing and a ,.6
8econdary 9iquidity 7equirement )897*. With the liberali$ation of areas, competition among the
banking products and financial services seems to be growing more intense each day. In addition, the
banking products offered in %angladesh are fairly homogeneous in nature due to the tight
regulations imposed by the central bank.
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The %ank was initially emerged in the %anking scenario of the
then :ast Pakistan as :astern Mercantile %ank 9imited at the
initiative of some %angalee entrepreneurs in the year ,4+4
under %ank &ompanies #ct ,4,5. #fter independence of
%angladesh in ,4;- this %ank was nationali$ed as per policy of
the 0overnment and renamed as Pubali %ank. 8ubsequently due
to changed circumstances this %ank was denationali$ed in the
year ,4<5 as a private bank and renamed as Pubali %ank
9imited. The 0overnment of the People=s 7epublic of
%angladesh handed over all assets and liabilities of the then
Pubali %ank to the Pubali %ank 9imited. 8ince then Pubali
%ank 9imited has been rendering all sorts of &ommercial %anking services as the largest bank in
private sector through its branch network all over the country.
Its Head office is located in:
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Pubali %anks every service has a unique symbol with the products brand name. 2owever the
following logo is the main symbol of all Pubali %ank>s services. :very single service contains this
logo in its levels. It determines the product from Pubali %ank 9imited>s and it ensures the quality
and the images of the bank. The ?Pubali %ank 9imited@ logo contains only two colures, which are
Aark green and yellow. This logo contains few images like boat, stimmer, ship, fish.
Figure: Pubali Bank Logo Logo
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The bank has a huge gathering to run the business successfully. The management has a
consideration about the operations, banking services categories, about the top brands, providing
facility of the bank and the peoples who are working for the bank. These factors are very important
to run the business productively. In this contet the management>s of Pubali %ank 9imited are
seriously concentrated about the things. 2ere is a quick look given below'
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There are some significant factors included in to Pubali %ank>sbusiness operations. These issues are
helpful to the understanding of business operations of the bank. Thoughts about the investment,
consideration about the key financial factors and some other issues are listed following'
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Figure: Key financial Update
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Figure: Profit & loss statement
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Pubali %ank 9imited serves all kinds of areas through their /B, branches. Its service mi actually
caters for almost all types of areas. Collowing is a detail of the types of areas served.
%roadly speaking, the %ranch network of Pubali %ank 9imited is vast and reaches all sorts of area.
They serve areas in'
Drban areas.
8ub3urban areas )small towns*.
7ural areas.
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(ut of the total number of retailers in %angladesh Pubali %ank 9imited>s service reaches almost al
over the country. In addition -+B branches are now providing online banking services. The other
,+, that is not covered the Pubali bank online network will very soon covered by the online system.
8o it is clear that there is much scope for Pubali %ank 9imited to epand its online coverage as
almost all related and economically viable %ranches are already covered.
The mission of Pubali %ank 9imited is'
?To make economical progression through its banking traditions@
To provide modern banking service all over the county.
Promoting economical advancement
To ensure the safety of foreign remittance.
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The following business principals are also applicable for Pubali %ank 9imited'
Standard of Conduct:
They conduct their operations with honesty, truthfulness and openness, and with respect for the
human rights and interests for their employees. They will similarly respect the legitimate interests
of those with whom they have relationships.
Following the Law:
Pubali %ank 9imited companies and their employees are required to fulfill with the laws and
regulations of the countries in which they operate.
Employees:
Pubali %ank 9imited is committed to diversity in a working environment where there is mutual trust
and respect and where everyone feels responsible for the performance and reputation of their bank.
They will recruit, employ and promote employees on the sole basis of the qualifications and
abilities needed for the work to be performed. They are committed to safe and healthy working
conditions for all employees. They will not use any form of forced, compulsory or child labor. They
are committed to working with employees to develop and enhance each individual>s skills and
capabilities. They respect the dignity of the individual and the right of employees to freedom of
association. They maintain good communications with employees through bank based information
and discussion procedures.
Employees:
Pubali %ank 9imited is committed to providing services which consistently offer value in terms of
interest and service quality, and which are safe for their future use. 8ervices are accurately and
properly labeled, advertised, and communicated.
Business Partners:
Pubali %ank 9imited is committed to establishing mutually beneficial relations with their business
partner, employees and government financial intuitions. In their business dealings they epect their
business partners to hold to business principles consistent with their own.

he En!ironment:
Pubali %ank 9imited is committed to making continuous improvements in the management of their
environmental impact and to the longer3term goal of developing a sustainable business. They work
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in partnership with others to promote environmental care, increase understanding of social issues
and disseminate good practice.
"nno!ation:
In their systematic innovation to meet consumer needs they respect the concerns of their employees
and society. They work on the basis of sound science applying eact standards of product choice.
Competition:
Pubali %ank 9imited believes in vigorous yet fair competition and supports the development of
appropriate competition laws. They conduct their operations in agreement with the principals of fair
competition and all applicable regulations.
Business "ntegrity:
Pubali %ank 9imited does not give or receive whether directly or indirectly bribes or other improper
advantages for business or financial gain. "o employee may offer give or receive any gift or
payment, which is, or maybe construed as being, a bribe. #ny demand for, or offer of, a bribe must
be re!ected immediately and reported to management. Their accounting records and supporting
documents must accurately describe and reflect the nature of the fundamental transactions. "o
undisclosed or unrecorded account, fund or asset will be established or maintained.

Conflicts of "nterests:
#ll employees of Pubali %ank 9imited are epected to avoid personal activities and financial
interests, which could conflict with their responsibilities to the bank. They must not seek gain for
themselves or others through misuse of their positions.
Compliance # monitoring $ reporting:
&ompliance with these principles is an essential element in their business success. The Pubali %ank
9imited %oard of directors is responsible for ensuring these principles are communicated to, and
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understood and observed by, all employees. Aay3to3day responsibility is hand over to all senior
management of the categories, regions, functions and operating companies. They are responsible for
implementing these principles, if necessary through more detailed guidance tailored to local needs.
#ssurance of compliance is given and monitored each year. &ompliance with the &ode is sub!ect to
review by the %oard supported by the #udit &ommittee of the %oard and the Pubali %aank limited
:ecutive &ommittee.
#ny branches of the code must be reported in accordance with the procedures specified by the Eoint
8ecretaries. The %oard of Pubali %ank 9imited will not critici$e management for any loss of
business resulting from adherence to these principles and other mandatory policies and instructions.
The board of Pubali %ank 9imited epects employees to bring to their attention, or to that of senior
management, any breach or suspected breach of these principles. Provision has been made for
employees to be able to report in happiness and no employee will suffer as a consequence of doing
so.

0eneral #im' to identify the internal communication practice of Pubali %ank 9imited
8hifting the way of employee>s perception of an internal communication.
:cellent management practice
8pecific #ims' That would help me to attain the specific aims regarding'
It helps employee meet the modern business communication technique.
&onverts the communication strategy into innovative activity plans.
Fey contributor to positioning a ecellent management practice to its key vision.
Prospect to involve the right employee rights are internal bank communication practice.
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The survey will make the following significant input to Pubali %ank 9imited. The bank will be
capable to gain an understanding of the activation that act as motivators for the employees while
using modern communication mediums. Thus, the survey and would act as a guideline for the bank
to adopt factors that encourage employees to use modern technology and to re!ect factors that would
act as barriers for employees and make them prefer the other alternatives that are available. The
bank can then change according to the need and can sustain for a longer period of time by en!oying
the loyalty and satisfaction of their employees and better speed and efficiency. The findings of the
study will also assist the management and the eperts to come up with effective and valuable
decision helping the bank to combat more effectively with their inter department management
practice.
The study would also help the employees of the depilatory services. This is because if Pubali %ank
9imited Implements the changes desired by the employees then employees would be able to use the
drinks that would feature their desired attributes resulting in greater employee satisfaction.
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There is a significant relationship between employees personal interest and modern
communication tools in contet of Pubali %ank 9imited
There is a significant relationship between Eob satisfaction and cooperative co3workers of
Pubali %ank 9imited
There is a significant relationship between work effeiciency and e3mail in contet of Pubali
%ank 9imited
7esearch design is a framework or blueprint for conducting the areas research pro!ect. It details the
procedures necessary for obtaining required information and its purpose is to design a study that
will test the hypothesis of interest, determine possible answers to research questions and provide
information needed for decision making. (ur research design consists of various parts which are
integrated part of a research method.
We needed both primary and secondary data for our research. Crom many sources we tried to find
out our epected data having proper characteristics. Cor Primary Aata we mainly conducted survey
on the people of particular branch of Pubali %ank and falls under our sample design. (n the other
hand3 for 8econdary Aata we collected from Pubali %anks official websites, annual report of the
bank. We also browsed various related websites.
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This type of research requires a vast sample si$e, but in short scale research I could not take a vast
sample. We choose only a particular branch of Pubali %ank. We managed 5B respondents in of
Pubali %ank corporate branch as our sample for filling up the questionnaire.
7esearch method' In the primary data collection method both qualitative and quantitative method
will be used. Dnder the qualitative research practice is an indirect approach will be used to talk to
the branch officers and other stuffs. In this case the reason of the pro!ect will be disguised from the
respondents. #lthough qualitative techniques cannot be generali$ed to larger populations but it will
be useful in obtaining new ideas. Guestionnaire survey will be required in order to attain the aims of
the study. The use of both quantitative and qualitative methods would produce better insights.
Dnder the secondary data some published reports will be used as a reference and the internet will
also be used to seek help on the related topic.
Aata &ollection' The questionnaire will stress on open ended and free response type of questions to
stimulate respondents to reveal their innermost thoughts and beliefs. In addition, only involved face
to face in3depth interviews would be taken as telephone and mail methods are possibly more
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difficult to achieve suitable response rate in here. #fter considering this requirement, it is felt that
personal interview )face to face in depth* will be the most appropriate data collection mode at this
stage.
Aata #nalysis' In order to accomplish the aims of the research, various statistical techniques like
:cel and 0raphical analysis will be used to analy$e the data.
We planned for the data analysis in both qualitative and quantitative ways. Most of the secondary
data we would analy$e using qualitative analysis. Cor the primary data I would use quantitative
measures like3 graphical analysis.
#fter the questionnaires had been filled up, I coded each of the questions along with the variables
with graphical analysis. 2ere we entered all our responses to make a database. This database then
became the source of further analysis. With the help of the data sheets I analy$ed them using
various methods like frequency and tabulation.
&oding' :ach question was being coded to a computer readable form for use in graphical
analysis. Then the data were entered from the questionnaires. This was time consuming and
required much skill.
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Aata entry' #fter entering all the responses from each question, the data entering part was
done. Then we proceeded forward for the final task, which was analysis.
Aata #nalysis' %y using graphical analysis, we inserted the formula, and then the software
automatically provided results.
Aata conversion' #ll the graphical analysis result sheets had to be converted into
managerially understandable form. We converted them to word documents, made tables, an
interpreted the results in words.
We have identified / significant questions out of our ,+ sample question to show the graphical
analysis. These are given below'
a%le: &espondents li'ing (odern Communication tools
Frequency Percent Valid
Percent
Cumulative
Percent
Valid Yes 24 80 80 80
No 6 20 20 100.0
Total 0 100.0 100.0
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Figure )*+)+*: &espondents li'ing (odern Communication tools
:mployee has a tendency to modern communication tools of official purpose. Cor many reasons
they are using modern communication tools. Thus we have found <B6 respondents are like to use
modern communication tools of official purpose and -B6 respondents are not modern
communication tools of official purpose.
a%le: Employee preferences on di!isional communication
Frequency Percent Valid
Percent
Cumulative
Percent
Valid !"mail 1# #0 #0 #0
$%%ice &essen'er # 16.66 16.66 66.66
Fa( 8 26.66 26.66 ).2
*&* 2 6.68 6.68 100.0
Total 0 100.0 100.0
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Figure: Employee preferences on di!isional communication
There are many reasons to prefer on a particular medium of divisional communication. Cor
eample, few employees prefer because of they are use to on the mediumH few other employee
consider the 8M8 because of its quick services. Crom the data analysis I found +B6 of the
respondents go for the email, ,....6 of the respondents go for the office messenger, -...6 go for
the fa and ;..<6 of the respondents look for the 8M8.
Fre,uency to mo!e other department
Frequency Percent Valid
Percent
Cumulative
Percent
Valid +o not move 0 0 0 0
$nce a day 20 66.66 66.66 66.66
$nce a ,ee- 8 26.66 26.66 ).2
$nce a mont. 2 6.68 6.68 100.0
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Total 0 100.0 100.0
Figure: Fre,uency to mo!e other department
There are many reasons employees of Pubali %ank have to move various departments. 2ere we
found that .... 6 of the respondents are move daily to various departments, -....6 are moved
once a week, ...<6 are moved once a month and we found no respondents to the question ?Ao not
move@
a%le: (odern communication mediums effecti!eness to increase wor' efficiency
Frequency Percent Valid
Percent
Cumulative
Percent
Valid &ore e%%ective 14 46.66 46.66 46.66
!%%ective ) 0 0 /6.66
0ess e%%ective # 16.66 16.66 ).
Not e%%ective 2 6.6/ 6.6/ 100.0
Total 0 100.0 100.0
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Figure )*+)+-: the effecti!eness of acti!ations
In this option i found that /....6 of the respondents are consider that Modern communication
mediums are more effective to increase work efficiency. 5B6 of the respondents consider that Modern
communication mediums are effective to increase work efficiency, ,....6 consider that activation is
Modern communication mediums are less effective to increase work efficiency. (nly ...;6 consider that
Modern communication mediums are not effective to increase work efficiency
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The secondary data was obtained through'
(fficial web site of Pubali %ank 9imited
Interviewing the :mployees of Pubali %ank 9imited
#nnual report
Pubali %ank 9imited product information brochures
8ince we knew the address of the web site of Pubali %ank 9imited, I
did not need to go for any keyword searches. %y directly going to the web site, I retrieved the
information. In order to find additional information, I tried to use key word searches in google.
(ne aspect about the interview should be mentioned. The interviewee was reluctant to give some
information saying they were Isensitive> for the bank to disclose. The only information they were
able to offer was in the annual report that was available for the public. Cor this reason, I also had to
fi a meeting with ad3agency personnel to get the estimated area share percentages of the different
brands.
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There are different mechanisms involved to establish the formal communication network within the
bank'
he physical networ': The visible network established for the bank. %asically it>s the physical
establishment of the bank.
Computer network: Pubali %ank 9imitedhas already established a state of the art computer network
and gives a real time online employee service to its employees and maintains relationship with the
suppliers. Jery high3end 8witches and 2D%s are used for setting up such a network. #ny staff can
access files and databases from anywhere in the country whenever needed if he has access to a
PD%#9I %#"F 9IMIT:Anetwork P&. This feature has certainly made the lives easier for workers
who require information from other staffs, departments, suppliers and sources.
S.P: %erger Paints %angladesh 9td. has installed the 8#P software. This 8ofware helps the head
office to connect with the remote offices and the sales depot around the country. The sales depots
update their data regarding the current invenroty, daily sales record and inventory puchase order on
the 8#P software. This helps the bank to cut their cost for the regular interection between the
corporate office and the depots.
Telephone network : 8taffs are provided desk 1 cell phones based on their requirement. The
business world is getting more and more mobile each and every day. To meet the cutomers demand
of information %P%9 has stablished their employees care service through telephone network. It is
located on the head office.
E#mail: Pubali %ank 9imiteduses their own server for their e3mailing purpose that connects to the
internet through the intranet server. This allows any user to send or receive e3mails from yahoo,
msn, 0mail or any other servers on the internet.
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The communication workflow of Pubali %ank 9imitedcan be said to be circling around the
%ranches, business partners and employee base. The IT department always ensures the smooth
operation of the communication process.
Pubali %ank 9imitedin %angladesh has lateral pattern in terms of
hierarchy. The Managing Airector reports to the 7egional
Airector )7A* assigned for the 8outh #sia. The entire department
general managers and heads at the head office report to the
Managing Airector. #ll the area managers report to the respective
general managers and department heads. Managers, assistant
managers in the head office of different departments report to the
managers and department heads. Managers supervise the
remaining operation.
Managing Airector1
Pubali %ank 9imited in %angladesh is led by the Managing Airector. MA is supported by all
different heads whose functions are as following'
0eneral Manager deals with the overall areaing and sales operation.
2ead of #reaing deals with the dealers and the employees.
2ead of Treasury deals with the asset liability operation and the internal audit of the bank.
2ead of Cinance deals with the overall financial aspects of the bank.
2ead of 2uman 7esources looks after recruitment, training and compensation.
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2nnual 3eneral &eetin' 423&51 It is the yearly gathering of all the stakeholders as
well as the management along with the staff of the bank. It>s a rather formal gathering of
all the people involved with the bank to discuss business and profit issues, elect the board
of directors and discuss anything further that is of that much importance. 8ometimes all
the shareholders and staff are called up for meeting if there is any issue to be resolved at
that level.
6+ &eetin'1 It is a meeting lead by the 7egional Airector with all the higher level
official. The current area situation is emphasi$ed in this meeting.
7oard &eetin'1 It>s the meeting of board of directors held once every month to monitor
the monthly achievement of different depots.
$t.er &eetin's1 The management meeting, service quality meeting and special
requirement meetings are randomly held as per requirement.
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The informal system is a comple and unstructured mechanism that cannot be framed inside any
format, regardless of the type of business any bank does. Pubali %ank is no eception as well.
Ket there are tools, environmental features that enable the staff to communicate among
themselves.
T8! C2NT!!N1 Pubali %ank 9imitedis one of the few banks with a canteen inside head office
and all depots for the staff. It has been a fine installation for informal communication among the
employees through sharing their thoughts and ideas.
#s Pubali %ank 9imited has one of the biggest workforces in the industry with a massive branch
network which is not a simple task. Though Pubali %ank 9imiteddoing it with fantastic
efficiency without doubt there are still remains a question.
#s they are maintain a comple and huge network of supplier and the distributor it is most
important to maintain the communication effectively to make their production and branch
process smoothly.
Pubali %ank 9imited will stay upright and go even forth with both the eisting tools and new
utensils if they understand and value the importance of communication organism as they already
have up till today. %ut the bank should always keep some recommendations in mind'
Technology is the best friend of modern day communication. "ew technologies for
communication should be adopted, whenever available without hesitation. (therwise any
bank is bound to fall short on the race for running a supreme communication structure
within the bank. #long with this a careful effort to make a backup copy of daily activities
is also very important.
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# big workforce is not a burden, rather strength if guided properly. %ut the channel of
communication flow must be concrete to avoid loss of information along the etended
chain of command.
The division3heads for each business unit, managers should always give emphasis on the
three main components whenever communicating upward or downward' planning,
communication and following3up to ensure that no data is lost or distorted along the way.
Pubali %ank 9imitedhas made a significant mark in the industry since the very beginning with its
superior structure and efficiency. %ut as a very young competitor in the area, it still has a long
way to go if it is to hold the steady growth with sustainability. #nd a sound communication
structure for the gigantic workforce with a massive branch network should always be kept in
mind as a critical concern.
(ur effort and ability to attract, satisfied and retain the best people is critical to the long3term
success of our business. Pubali %ank 9imitedbelieves our values and our commitment to protect
the environment and to be a responsible business are key factors in attracting talented people to
work for us.
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Pubali %ank 9imitedwants to attract the right people 3 people who are talented and who believe
and share our values. Pubali %ank 9imited achieves this through'
8ustainability and Kou L the addition of an introduction to sustainability section onto our
International 0raduate careers site, providing potential employees with information on
our priorities and achievements around sustainability and the environment, and details of
how new graduates can get involved
8ervices, including information on our commitment to the environment in all our areaing
materials.
Pubali %ank 9imiteden courages long3term, sustainable behavioral change among staff not by
prescribing what needs to be done, but by inspiring them to protect the environment both at work
and at home. Pubali %ank 9imitedinspire through communication, interaction and leadership.
Inspiration through communication: Pubali %ank 9imiteddesigns their advertisement in a way
so that it can fragrance a wonderful climate to the audience.
Inspiration through inreraction: Pubali %ank 9imited has developed a very friendly office
environment where every employee is treated as a member of family.
Inspiration through leadership: :nvironment &oordinators L Pubali %ank 9imitedis always
concerned about the environment. It had taken initiative for beatification of %angladesh. They
always avoid the chemicals which is harmful for the environment. They maintain a highly
equipped process to dispose the byproduct of the paint chemicals.
Internal communication planning is one of the most neglected areas of strategic planning. Most
companies spend a great deal of money and effort on their eternal communication plan but fail
to epend any energy toward creating an organi$ed plan for internal communication. This
commentary discusses using a planned approach to internal communication as a proactive
strategy for long3term business success. :pected benefits, important elements, and issues for
consideration are presented along with the planning and measurement of the internal
communication strategy. The ability to effectively communicate with employees, vendors, and
employees is imperative to providing greater employee satisfaction and improving business
productivity.
2ow well information is communicated both eternally to employees and vendors and internally
to employees is vital to long3term business success. &ommunication is a process for giving or
echanging information with others. :ffective communication occurs when the receiver clearly
understands the intended message that was sent. &ommunication occurs whether planned or not.
Without an organi$ed internal communication strategy the message received is left to chance. #n
integrated internal communication strategy provides a focused plan for communicating the
bank>s mission, vision, values, and goals and why they matter to employees.
When developing the internal communication strategy it is critical to align with and support the
business ob!ectives and eternal communication strategies. This element in itself reinforces the
importance and relevance of internal communication. :mployees and management must support
and believe that communication is a two3way process designed to respect and take into account
everyone>s views.
The most successful internal communication strategy is the one identified as most appropriate to
the individual business. 8trategies can take the form of a single medium, such as an intranet or
newsletter, or utili$e a multi3media approach. 8ome typical mediums include intranet, email
bulletins, and online or printed newsletters. Whatever the approach used the message needs to be
consistent. In addition, one must recogni$e that messages are not always tangible. 8ome
messages sent are subtle and1or non3verbal and may be inadvertently sent to employees via the
way that the business treats its clients, by the way it operates, or by the decisions made by
management. 8ubtle messages may be perceived and interpreted through management behavior.
Therefore be diligent about sending consistent messages. %usiness goals should be supported by
all policies and procedures. The management team should communicate consistent messages
during employee training, performance appraisals, team or individual work meetings, in slogans,
on internal billboards or notice boards, and via bank recognition programs.
:nable a two3way flow of information between employees and management.
%e integrated with the overall business strategy.
2ave a long3term focus.
&ommunicate clear values and goals.
%e comprehensive.
Dtili$e appropriate methods of communication.
2ave consistent messages.
Integral in a successful internal communications strategy are the following'
(anagement &esponsi%ility: There should be someone in the bank, ideally at senior
management level, responsible for internal communications. 9arger companies may build this
into the management structure, whilst smaller businesses may have to comb in this role with
other duties. The important thing is that the responsibility eists.
#t policy level, an internal communications strategy can'
&ommunicate mission and ob!ectives.
8tress core performance criteria.
Motivate teams and individuals
#ccentuate strengths and achievementsH and
:hort employees to address areas where performance Mgaps= eist.
There is a special need to promote effective communications when different parts of the business
are geographically separated. 8ome businesses, for eample, separate the telesales unit from
more traditional branch channels, causing a parochial approach to business issues. Inevitably,
conflicts can arise. (nly by facilitating a sharing of common goals can this be addressed.
Structure: The traditional line and staff approach to bank can itself be an inhibiting factor in
establishing and maintaining effective communications. The advent of new technologies has, if
anything, created new problems here. Cor eample, if a bank has workers carrying out their
duties from home, paid on a piece3work basis and communicating largely by electronic methods,
the barriers imposed by the bankal structure itself can impede the processes necessary to transmit
messages. Many banks have made changes to their bank structures in order to address these
problems, moving away from the line and staff model and towards more fleible structures.
Choosing the right medium: With a wide range of media to choose from, barriers to
communications can arise from choosing an inappropriate method for the message. Cor eample'
7outine messages between individuals can be conveyed in both directions by e3mail, whilst more
comple ones require alternative media such as hard3copy briefings or meetingsH %ank results
can be prepared and published for all to read, but motivation towards achieving better results is
usually better achieved in small face3to3face teams.
Language: "ew technologies bring a language of their own. &onventional communications
programmers stress the importance of simplicity in framing messages so that they are readily
understood. Thirty years ago, 9awrence and 9orsch suggest that some of the problems here can
be overcome by integrating the role of specialists, including technology eperts, and generali$es,
who have to put IT solutions into practice.
raning: #s we have seen, technology can be intimidating to some, so the training and
development function has to be charged with the responsibility of equipping personnel with the
knowledge and skills to use the means available to them. Cor eample, mo software products are
sold with a manual, but a significant proportion of workers learn the skills necessary to use the
software by interacting with others or being trained in small groups or on a one3to3one basis.
Feed%ac' de!ice: &ommunication is most effective when it flows in two directions. Ceedback
mechanisms are therefore vital in order to ensure that messages are received properly and
appropriate actions taken.
When messages are communicated electronically, there is a facility for immediate feedback, but
does the recipient get the message straightaway, and even if he does, due to the purely one3
dimensional nature of the communication )words on a screen*, can emotional aspects of the
message such urgency and depth of feelings be put across.

Technological change affects the ways in which banks communicate with' employeesH suppliersH
the mediaH and the community in general and lobby groups in particular.
%anks can now build and maintain big and sophisticated databases which enable them to
segment the area more effectively. This means that they should be able to dovetail perceived
employee needs with potential solutions.
The fastest growing channel to area is direct areaing. Whilst this medium once suffered from a
M!unk mail= image, better applications of information technology can facilitate a two3way
dialogue between employees and providers of goods and services. % y adopting a Mrifle= rather
than a Mshotgun= approach to areaing, banks can focus their efforts on communicating only
relevant information, reducing the incidence of Mhit and miss= blanket campaigns to secure sales.
(ur employees can now communicate with product and service providers through the Internet.
This has the advantage of more efficient order processing but can also facilitate feedback. (n the
downside, it reduces the personal contact between those employees who are technology3
orientated and the providers of the services.
"ew technology unquestionably has the potential to improve communications between
businesses and their suppliers. #s well as the speed and accuracy afforded by modem
communication devices, much of the routine verbal and written communication necessary to f ill
orders can be dealt with through !ust3in3time order processing and :AI technology.
Technology also facilitates better stock management and quality control within the bank,
enabling managers to provide reports to suppliers backed by hard information. In former times,
suppliers would be told about changes in employee tastes and preference s as well as common
complaints. This information can now be generated automatically. %usinesses can provide
accurate information to the media on new product developments and financial results. They can
also produce their own copy at a fraction of the cost of buying in print and publishing services.
In respect of the community at large, better communications are facilitated by the broadening of
channels. In an age of increasing consumerism, empowerment of the individual and
strengthening of pressure groups, it is vitally important to gather area intelligence and manage
eternal communications pro3actively.
Communications strategy: The purpose of any bank can only be pursued in the contet of a
comple series of relationships with eternal bodies.
To communicate effectively with the employees along with the suppliers of high quality raw
materials, various interest groups and the community at large, banks should have an integrated
communications strategy. Many companies seek to achieve this by working to a stake3holder
model. (ne ma!or bank, for eample, produces an annual communications plan to take account
of relationships with' employeesH regulatory bodiesH political partiesH suppliersH mediaH the
communityH education and training establishmentsH and trade federations and competitors.
Targets are set in respect of each group, with a regular assessment of goals followed by
implementation of appropriate actions.
Feed9ac-' Ceedback is a vital issue in relation to eternal communications. %usiness must
actively seek feedback in order to keep appraised of feelings, intention and actions of the groups
of stake3holders described above. Cor eample, regular meetings with suppliers are essential.
8ome retail groups enhance the two3way communication process by using consumer panels to
gauge responses to new and eisting product lines.
3ettin' t.e ri'.t messa'e' Most businesses are now operating in a Mgoldfish bowl= where all
#ctions are transparent. %anks must ensure that the messages they convey are unambiguous.
Guoted companies in particular can be especially vulnerable to area sentiment, so the concept of
primacy )getting it right first time* is absolutely important.
*:eed o% res:onse' In a challenging and competitive environment, banks have to respond
quickly and efficiently. 8ometimes true harm can be done by not responding at all or responding
inadequately to developments in the areaplace.
Using the technology that is available: Technology can Mscore= for the bank if used properly.
#ll businesses have to use the right method for the message, so the full range of media has to be
considered. Cor eample, a press release on a new product or initiative has much less impact if
the website is not updated. 8everal eciting new products and services have been launched by
using innovative technology such as virtual reality presentations.
(n the process of carrying out the survey there would be certain barriers which would include'
The time span is short so an in3depth research would be difficult to carry out. To match
with the time line the number of respondents chosen is small so the findings will not be
an accurate presentation of the whole area.
People will be reluctant to talk freely about the depilation practices. They would feel shy
to talk about it and would not be willing to give any additional feedback.
Training has been an important part of Pubali %ank 9imited culture from the very beginning.
they arrange training based on different sub!ect in every year. It has introduced a nucleus team
for the 8#P software training. This team is responsible for training the 8#P software to
employees of different departments. %erger Paints not only provide training only to its
employees but also the color bang dealers and the painters. It also provide training to the
carpenters to provide them knowledge about how to apply adhesive on the wood and Cormica.
Training on communication N presentation skills
Training on dealer management
Training on employee management
Training on 8#P software
Training on color bank operation
Training for painters
Training for the carpenter for adhesive
MT( training on the Ahaka Cactory
#fter going through the brand %7#& bank, we would recommend them the following options3
Make their communication channels more clear, specific and unique.
Improve their employee benefits services.
Increase media coverage.
8trategic Tie Dps with various communication progress.
&orporate agreement with various companies. )JC8 %A, Western Dnion Money Transfer*
:ncourage particapition.
8tatement via email based for employees.
They can take advantage of their on their technology
Improve their website.
:stablish more branches and #TM booth.
To conclude this report I would like to say that I have found much important information
based on the communication techniques followed by them. They are the area leader in paint
industry. If they want to maintain this position they have to adopt the technology, training
program to enhance their communication process. The 8#P software is a ma!or step by the
%P%9 to stublish a firm communication process which help them to emarge as a area leader.
If they follow the recommendations provided on this report, we hope that their
communication techniques will increase their efficiency.