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4330 Bull Creek Road Apt 3420 Austin, TX 78731 817.917.7254


The University of Texas At Austin May 2014
Bachelor of Business Administration with Honors, Finance
Bachelor of Arts with Honors, Studio Art
Overall GPA: 3.81


C3 Presents >> Merchandising Assistant - Austin, TX May 2012 - Present
Designed and operated over ten festival pop-up stores in Chicago and Austin
! Developed optimal store layout and visual merchandising for various retail spaces, including Michigan Avenue storefront
! Constructed merchandise store with visual displays for Austin Food & Wine Festivals
! Created design for ACL Festival Boutique featuring high end products in an intimate setting
! Coordinated with contractors and vendors to construct Lollapaloozas LollaShop, containing over six retail partners
! Created an inventory control system to integrate merchandise from several vendors and across multiple locations for
! Improved store efficiency and product visibility by introducing a POS system with barcode scanning
! Supervised and trained store employees for each pop-up shop
Design, purchase, and distribute merchandise collections for two of the largest music festivals in the U.S.
! Plan apparel assortments, accessories, and posters in collaboration with CamelBak, BucketFeet, and Chicago Cubs
! Design and prep art for printing by sizing, selecting product blanks, and choosing Pantone colors
! Determine size breakdowns and retail prices of items sold at the festival, online, and brick and mortar stores
! Ordered and allocated 80,000 units for Austin City Limits Music Festival generating over $1 Million in sales
! Increased Lollapalooza total merchandise net revenue by 38% and items sold to 95%
Maintain and analyze financial information for merchandise for all C3 events and festivals
! Utilize Excel to generate expense reports, budgets, revenue projections, and income statements for each event
! Decreased operating costs by 10% for 2013 by establishing more functional budget and expense reports
Manage online stores festivals
! Manage orders, products, inventory, and logistics with virtual storefront, fulfillment center and warehouse locations
! Collaborate with marketing to strategically sell-through product post-festival and provide compelling seasonal sales

C3 Presents >> Merchandising Intern - Austin, TX May 2011 - May 2012
Generated purchase orders, check requests, invoices, and merchandise orders to outfit over 300 staff members
Represented C3 and interacted with customers at events, including ACL Music Festival and VIP Poster Release Party
Updated web stores with new items and communicated with customers to improve user experience

MyEdu >> Marketing Intern - Austin, TX May - August 2011
Worked for one of the largest academic and career web platforms, compiled market research and examined web sites
functionality to identify viable opportunities for companys growth
Generated and organized professor information to be added to SQL databases
Corresponded with users to solve any customer service issues and created help ticket request for site programmers


TXA 365: Neiman Marcus Dream Team Spring 2013
Selected for a merchandising course of 12 students mentored by the Neiman Marcus Executive Store Development Team
Created a team capstone project which included developing a complete store concept, store design, product lines, marketing
strategies, and complete business plan with financial analysis presented to Neiman Marcus Executives


Austin Pets Alive! - Volunteer March 2012 - Present
Work with areas largest animal shelter to turn Austin into a no-kill city by working on-site with animals to make them adoptable


UT Serigraphy Collection, Art Department Spring 2013
College Scholar Fall 2011 - Spring 2014
University Honors Fall 2010 - Spring 2014


Computer Skills: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, SQL, Shopify, ShopKeep, MS Word, Excel, and
PowerPoint on Mac and PC platforms
Interests: Painting, photography, fashion, music, running