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L O C A L R AT E C A R D 2 0 0 6
Established in 1988, Monterey County Weekly Most ads can be designed and produced within
is the largest circulation newspaper in Monterey one hour at no charge to the advertiser. There
County. Each Thursday, 40,000 copies are is a $50 charge per hour for ads that require
distributed free at nearly 1,000 locations additional work.
throughout the Monterey Peninsula and the
Salinas Valley, including retail, convenience ELECTRONIC AD SUBMISSION
and grocery stores, shopping centers, office Monterey County Weekly utilizes leading edge
buildings and restaurants. technology in all aspects of publishing including
The Weekly’s editorial product covers digital file transfers and gladly accepts
local news, arts and entertainment. The Weekly electronically submitted ads from clients and
has received over 50 national, state, regional and agencies. The Weekly production department is
local awards for its editorial and advertising in a Macintosh environment and works predomi-
the past 15 years, from the California Newspaper nantly in Indesign, Photoshop and Illustrator. Full
Publishers’ Association, the National Newspaper electronic ad submission specs are available from
Association, Association of Alternative your account executive at 831.394.5656 or at
Newsweeklies, the California Teachers’
Association, AMBAG and the Hospital Council
of Northern & Central California. THE CLASSIFIEDS
Monterey County Weekly Classifieds are an excellent vehicle to advertise your help- wanted needs and place business services ads.
Online display advertising and homepage links Updated daily on the Web. For information
are available to our advertisers. Please ask call our classified department at 831.393.3939.
your account executive for details. The advertising deadline is Tuesday at 10am.


All ads must be pre-paid by noon Monday until Space reservation and ad copy are due
credit is established. Pre-paid ads include new by 5pm Friday for the following week’s
and out-of-county customers, concert and publication. Ads requiring proofs must be
political promotions. Incorporated nonprofit received seven days prior to publication.
organizations with tax ID number are eligible Proofs are available for corrections only.
for our 13x rate. Rates are commissionable from Changes will be billed at $50 per hour.
our gross rates for accredited advertising agen-
cies. Ad rates are subject to adjustment 30 days SPECIAL POSITION
after notice of a rate change. Terms: net 10 days Desired position will be given whenever
for advertisers with approved credit. possible. Guaranteed placement is charged
at a 20% premium.
Charges are: four-color $299, two-color $199, EDITORIAL PRINCIPLES
one color (cyan, yellow, or magenta) $99. The publisher reserves the right to revise or
Color is available only on certain pages and reject any advertisements deemed unsuitable
guaranteed page placement cannot be assured for publication.
until the Friday preceeding any issue.


Net Rates Gross Rates
Non-commissionable Commissionable at 15% to accredited
agencies providing camera-ready art

SIZE 52x 39x 26x 13x 6x 1x

Full Page 3/4 Page (H) 3/4 Page (V)

Full Page 1149 1295 1441 1567 1733 1959

60p x 73p / 10" x 12.167"

3/4 Page 896 1011 1126 1239 1342 1449

(V) 44p8 x 73p / 7.444” x 12.167” (H) 650p x 54p5 / 10” x 9.069”

2/3 Page 817 909 1005 1096 1189 1291

60p x 48p2.666 / 10" x 8.037" 2/3 Page 1/2 Page (H) 1/2 Page (V)

1/2 Page 621 684 749 825 885 1043

(V) 29p4 x 73p / 4.889" x 12.167" (H) 60p x 35p10 / 10" x 5.972"

1/3 Page 417 459 504 539 592 746

(V) 29p4 x 48p2.666 / 4.889" x 8.037" (H) 60p x 23p5.333 / 10" x 3.907"

1/4 Page 338 368 398 434 468 612

1/3 Page (H) 1/3 Page (V) 1/4 Page (S)
(S) 29p4 x 35p10 / 4.889" x 5.972" (V) 14p x 73p / 2.333" x 12.167"

1/6 Page 235 258 282 312 341 426

29p4 x 23p5.333 / 4.889" x 3.907"

1/8 Page 189 204 219 237 254 319

(V) 14p x 35p10 / 2.333" x 5.972" (H) 29p4 x 17p3 / 4.889" x 2.875"

1/12 Page 149 161 174 189 202 225 1/4 Page (V) 1/6 Page 1/8 Page (V)
14p x 23p5.333 / 2.333" x 3.907"

1/16 Page 116 129 137 157 173 198

14p x 17p3 / 2.333" x 2.875"

V=Vertical H=Horizontal / Measurements are width by height

1/8 Page (H) 1/12 Page 1/16 Page


Advertise weekly and save over 30% off our Standard size inserts are $65 per thousand
831.393.3939 Classifieds
one-time rate. Advertisers who fail to meet the for the full press run. Reduced rates are available
831.394.0499 Classifieds fax
frequency requirements of their contract will be for frequency programs. Please ask your account
831.394.0409 Sales fax
re-billed for the gross rate according to the terms executive for details.
of the Weekly‘s Advertising Insertion Agreement.