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Reach more people at one time than any other
print, TV, radio or online media in Monterey County.

Monterey County Weekly readers:


Your best Friends BOOMERS and BEAMERS economic engine discerning shoppers
82.4% pick up the paper $83,162 is the average 46 is the median age. 28.5% purchased art
before the weekend. annual household income. 70.1% are 25-54 years or antiques last year.
70.7% do business with 30.9% have annual incomes of age. 26.1% purchased cosmetic
our advertisers 3 or more times over $100,000. 59.1% are women. surgery or dentistry last year.
per month. 3.2 is the average number 89.1% are registered to vote. 24.4% spent more than
56.5% do not subscribe of people per household. $350 per month on clothes
to the daily paper. last year.

Captains of Industry MOVERS and SHAKERS Big eaters tech junkies


39.6% are the decision makers 39.5% have been to the 57.3% eat lunch in a 75.4% have high speed/
for tech purchases. movies two or more times restaurant at least 2 times DSL Internet at home.
32.3% supervise two or more in the last month. per week. 46% bought a new cell
people at work. 29.8% have been to a bar two 45.7% eat dinner in a phone last year.
26.8% have purchase or more times in the last month. restaurant at least two times 30.2% bought a new
authority for financial services. 26.8% have been to a theater or per week. computer last year.
classical music concert two or more 69% regularly drink beer,
times in the last month. wine or spirits.
Homebodies honor students
68.9% plan home 65.8% have graduated
improvement projects college. Every week, hundreds of successful business leaders
in the next 12 months. 31.4% have post-graduate
54.4% own their own home degrees. deliver their marketing messages to over
in Monterey County. 10.3% are full-time
14% own investment students. 100,000 readers of Monterey County Weekly
properties.
and www.MontereyCountyWeekly.com.

Association As s o c ia t io n of
of Alternative A l t e r na t i v e Ne w s w e e k l ie s

Newsweeklies
Printed on 100% recycled, 50% post-consumer waste, chlorine free New Leaf paper. Source: Demographic data compiled by Verified Audit Circulation Readership Survey, 2008
Return on
investment.
Lowest cost per thousand
Circulation
35,000
Monterey County Weekly
connects you with one of the 30,000

best demographics in America 25,000


in ways no other local media can. 20,000 6
32
37,
Every week over 35,000 copies are distributed 15,000 6
at over 950 locations throughout the county. 30
27,
As the county’s largest circulation newspaper, 10,000
we deliver the lowest cost-per-thousand in the market. 7
5,000 46
13,
Audit data show that on average 2.5 people
read each copy of the Weekly. 0
Those readers refer to the paper 3 times during Sources: Verified Audit Circulation, Gross Distribution, Annual Audit Report, 3/30/09
the week, providing multiple exposure to your ad. Total average daily circulation M-F, Audit Bureau of Circulations FAS-FAX Report 3/30/09

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Mobile
your advertising message
web gets seen by more people,
more times, than in any
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