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SIN CITY poster analysis
This specific poster for the 2005 film Sin City was identified as a ‘teaser poster.’ The
convention of these kind of movie poster’s is that they usually do not reveal an extensive
amount of information about the plot, production personnel and distributors. These posters
instead usually just highlight basic information such as the stars of the production and the
name of the film. This is used as a teasing techn9ique to the audience to build anticipation
and feed their curious appetite about the film.
The title of the film on the poster is ‘SIN CITY’ in bold capital lettering coupled with a blood
red colour scheme. The titles are canted at an angle and are in a bold stylised font. This use
of font plays homage to the font used in the original comics, which the films are based on,
these use of the same titles tie the products together and shows that this film is a silver
screen adaption of the graphic novels. The mis en scene of the poster reveals 5 characters
on the top centre of the poster with a shadowed silhouette of what appears to be a male
strolling towards the bottom of the poster. The position of the characters and what they are
wielding suggest a stylised action film. 3 of the 6 characters are wielding firearms in clear
view and have determined and angry facial expressions. Guns are an obvious convention of
the action genre and the way they are gripping them, straight towards the centre of the
poster, suggest the characters are involved in a shootout. The 2 females which are featured
on the poster are hyper-sexualised through the use of concealing costumes which contrasts
the black trench coats worn by the male characters. This symbolises another convention or
critique of the action genre which concludes that women in action films are always subject
to ‘the males gaze.’
The colours used in the poster once again symbolise a film of a stylised nature based upon
graphic novels. This is represented through the black and white noir setting of drizzle
coming down on the characters. The fleshly colour of the people’s faces connoting skin tone
shows a contrast between the black and white and the characters. This is an effective
editorial way to make character stand out and look bolder from the bland gloomy
background. The genre represented through these colours is one of noir crime influence.
This is highlighted through the heavy use of black and white which was a stark convention of
the noir film genre, this film obviously pays homage to this genre of film. On the other hand
another interpretation suggests that the black and white are used to denote the huge
influence the film had from the black and white graphic novel of the same name.