SWOT Analysis of Miami University, 2007

Strengths
Miami university consistently ranks
among the top U.S universities for foreign
students (Ref. Pg 293)
Miami University is towards a more
decentralized structure and decision
making style (Ref. Pg 294)
Weaknesses
Miami University has a typical traditional
academic structure and system (Ref. Pg
294-295)
It depends on tuition fees as a source of
general income (Ref Pg 296)
Opportunities
There exists diversified multicultural
students (Ref. Pg 297)
Miami University has more than 300
student organizations on campus (Ref. pg
297-298)

Threats
There has been an increase in regulatory
burden (Ref. Pg 299-300)
There has been decreasing support of
higher education from both state and
federal institutions (Ref. Pg 296-296)




PESTEL Analysis of Miami University, 2007
Political
State funding support is an issue for Miami
University (Ref pg 300)
Miami students are politically 41.0% in
the ‘middle-road’ (Ref. pg 298)
Economical
The adverse impact of the economic crisis
of 2008 persists (Ref. Pg 293-294)
Miami university’s financial performance
is affected by its organizational structure
(Ref.pg 294)
Social/Socio-cultural
Miami University has an active Greek
(Fraternity/Sorority) life(Ref. pg 299)
Miami University’s main campus has very
few nontraditional students (Ref. pg 297)

Technological
Miami University has 24/7 internet
research availability. (Ref. pg 296)
Miami University has 40,000,000 library
items from the state network (Ref. pg 296)
Environmental
There has been an a change in
demographics in the U.S ( Ref pg 301)
Pollution in general is still increasing
despite environmental laws and
regulations (Ref pg 299-300)

Legal
Main campus enrollment is heavily
regulated by the State (Ref. Pg 293)
Over the years there has been increasing
discussion about state controlled system
for coordination and cooperation between
universities ( Ref. pg 295)


EFE Matrix of Miami University, 2007

Key External Factors Weight Rating
Weighted
Score
Opportunities
Expansion of facilities both locally and
domestically 0.2 3 0.6
Participation in partnerships 0.15 3 0.45
Leadership in Academic brand image 0.1 2 0.2
Development of unique products and services 0.05 4 0.2
Threats
Competitors technology and tuition 0.15 4 0.6
Cultural conflicts 0.1 3 0.3
Availability of substitute 0.2 4 0.8
Less global coverage than competitor 0.05 3 0.15
4= the response is superior
3= the response is above average
2= the response is average
1= the response is poor RATING
Total 1.00 3.30











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