The

Struts: Put your Money on Me:

Deconstruction
The Struts are a British alternative rock band. They are
influenced by the glam rock icons of the seventies, the
Beatles, Oasis, Led Zeppelin, the Kaiser Chiefs, Queen and
AC/DC. This is their debut video, released 1st June 2014.
The video is targeting viewers who enjoy old school
rocknroll and who enjoy interesting and unconventional
videos. The video was directed by Rhys Frampton.

Camera:
The entire music video
is shot with one
camera, and in one
take. This is strange
because most music
videos use the
traditional method of
a variety of shots;
this technique of filming one take is difficult because so
many things could go wrong. Someone could miss their cue,
someone could trip over etc. But using the one take means
the audience isnt distracted by cuts and transitions,
moving their focus away from the music.
Also the entire video
is filmed using a
camera dolly, adding
another element to the
video. This is a
difficult shot to
complete successfully
as the camera operator
has to make sure the

camera does not shake, the focusing and the changing

framing. By using the camera dolly the video has a sense
it is always moving forward and keeps the viewer
interested in the action on screen.
The most noticeable camera technique in the video is the
speed. The video was originally recorded at a higher frame
rate with the song playing faster and the band performing
at the same speed. Then in post-production the video was
slowed down to the same speed as the song. The result is
a strange, dream like quality to the video, allowing the
audience to see each detail of the video and understand
the songs lyrics more easily as the lead singer mouths
them.

Editing:
Editing is
extremely
minimalist in this
video as the entire
video was done in
one take. But I
think the fact that
there are not cuts bar for the titles means the viewer has
more time to connect with the band and what is happening
on screen. Also because the video has no breaks it makes
the audience feel like they are actually there with the
band because we see life without cuts and transitions.

Sound:
The only sound that can be heard in the video is the
record. This connotes to the audience that the video is
not real and is dream like. This makes it more

interesting for
the audience; and
adding in the
slow-motion and
zany content
makes the video
an exciting
experience.

Mise-en-scene:
Throughout the entire video the only light source is
natural light. The video is set outside meaning the
easiest it is the easiest light source to use. The light
is evenly spread across the frame meaning it is easy to
watch and does not have any shadows affecting the
visibility.
There are lots of
costumes in this video
worn by the extras
following the band.
The band is dressed as
they normally would
day-to-day, in
comparison to the fans
and extras that are
following them. A majority of the extras are wearing
clothes that are similar in style to the bands outfits
but there are some extras that are wearing outfits that
apply to the lyrics of the song and which apply to the
theme. Examples being the cards and dice either side of
the frame as well as the manager and agent.

Representation:
From the video the
band is represented
as fun loving. This
is shown through
their expressive
performance and the
fact they are running
with the camera.
They are also
represented as zany because of the content in their video;
e.g. costumes worn by extras and the ending of the video.

Aspects I would like to use:

I really like the one take aspect of the video but I do
not think it would work for the music video we would like
to create. The camera dolly is really good at keeping the
video flowing and I want to use this in our video as I
think it is a simple but effective tool. The slow-motion
style is really exciting and appeals to me. It would be
interesting to use it in a section of our music video to
show our capabilities as film makers.