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EXECUTIVE SUMMARY

We have made a survey on watch companies. We made the survey to
find out the market share of different watch companies. We searched in
the internet and collected the data’s of the different companies. We got
the complete profile, area of business of the companies. After collecting
all the information we arranged them in a proper way and gone through
it. We came to know many things regarding the companies like which is
the leading company and which companies needs some changes in the
product. We have found that the consumers which we have selected for the
survey purpose all of them prefer to wear watch and the majority among all
likes the TITAN brand. Mostly the consumer wants the quality of the product
and the range they want is between Rs. 1000-2000 with Golden belt.

INTRODUCTION
The survey is on watch companies. Watches are very important for every
human being. Now a day’s cell phones are used to see the time but still
watches play a very vital role in the society. Every body in this world busy
with studies, jobs and works and for them watches are very essential. So we
have done a study on the watch companies and came to know that why
people like watch, for which occasion the want, which type they prefer, what
are there affordable price etc. The names of the companies which we have
surveyed are:

TITAN
TIMEX
HMT
RADO
OMEGA
CARTIER
MAXIMA

To study about the watch companies in the market. The age groups are from 20-25. To know about the preference of the consumer. TIME. HYPOTHESIS Titan is the leading watch company. To find out the market share of the companies. The survey is done with the help of questionnaires. We have given twelve questions like: . Excessive paperwork METHODOLOGY The methods used are to complete this survey are interaction with the people. It is Time consuming 2. 25-30. It is Expensive 3. 3. Internet LIMITATIONS 1. 2. OBJECTIVES The main objective of our study is:- 1. We have distributed 30 questionnaires to different respondents of different age groups. PLACE AND MATERIALS Date: Place: Guwahati Materials: Questionnaires. 30 and above.

of Customer 25 20 No.Do you prefer to wear watch? Sl no. • Preference of the consumer • Which brand they like? • The style. 1(b):. Tally mark representation Preferences 1(b) 0 0 35 30 No.Brands which people like most Sl no. 2:. Etc…………………… ANALYSIS FINDINGS AND INTERPRETATION Q no.People don’t prefer to watch Sl no. of Customer 15 10 5 0 Like Donot Like Product Preference Q no. Company Name Tally mark Preferences representation 2(a) Titan 1111 1111 1111 1111 20 2(b) Timex 11 2 2 (c) Hmt 11 2 2(d) Rado 11 2 2(e) Omega 0 0 2(f) Cartier 0 0 2(g) Maxima 11111 5 . Tally mark representation Preferences 1(a) 1111 1111 1111 1111 1111 1111 30 Q no. 1(a):.

What is your range? Sl no. Reason Tally mark Preferences representation 3(a) Price 11 2 3(b) Quality 111111111111111111 22 3© Design 111 3 3(d) Goodwill 11 2 3(e) Greatest demand 0 0 25 20 No. Range Tally mark Preferences representation 4(a) Below 1000 11111 6 4(b) 1000-2000 1111 1111 11 4© 2000-3000 111111 7 4(d) 3000 and above 11111 6 .Why you like this product? Sl no. of Customer 15 No. 3:. Customers Preferences Maxima Cartier Titan Omega Timex Rado Hmt Hmt Rado Omega Timex Titan Cartier Maxima Q no. Of Customer 22 10 5 2 3 2 0 0 Price Quality Design Goodwill Greatest Demand Reason For Liking the product Q no. 4:.

What type of style is fit for you? Sl no. Type of Customer Tally mark representation Preferences 9(a) Style conscious 11111111 10 9(b) Service conscious 11111111111 13 . 5:-What type of material do you prefer? Sl no. 6:. 12 10 8 No.Which type of belt you like? Sl no.What type of customer you are? Sl no. of 6 Customer 4 No. Choice Tally mark representation Preferences 8(a) Funky 1 1 8(b) Official 11111 11111 11 14 8© Casual 11111 11111 11 14 Q no. Of Customer 2 0 Below 1000. Choice Tally mark Preferences representation 7(a) Party 0 0 7(b) Office 11111 11111 11 15 7(c) Journey 111 3 7(d) Any special 11111111 9 occasion Q no. Material Tally mark Preferences representation 6(a) Golden 111111111111 14 `6(b) Silver 1111 4 6© leather 111111111111 14 Q no. 2000. 9:. 3000 and 1000 2000 3000 Above Range Q no. 7:. 8:.Your watch choice depend on which occasion? Sl no. Material Tally mark Preferences representation 5(a) Gold 11111111111111 17 5(b) Platinum 11111111 9 5© Silver 1111 4 Q no.

10:. design with reasonable and affordable price then they can also lead like Titan. CONCLUSION The findings of our present study reveal that the market shares of TITAN company is highest than other company. And if Titan companies can launch new watch products by maintaining its present quality then definitely people will accept it as they are accepting now.For which generation you want your watch? Sl no. And we suggest the other companies to improve their quality. design and price. style. Generation Tally mark Preferences representation 10(a) Children 1 1 10(b) Teenagers 11 2 10(c) Younger 1111111111111111111 25 1 10(d) Old 11 2 RECOMMENDATION After the survey and graphical presentation of data we came to know that Titan is the top most brands. And the majority of the people give preference to TITAN only and not the companies because of their quality. . style.9(c) Go with what you have 111111 7 Q no.

com Rado: .com Maxima: .timex. http://www.com Timex: .rado. www. http://www. www.omega.com .maxima.hmt.cartier.com Cartier: .com Omega: . www.tata.com Hmt: . www. BIBLIOGRAPHY Internet:- Titan: .watches. www.

SUBMITTED TO: PROF. SUMITA MAZUMDER SUBMITTED BY: BINITA HALOI (47) MONALISA DAS (33) RANI PAUL (23) SHANTUMONI GOPE (48) PRIYANKU BARUAH (43) .

ii 5.. Bibliography…………………………………………………. Analysis.. Ii 8. Vi 12. Iii 9. Hypothesis………………………………………………….. Introduction………………………………………………. vii . Methodology………………………………………………. Place and Materials………………………………. Objectives………………………………………………….. Conclusion……………………………………………………. DARWIN SCHOOL OF BUSINESS TABLE OF CONTENTS 1.. I 2. Graphical Representation (1)……………………………. Graphical Representation (2)……………………………. ii 4. iii 10. Findings and Interpretation……………………. ii 6. i 3.... Limitations………………………………………………… ii 7.. iv 11... Executive Summary………………………………………. Vi 13. Recommendation……………………………………………. Time.