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A Digital Marketing Depot Research Report

M A R K E T I N T E L L I G E N C E R E P O R T:
Enterprise SEO Tools 2014:
A Buyers Guide
M A R K E T I N T E L L I G E N C E R E P O R T:
With 10 feature-packed releases every year, 60+ customer success
managers, and the most comprehensive platform to win in Secure
Search BrightEdge has earned the trust of over 8,500 brands.
8,500+ brands rely on the BrightEdge S3 platform to maximize SEO
performance and drive revenue in a measurable and predictable way.
Find out more at www.brightedge.com.
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Table of Contents
Scope and Methodology ............................................................................................................. 2
SEO Tools Market Overview ........................................................................................................ 3
Table 1: Are you currently using or plan to use SEO software? ......................................... 3
Table 2: Selected SEO Point Solutions ............................................................................... 4
SEO Tools Market Trends ............................................................................................................. 5
Trend #1: SEO and content marketing more tightly integrated ............................................. 5
Table 3: To what degree are your SEO efforts integrated with content marketing? ......... 5
Trend #2: SEO success shifts from keywords to semantic search ........................................... 6
Table 4: Periodic Table of SEO Success Factors ................................................................. 7
Trend #3: SEO tools expand data management features to
incorporate more third-party data and digital channels ......................................................... 8
Table 5: Selected Third-Party System Integrations for Selected
Enterprise SEO Tools .......................................................................................................... 8
Enterprise SEO Tool Capabilities ................................................................................................ 9
Keyword research/rank analysis .......................................................................................... 9
Link analysis and acquisition ............................................................................................. 10
International search tracking ............................................................................................. 11
Site crawls/audits............................................................................................................... 11
ROI forecasting/predictive analytics ................................................................................. 11
Social signal tracking and integration ............................................................................... 11
Content marketing or management ................................................................................. 12
APIs and third-party data integration ............................................................................... 12
Pricing/annual contracts .................................................................................................... 12
Choosing an Enterprise SEO Solution ...................................................................................... 13
The benefts of using enterprise SEO tools ...................................................................... 13
Recommended steps to making an informed purchase .................................................. 13
Step One: Do you need an enterprise SEO software tool? ............................................. 13
Step Two: Identify and contact appropriate vendors ....................................................... 14
Step Three: Scheduling the demo .................................................................................... 15
Step Four: Check references, negotiate a contract .......................................................... 16
Conclusion ................................................................................................................................... 17
Vendor Proles ........................................................................................................................... 18
Analytics SEO .................................................................................................................... 18
BrightEdge ........................................................................................................................ 21
Conductor ......................................................................................................................... 24
GinzaMetrics ...................................................................................................................... 26
gShift ................................................................................................................................. 29
Linkdex .............................................................................................................................. 32
RankAbove ........................................................................................................................ 34
Raven Internet Marketing Tools ........................................................................................ 37
Rio SEO ............................................................................................................................. 40
Searchmetrics .................................................................................................................... 43
seoClarity ........................................................................................................................... 45
SEOlytics ........................................................................................................................... 47
Resources .......................................................................................................................... 49
MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
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Scope and Methodology
This report examines the current market for enterprise search engine optimization (SEO)
tools and the considerations involved in implementing SEO software. This report answers the
following questions:
What trends are driving the adoption of enterprise SEO software?
Who are the leading players in enterprise SEO software?
What capabilities does enterprise SEO software provide?
Does my company need SEO software?
How much does SEO software cost?
If you are considering licensing an SEO software tool, this report will help you make that
decision. The report has been updated since its original publication in July 2013 to include
the latest industry statistics, developing market trends, and new vendor profles and product
updates. This report is not a recommendation of any SEO tool or company, and is not meant
to be an endorsement of any particular product, service, or vendor.
For the purposes of this report, SEO is defned as the process of getting traffc from the free,
organic, editorial, or natural listings on search engines. All major search engines such
as Google, Yahoo!, and Bing have such results, where web pages and other content such as
videos or local listings are shown and ranked based on what the search engine considers most
relevant to users. Payment isnt involved, as it is with paid search ads.
The 12 vendors profled in this report were selected based on their role as industry leaders in
enterprise SEO software tools. We have not included companies that offer SEO software tools
as part of agency services, such as agencies like Rosetta and iCrossing. We also excluded SEO
point solutions, such as Majestic SEO or SEMrush, which focus on one or two specifc aspects
of SEO, or dont sell to the enterprise market, e.g. Moz.
The report was prepared by conducting in-depth interviews with leading vendors and industry
experts. Interviews took place in January and February 2014. These, in addition to third-party
research, form the basis for this report.
March 2014
Consulting Editors:
Marshall Simmonds: Founder, Defne Media Group, Inc. (www.defnemg.com)
Eric Enge: Stone Temple Consulting (www.stonetemple.com)
Research/Writers: Sarah Engel, Karen Burka
Editor: Claire Schoen, Digital Marketing Depot (http://digitalmarketingdepot.com)
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
SEO Tools Market Overview
SEO has solidifed its role as a mainstay of digital marketing.
Driven by the rapidly changing and increasingly complex SEO landscape, more search
marketers and agencies are turning to automated tools to help them manage campaigns
across different search engines, geographies, formats, and devices. Well more than half or
60% of search marketers are currently using SEO software, according to the 2014 Marketing
Technology Adoption Survey conducted by Marketing Land. Another 16% plan to add SEO
software in the next twelve months (see Table 1).
Marketers and
agencies face many
choices in an SEO
software tools
market that is highly
fragmented.
Source: Marketing Lands 2014 Marketing Technology Adoption Survey
Table 1: Are you currently using or plan to use SEO software?
Marketers and agencies face many choices in an SEO software tools market that is highly
fragmented. While there were traditionally few barriers to entry, this has begun to change.
Enterprise vendors continue to attract venture capital to fund growth. BrightEdge announced
a Series D round of fnancing in June 2013. At $42.8 million, the fnancing was BrightEdges
largest to date, and will be used to expand the companys content marketing capabilities.
GinzaMetrics also plans to use its December 2013 fnancing the amount of which was not
disclosed to bolster its content marketing and sales promotion features.
SEO point solutions, which automate singular pieces of the SEO puzzle, also play an important
role in the market as enterprise marketers seek best-of-breed tools to work in conjunction with
their enterprise solutions, and small and mid-size businesses (SMBs) seek affordable options
to manage SEO tasks (see Table 2). Several of these vendors made acquisitions in 2013 and
2014 to either expand or strengthen their existing capabilities. Proxy server tool SearchDex
acquired Altruik in February 2014 to fortify its page optimization features. Log fle analysis tool
Splunk made two acquisitions in 2013 to expand the data sources and devices its software can
analyze. The company bought Cloudmeter in December 2013 and mobile analytics platform
BugSense in September 2013; terms of the two deals were not disclosed.
Using now
Adding in next 12 months
No plans to use
60%
16%
24%
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Source: Third Door Media
Table 2: Selected SEO Point Solutions
Site monitoring
Intl. keyword research
SERP rank tracking
Site Crawler/
broken link checker
Link analysis and
acquisition/removal
Log le analysis
Page optimization
Keyword research
Competitive intelligence
Page management/
proxy server
SEO Task
Loggly
Pingdom
Pingability
SERPS
WebCertain
Advanced Web Ranking
AuthorityLabs
Microsite Masters
Rank Ranger
Rank Tracker (moz)
SERPs.com
SerpScan.com
Sheer SEO
Check My Links
Screaming Frog SEO Spider
Xenu Link Sleuth
Ahrefs
Google Webmaster Tools
JungleTorch
Link Research Tools
Majestic SEO
Moz (Open Site Explorer)
Splunk
Sawmill
BloomReach
SEMrush
AdGooroo
Hitwise
The Search Monitor
SearchDex
Your Amigo
Tool
www.loggly.com
www.pingdom.com
www.pingability.com
www.SERPS.com
www.webcertain.com
www.advancedwebranking.com
www.authoritylabs.com
www.micrositesmaster.com
www.rankranger.com
www.moz.com
SERPs.com
SerpScan.com
www.sheerseo.com
https://chrome.google.com/webstore/detail/
check-my-links/
www.screamingfrog.co.uk/seo-spider/
http://xenus-link-sleuth.en.softonic.com/
www.ahrefs.com
www.google.com/webmasters/tools
www.jungletorch.com
www.linkresearchtools.com
www.majesticseo.com
www.opensiteexplorer.org
www.splunk.comwebstore/detail/
check-my-links/
www.sawmill.net
www.bloomreach.com
www.semrush.com
www.adgooroo.com
www.experian.com/hitwise/
www.thesearchmonitor.com
www.searchdex.com
www.youramigo.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
SEO and content
marketing are
becoming more
tightly integrated, as
the lines separating
SEO, social media
marketing, and
content marketing
continue to blur.
SEO Tools Market Trends
The enterprise SEO tools market is being driven by a number of important trends, including:
1. Tighter integration between SEO and content marketing.
2. SEO success shifts away from keywords to semantic search.
3. SEO tools expand data management features to incorporate more third-party data and
digital channels.
The following sections discuss each of these trends in more depth.
Trend #1: SEO and content marketing more tightly integrated
SEO and content marketing are becoming more tightly integrated, as the lines separating
SEO, social media marketing, and content marketing continue to blur. Eighty-eight percent
of marketers and 90% of digital agencies say their SEO efforts are either somewhat or highly
integrated with their content marketing, according to SEMPOs The State of Search Marketing
Report 2013 (see Table 3).
The SEMPO report also found that nearly half 45% of marketers now say their content
marketing and SEO efforts are part of the same budget.

Many of Googles updates since 2012 including the Panda algorithm and the Hummingbird
platform update are driving SEOs to focus on creating and marketing relevant, unique
content that increase a visitors time on page and links clicked. While Google has not
confrmed this, most SEOs believe that Google is putting more weight on dwell time (the time
spent on a web page) as a ranking factor, viewing the metric as proof of user interest in page
content.
Table 3: To what degree are your SEO efforts integrated with content marketing?
Source: SEMPO, The State of Search Marketing Report 2013
45%
43%
12%
Marketers Agencies
51%
39%
10%
Highly integrated
Somewhat
integrated
Not integrated
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
By denition, SEO
involves optimizing
a website and its
content in order to
be ranked highly by
search engines.
In response, vendors have upgraded the content marketing capabilities of enterprise SEO
tools and used venture funding to expand the tools content management features. These
features include more sophisticated workfow and task management options that allow
cooperation across departments. SEOs can share keyword research with content creation staff,
which can incorporate top-performing keywords into web copy. Management can monitor
whether corrections of on-page errors and broken links have been made, and review any
resulting trends in traffc.
Social endorsements are part of this trend as well, as search engines look for site content that
is important to web visitors as evidenced by likes, tweets, and shares. For personalized search
results, a strong correlation has emerged between social activity and high rankings, and sites
that experience strong social sharing perform better in organic search results. While it is not
clear that these social endorsements directly drive rankings, the correlation is important and
cant be ignored. Its clear that personalization of the results based on Google+ connections
can have a signifcant impact on Googles SERPs, although theres no proof that this happens
with either Facebook or Twitter.
Many of the enterprise SEO tools profled in this report offer extensive social signal tracking,
measurement, and integration of results into their analytics and dashboard reports through
social signal tracking, monitoring, and campaign management.
Trend #2: SEO success shifts from keywords to semantic search
By defnition, SEO involves optimizing a website and its content in order to be ranked highly
by search engines. As the search engines become more sophisticated, SEOs must also keep
up and adjust best practices for SEO success. In the past year, this has become increasingly
evident, as Google and other search engines move toward semantic search (the ability to
understand search intent).
The continuing evolution of Googles SERP algorithms is creating challenges for search
marketers and agencies alike. A majority of search marketers 83% now say the impact
of Googles not provided keyword data and the Hummingbird/Penguin/Panda updates
are each signifcant or highly signifcant trends, according to SEMPOs The State of Search
Marketing Report 2013. Industry experts estimate that keyword (not provided) may account
for as much as 50-80% of Google search data. As a result, universal rank performance is
becoming more important, allowing marketers to track how different content types perform on
the SERPs.
The complexity and volume of digital data available also has increased exponentially, leading
Google to expand and re-prioritize the number of web-based signals or ranking factors
that impact SERPs. These include millions of videos, images, and social media conversations
and content. Table 4 summarizes some of the major factors that contribute to SERP ranking
success.
These types of changes have forced marketers and vendors to rethink their SEO strategies,
including their data sources for key metrics, link-building tactics, and their use of structured vs.
unstructured data.
Source: Third Door Media
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Quality is currently
determined by a
number of factors
including author trust
or site reputation,
as well as content
authority, freshness,
relevance, and
depth.
SEO success is increasingly moving away from being quantity based, i.e., keyword rankings
and link volume, toward being quality based. Quality is currently determined by a number
of factors including author trust or site reputation, as well as content authority, freshness,
relevance, and depth. More SEO tool reports rely on campaign performance metrics that
emphasize brand building, site traffc, and conversion, rather than rankings. Several SEO tool
vendors have stopped displaying scraped data as a result of Googles stricter enforcement of
terms in its AdWords API access agreements, which contain an anti-scraping provision.
Turning unstructured data such as social network reviews and conversations into structured
data that search engines can more easily crawl has become crucial to SEO performance.
Googles Data Highlighter tool, found in Webmaster Tools, for identifying structured data
allows site publishers that use the tool to make it easier for search engines to identify
structure-able data on any website. Marketers are increasingly turning to Schema.org for
HTML markup tags that structure site content in a way that is readable to search engines.
Source: Search Engine Land, Third Door Media
Table 4: Periodic Table of SEO Success Factors
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
An increasing
number of
enterprise-level
organizations are
using their SEO tools
to understand vast
amounts of data,
reaching far beyond
the search engines.
Trend #3: SEO tools expand data management features to incorporate
more third-party data and digital channels
An increasing number of enterprise-level organizations are using their SEO tools to understand
vast amounts of data, reaching far beyond the search engines. From taking in social data to
reporting in presentation-ready formats, SEO marketers have become data marketers.
To address their clients needs, many of the SEO tools profled in this report have opened
their Application Programming Interfaces (API) to integrate more third-party data solutions
and manage more types of marketing data within the tool (see Table 5). Specifcally, SEO
tools are managing paid search campaigns and reporting, as well as integrating social media,
web analytics, CRM and CMS systems data into their systems and dashboards. The goal is to
provide a more holistic view of customer and site visitor behavior, and ultimately gain budget
share from content and analytics tool vendors.
25 data partners including EMS (MailChimp, Campaign Monitor,
Constant Contact), PR Newswire, and DataSift for social listening
Google Analytics and Constant Contact
55-plus integrations through Data Integration Marketplace. Includes
CRM and CRM systems through plug-ins; and web analytics such as
Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics
(Coremetrics), Webmaster Tools
Web analytics systems: Adobe Analytics (Omniture), Google Analytics,
AT Internet, IBM Digital Analytics (Coremetrics), Webtrends, etracker
Raven Tools
gShift Labs
seoClarity
Searchmetrics
Google Analytics, Adobe Analytics (Omniture), Webtrends, IBM Digital
Analytics (Coremetrics), Webmaster Tools
Google Analytics, Adobe Analytics (Omniture), IBM Digital Analytics
(Coremetrics), Webtrends, Salesforce and other CRM systems
Google Analytics, Adobe Analytics (Omniture), IBM Digital Analytics
(Coremetrics), and Webmaster Tools
Google Analytics, Webtrekk, Adobe Analytics (Omniture), eTracker,
Piwik
Google Analytics, Adobe Analytics (Omniture), IBM Digital Analytics
(Coremetrics), Webtrends; CMS and eCommerce systems through SEO
Cloud
Google Analytics, Adobe Analytics (Omniture), Webmaster Tools
Third-party system integrations available
BrightEdge
GinzaMetrics
Rank Above
Seolytics
Conductor
Analytics SEO
SEO tool
Table 5: Selected Third-Party System Integrations for Selected Enterprise SEO Tools
Source: Third Door Media
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Enterprise-level
solutions may
also provide more
extensive link and
site analytics that
include predictive
scoring systems to
identify the potential
opportunities to
improve brand
websites or link
authority.
Enterprise SEO Tool Capabilities
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research
toolsets to full-service solutions that manage keywords, links, competitive intelligence,
international rankings, social signal integration, and workfow rights and roles. The majority of
the SEO solutions profled in this report offer the following core capabilities:
Keyword research and rankings;
Link (also called backlink) analysis and suggestions for acquisition/removal;
Workfow and task management;
Competitive intelligence; and
International search results and rank tracking.
Enterprise-level solutions may also provide more extensive link and site analytics that include
predictive scoring systems to identify the potential opportunities to improve brand websites
or link authority. Vendors also begin to differentiate by offering more frequent data updates or
content management or marketing features, for example, which sometimes require additional
investment. Other more advanced capabilities may include, but are not limited to:
ROI forecasting and/or predictive analytics;
Content marketing or management tools;
Social media management;
Universal and/or blended search rankings; and
API for third-party data integration and management.
The following section discusses some of these capabilities and the key considerations involved
in choosing an enterprise SEO solution (see Table 6).
Keyword research/rank analysis
Keyword research knowing what terms people used to fnd your website and using those
terms in your copy has been a pillar of effective SEO. Virtually all enterprise SEO solutions
provide keyword research tools that allow users to discover the ways that consumers may be
searching for content. However, many vendors are sourcing this data differently (e.g. from
ISPs), due to Googles restrictions on scraped data in its AdWords terms of use, and the
growing percentage of search results that are keyword (not provided).
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Table 6: Selected Enterprise SEO Tool Capabilities
Conductor
Linkdex
gShift Labs
Analytics SEO
Rio SEO
Searchmetrics
seoClarity
SEOlytics
GinzaMetrics
Raven Tools
RankAbove
BrightEdge
4 4 4 8
4 4 4 8
4 4 8 4
4 4 4 8
4 4 4 4
4 4 4 4
4
4
4
4
4
8
4
8
FB, G+,
IN, TW
Daily 45 countries Combination
of proprietary
data and data
licensed from
SEMrush
Combination
of proprietary
data and data
licensed from
Moz
FB, G+, IN,
PN, TW
Daily 200-plus
countries/135
languages
Combination of
proprietary and
licensed data
Combination of
proprietary and
licensed data
FB, G+,
IN, TW, YT
Weekly 200-plus
countries/135
languages
Proprietary data Data licensed
from Blekko
and Google
Analytics
FB, DE,
G+, IN,
PN, TW
Weekly 128 countries Combination
of proprietary
data and data
licensed from
SEMrush
Combination
of proprietary
data and
data licensed
Majestic SEO
FB, TW, YT Weekly 58 countries Combination of
proprietary and
licensed data
Data licensed
from Majestic
SEO
FB, G+, IN,
PN, TW
Weekly 134 countries Proprietary data Proprietary data
FB, G+, IN,
PN, TW
DE, TE,
TW
Daily
Daily
180-plus
countries
75 language/
search engine
combinations
Combination of
proprietary and
licensed data
Proprietary data
Combination of
proprietary and
licensed data
Combination of
proprietary and
licensed data
4 4 4 8
4 4 8 8
8 4 4 4
4 4 4 4
FB, G+,
TW
Daily 120 countries Combination of
proprietary and
licensed data
Data licensed
from Moz
FB, IN, TW Daily 120 (all
countries
with Internet
access)
Data licensed
from Moz and
Majestic SEO
Data licensed
from Majestic
SEO and Moz
FB, G+,
TW
Daily 267
countries/80
languages
Proprietary data Data licensed
from Majestic
SEO
FB, G+,
IN, TW
Weekly 169 countries Proprietary data Combination of
proprietary and
licensed data
Platform
Content
Marketing
Module or
Tool
API
for 3rd Party
Data
Integration
ROI
Forecasting
Annual
Contract
Required
International
Search Tracking
Keyword Research/
Rank Analysis
Link Analysis &
Acquisition
Custom Site
Crawls
Social Signals
Tracked
Social Network Abbreviations: DE=Delicious; DI=Digg; FL=Flickr; FB=Facebook; G+=Google+; IN=LinkedIn, PN=Pinterest; RE=Reddit; ST=Stumbleupon;
TE=Technorati; TW=Twitter; VI=Vimeo; WP=Wordpress; YT=YouTube
Source: Third Door Media
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Market globalization
means that more
and more U.S.-based
enterprises conduct
business in multiple
countries and
languages, and have
websites that do so,
too.
Link analysis and acquisition
Links were the frst signifcant off the page ranking factor used by search engines to improve
SERP relevancy. And links continue to be the one of the most important external signals that
can help a website rise in search engine rankings. The majority of enterprise SEO solutions
provide link analysis (what sites are linking to yours?), link-building recommendations via
competitive analysis, and other reports that reveal opportunities for obtaining links (what sites
should you solicit links from?) as part of their base product. Link quality is becoming more
important, as both Google and Bing have improved their algorithms to discount, or even
punish, links received from low quality sites.
International search tracking
Market globalization means that more and more U.S.-based enterprises conduct business
in multiple countries and languages, and have websites that do so, too. As a result, the vast
majority of enterprise SEO solutions profled in this report offer a wide range of international
search capabilities that cross borders, languages, and alphabets, including supporting
international data integrations with other systems, such as web analytics.
Site crawls/audits
With content quality and marketing becoming the lynchpin for many marketers SEO
strategies, site crawls or audits have become popular and important tools offered by enterprise
SEO vendors. The tools may offer optimization recommendations for keywords, page
structures, and crawlability, prioritizing and assigning scores for such factors as HTML title tags,
body tags, and meta tags. Several of the SEO tool vendors profled in this report provide daily
site crawls, others offer a weekly frequency. The tool should also crawl the entire site, not just
random pages.
ROI forecasting/predictive analytics
With C-suite executives demanding that organic search prove its bottom-line impact, ROI
forecasting and predictive analytics are becoming critical tools for professional SEOs and
agency executives. Enterprise SEO vendors have responded to this market need with
analytics tools that project the potential ROI of planned keyword, link, and even social media
campaigns, allowing clients to evaluate the level of KPIs such as incremental traffc or rank
gains that merit a campaign investment or resources.
Social signal tracking and integration
More and more people believe that social media activity has become an increasingly important
ranking factor or signal in search engine algorithms and results. Whether they are or not, social
media is becoming an increasingly important part of any digital marketing strategy. Many of
the enterprise SEO solutions profled in this report track, measure and integrate social signals
into their analytics and dashboard reports. A strong correlation has emerged between social
activity and high rankings, and sites that experience strong social sharing perform better in
organic search results. Capabilities range from social signal tracking and correlations to site
traffc and conversions, to social profle monitoring and sentiment analysis, and contact-
relationship management.
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Data sharing,
particularly in terms
of identifying the
relationship between
keyword and link
performance, social
media, site trafc,
and conversion,
is critical to SEO
success.
Content marketing or management
Relevant, up-to-date content has become integral to SEO success. Many vendors have
upgraded the content marketing capabilities of their enterprise SEO tools and used
venture funding to expand the tools content management features. These features include
more sophisticated workfow and task management options that allow cooperation across
departments. SEOs can share keyword research with content creation staff, which can
incorporate top-performing keywords into web copy. Several vendors offer page management
tools to monitor on-page content and errors, and review performance and traffc trends.
APIs and third-party data integration
A solutions API is a source code-based specifcation that allows other software systems
to communicate with it. The API is the key that can either lock or unlock the software for
integration with other systems.

Data sharing, particularly in terms of identifying the relationship between keyword and link
performance, social media, site traffc, and conversion, is critical to SEO success. As a result,
integration with web analytics platforms such as Adobe Analytics (Omniture), Webtrends,
IBM Digital Analytics (Coremetrics), and Google Analytics, has become standard for the SEO
vendors profled in this report. Several vendors have opened their APIs to additional system
integration, including social listening tools, as well as CRM and content management (CMS)
systems in response to marketers needs for a more holistic approach to digital marketing.
Pricing/annual contracts
Virtually all enterprise SEO tools are provided on a software-as-a-service (SaaS) basis, i.e. the
vendor makes the software available online and is responsible for all maintenance and system
administration. Pricing models vary, and at the enterprise level, are often customized based on
the number of users, sites, keyword rankings, and pages. Determining your overall cost can be
more art than science and based upon keyword, site, and link volume, international coverage,
and other SEO activities.
Licensing an enterprise SEO tool can be a signifcant investment, particularly for ecommerce
or retail marketers with hundreds of thousands of SKUs or product pages. Marketers typically
spend tens of thousands of dollars each month in licensing fees, and pay for installation and
staff training to maximize the value of the tool and its capabilities.
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
With hundreds,
thousands, tens
of thousands, and
even millions of
pages, sites, social
conversations,
images, and
keywords to manage
and optimize,
enterprise SEO has
become increasingly
complicated and
time-consuming.
Choosing an Enterprise SEO Solution
The benets of using enterprise SEO tools
With hundreds, thousands, tens of thousands, and even millions of pages, sites, social
conversations, images, and keywords to manage and optimize, enterprise SEO has become
increasingly complicated and time-consuming. Using an enterprise SEO software tool can
increase effciency and productivity while reducing the time and errors involved in managing
organic search campaigns. More specifcally, managing SEO through an enterprise toolset can
provide the following benefts:
Many tools, one interface. Enterprise SEO tools perform many tasks in one system as
discussed in the preceding pages. Integration of tasks, prioritization, reporting, and user
permissions offers substantial benefts to enterprise-level SEO operations, compared to
using single-function point solutions.
More efcient management of global operations. Enterprise SEO tools have built-in
diagnostics that can be invaluable on a global scale to identify site-wide issues across
languages, countries or regions. These tools uncover macro and micro issues with pages,
templates, and infrastructure.

Tools that stay up-to-date with the search engines. SEO software vendors have
dedicated teams and engineers to follow algorithm changes and their impact on the SEO
reporting required by enterprises.
Automated reporting to provide data in near real time. Many brands end up trying to
put a lot of data in spreadsheets and manually update them. But that doesnt provide a
complete view of the data. Most enterprise SEO tools offer highly customized reporting
capabilities that are widget- and wizard-driven to make reporting easy and fast.
Recommended steps to making an informed purchase
Understanding your current marketing processes, knowing how to measure success, and being
able to identify where you are looking for improvements, are all critical pieces of the SEO tool
decision-making process. The following section outlines four steps to help your organization
begin that process and choose the SEO tool that is the right ft for your business needs and
goals.
Step One: Do you need an enterprise SEO software tool?
Deciding whether or not your company needs an enterprise-level SEO tool calls for the same
evaluative steps involved in any software adoption, including a comprehensive self-assessment
of your organizations business needs, staff capabilities, management support, and fnancial
resources. Use the following questions as a guideline to determine the answers.
1. Do we have the right human resources in place? Having the people to implement and
use SEO tools is a prerequisite to success. If you have marketing staff, SEO tools will make
them more effcient and effective.

2. Do we have C-level buy-in? Enterprise SEO software is a fve- or six-fgure investment
annually. Agreeing to a defnition of success with the executives at your company is critical
to winning their long-term support.
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Once you have
determined that
enterprise SEO
software makes
sense for your
business, spend
time researching
individual vendors
and their capabilities.
3. Do we have the right technical resources? Successful enterprise SEO needs dedicated
technical resources deployed to it to act on recommendations and opportunities the tool/
reports reveal.
4. Who will own enterprise SEO? Enterprise SEO is commonly placed into marketing,
editorial, or IT depending on the nature of the business. Unfortunately, in large companies,
it usually ends up with either whoever has the budget or whoever can best articulate the
business case. In a best case scenario, it should be both.
5. Can we invest in staff training? It is vital to provide training to technical, design,
content, and marketing teams, reinforcing it on a regular basis. A successful enterprise SEO
implementation will fnd ways to inject the SEO knowledge into existing training programs
and identify internal evangelists to broadly distribute the messages. Training needs to be
comprehensive, consistent, and continuous.
6. Have we established KPIs and put a system in place for tracking, measuring, and
reporting results? Its important to know upfront what you want your SEO to achieve. Do you
want to improve SERP rankings, or the time visitors spend on your site? Is conversion, whether
a product purchase or white paper download, your key objective? Having goals will help you
decide if youre ready to put an enterprise tool to good use, as well as help you decide which
tool will best meet your organizational needs.
7. Do we have realistic expectations? It is not uncommon for enterprise SEO efforts to
take at least six months to generate tangible results. If SEO is a new initiative within the
organization, there are cultural shifts and workfow processes that will need to be implemented
and refned. Setting realistic timelines and goals will help build support at all levels of the
enterprise.
Step Two: Identify and contact appropriate vendors
Once you have determined that enterprise SEO software makes sense for your business,
spend time researching individual vendors and their capabilities. Make a list of all the SEO
capabilities you currently have, those that you would like to have, and those that you cant live
without. This last category is critical, and will help you avoid making a costly mistake.
For example, if social signal integration is crucial to your natural search process, this is one
capability you will focus on during vendor interviews and demos. If you fnd that one vendor
doesnt offer this must-have capability, its obviously not a ft.
Take your list of capabilities and then do some research. The Resources section at the back
of this report includes a list of blogs, reports, and industry research that will help. (Many of the
vendors profled in this report also provide white papers and interactive tools that can help.)
Once youve done the necessary research, narrow your list down to those vendors that meet
your criteria. Submit your list of the SEO capabilities youve identifed, and set a timeframe
for them to reply. Whether or not you choose to do this in a formal RFI/RFP process is an
individual preference, however be sure to give the same list of capabilities to each vendor to
facilitate comparison. The most effective RFPs only request relevant information and provide
ample information about your business and its SEO needs. It should refect high-level strategic
goals and KPIs. For example, mention your companys most important KPIs and how you
will evaluate the success of your SEO efforts. Include details about timelines and the existing
digital technology you have deployed.
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
When written
properly, an RFP
will facilitate the
sales process
and ensure that
everyone involved
on both sides
come to a shared
understanding
of the purpose,
requirements, scope,
and structure of the
intended purchase.
When written properly, an RFP will facilitate the sales process and ensure that everyone
involved on both sides come to a shared understanding of the purpose, requirements, scope,
and structure of the intended purchase. From the RFP responses, you should be able to narrow
your list down to three or four platforms that youll want to demo.
Step Three: Scheduling the demo
Set up demos with your short list of vendors within a relatively short timeframe after receiving
the RFP responses, to help make relevant comparisons. Make sure that all potential internal
users are on the demo call, and pay attention to the following:
How easy is the tool to use?
Does the vendor seem to understand our business and our marketing needs?
Are they showing us our must-have features?
Other questions to ask each vendor include:
1. How do you calculate your search volumes? Knowing how the system treats information
types will impact how you ascribe value to certain keyword terms, make decisions about
keyword and content choices, and affect the ROI of your search marketing efforts. Find out
if the tool uses exact match, broad match, or phrase match, and where raw data is extracted
from (i.e., analytics, log fles or a proprietary tracking pixel).
2. Can this system track millions of searches, visits, site pages, etc? Knowing whether the
solution is a true enterprise solution or a simple tool that may not scale for your business needs
is crucial. Limits on the numbers of keyword rankings, pages or traffc tracked could impact
your use of the system or signifcantly increase the cost.
3. Do you support international search? There are many nuances within international SEO
that can mislead even the best SEOs. Find out if the numerator in the calculation of the
platforms average clicks per search or average search volume are normalized for global
or local (in that market) search, and whether or not search ranks are calculated from within
country or remotely. Misapplication of international data could impact the ROI of your search
marketing efforts.
4. How robust and exible are your reporting options? Different users have different
reporting needs. Find out if reports can be customized and automatically delivered to different
users and types of users. For example, high level KPIs for the CMO versus drill-down details for
web development or IT. And, whether any and all data can be exported in CSV format.
5. Where are the actionable reports? Enterprise tools all have dashboards and generous
amounts of data but its very important to understand how, and which, reports can immediately
beneft your business. A good sales team will understand your companys objectives and KPIs
and will have reports ready or can run them in real-time. This is data that can be handed over
to the respective teams and promptly acted on.
6. What other meta-information does your system collect that may be made available to
me via API? Being able to trace search traffc data from the front of the funnel all the way to
sales data in a CRM or business intelligence system will help you to more accurately calculate
ROI.
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Before deciding
on a particular
vendor, take the
time to speak
with one or two
customer references,
preferably someone
in a business similar
to yours.
7. Is there a workow built in that allows me to coordinate the work of my marketing,
content, web development, social media, and PR teams across the organization? SEO
does not operate in a silo. A true enterprise tool should provide built-in workfow management
that includes task assignment, management, and monitoring of completion rates across
groups.
8. What kind of ongoing support and client engagement will your account team provide?
How will you gauge our use or non-use of the tools features? One of the most common
reasons a company transitions out of an enterprise tool is because they dont use it enough. A
vendor should be prepared to address this issue and specifcally how the tool creatively
engages users and gets them back into the environment.
9. What new features are you considering? Whats the long-term roadmap and launch
dates? The SEO landscape is constantly changing with new features to further leverage digital
assets rapidly coming out of Google and Bing. Its important to understand the level of
innovation and the ability to add and track emerging technologies. Rel=canonical, Rel=prev/
next, authorship, structured data are all examples of enhancements that should be on every
vendors radar. Knowing a vendors new feature release date schedule and its ability to stick
to committed timelines is also very important. This helps establish a long-term trust and
relationship with the vendor that it will always be on the cutting edge of SEO.
Step Four: Check references, negotiate a contract
Before deciding on a particular vendor, take the time to speak with one or two customer
references, preferably someone in a business similar to yours. The SEO vendor should be able
to supply you with several references if you cannot identify ones yourself. Use this opportunity
to ask any additional questions, and to fnd out more about any questions that werent
answered during the demo. Make sure that the person youve been referred to is someone
who is a primary user of the solution. Consider also asking these basic questions:
Why did you move to an enterprise SEO tool?
Why did you select this tool over others?
Has this tool lived up to your expectations?
How long did the system take to implement?
Are you also using additional tools for crawling, page evaluations, competitive analysis,
domain, and link data?
Were there any surprises that you wish youd known about beforehand?
Where have you seen the most success? The biggest challenges?
How are you measuring your own success?
How easy was the set-up process and how long? Did the vendor help?
How responsive is customer service?
Has there been any down time?
What is the most useful, actionable (favorite) report the tool generates?
What do you wish they did differently?
Would you recommend this tool?
Although not all vendors require an annual contract, many do. Once youve selected a vendor,
be sure to get in writing a list of what technology and support are covered in the contract. Ask
about what kinds of additional fees might come up. Are there charges for custom integrations,
if so, how much? What is the hourly charge for engineering services, and is there a minimum?
What partner organizations are available to install and integrate the tool? If we need to train a
new hire midyear, what will that cost? What is the out clause? Obtaining the answers up front
and having them in writing will ensure fewer surprises or additional costs down the road.
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
To be most effective,
marketers must be
agile, be plugged in
to every aspect of
the digital marketing
organization, and
have the support of
C-suite executives.
Conclusion
SEO has solidifed its role as an effective mainstay of digital marketing. But the market
continues to evolve rapidly to meet the challenges posed by the search engines, social
networks, and todays mobile consumer. To be most effective, marketers must be agile, be
plugged in to every aspect of the digital marketing organization, and have the support of
C-suite executives.
An enterprise SEO tool can help you achieve these goals, by automating time-consuming
tasks, and providing accountability that can prove the ROI of your SEO campaigns. Marketers
have a wide range of choices when it comes to SEO tools, from point solutions that monitor
broken links or SERP rankings, to page-optimization tools, and full-service enterprise solutions
that manage keywords, links, competitive intelligence, international rankings, social signal
integration, and workfow rights and roles.
Understanding your current marketing processes, knowing how to measure success, and
being able to identify where you are looking for improvements, are all critical pieces of the
SEO tool decision-making process. Perform your due diligence when it comes to identifying,
researching, and interviewing SEO tool vendors. A successful conclusion to this process can
result in greater long-term ROI and ongoing business productivity. n
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Vendor Proles
MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Target Customer
Digital marketing agencies and enterprises managing multiple sites
Key Customers
Betfair
Crdit Agricole
Regus
Santander Private Bank
Sophos
Key Executives
Laurence OToole, CEO
Penny Holt, Finance Director
Mark Bennett, CTO
Dennis Hart, President, U.S. Operations
Company Overview
Founded in 2009
21 employees
Raised $1 million in angel funding in 2012
Headquartered in London with additional operations in France
Product Overview
Cloud-based software for owned and earned media.
Offers access to a unique database of Big SEO Data, Big Social Data and Big
Marketing Data coupled with third-party API integration.
Multi-site project management and reporting, white-label, and API solutions.
Keyword suggestions and opportunities are automatically generated across multiple
search engines.
Proprietary Not Provided solution.
Segmentation is available to sort generic (non-branded) from branded keyword traffc
and to track competitors.
Automatically tracks page-level traffc, social shares, and links.
Daily site checks for common errors; weekly site crawls identify SEO issues.
Page-level optimization tool compares client with top-ranking URLs to drill into what
needs to be done to outrank the competition.
Backlink tool analyzes link quality and acquisition, automatically fnding new link
possibilities, including education and government sites, and tracking new links.
Includes free article, PR, and newswire services, as well as generic and niche
directories.
Identifes key infuencers in client niche and has a complete suite of link management
tools.
1346 E Broadway, Suite 103
Pearland, TX 77581
(T) 281-816-5176
www.analyticsseo.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Reporting and Analytics
Project manages portfolio of websites from one interface and identifes issues
impacting performance across all sites.
Competitor sites are audited to discover ranking factors and backlinks.
Users can analyze up to fve competitor sites per domain.
Bulk competitive analysis is available upon request.
Agencies can integrate a white-labeled, site-auditing widget to help convert more
site visitors to leads.
Tracks keyword ranking history daily and provides an overview of average monthly
and weekly rankings.
Integrates with Google Analytics and produces reports that can be scheduled in
PowerPoint, PDF or Excel according to needs.
Social Signal Integration
Analyzes social media through content marketing and link prospecting.
Conducts analysis of top performing organic landing pages to monitor social shares.
Integrates with Majestic SEO to fnd quality site links and checks social networks to
monitor social site user bases.
Third-Party Partnerships and Integration
APIs cover keyword ranking, competitor and market research, site auditing, and
blogger outreach.
Partners can develop additional white-label solutions and new product and revenue
streams with Analytics SEOs API.
Third-party data providers include Google and Adobe for web analytics, SEMrush for
keyword rank checks, Majestic SEO for link databases, and Google Webmaster Tools.
Pricing and Service
Tiered pricing levels include a freemium option for one domain for a single user, 10
keyword rank checks, 20 pages crawled and 50 backlinks.
Micro-business and start-ups: $29/month.
SMB: $169/month for four domains, two users, 200 keyword rank checks, 500
pages crawled, and 500 backlinks.
Agency & Enterprise: Custom packages.
Pricing varies based on features selected, professional services needed and
the number of sites, keywords, pages and backlinks.
Larger packages include advanced features like bulk keyword history site
imports, advanced reporting, multi-site management, professional services
and priority support.
No annual contract required.
Month-to-month and annual subscriptions are available. Annual subscriptions are
discounted.
Customer support through phone, email, and online meetings.
Free webinars, a manual and video resources is included for all accounts.
Product Details
1346 E Broadway, Suite 103
Pearland, TX 77581
(T) 281-816-5176
www.analyticsseo.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Company Strategy
London-based company targeting U.S. and Europe for growth.
Enhancements for 2014 include algorithm tracking, mobile rankings and further
content marketing and social integration.
Product Details
1346 E Broadway, Suite 103
Pearland, TX 77581
(T) 281-816-5176
www.analyticsseo.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Target Customer
Enterprise marketers, digital agencies, mid-market ecommerce companies
Key Customers
Adobe HP
iProspect Marriott
Microsoft Performics
Quora
Key Executives
Jim Yu, founder and CEO
Lemuel Park, founder and CTO
Jim Emerich, CFO
Joshua Crossman, VP, Client Services and Strategy
Barrett Foster, VP, Sales
Albert Gouyet, VP, Operations
Brad Mattick, VP, Marketing and Products
Sammy Yu, Chief Architect
Tom Ziola, VP, Business Development
Company Overview
Founded in 2007
220-plus employees
750-plus clients
Additional offces Chicago, New York, and London
Product Overview
SaaS-based BrightEdge S3 platform offers patented competitive intelligence and
reverse indexing.
Tracks global and local search engine rankings across desktop, mobile, and tablet for
301 cities and 169 countries, including Chinas Baidu and Russias Yandex.
Keywords can be tracked in either English or the local language.
Customers can check their performance by keyword group and compare it to
competitors or to discover new, untracked competitors.
Offers recommendations for over 32 on- and off-page factors including content,
header tags, meta tags, social signals, backlinks, and keywords.
Partners with Majestic SEOs link index for link management.
Provides existing and historical backlink information including quantity, anchor text,
URL, add date, category, and type.
Provides recommendations for backlink opportunities and insight into competitor
backlinks.
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Product Details
Reporting and Analytics
Solution for secure search with page reporting integration to analytics to understand
actual SEO performance at the page level.
Customized reporting options include fnancial forecasting for SEO projects; keyword
prioritization can be customized according to diffculty and resource variables.
Customizable dashboards provide a comprehensive picture of SEO performance.
Task management workfow tracks assignment, progress, and completion.
Blended rank feature measures true search rankings across rich media, social, and
geographic results.
Includes competitive intelligence, keyword opportunities, and SEO recommendations
for on- and off-page factors based on trending data.
Social Signal Integration
Correlations between social and SEO examined through a patent- pending
technology built with partners and customers Facebook and Twitter.
Social site audits perform site checks on Facebooks OpenGraph, offering
optimization for a brands Facebook page performance.
Twitter trends can be viewed directly within the platform and used to time
engagement and outreach.
Social and SEO metrics can be compared side-by-side, as can the social SEO
performance of the top 10 ranking pages for a keyword.
Social signals such as likes and tweets are integrated into keyword rankings.
Shared URLs, Plus Ones on Google + and LinkedIn metrics are also tracked.
Third-Party Partnerships and Integration
Integrates with all major web analytics providers including Google Analytics, Adobe
Analytics, Webtrends, and IBM Digital Analytics.
Integrates with Google Webmaster Tools and Majestic SEO.
Setup is facilitated by BrightEdges Connect API.
Pricing and Service
Customized pricing based on number of keywords and websites, as well as
geographic coverage.
Additional fees for custom integrations.
Accounts are billed monthly; volume discounts are available.
Customer success organization (60 reps) is included in pricing and available to help
clients manage implementation and report building.
In addition to training and implementation assistance, a quarterly, in-person executive
business review is included to gauge results.
Inbound service is available 24/7 through email and system-based routing tickets.
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Product Details
Company Strategy
Ten major product updates per year.
Recent innovations include secure search solution with page reporting.
Moving toward a content-marketing and page-centric approach through the
following:
Allows clients to optimize pages for multiple keywords and focus on internal
linking structures.
Released a Page Manager module in September 2012, Content Optimizer
integration with Adobe CQ in February 2013, and Page Reporting in August
2013.
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Target Customer
Large agencies and enterprise-level marketers
Key Executives
Seth Besmertnik, CEO
Jim Caci, CFO
Seth Dotterer, VP, Marketing
Eric Reisch, VP, Account Development & Sales
Baruch Toledano, VP, Product Management
Andrew Wilson, VP, Engineering & Co-founder
Maria Bradley, Sr. Director, Customer Success
Key Customers
Ancestry.com Angies List
BestBuy Capital One
FedEx General Electric (GE)
Siemens
Company Overview
Product Launched in 2010
100-plus employees
Raised $20 million in Series C funding in October 2012 led by Investor Growth
Capital, with FirstMark Capital and Matrix Partners
Product Overview
Conductors Searchlight offers monitoring across organic, universal, and international
search results.
Allows multiple teams to manage workfows, share metrics, and automate reporting.
Automated alerts signal issues that require immediate attention, even on a daily
basis, and the platform helps customers create business cases to justify and track
search marketing investments.
Supports global efforts across international search engines and dozens of languages.
Provides extensive keyword discovery functionality to identify new opportunities for
content.
Optimizes existing content through recommendations for on-page and off-page
factors.
Content Insights functionality allows marketers to create rule-based segments of
their site, such as product or category pages, in order to understand their search and
traffc performance beyond the page level.
2 Park Avenue
New York, NY 10016
(T) 888-9CONDUCT
www.conductor.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Product Details
Reporting and Analytics
Tracks and measures keywords, backlinks, and competitive intelligence.
Keyword summaries show ranks, recommendations, and traffc, while historical data
includes all HTML allowing customers to view page and rank changes over time for
their own sites as well as their competitors.
Users can view and customize data and insights to their needs through personalized
workspaces and into customized reports.
Social Signals Integration
Provides visibility into social signals from Google, Facebook, Twitter and LinkedIn for
all content, including analysis of users pages and in-depth competitive data for both
confgured and discovered competitors.
Social metrics are reported in near real time, allowing users to quickly measure the
impact of their social activities.
Social metrics are intelligently blended with a variety of data sources to provide a
holistic view of natural search and social activities.
Third-Party Partnerships and Integration
Conductor partners with SEMrush for keyword research and Moz for link reporting.
Searchlight integrates with all major analytics platforms including Google Analytics,
Adobe Reports and Analytics, Adobe Data Connectors, IBM Digital Analytics, and
Webtrends.
Pricing and Service
Searchlight pricing is customized based on customer need, and begins at $2,000/
month.
The average customer spend is $50,000 annually, according to Conductor executives.
Free trials are available.
A customer success team provides support, training and best practices.
A customer community facilitates learning through an information-sharing network.
The community also offers access to instructional documentation, case studies, and
Conductor research.
Company Strategy
Planning to double staff by the end of the year, with a focus on engineering and
customer success.
Utilizes a Customer Advisory Board to direct product roadmap.
Looking to expand its international footprint.
2 Park Avenue
New York, NY 10016
(T) 888-9CONDUCT
www.conductor.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Target Customer
Mid-market and enterprise-level agencies and marketers
Key Customers
Chegg GroupM
Outrider Recruit
Scribd SearchFactory
Traffka
Key Executives
Ray Grieselhuber, CEO and Co-founder
Erin Robbins OBrien, Chief Operating Offcer
Company Overview
Founded in May 2010 as a product of Ginzamarkets
Originally funded by Y Combinator; received $1.3 million in additional seed funding
in August 2011 from 500 Startups, Venture51 and several angel investors
15 employees
Additional offces in Japan, Europe, and Austin, Texas
Product Overview
A unifed search, social and content marketing dashboard with global capabilities.
Offers daily optimization recommendations for keywords and content targeting, page
structure, and crawlability.
Provides daily data updates, including keyword rankings, across multiple search
engines, including Google, Yahoo, Bing, Yandex, Baidu, and Sogou.
Supports 120 countries; localized user interface is available in fve languages: English,
Japanese, Chinese, Spanish and Russian.
An implementation wizard guides users through the initial setup process in fve
minutes.
The Workfow feature further provides comprehensive project and task management,
and users can be assigned tasks from anywhere in the application.
Customers can create customizable reports fltered by date, granularity, search
engine, keyword group and conversion event types.
Project owners are automatically notifed when a task or project is complete.
25 Taylor St.
San Francisco, CA 94012
(T) 888-469-2707
www.ginzametrics.com
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MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Product Details
Reporting and Analytics
Proprietary algorithms work in combination with a customers third-party analytics
provider to track and measure daily site rankings, traffc and conversions, and
optimization opportunities.
Offers optimization recommendations for keywords and content targeting, page
structure, and crawlability.
Specifcs include HTML title tag, body tags, errors, meta tags, headers and
internal linking analysis. The system assigns numerical scores (0-100) to indicate
performance in these areas and prioritizes accompanying suggestions.
Large keyword sets are managed through keyword grouping; internal search
accommodates quick grouping of common terms.
Available options include overlapping of keywords across multiple groups and
keyword match rules.
Both a CSV fle import and the option to integrate with Google Webmaster Tools
enable adding keywords in bulk.
The dashboard charts daily SERP data with historical data to visualize trends and
search engine algorithm updates.
Analytic data such as organic visits and e-commerce revenue can also be
graphed within GinzaMetrics, along with viewing data by device type, including
desktop, mobile and tablet.
Competitor insights deliver visual representations of keyword, content, and backlink
data.
Customers can access ranking changes at the individual keyword and keyword group
level.
Competitors sites are also crawled to detect content strategies.
Reports can be white labeled and scheduled to email at any interval to colleagues,
clients or teams.
Customers can add their own notes and section headers to each section of the
report, enabling virtually any type of communication to be automated and managed
inside the application.
Account summaries and keywords can be downloaded in Excel and CSV formats and
saved to brandable PDF reports.
Social Signal Integration
Customers can compare social performance to organic search performance within the
same dashboard and include the analysis in reports.
Data including clicks, comments, and link sharing is collected from Facebook, Twitter
and Google+ on a daily basis.
25 Taylor St.
San Francisco, CA 94012
(T) 888-469-2707
www.ginzametrics.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 28 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Third-Party Partnerships and Integration
For its backlink features, GinzaMetrics partners with Moz for data on almost 700
billion links.
Link strength and opportunities are scored using proprietary algorithms, which
evaluate existing domain strength and identify new opportunities.
Customers are notifed of new link acquisitions or problems with existing links
through automated alerts.
GinzaMetrics integrates with major analytics providers including Google Analytics,
Webtrends, Adobe Analytics, and IBM Digital Analytics, as well as CRM solutions
such as Salesforce.
Provides an API for customer developer teams and integration into other platforms.
Pricing and Service
GinzaMetrics offers three SaaS-based pricing plans, all featuring access to scheduled
reporting, white-labeling capabilities and unlimited users:
Small: $1,000/month for 2,500 keywords; 10 sites; and 2 tracked competitors per
site.
Medium: $1,500/month for 5,000 keywords; 30 sites; 3 tracked competitors per
site; and 1 custom dashboard.
Large: $2,500/month for 10,000 keywords tracked; 100 sites; 4 tracked
competitors per site; and 3 custom dashboards.
Annual contracts are discounted (but not required).
Two-week free trial is available.
24/7 phone support available; Medium and Large plans are serviced by dedicated
account managers.
Company Strategy
New social media integration and task management capabilities.
Plans to expand international support, universal search.
Additional expansion to support local and mobile growth underway.
25 Taylor St.
San Francisco, CA 94012
(T) 888-469-2707
www.ginzametrics.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 29 Email: whitepapers@digitalmarketingdepot.com
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MARKET I NTELLI GENCE REPORT:
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Target Customer
Agencies and brands optimizing brand content for massive discoverability and
engagement as they search and share across social and mobile devices
Key Customers
Bell Canada
BBDO
First Digital
GearyLSF
The SEO Company
Key Executives
Krista LaRiviere, CEO and Co-founder
Chris Adams, CTO and Co-founder
Malcolm MacGregor, VP, Sales and Marketing
Company Overview
Founded in 2009
17 employees
Raised $2.1 million in two rounds of funding since April 2010 from the Investment
Accelerator Fund, MaRS, GrowthWorks, and FedDev IBI
Offces in Toronto and San Francisco
Product Overview
SaaS-based platform reports on the impact and engagement of a clients content
across its mobile, web, and social presence.
Daily data collection across social, search, and mobile sources.
Content optimization tool for organic search and content marketing.
Not Provided module informs marketers on keywords driving traffc despite Googles
encryption efforts.
gMobile provides content marketers with a third dimension of insight from mobile.
Provides insight on the competitiveness of keyword phrases and which keywords are
included in backlink anchor text.
Backlinks tool helps clients create new and quality links on a consistent basis.
85 Bayfeld Street, Suite 202
Barrie, ON L4M 3A7
(T) 705-727-5650
U.S. Headquarters
181 Fremont Street
San Francisco, CA 94105
(T) 866-743-5960
www.gshiftlabs.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 30 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Reporting and Analytics
Reporting module offers export and white-label capabilities, scheduled reporting,
and automated, scheduled, emailed reports.
Metrics include number of backlinks, number of indexed pages, frequency of search
engine crawling, and top ranking keywords.
Provides content optimization recommendations through a systematic task tracking
process.
Prioritized suggestions are made to improve content for both websites and blogs.
Tasks are plotted on gShifts Web Presence Graph, which subsequently measures and
visualizes any resulting ranking changes.
Competitor intelligence for position data, backlinks, and indexed pages; provides
side-by-side comparison with competitors site.
Social Signals Integration
Collected from Facebook, Twitter, LinkedIn, Google+, and YouTube.
Graphically plots social media trends.
Conversations are mined in Twitter for keyword opportunities to inform the content
marketing workfow process.
Social activity and backlink data can be viewed together in one chart, allowing users
to compare social and search results as content is optimized across channels.
Brand keywords are monitored daily in social streams for content marketers to create
smarter content and engage prospects and customers in conversations.
Third-Party Partnerships and Integration
Integrates with Google Analytics.
Integrates with Constant Contact.
Provides an open API for additional data integration and reporting.
Pricing and Service
Enterprise pricing starts at $2,400/month and includes 20,000 keywords as well as
branded reports.
SMB and agency pricing packages are also available based on the number of
keyword rankings:
Small Business: $99/month includes one web presence and up to 300 keyword
rankings.
Pro: $299/month targets in-house SEO teams and includes up to 1,500 keyword
rankings.
Agency: $499/month targets mid-sized SEO agencies and includes up to 3,000
keyword rankings.
Agency Pro: $1,299/month targets large SEO agencies and includes up to 10,000
keyword rankings.
API use is an additional cost, based on volume of keywords, account setup, and API
access.
Annual contract required.
Coaching and managed services are premium priced.
A dedicated account manager is included in pricing.
85 Bayfeld Street, Suite 202
Barrie, ON L4M 3A7
(T) 705-727-5650
U.S. Headquarters
181 Fremont Street
San Francisco, CA 94105
(T) 866-743-5960
www.gshiftlabs.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 31 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Company Strategy
Goal to provide analytics and reporting on mobile, search, and social in one
dashboard for faster reporting, simpler management and more effective content
production and publishing.
Encouraging the shift from SEO to content marketing and social media.
85 Bayfeld Street, Suite 202
Barrie, ON L4M 3A7
(T) 705-727-5650
U.S. Headquarters
181 Fremont Street
San Francisco, CA 94105
(T) 866-743-5960
www.gshiftlabs.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 32 Email: whitepapers@digitalmarketingdepot.com
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Target Customer
Enterprise brands and search, social and PR agencies working across local, national
and global markets
Key Customers
Blue Rubicon Haymarket
GroupM MoneySupermarket.com
LBi Razorfsh
Nokia TUI
Transamerica
Key Executives
Mark Smith, CEO
Matt Roberts, Co-founder and VP, Product
Martin Armstrong, CTO
Collette Easton, VP, Enterprise
Company Overview
Founded in 2009
$800,000 in Series A funding in October 2009 from Amadeus Capital Partners
Product Overview
Supports over 200 countries, 135 languages, and fve search engines.
Linkdexs Content 360 product combines multichannel analytics data, ranking, social,
and backlink data with a technical site crawl.
Outreach and public relations-focused tools support the identifcation of authors and
infuencers, as well as social network and backlink analysis.
Relationships developed through these efforts are collected into a contact
database for future nurturing.
Campaign management suite includes task and outreach management, permission
levels, productivity tracking, discussions, tags, and fle transfers.
Data is stored in two U.S.-based, cloud-based mirrored data centers.
420 Lexington Avenue
New York, NY 10170
(T) 646-403-8159
U.K. Headquarters
77 Oxford Street
London, UK
W1D 2ES
(T) +44 (0)20 7659 2390
www.linkdex.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 33 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Reporting and Analytics
Customizable enterprise reporting dashboards that have more than 40 reporting
widgets to measure multichannel, content, keyword, and outreach performance.
Share of search and competitor data is reported for countries, cities, towns, and zip
codes using geo-ranking results.
Reports come as presentation-ready PPTs or PDFs.
Social Signals Integration
Linkdexs Network Analysis, defned as a network of infuential people and domains,
uses Twitter to identify social trends and contacts.
Users input 5 to 10 Twitter handles; Linkdex then builds recommendations for
additional contacts based upon that data.
Multiple networks can be combined to profle and analyze complex media
landscapes.
Authorship data is provided for any market with social profles being integrated with
an authors details.
Infuencers are visualized in a network diagram with advanced flters, which include
network infuence and relationship strength.
Twitter, Facebook, LinkedIn, Google +, and Pinterest signal data integrates with
Content 360 and Reporting
Third-Party Partnerships and Integration
Backlink data is initially provided by MajesticSEO, then re-crawled and evaluated for
further analysis and insights.
Pricing and Service
Pricing based on data consumption and starts at $600/month.
Pricing includes an unlimited number of users.
Account management teams support and train customers.
Enterprise-level customers are additionally supported by an Insights Team, which
assists in onboarding and data applications according to customer requirements.
Company Strategy
Incorporates user feedback and targets 26 product updates annually.
Plans to integrate more diverse data sources into the platform to continue attracting
a broad marketing audience, including users in the search, content, social, and public
relations industries.
420 Lexington Avenue
New York, NY 10170
(T) 646-403-8159
U.K. Headquarters
77 Oxford Street
London, UK
W1D 2ES
(T) +44 (0)20 7659 2390
www.linkdex.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 34 Email: whitepapers@digitalmarketingdepot.com
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Target Customer
Enterprise-level marketers and IT professionals
Key Customers
1-800-Flowers eBay
MTV (Viacom) NBTY
Ozone.ru Petco
Wix
Key Executives
Mayer Reich, CEO and Co-founder
Eli Feldblum, CTO and Co-founder
David Corre, CFO
Michael Barnett, VP, Customer Success
Shlomi Gabbay, VP, Research and Development
Company Overview
Founded in April 2007
Headquartered in Tel Aviv, Israel
35 employees

Product Overview
SaaS-based software positioned as a global, scalable, end-to-end SEO solution that
can be localized in any language, including complex languages such as Arabic and
Chinese.
Continuous site crawls enable real-time data and recommendations; a proprietary
method of crawling and indexing results in a more accurate sample of the website to
be optimized.
Prioritization of recommendations is provided for all issues, and is based on number
and relative importance of pages affected.
Features a 301 redirect tool that assists with site rollovers (e.g. implementation of
site redesigns or a site relaunch).
Offers project workfow, task assignment, permission hierarchies and multi-site
management within a customizable dashboard system.
All data applications are hosted in the cloud.
91 Hahashmonaim St.
Tel Aviv, Israel 6120101
(T) 972 3 771 1300
U.S. Headquarters
345 7th Avenue, Suite 503
NY, NY 10001
(T) 800-430-1436
www.rankabove.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 35 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Reporting and Analytics
Backlink analysis examines several elements of optimization including domain,
anchor text, no follow, source and target page, link status, and overall detection of
spammyness.
Provides competitive intelligence and link discovery based on the keywords,
backlinks and on-page elements per competitor.
Newly discovered backlinks allow users to see which marketing campaigns have
impacted their backlink profles and SEO efforts.
Automatic keyword suggestions are based on site crawls, third-party analytics, third-
party tools, and competitive intelligence.
Platform indicates how diffcult it is to rank for any given keyword and displays
actionable details about competitor websites occupying the search results for
that keyword.
Keyword performance on different mobile phones and tablets is also offered.
On-page analysis tool detects up to 70 SEO issues per page and up to 20 site-wide
structural issues per site.
Examples of on-page issues include missing headers, titles, image alt tags,
missing keywords in URLs, and duplicate titles, meta descriptions and content.
The engine classifes a websites pages into buckets of identical templates so the user
can choose to optimize in bulk as opposed to page by page.
Social Signal Integration
Integration of Facebook, Google+, Instagram, and Twitter.
Social footprint tracking including likes, posts, and backlinks. Enhanced integrations
including tracking of the same metrics belonging to the websites competitors, and
RankAbove recommendations to be provided with next release in Q2 2014.
Third-Party Partnerships and Integration
RankAbove licenses backlink data from Majestic SEO.
Integrates with Google Analytics.
Partners with Adobe and IBM to integrate with Adobe Analytics and Digital Analytics
web analytics.
Pricing and Service
Pricing starts at $2,000/month for annual contracts and is customized based on
number of keywords and domains in the system.
Includes day of initial training and 24/7 technical support via email and phone.
Add-on services include Site Rollover (i.e., site redesign), Penalty Removal, and Site
Audit.
RankAbove tracks customer usage of the platform through an analytics system that
gauges whether or not customers are using the software properly.
91 Hahashmonaim St.
Tel Aviv, Israel 6120101
(T) 972 3 771 1300
U.S. Headquarters
345 7th Avenue, Suite 503
NY, NY 10001
(T) 800-430-1436
www.rankabove.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 36 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Company Strategy
Focus on helping enterprise-level companies expand their businesses globally.
Looking at mobile performance as a growth area.
Product roadmap centered on automation, customization, third-party integrations,
and user experience.
91 Hahashmonaim St.
Tel Aviv, Israel 6120101
(T) 972 3 771 1300
U.S. Headquarters
345 7th Avenue, Suite 503
NY, NY 10001
(T) 800-430-1436
www.rankabove.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 37 Email: whitepapers@digitalmarketingdepot.com
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Target Customer
Mid-market and enterprise-level marketing agencies and professionals
Key Customers
Copyblogger Gaiam
PushFire SafeAuto Insurance
Thomson Reuters Vocus
Key Executives
Patrick Keeble, Chief Executive Offcer
Scott Holdren, Chief Technology Offcer
Jon Henshaw, Chief Marketing Offcer
Company Overview
Founded in 2007
25 employees
Privately held
Product Overview
Major software redesign in August 2013 created more visual, wider dashboard
workspace, and organized tools to ease workfow.
Launched Site Auditor tool in February 2013 to crawl websites and uncover critical
technical SEO issues, as well as provide a roadmap to on-site optimization.
Keyword Rankings tool released in March 2013 incorporates search engine-
authorized data to help SEOs analyze content engagement and conversions.
Google Analytics data integrations permit unlimited custom charts and reports for
in-depth analysis.
Content marketing capabilities include content creation, purchasing and
management, optimization analysis, blog publication, and distribution to PR and
social networks.
Uses Amazons cloud-based Web Services for data application storage.
Disabled iOS app late in 2013, stating an intent to build a responsive version of its
online platform for mobile and tablet users.
1101 McGavock St., Suite 201
Nashville, TN 37203
(T) 615-469-5150
www.raventools.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 38 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Reporting and Analytics
Keyword ranking tool reports keyword impressions, clicks, engagement and
conversion metrics to clients, all using data that comes directly from the search
engines themselves.
Includes keyword research and management, website and competitor research and
management, backlink analysis, link-building campaign management and monitoring,
on-site technical optimization; and outreach and contact-relationship management.
PPC tools include keyword research, Google AdWords campaign management,
quality analysis and reporting.
In October 2013, incorporated Google Analytics Advanced Segments, as well as
geographic and other metrics.
SEOs can mix and match GA data sets for in-depth, custom analysis and reports.
Social Signal Integration
Provides social media management (with full integration for Facebook, LinkedIn, and
Twitter) including real-time brand and keyword monitoring, outreach and contact-
relationship management, metrics analysis, and reporting.
Third-Party Partnerships and Integration
Moved to DataSift partnership in 2013 for more comprehensive social media
monitoring data and sentiment analysis.
SEO and PPC keyword research data supplied by Google AdWords.
Domain and link quality data supplied by Majestic SEO and Moz.
Content analysis by Scribe.
Basecamp integration available for task management.
Email metrics integrations for reporting include MailChimp, Campaign Monitor,
Constant Contact, Aweber, and Emma.
PR Newswire partnership allows clients to order PR Newswire iReach releases from
within Raven for an additional fat fee.
Pricing and Service
Two pricing tiers targeting mid-sized marketing agencies and in-house marketing
professionals.
Pro: $99/month includes four users, 50,000 managed links, 25,000 link checks, 20
social media monitoring terms, and 20 Scribe SEO content analyses.
Agency: $249/month includes unlimited users, 150,000 managed links, 100,000
link checks, 50 social media monitoring terms, and 50 Scribe SEO content
analyses.
Free 30-day trial available.
Includes Pro plan with limits on Site Auditor, social monitoring, and content
analysis tools.
1101 McGavock St., Suite 201
Nashville, TN 37203
(T) 615-469-5150
www.raventools.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 39 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Both plans include unlimited campaigns; unlimited reports; unlimited Twitter,
Facebook, and YouTube account management; unlimited Google Analytics, AdWords
and Webmaster Tools account integrations; and full customization and branding.
Agencies can use their own domain for white-labeling for an additional $50/month.
No annual contract required; clients that pre-pay for 12 months in advance get an
additional free month.
Customer support is email- and social media-based and available during normal
business hours (Monday-Friday, 8 a.m. to 6 p.m. CST).
Free online training classes offered several times weekly and online marketing-
focused classes offered frequently.
Company Strategy
Planning to launch an overhaul of reporting system by mid-2014.
Incorporating goals, benchmarks, and baseline comparison reports to allow clients to
do historical and potential campaign analysis.
1101 McGavock St., Suite 201
Nashville, TN 37203
(T) 615-469-5150
www.raventools.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 40 Email: whitepapers@digitalmarketingdepot.com
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Target Customers
In-house search and digital marketers at mid-market and enterprise-level companies
Retailers with ecommerce websites and brick-and-mortar locations nationwide
Search and social media practitioners at digital agencies
Key Customers
Advanced Auto Parts AT&T
Charming Charlie IBM
Jenny Craig Microsoft
Papa Murphys Regis (includes Cost Cutters, Supercuts, Mia & Maxx, etc.)
Sports Authority T-Mobile
Key Executives
Michael Gullaksen, Co-CEO
Jeff Johnson, Co-CEO
Claire Long, COO/CFO
Chris Reid, SVP and General Manager
Bill Connard, VP, Local Search Solutions
Company Overview
Created by Covario as a new division/brand in April 2012
200-plus employees
50 customers
Acquired San Diego-based Top Local Search and its local SEO and business listing
platform in May 2012
Acquired Seattle-based social marketing software provider Meteor Solutions in
November 2012
Additional offces in Beijing, Chicago, Seattle, and London
Product Overview
Covario software division focused on SaaS-based enterprise search, local SEO, and
social media marketing automation, analytics, and activation solutions.
Product portfolio encompasses more than 15 distinct modules that can be licensed
separately or as a suite of enterprise search, local SEO, and/or social marketing
software tools.
Modules are broken out into four categories: Local SEO Automation, Social Media
Marketing, Mobile Search and Social, and Enterprise Search Solutions.
Enterprise Search Solutions Modules include:
Keyword Discovery Automation dispenses keyword suggestions for both
organic search and social media based on a customers content, as well as
competitor pages. Includes support for languages in North America, South
America, Europe, and Asia. Keyword lists may be exported.
Search Analytics is the reporting dashboard (although each of the other
individual modules provides some basic reports). Marketers can create reports
based on KPI metrics in conjunction with third-party analytics data. It offers
automated SERP recommendations, link opportunities, competitive intelligence,
and site auditing. Rio SEO integrates with major Web analytic platforms,
9255 Towne Centre Drive,
Suite 750
San Diego, CA 92121
(T) 858-397-1500
www.rioseo.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 41 Email: whitepapers@digitalmarketingdepot.com
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including Google Analytics, Adobe Analytics, and Webtrends.
Change Tracker tracks on- and off- page changes on a weekly basis, providing
insight into any resulting traffc fuctuations. This module offers email-based task
assignment as well as integration with task management software.
Website Optimizer is a CMS designed to auto-deploy SEO content and
changes to large ecommerce sites. The module was designed specifcally to
help large sites automate the optimization process. A blend of original content
and Rio SEOs content optimization rules creates new pages that meet SEO best
practices. Testing is offered to experiment with new content before going live.
Mobile Site Builder is similar to the Website Optimizer module, but with a
focus on building out mobile websites. Mobile versions of a customers native site
are created and auto-deployed.
Local SEO and Mobile Search Modules include:
Local Search Optimizer automatically integrates best practice local SEO
elements into location pages, while providing location analytics to measure local
performance and on-page activity by site visitors.
Location Finder provides SEO-formatted store/location fnder and local landing
pages for country, state, and retailer landing pages. Includes integrated search
and click activity analytics.
Mobile Location Finder builds optimized and localized mobile landing pages
for each city.
Local Map Optimizer provides consistent Local Map Listing information
across the major search engines of Google Places, Yahoo Local, Bing Local, and
MapQuest.
Local Listing Manager provides the ability to manage business location
data and export custom spreadsheets formatted for search engine maps, data
aggregators, internet directories, and social networks.
IYP Link Optimizer provides bulk feed submissions to companies like Acxiom,
InfoUSA, and Localeze.
Facebook Places Optimizer provides consistent Store Places Listing information
to Facebook Places.
The platform is cloud-based to provide additional storage capabilities for enterprise
customers.

9255 Towne Centre Drive,
Suite 750
San Diego, CA 92121
(T) 858-397-1500
www.rioseo.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 42 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Reporting and Analytics
Users can identify and implement recommended SEO changes on the fy.
Customizable reporting tools track and measure such KPIs as traffc, revenue, and
opportunities.
Built-in algorithm looks at keyword-level variables and issues dashboard alerts to help
users prioritize SEO problems, such as 404 page errors.
Every Rio SEO module can be set to variable user access levels. Agencies can export
data in an Excel pivot-friendly format.

Social Signals Integration
Three modules measure social signals from Facebook, Twitter, YouTube, and blogs,
and implement the data into incentive strategies and social advertising:
Social Analyze determines the visibility of a customers content marketing and
distribution efforts. Metrics include word-of-mouth visitors, number of infuencers,
infuencer demographics, referrals, top shared pages, and conversions, which are
used to calculate social ROI.
Social Activate enables marketers to deploy incentives and rewards for social
sharing. Tools are available to reach desktop, tablet, and mobile smartphone
audiences.
Social Advertise uses Rio SEOs technology to help identify target audiences for
social advertising. Users can place media buys and employ retargeting strategies.
Also tracks dark social metrics or techniques that are not normally measured, such
as copying and pasting a URL into an email and instant messages.
Third-Party Partnerships and Integration
Partners with Majestic SEO for backlink data.
Pricing and Service
Pricing is customized based on modules selected and the scope of deployment.
Change Tracker and Social Analytics pricing are based on keyword volume and
the popularity of the terms in the system.
Website Optimizer pricing can be either a fat fee or performance-based.
Modules are available individually or as bundles, on a monthly or annual basis.
Included support ranges from dedicated staff, custom webinars, e-learning
curriculum, and on-site visits to self-serve e-learning videos and manuals.
Company Strategy
The company remains open to considering potential acquisitions to expand product
line.
Expect the company to invest heavily in its unique local SEO and local business
listing management platform in the year ahead, as well as its social media marketing
automation and analytic tools.
Rio SEO is aligning with the trend of SEO moving into inbound and content
marketing to engage in full customer lifecycle management, including traditional and
local search, social engagement, and earned relationships.
9255 Towne Centre Drive,
Suite 750
San Diego, CA 92121
(T) 858-397-1500
www.rioseo.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 43 Email: whitepapers@digitalmarketingdepot.com
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Target Customer
Mid-market and enterprise-level marketers and agencies with a global customer base
or plans to expand globally
Key Customers
eBay Mattel
ResolutionMedia Siemens
Symantec Virgin Media Business
Key Executives
Thomas Leo Schuster, CEO
Marcus Tober, founder and CTO
Dirk Wolf, CFO
Company Overview
Founded in December 2007
100-plus employees
Raised $11 million in three rounds of funding since January 2010
Additional offces in New York, San Mateo, London, and Paris
Product Overview
Searchmetrics Suite
TM
provides a database of 240 million keywords and 100 million
domains in 134 countries.
Allows for international tracking and evaluation of SEO campaigns and search
engines including Google, Bing, Yandex, Baido, Naver, and Seznam.
Suite tools include the following:
Trafc Insight. Closes the not provided information gap for high-traffc
keywords. URL-based concept includes traffc data and new keyword potential.
Content Optimization. Provides content analysis and optimization of text content.
Social Engagement. Tracks the social engagement of online projects in real time,
and quantifes and analyzes the interactions of viral marketing campaigns on all
of the relevant networks.
Holistic Search. Performs exact comparison and gap analysis of SEO and PPC
performance with the same keyword set to identify hidden traffc and conversion
potentials.
Optimizes PPC strategy, tracks specifc goals and fnds appealing keywords.
Searchmetrics GmbH
Greifswalder Strae 212
10405 Berlin, Germany
U.S. Headquarters
1115 Broadway, 12th Floor
New York, NY 10010
(T) 866-411-9494
www.searchmetrics.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 44 Email: whitepapers@digitalmarketingdepot.com
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Product Details
Reporting and Analytics
Analyzes Google Universal Search performance for any domain in the images, video,
shopping, or maps channels.
Identifes on-page optimization requirements - the software crawls and assesses an
unlimited amount of pages of a domain to identify on-page optimization needs,
providing hints or warnings where required.
Analyzes local search results for 350 specifc cities in 14 countries.
Identifes online competition by displaying the main domains that correlate to
keywords for a selected domain.
Generates detailed customizable reports into a reporting dashboard of KPIs, tables,
and overviews.
Offers automatic reports or alerts and automatic sharing of reports other users as
email attachments or links.
Task and user-level management features for team management.
Social Signals Integration
Monitors social signals and analyze web site visibility of any domain across fve
popular social networks: Facebook, Twitter, LinkedIn, Google+ and Pinterest.
Third-Party Partnerships and Integration
Integrates with leading web analytics tools including Adobe Analytics, Google
Analytics, AT Internet, IBM Digital Analytics, Webtrends, and etracker.
API available for data export only.
Pricing and Service
Tiered pricing offers three levels: Business, Enterprise, and Ultimate.
All levels require an annual contract and include a dedicated client success manager
(CSM).
Add-on professional services team available to help clients and agency partners
leverage the platform.
Company Strategy
Focus on growing Searchmetrics proprietary database, opening its API for data
integration and new partnerships, and targeting enterprise-level international
customers.
Searchmetrics GmbH
Greifswalder Strae 212
10405 Berlin
U.S. Headquarters
1115 Broadway, 12th Floor
New York, NY 10010
(T) 866-411-9494
www.searchmetrics.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 45 Email: whitepapers@digitalmarketingdepot.com
Vendor Proles
MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Target Customer
Enterprise-level and upper mid-market organizations
Key Customers
Home Depot Orbitz
Overstock.com Paychex
Zappos
Key Executives
Kalpesh Guard, Co-Founder & CEO
Mitul Gandhi, Co-Founder & Chief Architect
Christina West, VP, Sales
Chris Sachs, Director of Operations
Doug Benson, Director of Marketing
Company Overview
Founded in February 2004; platform launched in 2008
50-plus employees
Product Overview
Customized SEO solution that performs daily crawls and offers insights into all
aspects of SEO from keyword rankings, analytics, backlinks and social metrics to
content optimization and deep competitive intelligence.
Coverage for desktop, mobile, local, global and technical SEO.
Page level analysis and Google Webmaster Tools integrations to tackle Term Not
Provided.
Content optimization lifecycle management includes research to writing through to
tracking and measuring results and impact.
Daily crawls and a comprehensive set of tracked metrics from bot-level data to social
data.
Advanced, patent-pending, machine-learning algorithm called Actionable
Intelligence (A.I.) is designed to learn from hundreds of data points and
automatically generate insights and scale SEO practices across the enterprise.
Automated alerts notify users of detected issues and KPI performance in real-time.
Global coverage in 180-plus countries includes support for each countrys native
languages including Chinese, Japanese, and Arabic letters and characters
Customizable Collaboration and built-in workfow management system.
Data is hosted on a hybrid cloud system that safeguards proprietary customer data in
dedicated servers.
2800 S. River Road, Suite 290,
Des Plaines, IL 60018
(T) 773-831-4500
www.seoclarity.net
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 46 Email: whitepapers@digitalmarketingdepot.com
Vendor Proles
MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Product Details
Reporting and Analytics
Open data platform allows clients to import data from any analytics source: Adobe,
IBM, Google Analytics, and internal data warehouses.
Unlimited, customizable dashboards with 100+ visualizations.
Custom reports and visualizations let clients continue using preferred analysis/
visualization within the platform.
Social Signal Integration
Aggregates social metrics from Facebook, Twitter, LinkedIn, Google+ and Pinterest.
Patent-pending correlation of social activity to SEO results.
Social content research to uncover topics worth writing about.
Daily tracking of social activity for clients and their competitors
Third-Party Partnerships and Integration
55-plus integrations within seoClaritys Data Integration Marketplace.
Trusted partner of Adobe Marketing Cloud, Adobe Experience Manager (CQ5), IBM
Digital Analytics, Google Analytics, and Google Webmaster Tools.
Clients can build a master link profle with data from Majestic SEO, Moz and Google
Webmaster Tools.
Full two-way content management integration with Content Management Systems.
Pricing and Service
Customized pricing based on volume tracked.
Pricing plans start at $1,999 per month (annual contract required).
Provides dedicated Client Success Manager and a team of technical SEOs.
Support options include:
24/7 critical support (response time for email support averages one business
hour).
Live chat.
Comprehensive online knowledge base contains articles, training videos, and
use-case studies.
Active online user community.
Company Strategy
New features and updates are released every two weeks and incorporate customer
feedback.
Approach to enterprise SEO centers on scaling large campaigns.
2800 S. River Road, Suite 290,
Des Plaines, IL 60018
(T) 773-831-4500
www.seoclarity.net
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 47 Email: whitepapers@digitalmarketingdepot.com
Vendor Proles
MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Target Customer
Mid-market and enterprise-level marketers and agencies
Key Customers
Conrad Deutsche Post DHL
Fleurop Holidaycheck
HomeAway hotel.de
idealo
Key Executives
Sren Bendig, CEO, Managing Director
Sven Kalow, COO, Managing Director
Company Overview
Founded in 2009
20 employees
One of two European-based SEO vendors targeting the U.S. market for growth
Product Overview
SaaS-based suite that supports SEO research, rank tracking, backlink analyses, link
building, and reporting through the following modules:
Rank Tracker: Offers daily visibility into keyword performance and rankings for
75 language/search engine combinations including Google, Bing, and Yandex.
Allows clients to create a user-specifc SEO industry index for performance
benchmarking and a calculation for SEO keyword performance forecasting.
SEO Research: Utilizes different SEO research keyword databases. Universal
search rankings are fully integrated and the Knowledge Graph can be analyzed
as well. Clients can do historic benchmarking for up to 10 domains.
Keyword Research: Allows easy researching, organizing, and processing of
extensive high-quality keyword sets for SEO and PPC. Works internationally for
different languages.
Backlink Analyses: Supports integration with Majestic SEO (no extra subscription
required). Uses its proprietary index as seed data and builds functionality on top.
Link Building: Features a Domainfnder database to enable the user to research
topic-relevant domains to target backlink opportunities.
Paid Search: Provides competitive intelligence about search advertising
campaigns. Product listing ads can be analyzed within the module as well.
Provides daily data updates, international support, and universal search and
knowledge graph integration.
Am Neumarkt 3022041
Hamburg, Germany
(T) +49 (0) 40 688 73 58 00
www.seolytics.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 48 Email: whitepapers@digitalmarketingdepot.com
Vendor Proles
MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Product Details
Reporting and Analytics
Features a series of reporting templates, which can be customized and white labeled
by agencies.
Search-and-flter options enable users to drill down into data and create reports in
PDF or Excel.
Social Signal Integration
Integrates social signals for Twitter, Technorati, and Delicious, allowing users to track
brand mentions on each network.
Developing a new social media dashboard to integrate with existing social media
management platforms and provide more in-depth social analysis.
Third-Party Partnerships and Integration
Integrates with Google Analytics, Webtrekk, Adobe Analytics, eTracker, and Piwik.
Data is used for potential analysis to forecast traffc and SEO data.
Data from SEOlytics can be used in Excel through an add-in.
An open API is offered to integrate data within existing enterprise/agency platforms
and supports CSV, XML, HTML, and JSON output formats.
Pricing and Service
Pricing based on keywords and domain quantities; a free starter version includes
unlimited domain and keyword analysis, international monitoring for one country, and
daily rankings for 10 keywords.
Customized enterprise and agency plans are available.
Two standard pricing plans:
PRO: $99/month includes daily rank tracking of two projects, daily rankings for 50
keywords, 500 links in Linkmonitor, competitive intelligence from SEO research,
reports and exports, and email and phone support (1 hour maximum).
ELITE: $339/month includes daily rank tracking of fve projects, daily rankings for
550 keywords, 2,000 links in Linkmonitor, unlimited competitive intelligence, and
unlimited, branded reports and exports. The SEOlytics API access is included, as
is email, phone and webinar support.
Customers that purchase an annual contract receive a 15% discount.
Onboarding begins with a training webinar; ongoing customer service is provided
through online and phone support.
Detailed video tutorials for all functions are included.
Company Strategy
Focused on transparent data and customizable analysis features, which SEOlytics
executives believe are necessary to bring value to the professional user.
Suite built on daily update intervals and a complete understanding of the SERPs,
from full universal search and Knowledge Graph to product listing ads.
In 2013, the company created new large-scale business intelligence solutions,
utilizing their big data and cloud computing cluster technologies to create complex
SEO insights for extensive online industries.
Am Neumarkt 3022041
Hamburg, Germany
(T) +49 (0) 40 688 73 58 00
www.seolytics.com
2014 Third Door Media, Inc. http://digitalmarketingdepot.com 49 Email: whitepapers@digitalmarketingdepot.com
MARKET I NTELLI GENCE REPORT:
Enterprise SEO Tools 2014: A Buyers Guide
Resources
Blogs
Ramblings about SEO, published by Stone Temple Consulting. www.stonetemple.com/blog
The Moz Blog, published by Moz. http://moz.com/blog
Rands Blog, published by Rand Fishkin. http://moz.com/rand
Websites
www.marketingland.com
www.digitalmarketingdepot.com
www.searchenginewatch.com
Articles
Prioritizing SEO Strategies in 2014: Where to Focus, by Warren Lee, Global SEO Manager, Adobe.
http://searchengineland.com/prioritizing-seo-strategies-2014-181998
Why SEO Cant Reside in a Silo, by Jay Taylor, Founder and CEO, Leverage Digital Media.
http://searchenginewatch.com/article/2328860/Why-SEO-Cant-Reside-in-a-Silo
A Year-end Checklist for Evaluating Your Enterprise SEO Program, by Adam Sherk, VP, SEO and Social Media, Defne
Media Group.
http://searchengineland.com/a-year-end-checklist-for-evaluating-your-enterprise-seo-program-141113
How to Structure Your Organization for SEO Success, by Eric Enge, President, Stone Temple Consulting, with Adobes
Warren Lee.
http://searchengineland.com/how-to-structure-your-organization-for-seo-success-118395
Research Reports/Surveys
The State of Search Marketing Report 2013, published by SEMPO and Econsultancy.
https://sempo.site-ym.com/?CurrentStateofSearch
MarketingLands 2014 Marketing Technology Adoption Survey, Third Door Media
http://downloads.digitalmarketingdepot.com/MLD_1402_TechAdoptn_landingpage.html
The Periodic Table of SEO Factors, Third Door Media.
http://searchengineland.com/seotable/