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Percolate Profile

Name: Percolate

Holding Company: WPP Group

About: “Percolate is the world’s leading content
marketing platform with a mission to help
brands of all sizes create content. With an end-
to-end suite of web-based and mobile tools,
Percolate allows brands, agencies, and other
external partners to work within a single
platform. This collaboration enables teams to
plan, source, publish and improve their content
across all channels, and helps some of the
world's largest marketers establish and ensure
brand consistency at global scale. Percolate is
headquartered in New York City, with offices in
London and San Francisco.”


Specialty/ies: Automated Brand Consistency, Integrated
Content Planning, Content Inspiration, Content
Sourcing, Content Creation and Editing,
Content Distribution, User Generated Content,
Monitoring and Analytics

Key Personnel: Noah Brier- Founder
James Gross- Founder
Dave Morin- Investor

Revenue: ?

Employees: < 100

Awards and/ or Ranking: ?

Partial Client List: Ford, Pandora, Bud Light, Dennys, Hyatt, IPG,
Red Bull, GE, American Express, Visa,
MasterCard, University of Pheonix, Jaw Bone




Key Campaigns: Aquent
 Percolate was responsible for custom
branded visuals, timely relevant content,
brand governance and inspiration.
 376% increase in content output
 182% increase in overall engagement
 748% increase in overall reach
Jawbone
 Responsible for content dashboards and
client solutions helped scale a social
presence that was consistent with their
active, design-focused brand identity.
 Helped relay jawbones design
emphasis Percolates image creation
tools helped create these visuals for all
social channels
 92% increase in engagement rate
 93% increase in retweets
 37% increase in content output
 65% Increase in reach/post

News: Percolate Scores Investment
from WPP, Holding Company
Inks Deal For Shops To
Streamline Content Creation
Percolate raises $24 Million
Series B led by Sequoia Capital
How they stand out: They believe that while stock is
a key part of Internet content
brands require more content
more frequently. They focus on
creating interesting and relevant
content by focusing on the
audience they are
communicating to. They stress
the combination creating mass
amounts of content while
making sure it remains
interesting. Looking to show
that brands are moving from a
world of 21- week production
schedules for a television
commercial that will run for 3
months to a tweet everyone 21
minutes.