You are on page 1of 3

PROJECT ON

“CUSTOMER ATTITUDE TOWARDS SMARTPHONE IN
MADURAI DISTRICT”
1. NAME
2. GENDER

MALE

FEMALE

3. AGE
16 and Less
17 – 26
27 – 36
37 – 46
47 – 56
More than 56
4. Education level
Secondary
Bachelor
Master
Professionals
Others specify --------------------------5. MARTIAL STATUS

SINGLE

MARRIED

Others

6. PROFESSION
STUDENT
BUISNESS
Government EMPOLYEE
Private Employee
Professional
HOMEMAKER
OTHERs Specify ------------------------------7. Income Level:
Below 10,000Rs. 10,001-20,000 Rs. 20,001-30,000rs, 30,001-40,000
Above 40,000
8. WHAT COMPANY MOBILE PHONE ARE YOU USING?
Apple

Blackberry

Nokia

Samsung

Micromax

Others

g. Google search.g. i Banking ) 口 Business ( e. power point) 口 Reference ( e. Which kinds of apps are your common-used Apps features? 口 News 口 Entertainment ( e.g.g. State your network service provider Airetel Aircel BSNL Vodafone Idea Others specify ------ 11.9. Factors influencing you to buy Smartphone: 1) Trend 2) Features 3) Needs 6) others specify------------------------------ 4) software 5) cost . magazine ) 口 Game 口 Finance ( e.g. Have you ever purchased via Apps? 口 Yes 口 No 15. Adobe reader. Face book) 口 Lifestyle ( e. dictionary ) 口 Others ( Please state: _____________________________________________ ) 14. How long have you used Smartphone? 口 0-12 months 口 12-24 months 口 over 24 months 10. WHAT IS YOUR CURRENT MOBILE PHONE OPERTING SYSTEM? ANDROID WINDOWS IOS (IPHONE) BLACKBERRY OTHERS 12. shopping. WHY ARE YOR USING THAT OPERTING SYSTEM? Business Use Entertainment Others specify ------------- Chatting and Browsing Application 13. music) 口 Social networking ( e. Fashion.g.

Usage pattern of Smart Phone Daily Usage Few Times a week Weekly Rarely Never Make a phone call Check e-mail Business Entertainment Studying Browsing Web page Instant messaging Read PDF/Word Others 18. Rank the Importance of Device Specifications Specifications Operating Platform Screen Size Design Price Screen Size Simplicity Brand Battery Life Business Supports Other Rank 17. If No what is the reason -----------------------------------------------------------------Which company smart phone you prefer ------------------------------------------------- . Will you continue with the same Smart phone company in future? Yes No 19.16.