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seth yates

digital and social marketing


KEY SERVICES
marketing campaign production
creative concept development
social media strategy
community management
Seth has 8+ years experience in
marketing with big brands, start-ups,
and international nonprofit organizations
SETH IS AT HIS BEST:

-Building dynamic marketing campaigns


through coordinating efforts of multiple
stakeholders
-Managing projects that engage
customers and require creative thinking
-Working with outcome driven teams
and leaders that measure results
-Developing high-performing content
and effective strategy

SETH HAS WORKED WITH:

CONTACT HIM:
sethayates@gmail.com | 405.850.0507
@sethayates |
/sethayates

resume
WORK EXPERIENCE:
Yesler Lead Social Media Strategist Seattle, WA

2/15 - Present
Built, l ed, and managed social c ampaigns team
Developed and pitched creative campaign concepts to numerous Fortune 500 c ompanies
Project managed all c ampaign phases including planning, scheduling, resourcing, budgeting, execution,
optimization, and analysis across social media and traditional marketing channels
Spent Majority of 2014 traveling in South America

Spring Creek Group Sr. Campaigns Lead / Associate Creative Director Seattle, WA

8/11 - 12/13

Built, l ed, and managed social c ampaigns team


Developed and pitched creative campaign concepts to numerous Fortune 500 c ompanies
Project managed all c ampaign phases including planning, scheduling, resourcing, budgeting, execution,
optimization, and analysis across social media and traditional marketing channels
Developed strategy and outbound c ontent for campaigns and always-on activities
Managed external vendors and implemented analytics tools/services across many platforms
Managed technical and creative teams in application and content development

REI Marketing Video and Sales Specialist Seattle, WA (during grad school)

5/10 8/11
Applied REIs mission statement daily through c ustomer service in a fast-paced environment
Displayed industry product knowledge in web videos to drive digital purchase decisions

Oki Developments Marketing Coordinator Bellevue, WA (during grad school)

4/11 8/11

Developed and implemented Social Media Plan and Strategy for company and properties
Built and managed digital c ontent across multiple c hannels for website re-l aunch and re-vamp

YourSports VP Marketing, Director of YourSportsTV

- Seattle, WA
10/06 10/08
Led marketing team in execution of integrated campaigns and customer research
Used social media tracking tools/systems in platforms infancy before they were common
Managed, organized, and authored content on website, online c ommunities, and company blog
Launched Viral Video Campaigns on over 20 social networks and video sites and tracked analytics
Created BringGriffeyBack.com and reached 400,000 people in 3 weeks - collected over 2,500 electronic
petitions feat. on the 3 major news stations, 2 sports radio stations, and 2 newspapers

Contour Product Manager Seattle, WA

Contributed i n multiple business disciplines through early stages of companys life


Provided customer service to those needing product hardware/software assistance

11/08 9/09

Apple Inc. Concierge Seattle, WA (during start-up, YourSports)

02/08 11/08
Provided excellent customer service and multi-tasked in a fast paced environment dealing with c onsumer
electronics and high-end technology

EDUCATION:
SEATTLE UNIVERSITY Seattle, WA

Masters of Business Administration Specialization i n Marketing Sustainability


Deans List | GPA Cumulative: 3.7

UNIVERSITY OF WASHINGTON

06/11

- Seattle, WA
BA-Business Administration (Marketing), Additional Focus in Biochemistry
Four time Quarterly Deans List | 02 annual Deans List | Business GPA: 3.5

12/06

case study:

wells fargo

celebrating a bay, a bridge, and a bank


GOLDEN GATE BRIDGE 75TH
ANNIVERSARY

Seth led a team of internal partners to


ideate, create, and develop a campaign
on social channels that integrated with
Wells Fargos larger marketing efforts and
initiatives. He facilitated the development
of a Tumblr, where fans could share UGC
on what they thought made the bay area
great. He also coordinated the construction
of large scale mosaic image generate from
UGC to be displayed on social and
traditional marketing channels.

case study:

bumbershoot

bringing a music festival to life through social


BUMBERSHOOT MUSIC FESTIVAL

Seth worked with internal team members,


client stakeholders, and external vendors to
coordinate Seattles biggest annual music
festival. He helped set up and run a live
tweet wall during main-stage shows to
ensure maximum participant experience.
He ran ticket giveaways prior to the festival
through Twitter trivia, and planned for
active and rapid social response during the
3 day event.

projects
nonprofits, volunteering, and exploring mountains
NONPROFIT LEADERSHIP

Seth has served as a founding board


member for I Love Baseball since 2006,
helping them build and grow international
programs in the Dominican Republic. He
has advised and supported staff in
fundraising, marketing, operations, and
donor communications

VOLUNTEER AND MENTOR

For nearly 10 years, Seth has worked


alongside and led other team members to
mentor and support high school students
through Younglife. Hes coordinated
fundraising efforts for summer camp,
organized weekly gatherings, and
coached sports programs at the high
school.

COMMUNITY BUILDING

Seth organized and led activities for the largest


college ministry at the University of Washington.
He served as a student intern, built programs for
gatherings of students, and communicated in
front of over 1,000 college students regularly.

EXPLORING THE OUTDOORS

To find Seth on the weekends, head outside.


In the summer, hes backpacking in the
Cascades or Olympics. In the winter, hes
getting turns at a ski resort or backcountry
skiing with friends. Hes led high school
students on a week long backpacking trip in
the Coastal Canadian Mountains so theyd
have the opportunity to get away from it all.
Hes soaked in the sun on beaches, had
great conversations at high elevations
during sunset, and conquered Mt. Rainier in
the summer of 2013. He and his wife recently
returned from the trip of a lifetime in South
America. Patagonia, Machu Picchu, and
World Cup in Brazil were just a few of the
highlights.

references
working with some of the best in the business
kevin urie vp

spring creek / interpublic group - mediabrands


kevin@47harmonic.com

clay mcdaniel ceo

spring creek / interpublic group - mediabrands


claymcdaniel@gmail.com

todd young manager, mentor


microsoft
toddyoung2002@msn.com

ben holman director


i love baseball
benjaminholman@gmail.com

chris mccoy ceo


yoursports
chrism@yoursports.com

jamie gudmastad manager


recreational equipment inc.
gudmas@rei.com