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Subway (stylized as SUBWAY) is an American fast food restaurant franchise that primarily sells

submarine sandwiches (subs) and salad. It is owned and operated by Doctor's Associates, Inc.
Subway is one of the fastest growing franchises in the world, with 42,070 restaurants in 107
countries and territories as of June 28, 2014. It is the largest single-brand restaurant chain and the
largest restaurant operator globally.
Subway's international headquarters is in Milford, Connecticut, five regional centers support
Subway's international operations. The regional offices for European franchises are located in
Amsterdam, Netherlands; the Australia and New Zealand locations are supported from Brisbane,
Australia; the Asian locations are supported from offices located in Beirut, Lebanon, and
Singapore; and the Latin America support center is in Miami, Florida.

Subway's core product is the submarine sandwich (or
"sub"). In addition to these, the chain also sells wraps,
salad, and baked goods (including cookies, doughnuts,
and muffins). While some menu items vary between
countries and markets, Subway's worldwide signature
sub varieties include.
Italian B.M.T.
Roasted Chicken
Subway Club
Meatball Marinara
Subway Melt
Chicken Teriyaki
Steak & Cheese
Veggie Delite
Subway's best-selling sandwich the B.M.T., contains pepperoni, salami, and ham. The name
originally stood for Brooklyn Manhattan Transit, but now stands for "Biggest, Meatiest, Tastiest".
Subway also sells breakfast sandwiches, English muffins, and flatbreads. In 2006, "personal
pizzas" debuted in some US markets. These are made to order (like their subs) and heated for 85
seconds. Breakfast and pizza items are only available in some stores. In November 2009,
Subway signed a deal to exclusively serve Seattles Best Coffee coffee as part of their breakfast
menu in the US.
A 2009 Zagat survey named Subway the best provider of "Healthy Options" (in the "Mega
Chain" category). Subway was also first in "Top Service" and "Most Popular" rankings. It placed
second in "Top Overall", behind Wendys.
Franchise World Headquarters
325 Bic Drive
Milford, CT 06461-3059 USA
Ph: 203.877.4281 -or-
Ph: 800.888.4848
Email: Contact SUBWAY Restaurants
Jalan Tuanku Abdul Rahman
Tune Hotel
Kuala Lumpur 50100

No. 78, Jalan Bukit Bintang
Tai Ichi Hotel/Subway
Kuala Lumpur 55100

2 Jalan Kiara, Mont Kiara
Plaza Mont Kiara
Kuala Lumpur 50480

Batu 5 Jl Klang Lama
Lot 1.0.28 Pearl Pt Shopping M
Kuala Lumpur 58000
o 9 Raffles Boulevard #01-101
Singapore 39596
o Catering Delivery Hotline
o 62-SUBWAY (6278 2929)
o Hours of Operations
o Mon - Fri: 8:00am to 9:00pm
Sat, Sun & PH: 12:00pm to 9:00pm
o 30 Raffles Avenue, #01-07B
Singapore 039803
o Tel: 65-6333-9725
o Fax: 65-63339720
o Hours of Operations
o Sun - Thur: 8:00am to 9:30pm.
Fri - Sat & Eve of PH: 8:00am to 10:00pm
Central Pier
Shop H1, Central Terminal Building, Central Pier 7, Star Ferry, Hong Kong
Phone: 2524 5000
Fax: 2524 6633
Opening Hours: 7:00 AM - 11:00 PM ( Everyday)

Shop-B, Upper Ground Floor, 30 Hollywood Road, Central,
Hong Kong
Phone: 2530 2138
Fax: 2530 3188
Opening Hours: 8:00 AM - 11:30 PM ( Everyday)


Subway Development Northern
Anthony Fuge

4/91 Frederick St Merewether

P O Box 266

Newcastle NS


Phone: +61 2 4963 3188

Fax: +61 2 4963 3122

1. Great degree of subs customization. Customers always like to choose and the more choices they
can make about their purchase the more satisfied they are with it. Subway is better than any other
large fast food chain in providing the choice of meal customization.
2. Largest fast food restaurant chain in the world by the number of outlets. Currently the
comapny operates 38,181 restaurants in 99 countries, more than McDonalds or any other fast food
chain operator.
3. Marketing and promotional strategies. Subway employs superior marketing techniques and
promotional strategies to attract and grow their customer base. The most successful Subways
promotional offer was to offer footlongs for only $5, which became a new pricing standard of a sub.
4. Choice of healthier meals. Subway offers a range of low calorie, fresh and nutritious food, which
you cant find in other fast food stores, at least not to such an extent. This Subway strength meets
current trend of eating healthier food.
5. Partnerships with Britain and American Heart Associations. Subway has received certificates
from both organizations that it serves health meal options, which is a great reward and differentiates
the business from other fast food restaurants.
6. All restaurants are owned by franchisees. Subway doesnt own any restaurants itself so it
experiences less risk and can focus its efforts on marketing and growing the franchise.
7. Low startup costs. One of the reasons behind such a high growth rate of Subway stores is the low
startup costs. Subway stores are smaller and require less money for leasehold improvements and
1. Interior design of the outlets often looks cheap. Subway restaurants lack the interior design and
quality that would welcome everyone to stay and feel more comfortable than in the competitors
2. High employee turnover. Subway Sandwich Artists job is a low paid and a low skilled job. It
results in low performance and high employee turnover, which increases training costs and add to
overall costs of Subway.
3. Services are not consistent from store to store. The business struggles to ensure consistent
services quality throughout it stores and so a service in one store may please a customer when
another may fail to do that.
4. Too much control over franchisees. Despite the fact that Subway fails to ensure consistent quality
throughout the stores it exerts too much control over its franchisees. This is done through the
contracts that are more favourable to the franchisor. An example of such high control is seizeing of
franchisee restaurants if the later one is struggling to keep them open.

1. Increasing demand for healthier food. Its an opportunity upon which Subway already grows
itself and could further introduce low fat, low salt and more nutritious subs.
2. Home meal delivery. Subway could exploit an opportunity of delivering food to home and increase
its reach to customers.
3. Changing customer habits and new customer groups. Changing customer habits represent new
needs that must be met by businesses. So far, Subway has only one variation of restaurants, different
to its close competitor McDonalds, which tries to satisfy and reach previously untapped customer
groups by introducing McCaf, McExpress and McStop.
4. Introduction of drive-thru. McDonalds already offer only drive-thru restaurants, which is a great
opportunity for Subway to jump.

1. Saturated fast food markets in the developed economies. The fast food market in the developed
countries is already overcrowded by so many fast food restaurant chains and this already proves to
be a threat to Subway as it finds it hard to grow in the developed economies.
2. Trend towards healthy eating. Only part of Subways menu offers healthier choices of meals,
while the rest menu is rich in salt, contains many calories and is accompanied by soft drinks.
Customers who care about their food and well-being may opt out for something else rather than
3. Local fast food restaurant chains. Local fast food restaurants can offer healthier food and menu
that exactly represents local tastes.
4. Currency fluctuations. Subway receives much of its income from foreign operations. That income
has to be converted into dollars and may affect the companys profits, especially when the dollar is
appreciating against other currencies.
5. Lawsuits against Subway. Subway has been involved and lost a few lawsuits in the past because of
the poor company policies regarding franchisees management. Lawsuits are expensive, time
consuming and damages the firms brand.

History of Subway
In 1965, Fred Deluca borrowed $1,000 from friend Peter Buck to start "Pete's Super Submarines"
in Bridgeport, Connecticut, and in the following year they formed Doctor's Associates Inc to
oversee operations of the restaurants as the franchise expanded. The holding company derives its
name from DeLuca's goal to earn enough from the business to pay tuition for medical school, as
well as Buck's having a doctorate in physics. Doctor's Associates is not affiliated with, nor
endorsed by, any medical organization. In 1968, the sandwich shop was renamed "Subway", and
a business relationship was forged that would change the landscape of the fast food industry.
The first Subway on the West Coast was opened in Fresno, California in 1978. The first Subway
outside of North America opened in Bahrain in December 1984. In 2004, Subway began opening
stores in Walmart supercenters, and surpassed the number of McDonalds locations inside US
Walmart stores in 2007.
Since 2007, Subway has consistently ranked in Entrepreneur magazine's Top 500 Franchises list.
It ranked #2 in 2012. It also ranked #2 on the "Fastest Growing Franchise" and "Global
Franchise" lists. At the end of 2010, Subway became the largest fast food chain worldwide, with
33,749 restaurants 1,012 more than McDonalds. In terms of revenue, McDonald's still led