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THE STAR Tuesday 15 July 2014

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Research and study in health sciences.
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2 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
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Multi-faceted HIV research
to include social education
BY TINA CARMILLA
T
HIS year’s Global AIDS
Response Progress Report for
Malaysia, coordinated and
produced by the HIV/STI Section
of the Ministry of Health, shows
that the country has managed
to stabilise or reduce the rate of
new HIV infections from 24.8 per
100,000 population in 2000 to 11.4
per 100,000 last year.
At the end of last year, the
Ministry of Health estimated that
Malaysia had 86,324 people living
with HIV (PLHIV), 101,672 HIV
cumulative cases since it was first
detected in the country, 20,235
AIDS cases and 16,340 HIV/AIDS-
related deaths.
According to the Director-
General of Health, Datuk Dr
Noor Hisham Abdullah, the
implementation of various
screening programmes,
prevention of mother-to-child
transmission, the Ministry
of Health’s Harm Reduction
Programme, provision of free
antiretroviral treatment (ART)
and the prevention methods of
sexual transmissions were among
the turning points that lead to
the significant reductions of new
infections among adults and
children.
Since its first clinical
observation in 1981 in the United
States, HIV/AIDS has become
a global pandemic. As of 2012,
approximately 35.3 million people
worldwide have HIV, with new
infections of 2.3 million in that
year alone that resulted in roughly
1.6 million deaths.
This virus that leads to
immunodeficiency is transmitted
primarily through unprotected
sexual intercourse, transfusion
of contaminated blood and from
hypodermic needles. It can also be
transmitted from mother to child
during pregnancy, delivery and
breastfeeding.
There is no cure or vaccine at
the moment; however, ART is used
to slow down the course of the
infection. Effective ART can lead to
a near-normal life expectancy but
without treatment many of those
infected with HIV will develop
AIDS within a decade.
While the virus itself does
not kill, PLHIV die due to
complications from the disease
as it attacks the immune system,
making the body unable to fight
infections.
Cooperation vital to
progress
Biomedical and behavioural
advances to prevent, diagnose and
treat HIV infections have taken
place over the last 28 years since
the first case was reported in
Malaysia in 1986.
Although in the beginning,
the Ministry of Health was
solely responsible for this task,
over the years, a wider group of
stakeholders were included.
Today, the ministry works
closely with both the health and
non-health sectors, including
government agencies such as
the Ministry of Women, Family
and Community Development,
NGOs such as PT Foundation and
Malaysian AIDS Council (MAC),
and private agencies and research
institutions at the local, national
and international level.
This move is an important
stepping stone as it changes the
socio-economic impact of the HIV/
AIDS landscape in the country.
One area of HIV/AIDS management
is HIV/AIDS research.
This involves medical research
that tries to prevent, treat or cure
HIV/AIDS as well as fundamental
studies about the nature of the
virus and disease.
In 2008, the Centre of
Excellence for Research in AIDS
(CERiA) was established in
Universiti Malaya (UM) and is the
country’s leading research centre
for HIV/AIDS studies.
At the helm is Prof Dr Adeeba
Kamarulzaman, who is also the
dean of the Faculty of Medicine in
UM. The centre focuses on both
clinical and behavioural research
besides providing training and
care services.
Quality of life possible
for PLHIV
In Malaysia, the focus of HIV/
AIDS research is on the social
and behavioural aspects of the
affected population. The pressing
concern is for immediate benefits
for the affected community and
assistance for NGOs in providing
care services in Malaysia through
studies in behaviour, social and
operational research.
The aim of this is to understand
why PLHIV are being stigmatised
and discriminated against such
that they cannot gain access to
health care services.
This is important because
of the fact that over the years,
ART has become a more reliable
treatment for HIV and it has
helped PLHIV tremendously
in suppressing the virus, thus
prolonging their lives.
As PLHIV now live longer, the
quality of life becomes a pertinent
issue since HIV is no longer seen
as an acute infection but a chronic
life-long disease.
“As such, various lifestyle
factors such as psychosocial,
behavioural and nutritional
aspects now play a more active
role in the lives of PLHIV than
before. It is interesting to
understand how these factors are
related and function in association
with the immune status,” says
Jason Yeo, public health researcher
at the Department of Nutrition
and Dietetics, Faculty of Medicine
and Health Sciences in Universiti
Putra Malaysia.
Raymond Tai, who is the
marketing and communications
director at PT Foundation, agrees
with this view. “Clinical research
is not very relevant to NGOs as it
goes to the health care sector to
trial for many years. But I don’t
think we do enough research
to guide us in our HIV and
AIDS programme in Malaysia,
specifically in the social sciences
such as behavioural studies and
population mapping. We are
not doing enough to understand
why this community is being
marginalised.”
Care and support research
typically involve consultations
with NGOs because they are the
closest to the affected population
and have an understanding of the
immediate impact of the research,
which a researcher may not have
direct knowledge of.
“We are an organisation that
believes strongly in evidence-
based programming. In order for
us to get good evidence, we need
good research. Our challenge is
of course that we do not have
the capacity to conduct our own
research but we are a good place
for researchers to collect data
from because of our close ties
to the affected communities,”
explains Tai.
NGOs like PT Foundation rely
on collaborations with researchers
and academics to make sense of
the data in a way that is credible
and worthy of publication in
scientific journals.
One of PT Foundation’s long-
time collaborators is CERiA and
it also had past collaborations
with the Ministry of Health such
as with the bio-behavioural
surveillance studies.
Support, don’t punish
It is not just in bioscience and
sociology that HIV research is
important. Research efforts in
governance and policy studies
also play a role. For example, the
Malaysian Dangerous Drugs Act
(DDA) 1952 needs revision as
it criminalises people who use
drugs without understanding and
providing access to rehabilitation.
In the recent global advocacy
campaign, Prof Adeeba, alongside
representatives from the National
Anti-Drugs Agency (AADK) and
MAC, reiterated the importance
of tackling the HIV epidemic with
a holistic and non-discriminatory
approach.
“The people must realise that
drug addiction needs to be seen
as a medical condition that uses
a medical approach to treat it,”
explains Prof Adeeba during
the “Support, Don’t Punish”
campaign in conjunction with the
International Day against Drug
Abuse and Illicit Trafficking last
month.
“The lack of treatment and
rehabilitation cause addicts to go
on a never-ending cycle of abuse,
which would finally end in death,”
she says.
It is estimated by the Ministry
of Health’s report that there are
about 170,000 injecting drug
users or people who inject drugs
(PWID). PWID make up the
largest key population affected
by HIV/AIDS ahead of female sex
workers, men who have sex with
men and transgender people
in the ministry’s Most at Risk
Populations (MARPS) survey in
Klang Valley last year.
Academicians play an
important role in creating
awareness on issues pertaining
to HIV/AIDS primarily through
disseminating information to the
students.
It is crucial to ensure that
correct information is delivered
not just for awareness but also for
the knowledge so that they can
protect themselves and people
around them from HIV. Besides
that, such awareness will also help
to reduce and eventually eliminate
stigma and discrimination against
PLHIV.
The current education syllabus
teaches about HIV/AIDS primarily
through the biological or scientific
aspect and very little on the social,
cultural and mental-emotional
aspects of the epidemic.
StarSpecial 3
Tuesday 15 July 2014
4 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Dr Lai Fong Woon (seated, fifth from left) says the MBA-EM programme learning process is supported by
highly qualified, experienced academics and with strong linkages to industry experts from the energy
sector.
Educators need to empower students.
Developing leaders
for the energy industry
IN the coming decade, the growth of
Malaysia’s oil and gas industry, which has
been named as a National Key Economic
Area under the government’s Economic
Transformation Programme, is set to
witness a rise in the size of its workforce.
It is estimated that 52,300 jobs will
be created within the oil, gas and energy
industry.
Many roles in the energy industry will
continue to require technical background
and skill.
However, energy companies are
acknowledging the importance of having
high-quality leaders who are equipped with
the necessary expertise to manage their
global energy business sustainably.
As it is a complex industry that deals
with regulatory challenges, geopolitical
pressures and environmental issues, energy
companies have begun asking themselves
if they have the leadership talent that
is required for today’s needs, and more
crucially, if they possess talent in the
pipeline to meet the future demands of the
industry.
In a landscape characterised by new
regulations, cutting-edge technology, and
emerging threats and opportunities, energy
companies cannot afford to pour resources
into generalised talent development and
expect to end up with leaders with the
mettle and vision to drive the business
forward in a sustainable manner.
Increasingly, energy companies have
acknowledged that the proven business
aptitude of MBA graduates makes
them perfect recruits for positions in
their corporate finance and business
development functions.
UTP’s initiative
Recognising the importance of MBA
talent and as one of Petronas’ four learning
institutions spearheading the organisation’s
aspiration for people development,
Universiti Teknologi Petronas (UTP)
through its Department of Management
and Humanities is now offering an MBA
with specialisation in energy management
(MBA-EM).
The programme’s goal is to develop
leaders who are competent in driving and
sustaining the global energy business.
At the end of the course, graduates are
expected to be able to effectively analyse
current and emerging trends in the global
energy sector, to develop and implement
effective energy management strategies,
evaluate business decisions to ensure
efficient and sustainable management
of resources and the environment, and
integrate management, leadership, business
principles and technology to perform
strategic roles in energy management.
The programme is the first of its kind
in Malaysia and the curriculum was
designed rigourously using numerous
internal curriculum reviews, expert panel
workshops and industry stakeholder
engagements to ensure that the content is
comprehensive and relevant to the oil and
gas industry.
Programme manager for the MBA-
EM at UTP, Dr Lai Fong Woon, says the
programme is highly relevant to business
executives as well as professionals in
the technical line who are going into
management and need to sharpen their
business acumen and managerial capability
for the industry.
He adds that the MBA-EM programme
aims to attract top talents from the energy
sector as well as other professionals serving
the sector such as bankers, lawyers and
regulators.
“The entire learning process is supported
by highly qualified, experienced academics
and with strong linkages to industry
experts from the energy sector. We
emphasise case studies and analysis to
enhance the teaching and learning process,”
adds Dr Lai.
In terms of structure, the 50 credit
hours (spread over 20 months) feature
a comprehensive curriculum, which
includes nine core business and five energy
management specialisation modules
including energy value chain, energy
management, energy technology and
innovation, low carbon economy, and
sustainability, energy regulations and
policies.
In addition, the programme also
incorporates modules on business
research methodology and consultancy
management, and a project report.
n For more information, e-mail
laifongwoon@petronas.com.my
or visit www.utp.edu.my/MBA
Working towards
smart education
C
ONSULTANTS and management
gurus often exhort us to work
smarter not harder, emphasising the
importance of identifying and adopting
processes, which are both efficient and
also effective. And the phrase has given
rise to the idea of “smart education”.
But all too often the use of this term
focuses simply on being efficient with
particular emphasis being placed on the
role of technology to help us do more of
the same.
Smart education has to focus on how
we improve quality at all levels and
technology plays a role as an enabler but
smart education is really concerned with
the processes of teaching and learning.
To adopt another piece of jargon from
the management literature, it is really
about how we enable students to become
co-producers of knowledge and skills.
Smart education is student-centred, it
encourages critical and independent
thinking, deep rather than shallow
learning.
In the words of Plutarch, the Greek
historian, “the mind is not a vessel to be
filled but a fire to be kindled” and the
challenge to educators is around kindling
the fire.
Now some would argue that the best
education has always been smart. Going
back to ancient Greece, we encounter the
Socratic method of learning – a process
of learning through question and answer,
discussion and debate, challenge and
defence. And great universities around
the world have long been characterised
by their highly individualised and active
approaches to learning.
This can be a highly effective approach
to education but is difficult to operate
at any scale and as the more developed
economies around the world increase
their dependence on knowledge, scale
matters.
So the challenge of smart education is
really about how to deliver a personalised
or individualised and active approach to
learning at scale.
It is concerned with ensuring genuine
active engagement on the part of students
in co-producing the knowledge and
skills that they need in order to develop
productive and rewarding careers.
Inevitably, technology has a role to
play but the key to developing smarter
By PROF
CHRISTINE
ENNEW
VC COLUMN
education is about changing behaviour.
Smarter education is not about simply
automating established behaviours;
it is not about using virtual learning
environment to make lecture notes
available to students; it is about doing
things differently in a way that adds value
and using technology to support that
process.
But what does this mean in practice? It
means that educators need to be willing
to let go of their power and control in the
classroom and empower students to take
responsibility for their own learning.
It requires a tolerance of uncertainty
and ambiguity about how the learning
process will progress as well as educators
allowing students to learn in multiple
ways, to access a range of resources and
evaluate their relative merits.
Increasingly, educators have been
talking about the idea of “flipped
classrooms”.
The classroom transforms from being
a place in which specific knowledge
is imparted to students and becomes
instead, a forum for discussion, debate
and collaborative learning.
Educators transform from being
primarily creators of content to being
curators.
The range of learning resources is
growing exponentially (both paid for
and free); the smart educator does not
necessarily worry about building content
but rather identifies and evaluates the
resources available and uses her or his
expertise to help students to select, use
and evaluate content (and its sources).
And the process here is as important as
the information that is acquired.
In many respects the essence of smart
education is not the acquisition of specific
knowledge; it is about learning how to
learn.
n Prof Christine Ennew is the chief
executive officer and provost of The
University of Nottingham Malaysia
Campus.
StarSpecial 5
Tuesday 15 July 2014
6 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Mastering
the legal system
THE implementation of the
first Entry Point Project of the
National Key Economic Areas,
which aims to profile the greater
Kuala Lumpur area as a magnet
for business in South-East Asia,
has been attracting foreign
entities to Malaysia who are keen
to tap into the country’s potential.
InvestKL Malaysia, which
was set up in August 2011 as
a government entity under
the Economic Transformation
Programme, has managed to
bring in 27 global companies to
set up their regional headquarters
in the greater Kuala Lumpur area.
This achievement has seen a total
investment of RM800mil in the
country.
The 27 companies that are
moving their regional base to
greater Kuala Lumpur include
Schlumberger, Vale, IBM, Darden,
Cargill, Naton, Colas Rail, Linde
and Rentokil.
Hence, there is a need for
aspiring and current legal
practitioners to be well-versed
in international business and
trade law to be capable of
facilitating business dealings of
multinational corporations and
large-scale local businesses that
are shifting their businesses to
the greater Kuala Lumpur area.
As a result of this, Taylor’s
University introduced the
International Business and
Trade Law (IBTL) Postgraduate
Certificate in Laws and Master of
Laws (LLM) programmes in 2012
to meet the future needs of the
local business scene.
The IBTL programme aims
to produce highly proficient
graduates who are well-versed
with the various laws related to
business from around the world.
Dean of Taylor’s Law School,
Harmahinder Singh, says that
having a mix of students and
lecturers of different countries
and legal cultures gives the
programmes a global touch.
The lecturers in the
programme are also highly
qualified legal academics and
legal practitioners.
“We also invite practising
lawyers from leading law firms,
retired judges and legal advisors
who are affiliated to the Taylor’s
Law School participating in the
programme as guest lecturers,”
says Harmahinder.
The Master of Laws (LLM)
and Postgraduate Certificate in
International Business and Trade
Law programmes provide an
understanding of the impact of
international law and institutions
such as the World Trade
Organization (WTO), as well
as the legal rules that regulate
business activities worldwide.
Other programmes offered by
Taylor’s University are the Master
of Laws (Healthcare and Medical
Law) and Postgraduate Certificate
of Laws (Healthcare and Medical
Law) programmes.
They focus primarily on health
care provisions in the Federal
Constitution, the Medical Act and
all ancillary laws and regulations,
the concept of informed consent
in the Malaysian context, the
broader aspects of medical
negligence and the duty of local
authorities in providing a healthy
environment.
Harmahinder says that this
programme came as a result
of a huge demand for legal
professionals in the health care
industry in Malaysia.
The 18-month Master of Laws
and 12-month Postgraduate
Certificate of Laws are specialised
programmes that provide a
thorough grounding in legal
knowledge and skills, which will
fill the gap and the need for legal
practitioners in the health care
and business sector.
The modules of these
postgraduate programmes are
closely linked with the ground
conditions of local health
care centres as well, giving
its jurisprudence a Malaysian
flavour.
The postgraduate programmes
are open to medical and para-
medical officers in the health care
industry and other professionals
with a bachelor’s degree (basic
entry requirement).
n For more information,
call 03-5629 5000, e-mail
postgraduate@taylors.edu.my or
visit www.taylors.edu.my
Postgraduate students of the Taylor’s Graduate School are equipped with sound
understanding of local and international legal systems.
UUM is at the forefront of pioneering innovative and gainful partnerships with the industry.
Addressing graduate
employability
Y
OUTH unemployment is a
pressing national concern.
According to a 2012 report
by the then Ministry of Higher
Education, a quarter of all
graduates were not able to secure
employment upon graduation.
It is more appalling that public
university graduates make up
the majority of this troubling
statistics. Last year, between
30% and 40% of graduates from
public universities in Malaysia
were either jobless or stuck in
unfulfilling jobs that did not
match their qualifications.
Graduate employability (GE)
is a very important agenda at
Universiti Utara Malaysia (UUM).
One of our strategies to increase
GE has been to strengthen the
partnership between UUM
and the industry through the
Centre for University-Industry
Collaboration (CUIC).
CUIC is currently responsible
for building industrial networking
and collaboration between
academia and industries, student
internship and practical training
placement, industrial attachment
for UUM staff, promotion of
the Doctor of Management
programme, community
engagement and corporate social
responsibility activities, as well
as research, consultation and
commercialisation activities
involving industry players.
Besides these, CUIC is also
responsible for the Ministry of
Education’s National Projects
through Industry Centres of
Excellence (ICoE) for wholesale
and retail and ICoE for hospitality
and tourism.
In addition, several
programmes have been developed
to address the unemployment
issue, namely Nelson’s SME
(small-medium enterprises) Self-
rating System, the Structured
Internship Programme,
the Sustainable Suppliers
Development Programme,
Academia-Industry Collaboration,
and the International Industrial
Attachment programme for
students.
Nelson’s SME Self-Rating
System is a programme that helps
SMEs address issues pertaining
to their poor performances. The
students get exposure to real-
world business and gain relevant
skills such as problem-solving and
critical thinking, negotiation, and
performance assessment.
The Structured Internship
Programme refers to an internship
programme where students are
placed in various participating
SMEs. Here they assist the SMEs
in managing matters pertaining
to halal certifications, processing,
packaging and branding.
The Sustainable Suppliers
Development Programme is a
collaborative undertaking with
Aeon, a reputable hypermarket.
The students under this
programme assist Aeon in
monitoring the quality of food
products supplied by SMEs to
Aeon.
Academia-Industry
Collaboration involves a pioneer
project with Setia Haruman,
which aims to supply talented
students to fill the manpower
needs in Cyberjaya. The
programme seeks to hone the
students’ soft skills as well as
the other competencies required
for the performance of their
functions.
Finally, the International
Industrial Attachment programme
for students centres on providing
exposure to students with regards
to international business.
The preparation involves a
three-month Mandarin language
course and an attachment
for another three months to
an organisation involved in
international business activities in
wholesale and retail.
The programmes outlined
above were developed by keeping
abreast of contemporary trends
in the industry and the global
business environment.
They arose from the need to
merge the best academic curricula
with ready practical skills that
would help students meet the
demands of the workplace upon
graduation.
The mandatory undergraduate
internship programme, or
practicum, is therefore crucial
to the happy marriage of the
theoretical and practical aspects
of the business world and the
workplace. This concept of
studying-at-the-workplace works
at multiple levels – it ensures
that the value of the curricula is
experienced firsthand by students
through the awareness of their
By PROF
DATUK WIRA
DR MOHAMED
MUSTAFA ISHAK
practicality and at the same time
helps various companies scout
for promising talent among the
students for employment upon
their graduation.
Every year, UUM sends an
average of 4,000 students for
their practicum. The entire
arrangement is carried out by
CUIC, which is ever vigilant
in looking out for committed
industry players who provide
quality training and jobs. CUIC
takes pains to ensure that
the internship placements
are relevant and beneficial to
both the students and the host
companies.
As institutions of higher
learning, universities should
always be aware of the
requirements of the industry
so as to produce graduates who
can readily fill the economic and
social needs upon graduation.
The collaboration between
UUM and the industry has been
around for quite a long time, but
the rise of a global knowledge
economy has intensified the
need for strategic partnerships
that go beyond the conventional
funding of research projects as
well as the offering of academic
programmes.
Our strategy of reading the
relevant trends and innovatively
preparing for the demands of the
world of work seems to have paid
off handsomely.
I am happy to say that we have
achieved our GE target. A study
conducted last year showed
that 81% of our graduates had
found job placements within
six months of their graduation.
This has clearly surpassed the
national target of 75%.
UUM is at the forefront of
pioneering innovative and
gainful partnerships with the
industry. Being keenly aware
of the demands of the industry
gives us better insights into
effectively tailoring the human
resource under our care to meet
its expectations.
We will continue to forge
more partnerships and
collaborative undertakings with
industry at every opportunity
to ensure mutual gain and to
effectively address the GE issue
at large.
n Prof Datuk Wira Dr Mohamed
Mustafa Ishak is the vice-
chancellor of Universiti Utara
Malaysia.
VC COLUMN
StarSpecial 7
Tuesday 15 July 2014
8 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
IMU students get to establish connections with a network of researchers working in a
range of medical and scientific disciplines.
A promising
future in health care
T
HE International Medical
University (IMU) is Malaysia’s
first private medical and health
care university and has more than
22 years of dedicated focus on
health care education.
With its main campus in Bukit
Jalil, IMU offers a growing range
of postgraduate programmes
at master’s and doctorate levels
as well as pre-university and
undergraduate programmes.
These programmes are offered
in a number of subject areas related
to health and health care and are
either research-based, involving
only the completion of a thesis, or
a combination of coursework and a
research-based thesis.
The postgraduate programmes
at IMU include programmes by
research: MSc and PhD in Medical
and Health Sciences (By Research)
and taught programmes: MSc in
Analytical and Pharmaceutical
Chemistry, Master of Formulation
Science, MSc in Molecular Medicine
and MSc in Public Health.
The duration of these
programmes varies in length
depending on the qualification and
the mode of study involved. As a
student of IMU, you get a learning
experience of the highest quality
that will further advance your
knowledge in your chosen career.
Whether you choose a taught
postgraduate programme or
undertake a research degree, you
will be supported and supervised
by staff who are highly qualified in
their fields of expertise with well-
established reputations nationally
and internationally.
The academic community of IMU
pursues and achieves excellence in a
wide range of research activities.
Many of them present their
findings at international conferences
to keep up-to-date with the latest
development in specialised areas.
They also publish their findings
in international peer-reviewed
journals.
Students of IMU get to be at the
heart of a network of researchers
working in a range of medical and
scientific disciplines and learn how
to make an impact on the health
and well-being of society.
Students will also be part
of IMU’s vibrant university
community that facilitates and
coordinates its research via its
Institute for Research, Development
and Innovation (IRDI).
Postgraduate students at IMU
benefit from the university’s
research collaborations with
various local and foreign
institutions in areas such as cancer,
bioactive molecules, nutrition and
environmental health.
Close links have also been
established with local hospitals,
particularly Hospital Tuanku Ja’afar
for clinical research.
With the university’s strong
global network of more than 30
partner institutions of higher
learning, postgraduate students
in IMU are jointly supervised by
faculty from IMU and its partner
universities.
Students will also have the
opportunity to conduct part of their
research at one of these partner
universities under the university’s
Student Mobility Programme.
Postgraduate students are able
to interact closely with the faculty
as a result of IMU’s emphasis on
small group learning. This enhances
students’ teaching and learning
experience.
They have flexible study options,
either as full-time or part-time.
This gives students the
opportunity to organise their
studies around their work, family
and other commitments.
There are different
commencement dates for IMU’s
postgraduate programmes. The
MSc and PhD in Medical and Health
Sciences (By Research) at IMU
commences anytime during the
year while the postgraduate taught
programmes commence in March
and September.
Interested students can make
an application at the Postgraduate
Education Fair 2014 held from
Sept 5 to 7.
It will also be an opportunity
for you to obtain additional
information on IMU’s postgraduate
programmes.
n For more information, visit
www.imu.edu.my
> FROM PAGE 2
It is definitely not helpful to
continue with penalising and
condemning PLHIV; instead,
people should be made to feel safe
and supported in order to come
forward for HIV testing and seek
treatment.
When Eleanor H (not her real
name) discovered she had HIV, she
sought immediate treatment.
“The doctors and NGOs here
have done a remarkable job. There
are many well-trained doctors.
ART is more than affordable
– it is free at general hospitals
and we pay only under some
circumstances,” she shares.
However, not all PLHIV are as
fortunate as Eleanor. After all, the
majority of PLHIV are marginalised
members of society and need to be
reached out to, as many of them
are unaware of the treatment and
care services that are available
to them. Additionally, Eleanor
Awareness still lacking
> TURN TO PAGE 17
calls for better counselling and
non-medical support to assist the
health care providers in HIV/AIDS
management.
“What we are lacking is
counselling and support, both
of which are being handled by
NGOs. But these NGOs are not
receiving effective support and are
depending on volunteers. Many
volunteers are paid an allowance,
but we need country-wide
full-time support staff who can
support the doctors,” she says.
This is a vital point as the
Ministry of Health’s National
Strategic Plan on HIV/AIDS includes
making comprehensive HIV
prevention programmes available
to effectively cover 80% of MARPS
and to provide access to services
for at least 80% of PLHIV who are
eligible for non-discriminatory
and professional ART treatment,
care and support.
However, the ministry also
pointed out that one of the key
challenges is the gap in accurate
knowledge within the young
general population and key
affected population about HIV and
AIDS, which is worrying.
Additionally, the report stated
that “plans for scaling up testing
and treatment will need adequate
(sic) trained human resources,
appropriate infrastructure and
consistent budget allocation.”
StarSpecial, Tuesday 15 July 2014 POSTGRADUATE 9
Postgrad hub
M
ALAYSIA has more than
30 years of experience in
international education
and accounts for around 2%
of the international student
population worldwide.
Many foreign students
seeking an overseas education
experience that is both
affordable and thrilling have
turned to Malaysia as the ideal
choice in attaining a quality
and internationally recognised
higher education.
Malaysia’s ascension to
becoming one of the regional
hubs of higher education has
not gone unnoticed. The United
Nations Educational Scientific
and Cultural Organization
(Unesco) has ranked Malaysia as
the 11th most preferred country
as a study destination.
According to the Ministry
of Higher Education, there
are more than 120,000
international students from
more than 100 countries who
have enrolled in the country.
The government aims to attract
up to 200,000 international
students by 2020.
One of the immediate issues
faced by students who opt for
international study is cost.
The majority of international
students gravitate towards
Malaysia to further their
education because the cost of
living is affordable.
Coupled with relatively
lower tuition fees, there are
considerable savings involved in
studying in Malaysia.
Malaysia has a well-
developed infrastructure within
South-East Asia. Visitors to
the city of Kuala Lumpur are
instantly engulfed in one of
Asia’s modern cities. It is one
of the region’s commercial,
business, social and cultural
hub.
Based on a recent research by
hotcoursesabroad.com, an online
site that provides information
to students about studing
aboard, studying in Malaysia
could potentially save you up to
US$9,200 (RM29,200) on tuition
fees, accommodation, and
commuting every year.
This alone makes it an
economical choice in addition
to the affordable food and
entertainment available.
With about 70 public and
private universities combined,
Malaysia offers flexibility,
options and a range of study
modes for postgraduate courses.
With a healthy mix of local
and foreign academia involved
in research and coursework, a
postgraduate student can be
guaranteed a wider exposure
to a range of industrial experts,
both local and international.
“From the United Arab
Emirates to Kazakhstan and
then China, I am buoyed up by
the reception of others towards
our higher education system.
Though internally, some remain
cynical towards our education
system, I firmly believe that we
have many good things going
for us, and we continuously
work hard to improve,” said
Datuk Seri Idris Jusoh, Second
Education Minister, upon his
return from the three countries.
A number of scholarship
initiatives were launched by
the government to draw and
retain academically gifted
international students.
For example, the Malaysian
International Scholarship,
Malaysian Technical
Cooperation Programme and
Commonwealth Scholarship
and Fellowship Plan are among
the scholarships available to
outstanding students.
Monash University is one
of several foreign universities
in Malaysia. The Australian
institution, which places 91st
in the Times Higher Education
World University Rankings
2013-2014, established its
campus in Sunway in 1998
as the first foreign university
campus in Malaysia.
The university offers doctoral
and master’s level research
programmes in several study
areas. Students offered a place
at Monash University Malaysia
to pursue a research degree are
entitled to apply for one of four
postgraduate research degree
scholarships.
Similarly, other foreign
university campuses in
Malaysia include Curtin
University Sarawak, University
of Southampton Malaysia
Campus, Heriot-Watt University
Malaysia and The University of
Nottingham Malaysia Campus.
In addition, local universities
such as Universiti Sains
Malaysia (USM), Universiti Putra
Malaysia (UPM) and Universiti
Kebangsaan Malaysia (UKM) are
also gaining recognition.
Since achieving APEX status
in 2008, USM has been provided
substantial funding for its
transformation into a world-
class university.
The business schools of UPM
and UKM also offer attractive
MBA programmes that are
fairly priced and include various
areas of specialisation, placing
the business schools on par
with other universities that
offer quality postgraduate
programmes.
Malaysia offers
several higher
education
opportunities.
10 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Striking the
right balance
T
HE only business school in Malaysia
with a comprehensive pool of faculty
members in each and every aspect
of business management aims to use this
advantage to produce future business
leaders with international outlooks,
excellent decision-making abilities, and
the capability to execute changes for the
betterment of business, society and the
environment.
This is the goal of Othman Yeop
Abdullah Graduate School of Business (OYA
Graduate School of Business) at Universiti
Utara Malaysia, which was established to
provide innovative and effective business
management-related education.
The vast experience and expertise of
the faculty members at the OYA Graduate
School of Business encompass the fields
of accounting, banking and finance,
entrepreneurship, human resource,
international business, marketing,
production and operations. On the basis
of this academic strength, OYA Graduate
School of Business offers the Master of
Business Administration and the Doctor of
Business Administration programmes as
well as the Executive Diploma Programme.
Apart from these, in collaboration with
the College of Business, it also offers the
Master of Science, Doctor of Philosophy and
Diploma in Management programmes.
“Students who enrol at the school can
expect at least five unique experiences
during and after the completion of their
programmes, including experiential
learning, entrepreneurship and innovation,
international exposure, alumni relationship,
as well as publication and resources,” says
Prof Dr Noor Azizi Ismail, who has been the
dean of OYA Graduate School of Business
since 2010.
Experiential learning, or real-world
challenges, is presented with the intensive
use of case studies that combine Harvard,
Emerald and local cases. Stanford
management CDs are also used to enhance
the students’ learning.
Presently, students study an average of
10 cases per subject or a total of 140 for the
MBA programme. According to Prof Azizi,
this will be increased to 20 cases per subject
by next year. This means that MBA students
will be exposed to up to 280 case studies.
In terms of entrepreneurship and
innovation, the school conducts the BizTalk
series once or twice a month, featuring
prominent speakers from the industry who
share their knowledge and experiences
with students.
Being the first business school in the
country to introduce adjunct professors,
the theoretical knowledge of students is
further augmented by periodical talks given
by these adjunct professors on the real-life
features of the business world.
At present, the school is also in the
process of setting up a Business Incubator
and Accelerator Centre in cooperation with
several agencies including SME Corp and
Mara. Through this centre, along with the
professors, students will be part of a team
that will provide consultancy services to
businesses.
The OYA Graduate School of Business
has also forged strong networks with
several associations and professional
bodies, including the Malaysian Institute
of Management, the Institute of Marketing
Malaysia and the Malaysian Advertisers’
Association.
Prof Azizi explains that these moves
reflect the important link between
academia and the industry: “Business in
itself is a practice, while the school deals
with the theoretical aspect of the field.
The key to staying relevant is finding the
balance between theory and practice”.
This balance is also represented in the
demography of the faculty, where 40%
of the 30 faculty members are from nine
different countries. While each faculty
member holds a PhD or DBA, none of them
are pure academicians. In fact, 50% of the
faculty has more than five years of industry
experience.
With Prof Azizi’s leadership, OYA
Graduate School of Business is grounded
in a value-led management philosophy
that focuses on the issues of growth and
sustainability.
By offering relevant curricula, the school
aims to develop future business leaders
who can demonstrate moral humility –
leaders who are not only responsive and
responsible for their businesses but also
mindful of the social and environmental
consequences of their actions.
Prof Azizi’s management philosophies
and values have been proven to be
successful. In 2012, OYA Graduate School of
Business was awarded the Business School
Leadership Award by the World Education
Congress.
As the dean, Prof Azizi has also been
awarded the Innovation Leadership Award
and Education Leadership Award by CMO
Asia Best B-School Award in 2011 and 2013
respectively.
“We aspire to see OYA Graduate School of
Business recognised as a place where noble
ideas flourish and where great minds meet,
innovate and create. We want our students
to leave us as sustainable business leaders
whom the nation can be proud of,” says Prof
Azizi of his future outlook for OYA Graduate
School of Business.
There is no doubt that OYA Graduate
School of Business will continue to
produce innovative and effective business
management-related education and
meet its goals of becoming one of the
top business schools in Asean and the
Asia-Pacific region by 2015 and 2020
respectively.
n For more information, visit
www.uum.edu.my
Prof Dr Noor
Azizi Ismail,
dean of the
OYA Graduate
School of
Business.
Business in itself is
a practice, while the
school deals with the
theoretical aspect of the
field. The key to staying
relevant is finding the
balance between theory
and practice.
StarSpecial, Tuesday 15 July 2014 POSTGRADUATE 11
www.facebook.com/UTPOffcial www.twitter.com/UTPOffcal
5 Star Rating for Research,
Development and Commercialisation
The only Malaysia’s Private
University in the top 200 in
Malaysia’s first purpose-built, Green Building Index-
compliant campus and Putrajaya’s first university
campus, Heriot-Watt University Malaysia‘s campus
features an outstanding arching green roof.
Unleashing his
creative business side
E
DINBURGH Business School
MBA graduate Kelvin Ling
loves the creativity of the
business world and has never
regretted swapping his career
in engineering for a career in
business.
Ling, the sales and marketing
manager for the greater Asia
region with Breezway (M)
Sdn Bhd, a market leader in
window louvres, gained a BEng
(Hon) Civil Engineering from
Universiti Putra Malaysia in
2001 but felt unfulfilled and
realised his creative side was
being left untapped.
“As a civil engineer I was not
given the opportunity to think
outside of the box. Engineers
are not usually creative people.
Their work is very important
and very technical but I have
always had a creative side and
I love the creativity of business.
It gives me the opportunity to
think laterally about problems
and to create scenarios where
great things are possible,” he
says.
“I love the many
opportunities business brings
as it is always exciting. I love
the whole process of building
businesses and watching
them become profitable and
successful.
“The MBA I was awarded
from the Edinburgh Business
School, the Graduate School
of Business of Heriot-Watt
University, has helped me gain
the extra knowledge, skill and
business contacts I needed to
help me achieve my goals.”
Ling graduated with his
Edinburgh Business School MBA
in 2005. He liked the flexibility
of the Edinburgh Business
School MBA programme, which
he said was vital, given his
demanding work schedule.
“I pursued my MBA through
distance learning. I was able to
plan my week and study while I
travel for work.”
Ling says his role as the head
of the sales and marketing
department at Breezway
required leadership, vision
and creative energy as well as
a strong understanding of the
main disciplines of business.
Ling developed these qualities
as a result of his Edinburgh
Business School MBA studies.
“I aspire to become a CEO
and a business owner who is
renowned for his commitment
to developing and empowering
employees to think creatively
and to make the right decisions.
Employing and retaining
committed employees is
paramount to the success of any
business.
“My Edinburgh Business
School MBA has certainly
opened doors for me. I love my
work immensely and this has
been made possible because of
my Edinburgh Business School
MBA.”
The world-renowned MBA
programme developed by
Edinburgh Business School at
Heriot-Watt University UK has
been available at the university’s
brand new campus in Malaysia
since January last year.
The programme is designed
for practising senior managers
and comprises a series of
weekend seminars that is
spread over a two-year period.
The flexibility of the
programme enables students to
put their learning into practice
immediately.
Beginning September, the
MBA and all other programmes
from Heriot-Watt University
will be taught at Heriot-Watt
University’s new state-of-the-
art campus in Putrajaya.
n For more information,
call 03-8881 0918, e-mail
MalaysiaMBA@ebs.hw.ac.uk
or visit www.ebsglobal.net/
studying-globally/malaysia
Health updates
AS a result of technological innovation
and scientific research, the health
sciences field has seen several important
breakthroughs.
Surgeons to get mechanical help
from robots
l A 15-year-old surgical robot named
Da Vinci has greatly aided surgeons
around the world in millions of successful
tumour removal surgeries.
l Da Vinci gives surgeons incredible
precision, allowing them to make fine
incisions on a patient.
Friendly microorganisms that
protect your skin
l According to an article in The
Scientist, recent discoveries suggest that
commensal skin bacteria can both guard
us from pathogens and aid the immune
system in maintaining a well-protected
skin.
l For example, Staphylococcus epidermis
produces antimicrobial substances that
fight pathogens and Propionibacterium
acnes use the skin’s lipids to generate
short-chain fatty acids to prevent
microbial threats.
Severe obesity may shorten lifespan
by 14 years
l According to an article in Science Daily,
adults with extreme obesity may die
young due to several illnesses caused by
obesity. Illnesses include cancer, heart
disease, stroke and liver and lung disease.
l In the study that involved 20
participants, researchers found that “class
III obese” individuals were most likely to
develop serious illnesses.
In the news
12 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Dr Anbalagan Krishnan (left) and Dr Dhanuskodi
Rengasamy
Higher degree
by research
A
HIGHER degree by research (HDR)
is a research study recognised by
a university or any higher learning
institutions around the world. In this field
of study, a doctor of philosophy (PhD) is
the top research academic degree in which
candidates need to invest a considerable
amount of work and commitment as well as
have a keen interest in the field of research
and development.
A research degree involves completing
a dissertation, a document submitted
by candidates for the attainment of
an academic degree or professional
qualification. A dissertation differs from a
thesis where the latter is used for the partial
fulfilment of a bachelor’s or master’s degree
and the former for the attainment of a
doctorate degree.
The admission requirements for HDR
students vary significantly from one
country to another. In the United States,
a candidate is expected to have pre-
requisite study beyond the basic graduate
qualification while in other countries,
admission to a HDR programme is based
on the candidate’s graduate programme
background.
Generally, HDR can be classified
into three categories – PhD, Master of
Philosophy (MPhil) and research master’s
degrees.
A PhD involves independent research
study where the candidate is expected to
conduct research that contributes to his
chosen field of study.
An MPhil may lead to a PhD while
research master’s degrees are similar to
MPhil programmes in which candidates
are required to submit their theses for
evaluation.
At Curtin Sarawak, we have significantly
developed our HDR programmes over
the past few years and are well on our
way towards fulfilling our ambition of
becoming a research-focused university.
We currently have almost 70 postgraduate
research students in our MPhil and PhD
programmes.
At our School of Business, research
can be undertaken in various areas of
research such as tourism and hospitality,
entrepreneurship, human resources and
marketing, financial accounting, managerial
accounting and auditing, corporate
governance, economics, finance and
banking, media, Borneo and indigenous
studies, public relations and corporate
social responsibility, corporate and social
law, and learning pedagogy. - By Dr
Anbalagan Krishnan and Dr Dhanuskodi
Rengasamy
n Dr Anbalagan Krishnan is the Associate
Dean of Research and Development at
Curtin Sarawak’s School of Business while
Dr Dhanuskodi Rengasamy is a senior
lecturer in accounting at Curtin Sarawak’s
School of Business. For more information,
visit www.curtin.edu.my
Shaping business professionals
THE degree of Doctor of Business
Administration (DBA) prepares leaders
to shape the world of business. DBA
is a research doctorate in business
administration that is equivalent to a
PhD in business administration.
A DBA programme tends to be more
towards applied research rather than
theoretical research, especially during the
thesis-writing phase. It can be completed
on full-time or part-time basis for
working individuals.
The accredited AeU DBA programme
is administered by the School of
Management (SOM) to prepare future
managers with the in-depth knowledge
and research skills required for business
administration and management fields.
SOM offers a three- and four-year
doctoral programmes that encompass 10
core subjects of modular type coursework
during the first year and a dissertation
that covers an eight-stage structured
research monitoring programme and
close supervision for 36 to 48 months.
The core subjects include leadership,
economics, accounting and finance,
Christopher Chew, a Doctor of Business
Adminstration student at AeU.
marketing, statistics, international
business, business strategy and policy,
new business venture, and research
methodology.
Similar to other DBA programmes,
AeU’s DBA serves dual purposes. The
first is to contribute to both theory and
practice in relation to business and
management. The second is to develop
professional practice and to contribute to
professional knowledge.
Christopher Chew, a DBA student at
AeU, says, “I am enjoying my DBA studies
at AeU, which provides a wealth of
knowledge and stimulating discussions.
The programme inculcates unique
approach and allows me to combine
my expertise in academic research and
working knowledge to come up with
innovative solutions that are applicable at
my workplace.”
Prof Dr Juhary Ali, the dean of the
School of Management at AeU, says, “The
AeU DBA programme is appropriate
for professionals who are pursuing
career advancement. Its practical-
oriented approach allows the immediate
integration of knowledge and critical
thinking skills into the workplace.”
AeU’s flexible learning offers students
the ease of studying online at home
or at work as the DBA programme is
available via part-time mode through its
fully online and blended learning, where
learning materials are easily accessed by
students anytime.
n For more information, call
1300 300 238 or visit www.aeu.edu.my
StarSpecial, Tuesday 15 July 2014 POSTGRADUATE 13
Universiti Utara Malaysia’s MBA and DBA
graduates at its recent convocation ceremony.
Leveraging on learning centres
SINCE 1983, Universiti Utara Malaysia
has pioneered collaborative study centres
for its MBA and DBA students in Kuala
Lumpur and Penang with one of its
collaborating partners, Rezzen Sdn Bhd,
an e-learning company.
Starting with 14 students in Penang,
the number of its students has increased
to nearly 1,000.
This collaboration is entering its next
phase as more and more students are
applying with Rezzen. Some students
from its first phase are now completing
their studies through a teach-out phase.
Keeping pace with
business leaders
T
O meet the demands of various
industries, SEGi University offers a
wide range of MBAs for tomorrow’s
business leaders. MBA candidates have
three options for specialisation: global
business, entrepreneurship or general
management.
The SEGi University MBA (Global
Business) prepares its graduates for today’s
competitive global business environment.
In addition, graduates will learn how to
solve business problems with international
implications.
Through SEGi’s qualified academicians
and renowned business leaders and
advisors, graduates of the SEGi University
MBA (Entrepreneurship) will learn how to
launch their own start-up companies and
begin their careers in the venture capital
industry.
To enhance competency in strategic
management in the corporate world,
individuals can take up the SEGi University
MBA (General Management).
Graduates of this course will be taught
to manage the various departments of a
company, including sales, human resources,
finance and economics while learning
the latest theories and best practices in
business.
SEGi now offers a new method of
learning that enables those who intend to
pursue the SEGi University MBA (General
Management) at their own convenience,
regardless of time and location.
PACE (Professional and Continuing
Education) is SEGi University’s online
learning campus that enables students to
learn at their own pace and complete their
studies while having a fulfilling work-life
balance.
Instead of attending scheduled classes
at a physical venue that requires additional
time, cost and effort to commute, students
can log in to their classes at any time and at
Rezzen ensures that it students are the
best in the industry and past intakes have
included students from a wide range of
management levels and fields.
The classes conducted at Rezzen are
lively and interactive. Students take
an active role in discussions while its
academicians are always willing to lend
a helping hand to students with their
syllabus.
Many students are industry
professionals and they bring with them
years of experience and knowledge.
It is not unusual for discussions
to evolve around actual case studies
contributed by students. Presentations
in class always provide students with a
variety of different experiences.
Many students have recommended
their friends to enrol at Rezzen and this is
one of the most effective marketing tools.
Students also foster a close bond among
one another and are always willing to help
each other.
Rezzen recruits lecturers from more
than a dozen countries and its textbooks
are selected from around the world with
case studies chosen from a host of well-
known universities, including Harvard
University, Thunderbird University in
Arizona and the Esade Business School
in Barcelona.
n For more information, call
03-2261 4248, e-mail answers@rezzen.
com.my or visit www.rezzen.com.my
any location with access to the Internet.
Through PACE, students can study
through the guided learning method and
independent learning method. This means
that students attend classes once a month
and revision classes are also provided
for one weekend per semester for one
particular subject.
This will give students the opportunity
to network with fellow coursemates, meet
their lecturers and gain additional support
they may need.
Students will also have the option to
complete their studies as quickly as they
want to as the number of subjects taken in a
semester is up to them.
SEGi also provides a guided learning plan
to ensure students can get the best from
the lessons, including study guides and
strategies for coping with coursework and
exams.
n For more information, call 03-6145 1777,
1800 887 344, e-mail to askme@segi.edu.
my or visit www.segi.edu.my
PACE is SEGi University’s online learning campus
that enables students to learn at their own pace
and complete their studies with assurance that
they will be able to have a fulfilling work-life
balance.
14 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Reena Chandra Bose (left) says taking on an MBA has given her a sense of
confidence and freedom to take on new challenges.
Revisiting the
academic world
I DECIDED to take on an MBA
six years after I left university.
Going back to school was
definitely a challenge,
especially when you are
trying to balance work and
a personal life. Thankfully, I
had a good support network
consisting of my family and
friends who made it less of a
struggle.
I am glad that I embarked
on this journey because it
widened my horizon in a
world where business and
academia come together.
Having studied and worked
in a technical environment,
I was on a personal quest to
gain insight into the business
world.
I enjoyed taking real-life
scenarios from the business
world and applying academic
theories to them. I had
many moments of revelation
when I realised that many of
these theories had scientific
explanations behind them.
I was looking for a
reputable and well known
business school that offered
an MBA programme at a
reasonable price. I wanted
to get a balanced view of
Exploring education opportunities
T
HE upcoming Higher
Education Fair 2014 would
interest SPM, STPM and
UEC school-leavers, parents,
teachers, university students,
working adults, members of
the industry and the general
public seeking higher education
opportunities.
“This is a chance that is not
to be missed by enthusiastic
students who intend to
pursue undergraduate and
postgraduate studies,” says
Datin Jercy Choo, project
consultant of the Higher
Education Fair 2014.
Visitors will also be able to
obtain the best advice from
educationists and counsellors on
the types of specialised training
and academic courses available
in Malaysia and overseas.
They will also be able to
gain information from a wide
Schedule for Career Talk
(at Function Room B)
Sunday, 20 July 2014
Time
12.00noon – 12.30pm Careers in banking
12.40pm - 1.40pm Personality test
1.50pm - 2.20pm Careers in science and
technology
2.30pm - 3pm Scholarships
3.10pm - 3.40pm Careers in psychology
3.50pm - 4.20pm PTPTN loans
4.30pm - 5pm Careers in education
5.10pm - 5.40pm Options after SPM
Topic
range of courses, including hotel
management, accountancy,
aviation, baking, cooking,
beauty, business studies,
broadcasting, law, applied
sciences, communication
studies, engineering,
multimedia, IT and computer
science, medicine, pharmacy,
dentistry, marketing, music,
tourism studies, advertising,
graphic design, architecture,
interior design, dance, nursing,
automotive, hair-styling, early
childhood education, cabin
crew training, skill training
options and aptitude and course
counselling.
At this one-stop education
fair, visitors can discover many
new education options. The
fair will also host career talks
that will provide visitors with
valuable career information
and advice, directly from
experienced industry leaders
and practitioners.
Covering a wide range of
topics, the workshops and talks
will give students a clearer
picture of their courses and
careers of choice while preparing
them for the challenges ahead.
Seats for these talks are
limited and are on a first-come,
first-served basis. The Higher
Education Fair will be held
on July 19 and 20 (Saturday
and Sunday) at the Mid Valley
Exhibition Centre, Kuala Lumpur.
It is open from 11am to 6pm. The
fair is opened to the public and
admission is free.
n For more information,
call 03-6156 1500 or visit
www.sureworks.info
At this one-stop education fair visitors can discover many new education
options.
the business world and the
University of Strathclyde
provided this by allowing me
to meet and interact with
lecturers from the United
Kingdom, the United Arab
Emirates and Malaysia.
I take away with me new
knowledge and skills that are
the result of close interactions
with heavy weights in both
business and academia
and working together with
course mates from various
backgrounds and industries.
This opportunity has given
me a sense of confidence
and freedom to take on new
challenges.
To those of you who are
considering venturing back
into the academic world, I
would strongly advise you
to do so. It is not going to
be an easy ride but you will
certainly derive plenty of
satisfaction from it.
Whether you are looking
for personal or career
fulfilment, you will gain
depth and maturity that will
alter the way you look at the
world and translate into the
decisions that you make and
the actions that you take.
The more you know, the
more you are aware of what
you do not know.
n For more information, call
03-7660 8950 or visit
www.cdc.edu.my
Reena Chandra Bose, a
University of Strathclyde
student, talks about her MBA
journey.
StarSpecial, Tuesday 15 July 2014 POSTGRADUATE 15
Knowing how to understand the people of your organisation is crucial in
creating a work environment conducive for success.
Psyched
up for work
I
N an ever-changing
landscape of workplace
management, there is a need
for organisation leaders to
understand their people well.
More and more organisations
are hiring people with
psychology backgrounds and
this contributes to a good
leadership culture.
Many organisation leaders
and managers are looking
for opportunities to study
psychology at a master’s level to
apply it at their workplace.
To meet this demand,
the Faculty of Behavioural
Sciences at HELP University
offers the Master of Managerial
Psychology and the Master
of Applied Psychology in
Coaching, with the latter
offered in collaboration with
the Corporate Coach Academy
of Malaysia. The Master
of Managerial Psychology
Programme focuses on
the psychology of people
management.
The modules teach
leaders how to create a work
environment that brings out the
best in their people and includes
subjects such as psychology
of change management,
psychology of performance,
cross-cultural psychology,
stress management, workplace
conflict, organisational
behaviour and talent
management.
“We currently have more
than 70 students in our
programme with most being in
middle management positions
in multinational companies,
consulting firms or government-
linked corporations.
“Many opt for the Master of
Managerial Psychology because
they have a strong background
in business and finance and
feel that a programme in
psychology would complement
their existing skill sets,” says
Dr Goh Chee Leong, dean of
the Faculty of Behavioural
Sciences at Help University and
president of the Asean Union of
Psychological Societies.
The modules are designed
specifically for working adults.
Classes are held on Tuesday
and Thursday nights while
assignments are designed
to give students flexibility
in managing their work and
studies.
The Faculty of Behavioural
Sciences at HELP University also
offers the Master of Applied
Psychology in Coaching, jointly
developed with the Corporate
Coach Academy of Malaysia,
one of the two coaching schools
in Asia with the International
Coach Federation (ICF)
accredited with the ICF-ACTP
status for its high-quality in
coaching education.
The ICF-ACTP status is
recognised for its globally
recognised ICF Professional
Certified Coaches. With its
unique blend of psychological
principles and coaching skills,
this programme develops
coaches with the ability to
understand people and help
them reach their full potential in
a powerful and structured way.
Dr Michael Heah, founder
and chief executive officer of
Corporate Coach Academy, is
the first Malaysian to earn this
global-class credential from
ICF, the world’s largest coaching
body. Dr Heah believes there is a
high demand for coaches due to
several factors.
“Coaching is preferred
because it is done in real time
and is highly practical. It does
not equip someone with skills
applicable only in the future
but provides what is needed
immediately, making results
quickly visible. Coaching is also
more cost-effective than many
other intervention methods
because there is no need for an
extended period of sessions as
they are focused and address
the group’s or individual’s
needs,” says Dr Heah.
He adds, “Just learning in the
classroom and addressing the
extrinsic aspects of skills alone
cannot drive positive changes
in people and sustain them over
long periods of time.
“It is intrinsic skills that are
crucial to a person’s emotional
state, inner motivations and
special abilities as well as their
self-limiting beliefs”.

n For more information on
the postgraduate psychology
courses offered at HELP
University, call 03-2094 2000
or visit www.help.edu.my
Boosting your medical knowledge
AS a professional medical practitioner, there is always a need to improve and expand on your skills as well as
medical knowledge. This include attending industry-related seminars and conferences, such as continuing
professional development (CPD) programmes that can keep you updated on the latest trends and practices
in the medical world.
The International Conference on X-ray and Related Techniques
in Research and Industry (ICXRI)
Malaysian Society of Intensive Care Annual Scientific Meeting
2014 (ASMIC 2014)
• Date: August 11 to 13 • Time: 8.30am to 5pm
• Venue: KSL Hotel, Johor Baru
The conference organised by Universiti Tun Hussein Onn Malaysia
will cover areas such as materials characterisation, medical/life
sciences, quantitative and qualitative X-ray diffraction, X-ray
flourescence analysis, semiconductor and thin films.
For more information, visit www.10times.com/icxri
The Edinburgh MRCS OSCE Preparation Course
• Date: August 16 and 17 • Time: 8.30am to 4.30pm
• Venue: Advanced Skills Centre, UKM Medical Centre
This course prepares candidates for their Membership of the
Royal College of Surgeons (MRCS) Part B examinations.
Attendees will be exposed to ways in approaching the
examination more confidently.
For more information, visit www.rcsed.ac.uk
• Date: August 15 to 17 • Time: 8am to 6.30pm
• Venue: Shangri-La Hotel, Kuala Lumpur
The ASMIC conference aims to help clinicians, nurses and
allied health professionals keep up-to-date with the
developments and evidence-based practices in the field of
intensive care.
For more information, visit www.misc.org.my
University Sains Malaysia (USM) International
Nursing Conference
• Date: August 17 and 18 • Time: 7.30am to 4.30pm
•Venue: Renaissance Hotel and Hotel Perdana, Kota Baru
This is the second International Nursing Conference organised
by University Sains Malaysia. It gives a platform for nurses and
allied health professionals to voice their opinions and share
ideas related to the issues of nursing and health care services.
For more information, visit www.10times.com/nursing-conferance
16 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Education that
crosses borders
(From left, seated) Stanley Arua, Second Secretary, Papua New Guinea; Dayangku Hajah Jabaidah
Pengiran Haji Sulaiman, Attache (Education & Cultural) Brunei Darussalam; Mohamed Fahmy Hassan,
Deputy High Commissioner, Republic of Maldives; Prof Emeritus Tan Sri Anuwar Ali; Olivia K. Gablah, First
Secretary/Head Chancery, Republic of Ghana and Dhananjoy Kumar Das, First Secretary (Commercial),
Republic of Bangladesh with other attendees at the event.
M
ORE often than not blurring the
border lines between countries,
especially if they are quite a distance
away, is challenging. However, Open
University Malaysia (OUM) has risen above
this challenge and has pitched its tent in
10 different countries, offering academic
as well as consultancy and capacity
building programmes that cater mainly to
working adults, professionals and industry
employees.
OUM’s affiliations with foreign
universities began in 2005 with the
University of Science and Technology
(USTY) in Yemen. An affiliation with the
Arab Open University in Bahrain soon
followed.
To date, various institutions of higher
learning in Somalia, Hungary, Bahrain,
Maldives, Sri Lanka, Bangladesh, Vietnam,
Saudi Arabia, Yemen, Ghana, Zambia,
China, Laos and Indonesia have felt OUM’s
presence in one way or another.
These institutions now offer a wide
range of programmes from bachelor’s level
up to doctorate levels to their international
learners in areas such as business
administration, information technology and
management.
Staff and learners from these institutions
have also been sent to Malaysia to attend
short-term courses and training sessions at
OUM.
Visitors from various institutions from
across the world have also come to Malaysia
to study the open and distance approach
with OUM, learning its ways and practices
as a blended learning provider.
“Spurred by our motto University for
All, we seek to bring higher education and
continuing professional development to
different categories of learners, including
civil servants, white collar and blue collar
employees, entrepreneurs, housewives,
retirees and those with special needs.
“They come from all over Malaysia,
including rural and urban areas and are of
various socio-economic backgrounds. Our
target base is so wide that we believe that
crossing borders would prove educational,
even for us,” said Prof Emeritus Tan Sri
Anuwar Ali, vice chancellor of OUM,
during an evening of networking and
internationalising that was held with
foreign delegates recently.
The event saw a gathering of key officials
from foreign embassies, high commissions
and consulates. It was organised as a way
of expressing OUM’s appreciation to the
support given by its foreign partners over
the years.
“We are most honoured with your
presence today and hope that through your
continuous support, OUM will experience
further growth in your respective
countries,” said Prof Anuwar.
During a summary briefing, OUM’s vice
president Prof Dr Mansor Fadzil provided
statistics from all its partners across the
world.
He said that OUM has collectively seen
more than 8,000 students graduate over
the years, adding that its partner in Villa
College in the Maldives is the most active
member to date, with more than 2,000
students studying OUM’s programmes at
the moment.
Also at the event was Mohamed Fahmy
Hassan, deputy high commissioner for the
Republic of Maldives. He was impressed
with his compatriots back home and at how
well they were coping with the tailor-made
programmes that OUM designed for them.
Prof Anuwar added that all this was
possible because of OUM’s flexible and
blended learning approach that requires
students to only spend a few hours each
semester on each of their subjects.
This flexibility has also led OUM to assist
the government in developing Malaysian
public school teachers to further their
studies.
As these lessons only require tutorial
attendance a few times every semester,
OUM is able to reach out to a global
audience without requiring them to be
physically present in Malaysia.
This has been made possible through
the deployment of ICT, which has not only
facilitated effective programme delivery but
also improved staff productivity.
“It is not just about empowering
individuals with knowledge anymore. On
a larger scale, it is about helping countries
become more competitive in the global
knowledge economy by educating their
workforce. Malaysia has the resources,
manpower and technology. Why not
use it to help the development of other
countries?” Prof Anuwar said.
He added that to date, OUM’s most
popular programme, locally and globally, is
its MBA.
Also present at the event was Stanley
Arua, Second Secretary of Papua New
Guinea. Arua and his team are looking to
establish an open university with a similar
approach to learning in Papua New Guinea.
He was at the event to learn from OUM and
establish ties with the university for the
future.
OUM’s other foreign affiliates are:
l Accra Institute of Technology, Ghana
l Eszterhazy Karoly College, Hungary
l Graduate School of Management,
Sri Lanka
l IDM Group of Companies, Sri Lanka
l Ho Chi Minh City University of
Technology (HUTECH), Vietnam
l Mogadishu University, Somalia
l Simad University, Somalia
l NIEC School of Management Trust,
Zambia
n For more information, visit
www.oum.edu.my
‘In line with our University for All motto, we seek to bring higher education and continuing professional
development to all categories of learners,’ said Prof Emeritus Tan Sri Anuwar Ali.
StarSpecial, Tuesday 15 July 2014 POSTGRADUATE 17
Programmes :
• MSc in Medical and
Health Sciences
(by research)
KPM/JPT(R/720/7/0049)6/2019
Throughout the year
• PhD in Medical and
Health Sciences
(by research)
KP/JPS(KR10625)01/2015
Throughout the year
• MSc in Public Health
KP/JPS(KA10261)09/2015
Mar & Sep
• MSc in Analytical &
Pharmaceutical Chemistry
KPT/JPS(N/442/7/0001)01/2017
Mar & Sep
• MSc in Molecular Medicine
KPT/JPS(N/421/7/0010)07/2017
Mar & Sep
• Master in Formulation Science
KPT/JPS(N/545/7/0021)1/2018
Mar & Sep
Take the Next Step Forward
Postgraduate Studies
at a Leading Private Medical
& Health Sciences University
International Medical University
126, Jalan Jalil Perkasa 19, Bukit Jalil,
57000 Kuala Lumpur, Malaysia
KP/JPS/5195/US/2, KP(JPS)/DFT/US/W03
Pre-University | Undergraduate | Postgraduate
MEDICINE DENTISTRY PHARMACY HEALTH SCIENCES
FIND
OUT
MORE
imu.my/pg1-star

+60 3 2727 7450

|



start@imu.edu.my

|

www.imu.edu.my
High-speed
Internet
for rural areas
S
LOW dial-up Internet connection can
be infuriating. Unfortunately, for many
people living in rural areas, only dial-
up Internet has been made available for
Internet access. Whether you live in the city,
suburb or in a rural area, you should not
have to endure slow Internet service.
A team of researchers at The University
of Nottingham Malaysia Campus, led by
Dr Amin Malek Mohammadi, has developed
a simple, high speed and cost-effective
transmission system for the Radio over
Fiber (RoF) transmission system to bridge
the digital divide.
RoF refers to a technology where
light is modulated by a radio signal and
transmitted over an optical fibre link to
facilitate wireless access such as 3G and
Wi-Fi simultaneously from the same
antenna.
Recently, RoF has been receiving
considerable attention because it requires
fewer infrastructures compared to wire-
line alternatives such as Unifi, xDSL and
cable mode networks, resulting in a
cost-effective solution to Internet access
especially for rural areas.
Funded by the Ministry of Science
and Innovation Malaysia along with a
collaboration with Photonic Research
Centre, University Malaya, this project
focuses on the two main areas of RoF:
l Design and development of new
multiplexing technique
In the RoF system, the RF (radio
frequency) signal is a carrier of information.
As the RF signal modulates a light wave,
the light wave becomes a carrier and
consequently, the RF signal becomes a
subcarrier.
In the proposed multiplexing technique
based on the novel mapping algorithm,
bits from different users will be converted
to unique symbols and unique symbols
will be converted to RF carriers at different
frequencies to provide the sharing of
bandwidth between operators and users.
These signals at different RF carrier
frequencies can be combined to form a
subcarrier multiplex in RoF system.
l Design and development of novel
embroidery antenna
The antenna is essential in a transmission
system. To improve its conformity and
durability, a novel class of embroidery
patch antenna on polymer composite –
polydimethylsiloxane (PDMS) – has been
proposed. The antenna performance will
be enhanced with different embroidery
structures and conductive layers dyed with
various nanomaterial.
In short, the new design of the RoF
technique that aims to benefit people living
in rural areas has huge potential and needs
to be developed and researched further.
People in rural areas can have access
to high speed and constantly available
Internet, no matter how far they are from
town.
n For more information on courses offered
by The University of Nottingham Malaysia
Campus, e-mail enquiries@nottingham.edu.
my or visit www.nottingham.edu.my
Dr Amin Malek setting up the horn-
shaped antenna for measurement in
the anechoic chamber.
> FROM PAGE 8
Eradication of HIV/AIDS possible
It is clear that combating HIV/AIDS
is a multi-sectorial responsibility
that requires cooperation and smart
partnership to successfully eradicate
new HIV infections, AIDS-related deaths
and stigma associated with it – all of
which are in line with the United Nations’
Millennium Development Goal.
“It is my hope that HIV/AIDS research
continues to seek for breakthrough,
especially in finding a cure for HIV.
While waiting for that to materialise, it
is important to pay equal attention in
research to address the numerous issues
such as prevention of HIV, medication,
psychology, nutrition, stigma and
discrimination faced by PLHIV,” says Yeo.
For Malaysia, there is still a long road
ahead but the establishing of research
centres such as CERiA is definitely one
of the ways forward. Besides that, for
research findings to be translated into
beneficial measures for the community, it
is desirable to adopt more best practices
that may include programmes such as
Needle and Syringe Exchange Programme
(NSEP) and Methadone Maintenance
Treatment (MMT) in the years to come in
collaboration with government agencies,
research institutions and NGOs.
18 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Merrill J. Fernando (second from right), the founder of Dilmah Tea, and his son, Dilhan C. Fernando (right) presenting a token of
appreciation to BERJAYA UCH representatives Mae Ho, chief operating officer (second from left) and Chef Jochen Kern, director
of School of Culinary Arts.
All about making tea to a ‘tee’
T
HE transformation of a
humble leaf of the Camellia
Sinensis plant into a beverage
crafted by tea masters provided
the aesthetic inspiration for the
first ever Dilmah Real High Tea
Challenge Malaysia held recently
at Berjaya University College of
Hospitality (Berjaya UCH).
The Dilmah Real High Tea
Challenge explored the harmony
between tea gastronomy and
mixology.
Fourteen professional culinary
and beverage teams from hotels
and resorts in Malaysia competed
to create exquisite high tea recipes
using Dilmah tea as the key
ingredient.
Motivated by the theme of
putting tea back in high tea,
the teams were appraised by a
judging panel comprising Dilhan
C. Fernando, the son of Dilmah
Founder Merrill J. Fernando and
director of MJF Holdings Ltd,
Chef Bernd Uber (the Black Hat
Chef), Chef Malcolm Goh (who
is a featured chef of Berjaya UCH
who is also featured on the Asian
Food Channel), and Chef K.K. Yau,
executive chef of Dorsett Regency
Hotel KL.
The participants were judged
on tea preparation (technical
skills, brewing and knowledge of
the tea used).
They also had to conceptualise
a tea-pairing menu to produce
quality and harmony in flavours
while incorporating the team’s
expertise, knowledge and
presentation.
The exquisite menu of tea and
food pairings by Shangri-La KL
gave the team the winning edge
over other competitors. Gold
medals were also awarded to
the Datai Langkawi and Dorsett
Regency KL.
“As an institution that provides
hospitality training, hosting
the first Dilmah Real High Tea
Challenge Malaysia was a great
experience for Berjaya UCH.
“The students and staff learned
the many facets of tea service,
including knowledge of types
of tea, skills on tea preparation
and how tea-infused desserts/
canapés redefine the idea of high
tea, thereby providing a totally
different experience,” says Ronald
Binati, beverage lecturer from the
School of Hospitality at BERJAYA
UCH and current president of
the Sommeliers Association of
Malaysia (SOMLAY).
“We are also privileged to have
the founder of Dilmah Tea and
his son officiating the launch of
Dilmah Tea facilities in our Tea
and Coffee Academy.”
Mae Ho, chief operating officer
of Berjaya UCH, says, “We are
honoured to be the chosen venue
for the first Dilmah Real High Tea
Challenge Malaysia.”
The application of theory in
a practical setting, otherwise
known as the BERJAYA Immersion
Methodology, offers an alternative
approach to education.
“Our students enjoy high levels
of engagement through events
like this.
“All of us were excited to
learn more about tea education,
entrepreneurship and their CSR
endeavours,” she adds.
Dilhan Fernando explains, “Our
teas are single origin. They are
grown, hand-picked and packed
at source.
“They are manufactured the
traditional way to ensure that the
delicate flavours of the tea leaves
are retained.
“Dilmah is a family business.
It was natural for us to join the
family business because we
understood the social, economic,
sensorial and consumer benefits
of Dilmah’s tea.”
n For more information about
Berjaya UCH, visit
www.berjaya.edu.my
StarSpecial, Tuesday 15 July 2014 POSTGRADUATE 19
We heìieve u singìe thought
cun chunge the uorìd
An AustruIIun unIversItg wIth
cumpuses ucross AustruIIu
und AsIu.
Perth | Sgdneg
Suruuuk, Muìugsiu | Singupore
BusIness AdmInIstrutIon
Commerce
EngIneerIng
5cIence
TechnoIogg
Muss CommunIcutIon
We ure Curtin Universitg´s ìurgest oííshore cumpus.
With students írommore thun /0 countries, ue oííer u
truìg internutionuì und cross·cuìturuì environment.
ínnovution is ut the core oí evergthing ue do, und
through coììuhorution uith husiness, industrg,
government und universities uorìduide, our teuching
und reseurch stuíí ure uhìe to deìiver not onìg u strong
theoreticuì íoundution íor our students, hut uìso u
pructicuì husis íor turning their thoughts und ideus
into reuìitg. Our strutegic ìocution in Eust Muìugsiu´s
oiì und gus huh und our strong industrg ìinks meun our
students cun guin vuìuuhìe industrg exposure, our
strong reseurch íocus oííers opportunities to pursue
postgruduute studies, undour uctive engugement uith
the uider communitg heìps them deveìop ìeudership
und entrepreneurship skiììs. Theg inevituhìg gruduute
|oh·reudguiththe skiììs tomuketomorrowbetter.
uuu.curtin.edu.mg
KBU‘s master’s programme is specifically designed to facilitate executives who want to move from their specialist position to a
more senior role in their organisation.
Getting to the top
of the corporate ladder
A
CCORDING to the QS
Intelligence Unit, a
distinct and autonomous
department of the QS World
University Rankings, there
was a 14% increase in MBA job
opportunities last year.
“I think this is a good time
for ambitious executives to
enrol in an MBA programme to
leverage and capitalise on job
opportunities,” says Low Hong
Keng, head of the School of
Business, Hospitality and Tourism
Management at KBU.
“A bachelor’s degree is not
enough for those who want to
move up the corporate ladder and
to facilitate this, KBU International
College offers a time-tested,
rigorous and prestigious MBA
programme in collaboration with
the Lord Ashcroft International
Business School of Anglia
Ruskin University (ARU), United
Kingdom.”
The master’s programme has
a far more general and strategic
approach than those focused on
specific subject areas.
KBU’s MBA is an ideal choice
for students as it is internationally
recognised and accredited by the
Association of Business Schools,
a body representing leading
business schools in the UK.
It is also an authoritative voice
of business and management
education in the UK.
Besides being tutored by a
highly qualified teaching team
comprising doctorate holders
with industry experience,
students can also benefit from
lectures presented by visiting UK
academics, live lectures via video
conferencing by the professors
from UK and guest lectures by
industry specialists.
Flexibility is another advantage
of the programme as students will
get to choose from either full-time
or part-time classes.
The part-time classes are held
on Saturdays and Sundays. The
full-time classes cater mainly to
international students.
The programme that stretches
over four semesters focuses
on producing well-rounded
graduates.
The academic calendar
consists of two semesters a year
(January to April and September
to December) to allow students an
optimal balance of professional,
personal and university life.
Students also do not have to
worry about preparing for exams
as the course is 100% assignment-
based.
They also have access to the
Emerald database, the world‘s
leading scholarly publisher of
journals and books in business
and management, and ARU’s
extensive e-library, making
researching much easier.
ACCA and CIMA members
will be exempted from four out
of 11 modules. These modules
are organisational behaviour,
decision-making and problem-
solving, marketing management,
and strategic financial analysis.
l For more information, call
03-7727 3200, e-mail
enquiry@kbu.edu.my or visit
www.kbu.edu.my
KBU’s MBA is an
ideal choice for
students as it is
internationally
recognised and
accredited by
the Association
of Business
Schools, a body
representing
leading business
schools in the UK.
U
p
g
r
a
d
e

t
o

a

U
K

M
B
A
A
s
s
i
g
n
m
e
n
t

B
a
s
e
d
*
• Flexible Entry with Accreditation of Prior Experiential Learning (APEL)
• Flexible Timetable – Evening/W
eekend Classes
• Flexible Payment
• Graduate within 12 months - With maximum subjects taken
* Assignment Based - Includes proctored assessments (UOS MBA)
Preview
: 13 & 20 July • 3pm • SEGi College Subang Jaya
Visit www.segi.edu.my
for more info
SEGi University
Kota Damansara
(DU031-B)
TOLL FREE
1800 88 7344
SEGi College
Subang Jaya
(B4P8001)
TOLL FREE
1800 88 8622
SEGi College
Kuala Lumpur
(W4P0115)
TOLL FREE
1800 88 8028
Also available
BA Accounting & Finance – UOG
BA Business Management – UOG
BA Marketing – UOG
BA Human Resource Management – UOG
Programmes
MBA International Business – UOG
(SEGi College Kuala Lumpur)
MBA – UOS (SEGi College Subang Jaya)
MA International Business – YSJ
(SEGi College Subang Jaya)
[MASTER OF BUSINESS ADMINISTRATION(INTERNATIONAL BUSINESS)] KPT/BPP(KA10439)(8/14) KL CAMPUS [MASTER OF BUSINESS ADMINISTRATION(MBA, UOS)] KPT/JPS(K8624)(4/13) SJ CAMPUS
[BA (HONS) ACCOUNTING & FINANCE (3+0)] KPT/JPS(KA8170)(8/12) • JPT/BPP(PA10691)(10/14) • JPT/BPP(KA10966(3/15) KL, SJ & PG CAMPUSES [BA (HONS) BUSINESS MANAGEMENT (3+0)] KPT/
JPS(KA9595)(3/14) KL CAMPUS [BA (HONS) HUMAN RESOURCE MANAGEMENT (3+0)] JPT/BPP(KA10439)(10/14) KL CAMPUS [BA (HONS) MARKETING (3+0)] JPT/BPP(KA10440)(8/14) KL CAMPUS
Hotline: 603 6287 3629
20 POSTGRADUATE StarSpecial, Tuesday 15 July 2014
Prof Dr Joshua Li believes that LEP technology can complement the weaknesses of
LED technology in providing lighting solutions.
Shedding light on new technology
T
HE development of Light
Emitting Diodes (LEDs) in
the early 1960s was useful in
various applications from aviation
lighting to camera flashes.
LEDs had lower energy
consumption, a longer lifetime
and improved robustness
compared to incandescent
lighting.
However, its downside was that
it was quite costly to use.
Fast forward five decades
where internationally acclaimed
scientist Prof Dr Joshua Li,
a professor of the School of
Engineering at Monash University
Malaysia, believes that Light
Emitting Plasma (LEP) technology
is set to revolutionise lighting
technology beyond that of the
LED.
“The LEP, which is considered
the fifth generation technology
in lighting, complements the
weaknesses of the LED technology
and does not produce any conflict
between the two technologies,”
says Prof Li.
The LEP runs on two key
technologies, the first being a
high-energy cavity that contains a
high concentration of microwave
energy.
This microwave energy will
excite a composition of chemical
gas contained in a crystal bulb,
which is the point of the light and
the second key technology.
Prof Li has completed the
design of the cavity and is
now working closely with
collaborators from other
universities on the design of the
crystal bulb.
“It takes time to tune the
chemical components in the
bulb.
“We know the chemicals
needed but the percentage of
each component is crucial. This
affects the colour, temperature
and efficiency of the light,” says
Prof Li.
“We will integrate both
models once they are completed
and create a prototype, which
will undergo standardisation
tests to determine its efficiency,
illumination characteristics and
satisfy industry standards.”
Prof Li said that the LEP brings
green technology to a higher level
as it has better energy-saving
efficiency and a longer lifespan
than the LED.
“The LEP is cheaper than the
LED and has 50,000 hours of
continuous life, almost double the
35,000 hours of the LED. LED lights
also tend to fade after one year
while the LEP does not,” he says.
Prof Li emphasises the
difference in how the two
technologies work.
LEDs work better in low-
intensity lights such as those in
home applications while the LEP
works best for high-intensity
lighting such as for lamps on
highways and bridge lighting.
Internationally
acclaimed scientist
Prof Dr Joshua
Li, a professor
of the School of
Engineering at
Monash University
Malaysia, believes
that Light Emitting
Plasma (LEP)
technology is set
to revolutionise
lighting technology
beyond that of the
LED.
The LEP research falls under the
area of green technology, which
Monash University Malaysia is
committed to as evident of its
green electronics centre set up
three years ago. The centre is one
of the many initiatives undertaken
by the university in line with
its focus on researching energy
efficiency and renewable energy
technology.
Under the Advanced
Engineering Platform (AEP)
headed by Prof Li, green
technology is one out of four core
multi-disciplinary research areas
that the School of Engineering
focuses on.
Since being established, the AEP
has been featured in numerous
publications, has received four
international awards and has two
patents pending.
Prof Li attributes much of its
success to the high-calibre and
talented team of academics and
researchers at Monash University’s
School of Engineering.
He says, “In this past year, we’ve
done well because we had a good
strategy set up. We identified and
acknowledged high-performance
academic members. I believe that
by having a strong team we are
able to achieve greater things to
come.”
n For more information on
Monash University’s research
areas, visit www.monash.edu.my