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PORTFOLIO

Colten Whatcott
Colten Whatcott
3512 N. 1270 W.
Pleasant Grove, UT 84062
whatcottm18@gmail.com
801.709.3720
CONTACT INFO
Montage
Brochure
Imaging
Letterhead
Business Card
Logos
Web Page
Event Ad
Flier
TABLE OF CONTENTS
MONTAGE
Description:
An inspirational montage made by the blending of two or more images,
and the use of typography.
Date:
5/31/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Adobe Photoshop
Objectives:
Unify a layout with a consistent theme and dominant message
Learn to blend two or more images together gradually, using masks
to apply a flter to one part of the image
Demonstrate more advanced Photoshop skills for layout with multiple elements
Format type: Legibility; Small copy & Title with varying text size. Teme word(s)
Apply typography principles & select good quality images
Process:
I found all three photos online and downloaded them into the same photoshop fle.
I then positioned the photos in a way that i saw appealing. I then used the masking layer tool and
faded out portions of each photo to where they all “meshed together” and then picked certain
photos stand out more to so hierarchy. I then found quote by Michael Jordan and inserted it in
the bottom lef-hand corner to fll the space. I then found a ftting font, then chose the color of
the typography to be white to contrast with the rest of the composition.
BROCHURE
Description:
A two-sided (duplex) folding brochure.
Date:
7/12/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Adobe Illustrator & Adobe InDesign
Objectives:
Set up and align a two-sided, folded document.
Create an original company logo and use it in a brochure.
Incorporate quality images.
Write at least 250 words of original copy with at least three paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided) color.
Process:
To accomplish this project i frst used Illustrator using vector graphic shapes to create my logo. I
already had the colors i wanted so that wasn’t an issue. I also did a mock-up by folding and mea-
suring paper so that i new where the fold were going to need to go.
I then organized the layout to the way i saw would be the best.
I gained all of the text from my own thought and created a word document to make sure i had
enough text.
Finally i gathered some images from the internet and edited some in Photoshop that needed it
and composed my brochure to my liking.
Front Back
Inside
IMAGING
Description:
A personally taken photograph that has been edited/formatted
using Photoshop.
Date:
5/24/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Canon Powershot Camera & Adobe Photshop
Objectives:
Learn basic photography skills.
Choose a color scheme, take a photo to match those colors,
then incorporate the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on separate layers
Size and crop the image, then place on an 8.5×11 page layout.
Use layers to design text, and repeating graphic elements in Photoshop.
Process:
Using the camera I had, I arrange the ball and hat to were i could get a shot with the ball being
the focused object and the hat to be blurred. I pulled it into Photoshop to adjust the levels and to
some minor touch-ups and place the quote by Babe Ruth, and added the color scheme circles.
“Baseball was, is and always
will be to me the best game in
the world.”
-Babe Ruth
Red Yellow Blue
Split Complimentary
LETTERHEAD
Description:
Matching letterhead and business card designed in using
personally created logo.
Date:
6/14/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Adobe Illustrator & Adobe InDesign
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image.
Use the new logo to design consistent layouts for a business card and letterhead.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white space.
Include contact information: name, address, phone, and email on each piece.
Process:
I frst created the basketball in Illustrator. Ten got a font online and downloaded it and used it
for my logo. I then place it on the stationary and added the line across the page and added my
contact information. I used the ball also as the water mark for repetition. For the card i used the
same information on the stationary and increase the ball size for the card to add a little variety
and to take up more of the card.
BUSINESS CARD
Description:
Mathing letterhead and business card dsigned using a
personally created logo.
Date:
6/14/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Adobe Illustrator & Adobe InDesign
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image.
Use the new logo to design consistent layouts for a business card and letterhead.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white space.
Include contact information: name, address, phone, and email on each piece.
Process:
I frst created the basketball in Illustrator. Ten got a font online and downloaded it and used it
for my logo. I then place it on the stationary and added the line across the page and added my
contact information. I used the ball also as the water mark for repetition. For the card i used the
same information on the stationary and increase the ball size for the card to add a little variety
and to take up more of the card.
LOGOS
Description:
Tree logo variations for the same company.
Date:
7/18/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Adobe Illustrator
Objectives:
Create three completely diferent, original logos to ft a company
or personal image that will appeal to the audience.
Use only the Illustrator tools to create and draw your logos.
Gather opinions from at least ten people about which logo appeals most to them.
Process:
I frst created the idea of my own company that i wanted to design three logos for.
I thing chose fonts that i thought would ft with the nature of the company.
I really tried to focus on the X for the cross part of crossft and have that be the main
focus or part of the logos; except for the all text logo thatis. I then place the fonts with which
image it matched and played aroun with colors until i found what looked good and again ft the
nature of the company.
x
801
FIT
8
0
1
WEB PAGE
Description:
A web page designed to shocase a personally created logo.
Date:
6/28/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
TextWrangler & Adobe Illustrator
Objectives:
Size and optimize an original logo as a .png for a web page
Write content to describe the process of creating your logo and how it appeals to a target audience.
Design a web page using HTML to display the logo and content.
Identify hex colors for web design & compress multiple fles in a zipped folder to attach as one fle.
Process:
In order to create this webpage i used Webwrangler and uploaded pre made HTML tagging and CSS
and added my own information including my logo, my process of creating the logo, and a diferent
background. I saved my background picture into the same folder as my webpage and linked my
HTML and CSS together to make it all connect.
EVENT AD
Description:
A color full-bleed event ad to promote a fundraiser using only
Microsof Word and a scanner
Date:
5/17/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Microsof Word & Epson Scanner
Objectives:
Find, scan, and import a high-quality image.
Create a full-bleed desing
Use text boxes for layout, edit images, and insert in Word.
Process:
I frst scanned the image of Dwayne Wade from a magazine and placed it into Word.
I then chose a correlating background color and added my white text. I created my logo for the
advertisement in Word as well. Finally i organized the layout as i saw ft and made sure to wrap
my text around my image.

3
vs
3
Charity
Basketball
Tournament

June 24, 2014 6pm BYU-Idaho I Center

Come and help Dwayne Wade support the Helping
Hands Foundation fundraiser to help raise money
to construct and put new basketball courts
around the city of Rexburg, Idaho.

Each team will play through a double elimination
tournament and the winning team will get
Helping Hands T-shirts, and will be able to
play against Dwayne Wade and his team.

Participants will register in three
person teams.

20 Dollars Per Team

Registration online @ dwadehelpinghands.com

FLIER
Description:
Black & White promotional fier to promote a Graduate
Leadership Conference.
Date:
5/10/14
Course/Instructor:
COMM 130 Section 01
Cory Kerr
Program(s)/Tools:
Adobe Illustrator & Adobe InDesign
Objectives:
Apply the desing principles and use appropriate typography.
Incorporate basic InDesing skills to improve basic fier layout.
Create a project folder with image, logo, and InDesign document to keep links intact.
Process:
I used both Adobe Indesign and Adobe Illustrator to construct this fyer. I acquired the pictures
and text from the given links on the Ilearn website and started by pasting everything into my In-
design pasteboard to see what i had to work with. I used many tools including the pen tool, gra-
dient swatch tool, rectangle tool, rectangle frame tool, text tool, and the selection tool. I started
by placing the picture i had chosen and then placed and aligned the text up with the title. I then
created the gradient shapes and transferred them from Adobe Indesign and place everything as i
had planned and been critiqued too.

Do you want to have the competitive edge in businness?
Come learn how at Vouant Communication’s annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrow’s leaders gain essential
leadership skills in the workplace. During this dynamic three-day semnar,
attendees will meet with top executives of Vouant Communications to discuss
breakthrough leadership techniques, while cultivating attributes of leadership that will
market to any employer.
Conference is available to graduating seniors. Space is limited.
Registration and more information available
at http://www.vouantcomm.com/leaders
Graduate
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Leadership Conference