Portfolio

Designs by Sarah Tava
http://icanseeclearlynow130.wordpress.com
714.225.3224
sarah.tava21@gmail.com
8108 Cambria Circle, Stanton, CA 90680
Sarah Tava
Contact
Table of Contents
Brochure
Montage
Stationary
Business Card
Logos
Photodesign
Web Page
Event Ad
Lululemon Flier
Brochure
Description: The purpose of this project is to create a brochure with a du-
plex layout and to apply an image with text wrapping and at least another
image that has been clipped using Photoshop.
Programs: Adobe Illustrator & Photoshop
Date: July 12, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Set up and align a two-sided, folded document.
Create an original company logo and use it in a brochure.
Incorporate quality images.
Process:
The process starts with creating a template of the brochure using Indesign.
The template was created by opening a new document with 2 pages, 18 x 12,
and 0.5 margins. Then, the ruler is moved over 9 inches place on both pages
to create 4 panels. Next, copies of the images were obtained including the
logo that was created prior. Also, the text content was written of at least 250
words.
The design of the brochure was accomplished by creating the background
colors using the rectangle tool. Then, the images were able to be positioned.
However before doing that, they were edited in Photoshop using the select
tool to isolate the image I wanted to display and not the full original copy.
Next, I put the text content and set the paragraph styles with the titles and
body the same font and size. Lastly, I used the text wrap tool to create a nice
uniform effect between the banana picture and the text next to it.
Montage
Description: This image was created as in inspirational poster montage using
a composite of images and type. I chose Thailand as a background for this
poster piece as it represents a great deal of peace and tranquility for me. It is
on our bucket list of places to visit in the next year. I chose two other images
beyond the background that I also felt that represented peace and the land of
Thailand.
Programs: Adobe Photoshop
Date: May 31, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Design an inspirational poster using pictures that blend together.
Use the FOCUS design process with strong focal point and fow
Unify a layout with a consistent theme and dominant message
Use a mask to apply a flter to one part of the image
Process:
I frst pulled images of Thailand from the Google Search engine. I used a
picture of an elephant, Buddha, and a background of beautiful ocean scen-
ery. From there I used Adobe photo shop starting with the frst image of the
background. Next, I opened another image of the Buddha. Using the lasso
tool and making sure the feather setting was on I pulled the image of Bud-
dha and dragged it off to the side resting it on top of the image of the back-
ground. I used the brush tool and made sure the layer tool was being used to
be able to soften around the edges of the image making sure the were blurred
and no longer detailed. 100% was the amount of feathering I used on the
edges, then 25% all over the image to create the fade. I simply repeated the
process with the second image of the elephant. Then I used the text box to
create the title of Explore and the second text box to input the Dalai Lama’s
quote about travel.
Stationary
Description: Letterhead design
Programs: Adobe Illustrator, Adobe Indesign
Date: June 15, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Create a new logo to ft a company or personal image.
Use the new logo to design consistent layouts for a letterhead. Letterhead should be 8.5x
11, full-bleed optional, but trim only .125.
Keep designs simple with light watermarks and drop shadows and plenty
of white space.
Include contact information: name, address, phone, and email on each
piece. Use periods, bullets, or spaces in phone number; no parentheses/hyphens
Process:
Process begins by creating the logo using Adobe Illustrator. The logo was created by
simply creating a black rectangle shape, adding text on top of it, and then creating the
bottle using the shape tool as well. Then it was saved and placed onto an Indesign docu-
ment to create the letterhead. I used the brick color scheme and fnished off the text in
white font. Then, I was able to create a business card using Indesign as well by placing
the same logo and text.
Business Card
Description: Business Card design
Programs: Adobe Illustrator, Adobe Indesign
Date: June 15, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Create a new logo to ft a company or personal image.
Use the new logo to design consistent layouts for a business card. Business card
should be 3.5 x 2 and printed above center on a vertical page.
Keep designs simple with light watermarks and drop shadows and plenty
of white space.
Include contact information: name, address, phone, and email on each
piece. Use periods, bullets, or spaces in phone number; no parentheses/hyphens
Process:
Process begins by creating the logo using Adobe Illustrator. The logo was creat-
ed by simply creating a black rectangle shape, adding text on top of it, and then
creating the bottle using the shape tool as well. Then it was saved and placed onto
an Indesign document to create the letterhead. I used the brick color scheme and
fnished off the text in white font. Then, I was able to create a business card us-
ing Indesign as well by placing the same logo and text.between the banana picture
and the text next to it.
Logos
Description: Three different logos created for one company
Programs: Adobe Illustrator
Date: June 7, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Create three completely different, original logos to ft a company or personal
image that will appeal to the audience. Do not imitate existing logos
or use previous designs.
Use only the Illustrator tools to create and draw your logos. (No Illustrator
pre-fabricated fares, symbols, etc.. No photos or live-tracing. You may
use an image or drawing as a guide to trace it with the pen/pencil, but
delete the image before submitting.)
Gather opinions from at least ten people about which logo appeals most
to them.
Process:
Using Illustrator, i used the pathfnder tool to create shapes out of logo #1
and then color flled the shapes. In addition, i used the shapes tool to create the
wheel designs.
Photodesign
Description: This is a design using Adobe Photoshop. Since we are applying
for a job where our photo editing skills will be put to the test. They fyer is
intended to showcase our Adobe Photoshop skills.
Programs: Adobe Photoshop
Date: May 25, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Choose a color scheme, take a photo to match those colors, then incorpora-
tethe colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on separate
layers for NDE (non-destructive editing.)
Size and crop the image, then place on an 8.5×11 page layout.
Use layers to design text, and repeating graphic elements in Photoshop.
Print with full-bleed margins. Trim only 1/8″ (0.125) from all four sides.
Process:
The process is frst started by choosing a color scheme and then by taking a
photo that aligns with the color vision originally chosen. Then you begin to
edit the photo in which Used Adobe Photoshop to create the layers and light-
ing. Once creating a new tab and dragging the photo over you can use an eye
dropper which allows you to start to create the fyer based on the colors in
your photo. From there you can add text boxes to create your message and
your color swatches.
WebPage
Description: Web page designed to illustrate a logo and how an HTML &
CSS fle are combined.
Programs: Adobe Illustrator & Notepad++
Date: June 29, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Size and optimize an original logo as a .png for a web page so the long
side is 300 – 500 pixels.
Write content to describe the process of creating your logo and how it
appeals to a target audience.
Design a web page using HTML to display the logo and content.
Compress multiple fles in a zipped folder to attach as one fle.
Process:
The process begins by obtaining a logo that was created in illustrator. A proj-
ect folder is setup and the image of the logo is placed there. Then, an html
fle is created using notepad++ following the basic html tags such as <!DOC-
TYPE html>, <html>, <body>, <h1>, <p>, <h2>, <ul> & <li> and all
the content which also includes the image name of the logo. After completing
the html fle, it’s placed in the same project folder. After that, a “base” .css fle
is obtained then placed in the same project folder. The .css fle can be edited
with different color schemes by obtaining the web page color code. To do
that, open illustrator and select a color from the grid and it will display the
#. To change the font family, obtain the name from http://www.w3schools.
com/cssref/css_websafe_fonts.asp and make the change in the .css fle.
Event Ad
Description: : Full Bleed Event Ad for Grit Cycle Fundraiser benefting the
John Wayne Cancer Foundation. This fyer was created using only a scanner
and Microsoft Word.
Programs: Microsoft Word
Date: May 17, 2014
Course & Instructor: Comm. 130 - Emily Kunz
Objectives:
Comprehend image sizing (how pixels and inches work together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your message and
audience.
Learn to use only Word design features without using any Adobe programs,
including Photoshop.
Process:
I frst scanned an image that I cut out of the May issue of Women’s Health
along with the John Wayne Cancer Foundation logo. I then used only Micro-
soft Word to create the above fyer. I created the majority of the fyer using
text boxes with I flled with color in order to make the information stand out.
I chose my fonts specifcally because the looked positive to the eye and when
dealing with a topic like cancer I wanted for the fyer to be more than appeal-
ing. I added a circle shape and flled them in just like I did with the above text
boxes.
Lululemon Flier
Description: Black & White promotional fier to promote a men’s event at
Lululemon Athletica in South Coast Plaza.
Programs: Adobe InDesign
Date: June 30, 2014
Course & Instructor: Not Applicable
Objectives:
Complete a fier incoportating a Jack Daniels template
Add text to state the facts of the events
Incorporate Lululemon Athletica logo
Process:
I developed the template by importing an existing one from a google search.
Then I shading out all the original text with the black rextangle tool. After
that, I added text using the Jack Daniels font that I had to acquire from a
website that offers the font. Lastly, I was able to crop out the Lululemon Ath-
letica symbol and place onto the fier.
The Art of Shaving Swag Bag
Bring your favorite “Wing Man” for a
night of apparel fitting, fun, and...
Good Eats
Whiskey
Thursday July 17th
6 pm
to
8 pm
lululemon athletica South Coast Plaza invites you to
“You Don’t Know Jack”