Lorin Lochridge

Lorin Lochridge
208-520-1202
aluminiumloch@gmail.com
340 East Elva
Idaho Falls, ID
83401
Flier
Montage
Logos
Event Ad
Brochure
Letterhead
Imaging
Web Page
Business Card
Description:
Black & White promotional fier to promote a graduate
leadership conference.
Date:
5/10/2014
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
Adobe InDesign
Objectives:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic fier layout.
Create a project folder with image, logo and InDesign
document to keep links intact.
Process: I made multiple sketches, letting the creative
juices fow. Ten afer the initial sketches started to apply
the principles of design as I laid them out. I also tried to set
this up in a way that ft the project requirements. I then used
my favorite sketch to create a layout in InDesign, this digital
copy was fun. I took a few diferent words or statements and
arranged them in size and location to modify hierarchy. I also
took into account things like keeping it asymmetrical as well as
balanced. I kept contrast in mind to create my focal point. I was
given the image and logo for this assignment, I did not create
them.
Description:
An insperational montage made by the blending of two or
more images, and the use of typography.
Date:
5/17/14
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
Adobe Photoshop
Objectives:
Learn to manage Photoshop layers.
Learn to blend images together smoothly, using masks.
Use flters.
Apply appropriate typography.
Process:
First was fnding all the images. Ten was deciding which ones
to keep, afer that I took a good look at some diferent ideas
on the topic. I was interested to see the best way to arrange
diferent things. I did not want this to fop in anyway. Afer
getting all the images I had to arrange them in a way that made
sense, there are so many ways it could have gone but this was
the best, keeping in mind white space and centering, which
I have noted tend to be my weakest points. I was determined
to not have that problem this time around. Afer arranging
I followed a very helpful tutorial, thank you. Ten I applied
lessons learned, chose font and saved/printed per provided
instructions.
Description:
Tree logo variations for the same company.
Date:
6/6/14
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
Adobe Illustrator
Objectives:
Create a variety of logos to ft a company or personal image.
Use the basic tools of Illustrator.
Process:
what wan absolutely fun project. I used the square tool to
create a square, then drawing webs over the square (afer trying
many diferent methods) I distorted the square afer using the
pathfnder window to cut my lines into the square (this was
afer I converted them to shapes obviously) once they were cut
I had to ungroup, work with my direct selection tool a bit and
then delete all but one little eighth of it. I then refected and
mirrored this around until logo one was done, grouping them
and fnishing brand mark. fnally I chose fonts for it.
Description:
A color full-bleed event ad to promote a fundraiser using only
Microsof Word and a scanner.
Date:
5/17/14
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
Microsof Word
Epson Scanner
PDF2JPG.net (PDF converter)
Objectives:
Find, scan and import a high-quality image.
Create a full-bleed design
Use text boxes for layout in Word.
Insert and edit images in Word.
Process:
Process was frst to choose what my favorite color schemes
were. Ten I had to narrow them down. Once that was done
there had to be layout sketches, or wireframe. None of these
really came to me very easily. once that process was over I
had to go get a little bit of learning in Word (installing it and
everything) and try and fgure out how to use the program.
Once fnished it was all over but the crying. Ten I arrange my
ideas and got cirtiques (which were very helpful.

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Description:
A two sided (duplex) folding brochure.
Date:
7/12/13
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
TextWrangler
Adobe Photoshop
Objectives:
Size and optimize an original logo as a .png for a web page.
Write content to describe the process of creating your logo and
how it appeals to a target audience.
Design a web page using HTML to display a logo and content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple fles in a zipped folder to attach as one fle.
Process:
First I create my guides and overall template for an overlap
brochure then I went into illustrator and created multiple icons
and images at the same time adjust and revamping artwork
from the SilverWeb Design logo. Afer this was accomplished.
I had to look between measurements in each program and
make sure that everything lined up well with cuts and seams.
I then worked on colors schemes. Taking the branding colors
of the business and toning them down to be a little easier on
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208.520.1202
Lorin@silverwebdesign.com
silverwebdesign.com
1999 monkey st. idaho falls, id
98420
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Little Jessie looks
from one shop
to another, just
wanting a design but
something’s a bother.
With all the choices
no one’s in a hurry
but when it comes to
design all the choices
just scurry. Too
difficult, too complex,
one poor little person
to vex.
Little Jessie
all happy and
pleased. with
Silver Web
Design the
choice is simply
a breeze.
Little Jackie, their
done with your work,
open it up, give up
the change. Not the
work you wanted
then another we’ll
arrange, but with a
price. No such money,
no such luck. Good
stuff should cost but
bad stuff one chucks!
Most don’t play nice.
Little Jackie,
Silver Web
Design has
finished your
work. It was
done so easy a
tear it might
jerk. The cost
Little Marion at
home learning
and in the zone,
this one’s
determined
if no
professional,
than it’s a good
thing Paint can
be owned. With
the mouse in the
hand, and good
work high in
demand pretty, soon
the frustration and
slow coordination
one cannot stand.
Little Marion
at home, no
midnight oil is
burning. Silver
Web Design
with skill has
the self-taught
quenched their
yearning.
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Description:
Matching letterhead and business card designed using a
personally created logo.
Date:
6/14/14
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
Adobe Illustrator
Adobe InDesign
Objectives:
Create a new logo to ft a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.
Process:
What a long and laborious process. Tis one was also fun but
I REALLY REALLY struggled. Te frst few days spent on this
were just a waste of time. None of my logos or layouts came out
good, even afer research… so I had change everything a billion
times.
I initially started with a lined concept I saw from my research,
A logo that I liked then I used the line tool to create a series of
lines. Afer creating the lines, I clipped the shape of objects out
of them that i wanted. this never truly gave me what I wanted.
I then I had to start on some other ideas. Finally arriving at
the fnal I took the colors I liked from the chart and using
overlapping layers changed gradients with opacity levels. I
Description:
A personally taken photograph that has been edited/formatted
using Photoshop.
Date:
6/10/14
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
Canon PowerShot Camera
Adobe Photoshop
Objectives:
Learn basic photography skills.
Use a digital camera to take a quality image, then download it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a flter or colorize a portion of the image.
Process:
Te very frst thing that had to be done on this project was to
come up with a color scheme… Ten I had to try and identify
things that would actually ft within this color scheme, once
I did it was golden. I really am happy with the color choice I
came up with too. Te photo I took was hard to set the light up
for just right and even more difcult to get the good placement
Description:
A web page designed to showcase a personally created logo.
Date:
6/29/14
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
TextWrangler
Adobe Photoshop
Objectives:
Size and optimize an original logo as a .png for a web page.
Write content to describe the process of creating your logo and
how it appeals to a target audience.
Design a web page using HTML to display a logo and content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple fles in a zipped folder to attach as one fle.
Process:
what an absolutely fun project. I used the square tool to create
a square, then drawing webs over the square (afer trying
many diferent methods) I distorted the square afer using the
pathfnder window to cut my lines into the square (this was
afer I converted them to shapes obviously) once they were cut
I had to ungroup, work with my direct selection tool a bit and
Description:
Matching letterhead and business card designed using a
personally created logo.
Date:
6/14/14
Course/Instructor:
Comm 130 Section 10
Emily Kunz
Program(s)/Tools:
Adobe InDesign
Objectives:
Create a new logo to ft a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.
Process:
I initially started with a lined concept I saw from my research,
A logo that I liked then I used the line tool to create a series of
lines. Afer creating the lines, I clipped the shape of objects out
of them that i wanted. this never truly gave me what I wanted.
I then I had to start on some other ideas. Finally arriving at
the fnal I took the colors I liked from the chart and using
overlapping layers changed gradients with opacity levels. I
adjusted the colors slightly. Ten I used the pen tool to get my
shapes all while creating guides from lines and squares that I
had to use to create a symmetrical look. Te fnal touch was
layout with typography as well as tilt the logo with the rotation
tool Te opacity on the leaf outline was beautiful.. on the
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