Andrew Long’s

Visual Media
Portfolio
Table of Contents Contact Information
Business Card
Letterhead
Brochure
Event Ad
Photodesign
Montage
Logos
Flier
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4
6
8
10
12
14
16
Andrew Long
675 North 300 East
Kaysville, UT 84037
801 643 3057
rkandrewel@gmail.com
cpael.wordpress.com
2
Business Card
Description: Business cards with a new logo
Programs/Tools: Adobe Illustrator and Adobe InDesign
Date: 6/14/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image.
Use the new logo to design consistent layouts for a business
card. Business card should be 3.5 x 2 and printed above
center on a vertical page.
Keep designs simple with drop shadows and plenty of white
space.
Include contact information: name, address, phone, and
email.
Process: I made the logo in Adobe Illustrator, and the
business cards in Adobe InDesign. In order to make the
logo, I used the ellipse tool and the pen tool. I then placed
the logo in InDesign in an area defned for the shape of the
card. I then used the pen tool in InDesign for the background
shapes on the business card.
4
Letterhead
Description: A letterhead with a new logo
Programs/Tools: Adobe Illustrator and Adobe InDesign
Date: 6/14/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image.
Use the new logo to design consistent layouts for a
letterhead. Letterhead should be 8.5 x 11, full-bleed optional,
but trim only .125.
Keep designs simple with light watermarks and drop
shadows and plenty of white space.
Include contact information: name, address, phone, and
email on each piece.
Process: I made the logo in Adobe Illustrator, and then made
the letterhead in Adobe InDesign. In order to make the logo,
I used the ellipse tool and the pen tool. I then placed the logo
in InDesign on the top of the letterhead. I used a gradient
tool for the top of the letterhead. I then put in a large version
of the logo on the main part of the page, offset so it would
look a bit different from the top, and decreased the opacity so
you can write on it.
6
Brochure
Description: A two sided brochure on The Great Pyramid of
Giza. It was designed to fold into a triangle shape. It was
also designed to be folded into a pyramid shape on the other
side for children to play with.
Programs/Tools: Adobe InDesign, Adobe Photoshop,
Adobe Illustrator
Date: 7/12/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Set up and align a two-sided, folded document.
Create an original company logo and use it in a brochure.
Incorporate quality images. (Incorporate at least four quality
images (Not including the logo). One should be clipped in
Photoshop and text-wrapped in InDesign so the text follows
the cutout shape of the image. Write at least 250 words of
original copy with at least three paragraphs, headers, and
subheaders. Trim for a full bleed and print in duplex
(two-sided) color.
Process: I found the dimentions of The Great Pyramid of
Giza, and used that to make the shape in Adobe Illustrator,
then copied it and placed them with the sides touching, so it
could be folded into a pyramid. I then took that shape and
used it as a template in Adobe InDesign. I wrote the
text before designing the brochure itself, so
I just placed the text inside. I then
placed the pictures in and had to
move things around to ft.
8
Event Ad
Description: This is a poster that I made using Microsoft
Word. The margins would be cut off.
Programs/Tools: Microsoft Word
Date: 5/17/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Find, scan and import a high-quality image.
Create a full-bleed design. Choose a color scheme and
typeface(s) that work for your message and audience. Use
only Word design features.
Process: I scanned the image from a magazine, then used
Adobe Photoshop to reduce the image size. I then placed the
image in Microsoft Word. I used the shape tool to make the
colored boxes and the logo at the bottom. All of the text is in
text boxes. I used a triadic color scheme.

Rare Ocean Wildlife
August 8 – 14
10 a.m. – 7:30 p.m.
Rexburg Rapids Water Park
$5 for adults, $3 for students
Children 5 and under are free
All proceeds will go to the
Jellyfish Conservation
Foundation and their efforts
to prevent jellyfish poaching.
For more information, go to:
www.savethejellyfish.org
Thank you!
THE JELLYFISH
CONSERVATION
FOUNDATION
Petting Zoo
10
Photodesign
Description: A poster showing color scheme, photo editing,
and photography skills.
Programs/Tools: Adobe Photoshop, a camera
Date: 5/24/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Choose a color scheme, take a photo to match
those colors, then incorporate the colors into the layout. Use
a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool
on separate layers for NDE (non-destructive editing.) Size
and crop the image, then place on an 8.5×11 page layout.
Use layers to design text, and repeating graphic elements in
Photoshop.
Process: I used a point-and-shoot camera to take the picture.
I then edited the picture in photoshop, adjusting the color
balance, image levels, and saturation. I then chose a
monochromatic color scheme that ft with both the picture
and message. I chose green to give a calm and peacful
feeling, without putting the audience asleep.
12
Montage
Description: An inspirational poster made in Photoshop.
Programs/Tools: Adobe Photoshop
Date: 5/31/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Unify a layout with a consistent theme and
dominant message. Blend two or more images together
gradually, using masks. Use a mask to apply a flter to at
least one part of the image.
Process: In Photoshop, I took three images and blended them
together using clipping masks, and then entered text.
14
Logos
Description: These are logos for a flm studio.
Programs/Tools: Adobe Illustrator
Date: 6/7/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Create three completely different, original logos
to ft a company or personal image that will appeal to the
audience. Do not imitate existing logos or use previous
designs. Use only the Illustrator tools to create and draw
your logos. (No Illustrator pre-fabricated fares, symbols, etc..
No photos or live-tracing. You may use an image or drawing
as a guide to trace it with the pen/pencil, but delete the
image before submitting.) Gather opinions from at least ten
people about which logo appeals most to them.
Process: I used illustrator to make these logos, incorporating
different shapes and supplemented them with the pen tool.
16
Webpage
Description: A webpage describing the process it took to
make my logo design.
Programs/Tools: NotePad++, Adobe Illustrator
Date: 6/28/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Size and optimize an original logo as a .png
for a web page so the long side is 300 – 500 pixels. Write
content to describe the process of creating your logo and how
it appeals to a target audience. Design a web page using
HTML to display the logo and content. (Use TextWrangler
(Macintosh) or NotePad++ (Windows)) Acquire a working
knowledge of HTML. Acquire a working knowledge of CSS.
Identify hex colors for web design. (Find and use hex colors
in Photoshop to match your logo) Compress multiple fles in a
zipped folder to attach as one fle.
Process: I used Notepad++ to make this website using the
HTML and CSS languages. I used Adobe Illustrator to make
the logos.
18
Flier
Description: A greyscale fier for a conference.
Programs/Tools: Adobe InDesign, Adobe Photoshop
Date: 5/10/14
Course: COMM130-6
Instructor: Joel Judkins
Objectives: Apply the design principles and use appropriate
typography. Incorporate basic InDesign skills to improve
basic fier layout. Retrieve image and logo from the
instructor. Create a project folder with image, logo and
InDesign document to keep links in InDesign intact.
Process: I made sketches on paper of a few designs, then
chose one to make in Adobe InDesign. I then chose a picture
that I thought ft well with the message. The image was
not wide enough, so I used Adobe Photoshop to increase the
width. I used the clone tool to extend the left side.