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Portfolio

Evan Caldwell
232 W. 3rd S.
Rexburg, ID 83440
evancaldwell@yahoo.com
801-753-8260
Contact
Evan Caldwell
Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page
Imaging
Table of Contents
Description:
An inspirational montage blending images and the use of typography.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Adobe Photoshop
Objectives:
One of my big objectives here was to have some elements that were
obviously blended from different images but also have some that
were subtle and may have been missed as separate images.
Process:
I started this project by browsing for some images to get some
inspiration. As I was doing that I had a thought of a footprint in the
sand with a spash of water surrounding it. I sourced an image of a
footprint in the sand and one of a drop of water in a glass. I used the
masks feature in Photoshop to blend the two images. When I was
fnished I felt that it wasn’t working so I found an image of a splash in a
lake and blended that in as well. That gave it a little more interest. As
I was adding text I found that I needed a bit of a background against
the image so I added a semi-transparent rectangle behind the text
and water, picking a color from the image. As I was browsing images
I also found an interesting image of spinning metal that had the
appearance of ripples so I added that in and set the blending mode
to overlay under the two water images. This gave some texture and
added a bit of a ripple.
Date: May 31, 2014
Montage
Logos
Description:
Three logo variations for the same company.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Adobe Illustrator
Objectives:
For this assignmnt I wanted to design three variations that had
a distinctly different feel/style to them. Not simply three arbitrary
variations but three different identities.
Process:
I started out looking for a company name to use. I have been working
on a website for another class so I used the name from that site -
ScribeSketch. My original designs were based on what I had in mind
for that site but after the critique I branched out a bit more to include
different styles, colors and fonts.
I played with different shapes - lines, squares and circles mostly - to see
what kinds of variations I could come up with. I also wanted to play
on the feeling of an old scribe and a sketchy style fonts in one logo to
represent the name well.
Date: June 7, 2014
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Company: ScribeSketch
Letterhead
Description:
Letterhead designed using a personally created logo.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Adobe Illustrator and InDesign
Objectives:
I wanted to make a letterhead that was colorful and playful because
the logo was both of those. I pushed myself to go outside the box but
still be professional.
Process:
After creating the logo and business card to match this letterhead I
wanted to layout a very simple design that incorporated the fun colors
of the logo so I simply striped the right side and bottom, creating a
space for the text.
I wanted to set the text of the company name apart a bit so I used a
simple looking font and alligned it with the edges of the stripes. I also
added a woven element to the bottom and side stripes to add some
interest.
Date: June 14, 2014
Buiness Card
Description:
A business card utilizing a logo I created
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Adobe Illustrator and InDesign
Objectives:
My objective with the business card was to design something that
didn’t look like the typical business card. Something that would stand
out in the stack without being overdone.
Process:
I started by re-thinking my logo design. I used the same company
concept as the last project because it is a real business that I would
like to start and I wanted to explore more options with it. This time
though I though about the end product of the business - written works
- and created a book, integrating the book as one of the letters. I also
played with the colors to come up with something more diverse.
Date: June 14, 2014
Brochure
Description:
A two sided (duplex) folding brochure.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Adobe InDesign/Adobe Illustrator
Objectives:
I really wanted to do something clean, incorporate suggestions given
by the instructor and play with a really simple design.
Process:
I set up the fold shown in class in Adobe InDesign. I used one large
image to span the front and back so that when it is unfolded it is this
great image of the subject.
On the inside I separated the different images with white space to
give the layout a clean look and still have some defnition. I wanted
the beautiful images to play a key role but I also needed the text to
be legible so I put a semitransparent color behind.
For my text wrapping I didn’t want to have to pull my logo into photoshop so I just
added a no fll, no stoke circle on top of it. Ten I set my text to wrap over my logo
and set it to wrap around the circle. I created the logo in Illustrator simply using the
type and shape tools, I wanted it to be simple like the rest of the brochure.
Date: July 12, 2014
Flier
Description:
Black and white fyer for promotion of a graduate conference.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Adobe InDesign
Objectives:
I really wanted to solidify my understanding and implementation of
the design principles we had discussed in class.
Process:
I started with 4 sketches to get a look at a few different layouts. I
ended up choosing the second sketch for it’s simple and fuid layout. I
translated that sketch to an inDesign draft using black lines and blocks
of whitespace. I concentrated on the title and subtitle using contrast
and then organized the other information into separate blocks.
Date: May 10, 2014
Event Ad
Description:
A color full-bleed event ad to promote a tech centered fundraiser
using Microsoft Word’s design features and a scanner.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Microsoft Word, HP Scanner, PDF2JPG.net (PDF converter).
Objectives:
I wanted to show that I could create something in Microsoft Word
that still looked good and conveyed the message well. Additionally I
wanted the ad to feel decidedly “coder”.
Process:
I scanned part of an ad to get the image I used, then imported it into
Word. The image had some worn effect since it was on the back cover
of the magazine but I actually liked the look so I kept it. Then I added
rectangles of varying thickness to lend some organization and contrast.
Originally I had the main text as one paragraph but after the draft
critiques I separated it into two columns to make it easier to read, I
also varied the bottom rectangle and got rid of the white text box.
Then I played with the colors, looking at complimentary colors, etc but
ultimately stuck with a blue theme.
Date: May 17, 2014
Web Site
Description:
A web page designed to showcase a personally created logo.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
SublimeText3 & Photoshop
Objectives:
Being a web developer I am usually only implementing other people’s
designs, this time I wanted to use my development skills to create
something different than others in the class and utilize the colors and
feel of the logo.
Process:
I do web development for my work and am currently in the Web
Design and Development degree so I wrote the html and css from
scratch so that I could have the most control over my style and layout.
I wanted to use the colors and feel of the logo in the design so I added
in some extra layout to enable me to have layers of colors, etc.
as an added feature, if you mouse over the logo on the web the other
text would drop out to showcase just the logo.
Date: June 28, 2014
Imaging
Description:
Use one of my own photos to create a full-bleed poster with a color
scheme and message to match.
Course/Instructor:
COMM 130 - Visual Media | Section 4 | Cory Kerr
Program(s)/Tools:
Adobe Photoshop
Objectives:
I wanted the image and the words to really come together on this.
Also, I was looking to use a color scheme that gave some contrast.
Process:
I started out by getting ideas from the photos I had already taken
and then composing a shot that I felt represented the message. Then
I adjusted the levels and vibrancy to give some richness to the photo
and also used the sharpen tool on the people to get them to pop a bit
more.
After that I looked at variations of colors and came up with a triadic
scheme with blue, red and yellow which I thought would give some
contrast to the mostly blue image. I chose a quote that I thought would
ft both my message and the image. I aligned the text to give some
fow and not be too boring and contrasted some of the words using
the yellow as well as varying sizes.
Date: May 24, 2014