ANALYSIS OF RUPEESEED COMPANY

SIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE MBA PROGRAMME




BY HITESH PATNI
2013108




SUPERVISORS: Mr. SAURABH PATEL
Dr. JAGANATH MOHANTY






INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR
PGDM PROGRAMME, BATCH: 2013-15













ACKNOWLEDGMENT

“Experience is the best teacher.” Knowledge is one of the most important tools. Theoretical
knowledge is proved right only often it is rightly applicable on practical base. Whenever a
piece of work is completed successfully, a source of inspiration and guidance is always there
for students. We take this opportunity to express our profound gratitude towards Rupeeseed
for allowing us with this opportunity to perform our Summer Internship Program in their
esteemed organisation.
We would like to extend our deepest regards and gratefulness to Mr. Saurabh Patel, who
was our Company Mentor. His exemplary guidance, monitoring and constant encouragement
throughout the course of this study made the successful completion of this project possible. In
addition to the subject matter, his counsel on various other issues enhanced our knowledge
and outlook.
It is my proud privilege to release the feelings of my gratitude to several persons who helped
me directly or indirectly to conduct this project. I express my heart full indebtedness and owe
a deep sense gratitude to my Faculty Guide Prof. Jaganath Mohanty, Institute of
Management Technology, Nagpur for his sincere guidance and inspiration in doing this
project. I extend my gratitude to Institute of Management Technology, Nagpur for giving us
this opportunity.
I also thank to all members working with me who have more or less contributed to the
preparation of this project report. I will be always indebted to them. Finally I would like to
thank everybody at Rupeeseed family for making me feel comfortable and helping me in
every possible manner.



TABLE OF CONTENTS

1. Executive Summary………………………………………………………………….4
2. Introduction……………………………………………………………………….5-10
2.1 Dream
2.2 Plan
2.3 Core Values

3. Objectives of the Study .............................................................................................. 11
4. Brief description of the concepts/models used and introduced in the study ... 12-13
4.1 Capital Market
4.2Investment
4.3 Stock exchange

5. Introduction to Internship ................................................................................... 14-15
6. Company Analysis ................................................................................................ 16-21
6.1 SWOT

6.2Total Clients

7. Tabulation of Findings/Result .................................................................................. 22
8. Interpretations and Conclusions/ Summary ........................................................... 23
9. Recommendations ...................................................................................................... 24
10. Limitations of the Study ............................................................................................ 26
11. Scope for future improvements ................................................................................ 27
Bibliography







1. Executive Summary
I never attempt to make money on the stock market. I buy on the assumption that they
could close the market the next day and not reopen it for five years.
Warren Buffett

We are living in an era of money making, stock market where by with our analysis,
judgement we can invest in the shares and can booked profit. You can definitely have a loss
also. There are two faces of everything. So this SIP was based on the software named
Rupeeseed. A software where the people will get proper analysis of all the shares, through
different means and will tell the customers whether there will be profit for booking particular
share or loss.
It is completely for the share brokers who have clients of them, Besides there personal
analysis they can can completely rely on this software and can refer there clients. The steps
were like, Firstly appointment with the broker, Than installing the demo in there computer,
Even many liked and took time for 3-4 days for analysing the software. Than if the broker
wishes to buy it , then there were different packages for that.
Rupeeseed is the software that completely benefitted to the clients and customers in the era
where everybody wants profit in the share market.
This internship echoes on the following variables: Needs of Marketing, Study of Share
market, logics and thinking of customers when we talk about share market, profit making
world.
In the end, Rupeeseed has given opportunity to us for a onsite marketing, got knowledge of
share market, convincing the customers, How to deal with different types of client, In
negotiating time how to be positive, Different strategies of marketing.








2. INTRODUCTION TO RUPEESEED
At Acumen, we believe that life is all about dreaming a big dream, planning how to make that
dream come true and then working towards achieving it. That's why we made it our driving
force. And that is what we help our clients and associates to do.

2.1 Dream
Cut to 1996: The Indian markets were still very small, largely unorganized, and more or less
a closed & opaque market. A group of professional stockbrokers dreamed of changing that.
The dream was to spread the equity market cult across the country and making investing a
pleasant experience. The Idea was to take the markets to the investors instead of the investors
having to come to the markets and to give them fair, transparent efficient & time bound
services. It was with this dream that the Acumen group was born.

2.2 Plan
A lot of planning was required to achieve the lofty dreams that the promoters had. The 5 most
important areas were identified :
 Great Human resource.
 Entire range of financial products.
 Great Technology.
 Great Research and awareness program.
 Great Infrastructure & Reach.
Once the fundamentals were identified, we set about the putting the plan into action. A good
team was put in place, and HR policies were chalked out to fairly reward and retain our
human talents.
Memberships of all the leading exchanges, both in the capital markets (BSE & NSE for both
Cash and futures segment), commodities markets (MCX, NCDEX and NMCE) and currency
markets (NSE & MCX SX) were taken, as was that of NSDL for depository operations, and
portfolio management license for managing client portfolios. We also took membership of
DGCX, an international commodity and currency exchange based in Dubai. We are also
members of the MCX SX.
We now offer all financial products to our clients :
 Equity trading
 Commodity trading
 Currency Futures
 Interest Rate Futures
 Depository Services
 Mutual funds
 Insurance
 IPO
We conducted training programmes across the country to make investors aware of the
changes happening in the financial markets and the opportunities that were opening up,
developed in-house research that were sent to our associates on a regular basis. Technical
calls for intraday trading and investments calls are regularly given to all our clients over mail,
chat, SMS and trading platforms.
Our service is customer oriented and so we believe the dictum: Customer is the king. This
ensures that our service and support adorns a cutting edge experience while dealing with us.

2.3 Core Values



For the last 20 years we have been guided by our core values of Trust, Integrity and
Transparency. We give utmost importance to the trust you place on us and we can assure you
that we will do everything to uphold the trust and ensure our commitment.
Integrity and transparency in dealing runs deep in our organizational culture. We are very
committed to these values and we do not waver in any circumstances.
To ensure transparency we have started many services which keep tab of every penny that
our customer transacts with us. We are sending you daily sms of your account balance or to
displaying you portfolio and ledger details in single click. All our tariffs are uploaded upfront
including the tiniest details of the service tax and all the other levies. Our client are very clear
of what they are being charged upon and at what rates. We have been in financial services
since 1996 and have grown from strength to strength. This clearly demonstrates the trust and
goodwill we have gained from our customers and other stake holders.

2.4 Products and Trading Platform

Rupeeseed, One of the most advanced trading platform in India. Rupeeseed Trading Platform
is one of the trendiest, simple to use and technologically advanced online trading platform in
India. It offers trading in multiple asset class across various exchanges.
In Rupeeseed we focus only on one thing, how quickly and simply the client can execute
trades and how we can offer technologically advanced features which will help the client in
making better decisions and in turn more profitable investments.

www.rupeeseed.com provides the online web platform for accessing the markets. The user
interface design and the technology architecture has created an elegant fusion which not only
has the rich interface with most easy navigation, it also have a robust technology ensuring
quickest access, stability and uptime and live streaming quotes. Our online web platform is
highly recommended for first time users as it helps the users to place their orders in a very
simple and efficient manner. The portfolio section keeps a tab on the amount invested and the
total corpus as on date with the money what has been made. All ledger reports and contract
notes are available in one single click.
Rupeeseed online web platform has been designed to ensure that you get all the information
what you needed in the quickest possible manner with minimal clicks. Our web platform
stands apart in terms of simplicity, rich interface0 and the relevant info which we provide to
our clients.

Rapidrupee
Rapidrupee is a very intuitive and feature rich trading terminal which gives the real trading
edge to you. For the first time in India we have a trading system which correlates the
historical data and the current market data to show you the real opportunities.
rapidrupee is meant for well informed traders and dealers. rapidrupee is a new Analytics
driven trading platform meant to give traders and edge. It combines intraday and historical
data and has elaborate charts and technical analysis studies.
With rapidrupee you can view your holdings, trade records, do real time fund transfer and
much more. rapidrupee has a smart live scanner and trend scanner which captures the
opportunities and shows it to the user the very second the event happens. Our users vouch for
the ease and effectiveness of Rapid Rupee.

Mobirupee
Mobirupee is advanced mobile trading app available in Android and BlackBerry. It will be
available in Windows mobile and Iphone very soon. mobirupee provides all the features
available in Online Web Platform in your mobile. Trade wherever you go. With mobirupee
all market news, information and real time quotes are available on your finger tip



Rupeelite
Rupeelite is meant for users who want quick access via mobile or desktop. It is also good for
places where the internet bandwidth is very slow. It can be easily access even if the
bandwidth is less than 128 KBPS.
It has the entire feature as in Online web Platform minus the rich colors and images.
Charting and Analysis
Rupeeseed Trading Platforms provide in-depth technical analysis and studies. Get historical
data in a single click. Our historical data handling ensure that you have negligible wait time
while accessing historical data.
Product and Offering
 Stocks, ETFs and Mutual funds
 Gold and Fixed Income Bonds
 Options
 Futures
 Commodities Future
 Currency Future
 Wealth Management and Advisory Services
 Demat Services
 Training in Capital Market

















3. OBJECTIVE

 To execute business for the Rupeeseed by selling online trading software: Marketing
of the software and giving business to the firm by seeking different customers, giving
them demo and selling of software.
 To study the various products of the company: Different products such as mobirupee,
rapidrupee, to get knowledge about them.
 To know how to open and close the calls: Objective was how to start the deal with the
lient and to how to end it.
 To learn the online terminal used for trading. It teaches us trading using the software
which was onsite real terminal.
 To know how to handle various types of customers: Dealing with different types of
customers and there logics, Clarifying them in all the ways, and to make them
understand our software.
 To know various reasons for market fluctuations: Study of market and reasons of
fluctuations of different shares.
 To gain practical knowledge of the market: Practical knowledge of market by working
in a onsite live firm, knowledge of dealing with customers and there mind.
 To have a practical experience of working in a reputed organization: working in a
rupeeseed, a reputated organization which has given the practical knowledge of all the
spheres.





4. BRIEF DESCRIPTION OF THE CONCEPTS
INTRODUCED AND USED IN THE STUDY
4.1 Capital Market
Capital market is a market where buyers and sellers engage in trade of financial securities
like bonds, stocks, etc. Capital markets help channelize surplus funds from savers to
institutions which then invest them into productive use. Generally, this market trades mostly
in long-term securities.
Capital market consists of primary markets and secondary markets. Primary markets
deal with trade of new issues of stocks and other securities, whereas secondary market deals
with the exchange of existing or previously-issued securities. Another important division in
the capital market is made on the basis of the nature of security traded, i.e. stock market and
bond market.
Capital markets have given one of the highest returns amongst all asset classes. Indian capital
market is one of the advanced and robust capital markets in the world. It is heavily regulated
and Indian capital markets provide settlement guarantee wherein there is no risk of default.
From a economic growth of a nation too, capital markets play a very pivotal role. Capital
markets are markets where people, companies, and governments with more funds than they
need (because they save some of their income) transfer those funds to companies who require
funds for new projects or expansions.
It is generally advised that one portion of your savings should be in capital markets so as to
ensure maximum overall returns.

4.2 Investment
The money you earn is partly spent and the rest saved for meeting future expenses. Instead of
keeping the savings idle you may like to use savings in order to get return on it in the future.
This is called Investment.



Why invest?
One needs to invest to:
 Earn return on your idle resources
 Generate a specified sum of money for a specific goal in life
 Make a provision for an uncertain future
One of the important reasons why one needs to invest wisely is to meet the cost of Inflation.
Inflation is the rate at which the cost of living increases.The cost of living is simply what it
costs to buy the goods and services you need to live. Inflation causes money to lose value
because it will not buy the same amount of a good or a service in the future as it does now or
did in the past.
Various options available for investment
 Physical assets like real estate, gold/jewellery, commodities etc.
 Financial assets such as fixed deposits with banks, small saving instruments with post
 offices, insurance/provident/pension fund etc. or securities market related instruments
like shares, bonds,debentures etc.
4.3 Stock Exchange
The Securities Contract (Regulation) Act, 1956 [SCRA] defines „Stock Exchange‟ as
anybody of individuals, whether incorporated or not, constituted for the purpose of assisting,
regulating or controlling the business of buying, selling or dealing in securities. Stock
exchange could be a regional stock exchange whose area of operation/jurisdiction is specified
at the time of its recognition or national exchanges, which are permitted to have nationwide
trading since inception. NSE was incorporated as a national stock exchange.

‘Equity’/Share
Total equity capital of a company is divided into equal units of small denominations, each
called a share. The holders of such shares are members of the company and have voting
rights.






5. INTRODUCTION TO INTERNSHIP
Learning
The first step in the internship process begins with the understanding of the financial market
and learning the tools of the software. Initially we had a brief understanding of the financial
market and derivatives. We went for textbook learning which included:
 Financial Market: A beginner’s module
 Securities Market (Basic Module)
 Derivatives Market Module
Then we appeared for online practice test on Financial Market: A Beginner’s Module.
After that our account were opened through which we got access to all the tools i.e.,
rupeeseed.com, rapidrupee and mobirupee. We used the software and learned about the
various tools and its unique features and offerings such as Trend Scanner, R and S Symbol
Watch, Unusual volume, Intraday Recovery/Fall, Open vs High Low, Top Gainers and
Losers(both for intraday and history), etc. Then we had Skype demo.

Marketing (Field Experience)
The heart of your business success lies in its marketing. Most aspects of your business
depend on successful marketing and Business development which is my core job at
Rupeeseed. Initially, we received the details of the clients (brokers and sub-brokers) present
in Indore along with the business FAQ containing the details like business objectives during
internship, rupeeseed offerings, terms for franchisees, incentive etc.
We were asked to call the clients from the list provided and take appointment from them. We
initiated by calling clients as instructed by company guide but in most of the cases we got
negative responses. Reason being:
• Clients were not willing to talk;
• Some numbers were switched off;
• Few were wrong numbers;
• It was quite difficult to explain the analytical and technicality of the software in
phone.
So, we decided to approach directly to the clients which worked.
We visited the clients, in groups of two, directly. Most of the clients we met allowed us to
introduce our product to them. After meeting with the client, we gave them demo of our
software explaining different tools like Trend Scanner, R and S Symbol Watch, Top
Gainers and Losers, Intraday Recovery/Fall, Unusual Volume, Time and Sales, Charts
etc which helps in making decisions regarding investments i.e., in which stock to invest and
were not to invest. Also we try to explain them the unique offerings our products provide like
Covered Calls, Take Profit Stop Loss, Trailing Stop Loss and much more.
As our software is majorly data analytical based and easy to understand, it’s turning out to be
good experience with the customer. Once the customer is satisfied or shows interest in our
product we help them by installing a 7 days demo version of our software in their computer.

MARKETING (MAJORLY OF SOFTWARE -RAPIDRUPEE)
The marketing has got a very prominent role as far as survival and growth of a company is
concerned. Financial Marketing and sales (Business Development) in Capital market is my core job
at Rupeeseed. Making calls and getting appointments, then meeting clients and briefing them about
the software along with its unique features and core competencies. Next is the installation of software
on clients’ respective platforms. The next very important phase which I concluded is follow-up and
then is the conversion stage.

MARKETING PROCESS FLOWCHART


The internship project in the very beginning has provided a training session that gave a brief
knowledge of capital services and this will continue till the process will go on

I
• Making calls and taking appoinments .
• Directly approach to cleint.
II
• Meeting clients and breifing about software.
• Comparison with existing software.
III
• Installation of software if interested.
• Follow up and conversion.

6. COMPANY ANALYSIS

Rupeeseed

Rupeeseed is the first online trading system in India available in both English and Hindi. It is
an online share trading platform which is usable by both layman and advanced users. It
primarily focuses to provide qualitative and quantitative features which will assist them in
decision making while share trading. The systematic approach implemented in Rupeeseed
Online share trading software will ensure our clients‟ chances of making profitable trade. Our
simple and concise online software will make your share trading process a different
experience. The online transactions through our website will be highly secured. We have also
implemented online demo pages for the customers to navigate so that they get a clear cut
picture about our online share trading software. Rupeeseed offers trading in NSE Equity,
NSE ,BSE Derivatives.



6.1 SWOT ANALYSIS OF RUPEESEED

STRENGTHS

WEAKNESS

 Products
 PMS Services.
 Technology
 Online fund transfer.
 Research reports.
 Clients
 High brokerage charges but now
they have overcome this by a new
prepaid scheme in which brokerage
is reduced to half.





 Recommendations from clients.
 Free Demat a/c opening.
 Low annual maintenance charge



OPPORTUNITIES

THREATS
 Huge market.


 Volatility of the share market.
 Competitors.























6.2 Total clients

S.No. Name Contact no. Address Status Remarks


1 Nirmal bang
0731-
4254809 Corporate House Active
Demo
installe
d


2
Swastika
investment
0731-
2562284
Navneet Darshan
tower
Follow
up


3
UDS
Securities

Race Course Road Drop


4
Exclusive
Securities
0731-
3044222 Silver mall Drop


5
Flora
securities
990745607
0 Dawa Bazaar
Follow
up
Demo
installe
d


6
Only profit
trading

3rd floor,
Diamond trade
center Drrop


7
Kassa
Securities

Above punjab
jeweller, opposite
TI Drop


8
Intec Capital
pvt ltd
0731-
4202187
203, 2nd Floor,
Diamond Trade
center, new
Palasia, Indore drop


9
Network
Stock
Broking
0731-
4213165 South tukoganj Drop


10
NIRMAN
SHARE
BROKERS
PRIVATE
LIMITED
900999361
8 124 Starlit tower Drop


11
IndoThai
Securities
0731-
4255800 Dawa Bazaar
Follow
up


12
Param paisa
securities M.G Road Drop


13
Pumarth
Credit &
Corp Ltd

GPO Closed



14
Money
Manager

M.G Road
Follow
up



15
Agrawal
Financial

Annapurna Road Drop



16
Agrawal
Commodities

Maharani Road Drop
Interste
d in
commo
ditites


only
17
Exclusive
Securities
810926265
5
Bhakt prahlad
nagar
Follow
up



18
Angle
Broking Commerce house, Drop
not
interest
ed


19
India
Infoline
(IIFL)
balaji corporate
building closed



20
Shelly
Shares and
Securities
0731-
3012516
M-10, Navneet
Darshan, Old
Palasia Drop
21
Reliance
Securities Bansi Trade Centre Drop
Not
Interest
ed


22
Kotak
Securities

UG 55/56 Bansi
Trade Centre Drop
Has
own
softwar
e


23
Arihant
Capital Ltd
308 D-k-1 Scheme
no 74 Drop
Has
own
Softwar
e
24
Aditya
Securities Plaliaka Plaza Closed
25
Premium
Securities
and
Investment Race Course Road Closed
26
Arihant
capital Near silver mall closed
not
Interest
ed


27
Emkay
Securities

Near silver mall Drop
not
interest
ed


28
Suyog
Securities
Ltd Apolo Avenue Drop
Not
Interest
ed


29 Anand Rathi

Apolo Avenue Drop
Not
Interest
ed


30
Indira
Securities
Ltd

Laibaka
Residency, Near
Navneet Plaza Closed



31
Arihant
Capital
Market Chetak Centre Drop
Not
Interest
ed
32 NBHC Ltd Corporate House Drop Not
Interest
ed
33 Bonanza Chetak Chamber Drop
Not
Interest
ed
34
India
Infoline
(IIFL) 315 A City Center Drop
Own
Softwar
e
35
Ashank
Consultant
0731-
2432533
206, MS A, New
Siyaganj Drop


36
Ramesh Jain
& Associates
982706820
8
109, MS-1, Block
B, New Siyaganj Drop


37
Tambi
Securities
Pvt Ltd
0731-
2535219
206, Prem Trade
Centre, Maharani
Road, MTH
Compound
Follow
up
Less
Interest
ed


38
Mukul
Investment
0731-
2544585
Prem Trade
Centre, Maharani
Road Closed



39
Tarun
Enterprises
306, Bansi Trade
Centre, 581/5, MG
Road Closed


40
Ashika Stock
Brokers Ltd

UG-11, Bansi
Trade Centre,
581/5, MG Road Closed



41
Pioneer
Financial
Services
0731-
3920336
611-A, Rajani
Bhawan Drop
Not
Interest
ed


42 Edelwesis

3rd Floor, DM
Tower Drop
Not
Interest
ed (
own
softwar
e)


43
India Nivesh
Pvt Ltd

LG-12, Bansi
Trade Centre Closed



44
SMC Global
Securities

M-5, Mezzanine
Floor, Commerce
House, 7 Race
Course Road Closed



45
Trifid
Corporation
253, Prem Trade
Centre Drop
Not
Interest
ed


46
TM
Investment

Bansi Trade Centre
Follow
up
Will
Intimat
e


47
Seraph
Advisory
Financial
0731-
4257258
LG-20, Bansi
Trade Centre, 581,
MG Road
Follow
up
Will
Intimat
e


Services
48
Ventura
Securities
Ltd
930064779
0
Office No B1 &
B2, 2nd Floor,
Chaturvedi
Mansion, Palasia,
A B Road Drop


49
Asit C Mehta
Investment
Interrmediate
s Ltd
731-
4047163
C/O Orbit Mall,
Shop No 101/102,
Scheme No -54, A
B closed


50
Indira
Securities
Ltd
Orbit MAll first
floor AB road Drop


51
Tradeasy
Broking Ltd

Orbit Mall, A B
Road, Vijay Nagar,
Indore closed


52
R D
Management
731-
4005359
140 Orbit Mall, A
B Road, A B Road closed


53 Capital aim

303, Orbit Mall
Vijay Nagar closed


54
Skung(Soma
ni Group)
0731-
4055777
247, 2nd Floor
Orbit Mall Vijay
Nagar drop





55
Networth
Direct
UG 10, Ground
floor, milinda
manore, RNT
Marg convert

















7. TABULATION/FINDING & RESULT

TABLE:

Drop 26
Follow up and active 15
Closed 7
Demo installed 7
Total 55



Total clients under me were 55, Out of 55 demo was installed in 7 offices, out
of which 1 was convert. Follow up and active clients were 15 , talks are going
on with them so that they convert, and can take the benefit of the software. 26
were dropped which were not interested in the software.

Pie Chart:







Drop, 26, 47%
Follow up and active,
15, 27%
Closed , 7, 13%
Demo
installed , 7,
13%
Drop
Follow up and active
Closed
Demo installed
8. SUMMARY

8.1 Conclusion
The SIP done by me at Rupeeseed has been a great learning experience. Working as a B2B
sales person has given me an insight into the marketing of an organization.
 While doing the sales job, many were not aware of Rupeeseed brand and its services.
 Investors are showing a greater inclination towards investment in the capital markets
either individually or through mutual funds. They perceive mutual funds as less risky
because of their professional managers.
 Many investors want to invest in capital markets but they don’t have time to keep a
check on their portfolio all the time. This is where Rupeeseed can help as you don’t
have to check on it all the time and can set buy and sell price as per your wish. This
SIP was very helpful in learning the deep insights and concepts of financial markets.
 Practical Knowledge : This SIP has given practical knowledge of working in a onsite
project, given a experience of dealing with clients and given the insight about the
marketing.
















9. RECOMMENDATIONS

Features Rupeeseed Sharekhan Angel
Broking
India
Infoline
Limited
Kotak
Securities
ICICI
Direct
Supported
Exchanges
BSE, NSE,
MCX,
NCDEX,
NSEL
BSE,
NSE,
MCX
NSE,
BSE,
MCX,
NCDEX
BSE, NSE,
MCX-SX
BSE,
NSE,
MCX
Equity
Delivery
Brokerage
0.45% 0.50% 0.40% to
0.10%
0.50% 0.49% 0.55%
Equity
Intraday
Brokerage
0.03% 0.10% 0.04% to
0.01%
0.05% 0.049% 0.275%
Equity
Futures
Brokerage
0.10% 0.04% to
0.01%
0.05% 0.049% 0.05% -
0.03%
Equity
Options
Brokerage
Rs. 100 0.04% to
0.01%
1% of
Premium
or Rs 100
per lot
whichever
is high
Rs 100 Rs 95 -
Rs 65
per lot
Retail
Outlets
No Yes Yes Yes Yes Yes
Charting Yes Yes Yes No Yes Yes
Online
Demo
Yes Yes Yes Yes No Yes
3 in one
account
No No No No Yes Yes
Online Live
chat
No Yes Yes No Yes No
Hindi
Language
Interface
Yes No No No No Yes




Here are some important recommendations and suggestions to the organization based on the
experience gained by me. I hope organization finds it useful.

Brokerage
This is considered as one of the most important factors that drives the brokerage industry.
During meeting with the sub brokers it was realized that the brokerage rate is a little high
from few others. .Rupeeseed being a new entrant in the industry must reduce it to attract more
clients.

Promotion
This has become a very important mantra for the success of any business. Rupeeseed has not
promoted its products as other firms do because of which awareness is not there and
attracting new customers is much more difficult. Print Media, Electronic Media etc can be
easily used for the promotion purposes.

New Schemes
Though the degree of differentiation in these products is low in this industry, so Rupeeseed
can attract new customers by introducing new and innovative schemes like targeting
housewives who have a substantial amount of saving and want to spend somewhere to get
good returns. Schemes targeted to college students as well as small shopkeepers can give
Rupeeseed an edge over others.

Corporate Tie-ups
The organization can focus on more and more corporate tie-ups and employees of those
organizations can be targeted. This helps the company in building good relationship with
their employees, our organization in generating business and the employees will get services
at their doorstep without any effort.







10 LIMITATIONS
 Fluctuations in the market : Due to election period and election result are pending.
People can’t predict whether to invest or wait for some time, They even tell us that we
are doing our training (SIP) at very wrong time.
 Time Limit: The time available for the project was just 2 months and this field is too
vast. There are so many stocks, Mutual funds, policies, real estate etc. to study and
number of sub brokers to visit in this duration which was very difficult to convert and
give services in this duration.
 While telecalling sometimes the clients do not give positive response, may be
because they are really busy or may be not interested in the trading software.
 Risk Factor : While cold calling when we met the owners of big shops. They said
that if they had spare money they will invest it in their shops and not in the share
market. They don`t want to take risk.
 Rupeeseed is a startup company and not very famous so it was hard for unknown
people to trust on this company software.
 Cost : Rapidrupee cost around 18000/- for yearly subscription, many people finds its
very costly because there are many software in the market with very low cost.







11. SCOPE FOR FUTURE IMPROVEMENT
In the Indian retail brokerage industry, the regulatory framework and investing guidelines
have been clearly stated by SEBI. The brokerage firms compete with each other on the basis
of few factors such as
 Brokerage Charges
 Technological Advances
 Providing personalized services to the clients etc.
However, some other factors remain uncovered.
 Greatness of Research data Clients still have not been able to fully trust the tips given
by the research development of Rupeeseed. While interacting with them I found out
that they won‟t trust one single analytics for all the components involved. This can b
improved by giving the best in every field in a single platform.
 Number of Branches in the Country The increase in number of outlets across the
country would give rise to high brand recognition and also creation of brand equity.
Since the company is a new entrant, it is very important for the company to promote
its products and services, as well as increase its brand awareness.
 Gearing towards frequent visitor The main stress of business at the present stage is
concentrating on the number of accounts of the existing clients. However many of
them may not be active. Thus more emphasis should be laid in future on concentrating
on frequent investors and also reactivating off dead accounts lying with the office.





Bibliography
 https://www.rupeeseed.com/
 en.wikipedia.org/wiki/Capital_market
 www.capitaline.com
 http://www.nseindia.com/education/content/module_ncfm.htm



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