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Michael Connell
85 Coleridge Avenue Toronto, Ontario M4C 4H7 416-456-4154 /

About Me I’m a storyteller, first and foremost. Or rather: I help people tell their story - the right story at the right time, with the right tools. Whether you’re in communication, marketing, PR or sales, it’s all about the story you’re able to tell, and how you tell it. I’m also a relationship builder with seniorlevel client service skills, brand and media strategy in both digital and traditional spaces. Education Ryerson Polytechnic University, Toronto Postgraduate B.A.A. Journalism McGill University, Montreal Undergraduate B.A. English Literature Experience Self-Employed, Digital Marketing & Communications Consultant Traditional and digital marketing and communications strategy, which extends to SEO/SEM, social media strategy, on- and offline content development, as well as account management. Agency Clients: WebRelay Digital Media ( Xposure PR ( Other Clients: eBet Online ( Social Game Universe ( TDCNET ( Director of Com m unications The Simmonds Group of Companies The Simmonds Group of Companies (original founder of Clublink) is a consortium of public and private entities. The brands I represent focus on: clean technology/renewable energy development projects, safety, consumer electronics and horseracing and gaming. Achievements: • • • • • • Manage 10 clients, working with the management group and hiring consultants for each entity as the sole marketing and communications resource Developed the online presence for seven different clients from inception, aiding in brand development and mark/com strategy Introduced digital communication strategies, married with traditional tools and tactics Developed proactive investor engagement strategies, introducing/selling senior management to/on SEO and social media tools and tactics Appointed to the Board of Directors of one of my clients (Gate to Wire Solutions, OTCBB: GWIR) due to my understanding of the sector and the company Rebranded three public companies, orchestrating the name change, trademarking process, and OTCBB and CNSX symbol changes Day-to-day Responsibilities: (2004 – 2007, 2008 – 2009) (2009 - ) (1992 – 1996) (1998 - 2000)

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Develop communications, IR, marketing and brand strategies Research and write communications materials, including media releases, business and marketing plans, update online (standard websites, blogs and social media) content Counsel clients on a wide range of communication, marketing and PR-related issues Media relations: crisis and relationship management, brand exposure, story pitching (2007 – 2008)

Communications Director aka Communication Associates, Inc. (

In addition to PR/marketing/branding, aka also provides corporate communications. Achievements: • • • • • • • Brought seven clients to the table, tripling the organization’s work flow and billable hours Introduced IR, Issues Management and solid writing services to the organization Introduced digital PR and communications tactics to the company Developed communications, IR, marketing and brand strategies Developed communications materials, including media releases, business and marketing plans, updated online content, SEO strategy Counseled clients on a wide range of communication, marketing and PR-related issues Media relations: managed relationships, brand exposure, and pitched stories (2002 - 2003)

Day-to-day Responsibilities:

Senior Writer and Web Reporter

TROT Magazine/Standardbred Canada (
Achievements: • • • •

Canada's leading monthly equine publication, reaching 13,500 homes, businesses and racetracks. Developed an in-depth understanding of the Canadian horse racing infrastructure and became a well-known and trusted authority on the industry Developed weekly online polls that typically received thousands of participants Developed a solid database of industry contacts Turned their online presence into a news resource (2000 – 2002)

West Coast Bureau Chief/Writer/Copy Editor

KidScreen Magazine (

A monthly, international trade magazine (averaging 70 pages per issue) based in Toronto and Los Angeles, covering the kids entertainment industry. Achievements: • • • • • Re-located to Los Angeles from Toronto to build and promote the publication’s identity and relationships on the West Coast Became a well-known presence at various kid’s industry events authority on children’s entertainment Contracted to moderate conferences such as the 2002 San Diego Comic-Con Aided in organization of first KidScreen Summit (event management) in Los Angeles Member of the Board of Directors for Gate To Wire Solutions, Inc. Chair of Alumni Communications for Trinity College School in Port Hope, Ontario Built strong relationships with studio heads and re-established KidScreen as an industry

Additional inform ation • •

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