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July 29, 2014 Page 1
34
24
3
10
29
0
5
10
15
20
25
30
35
40
Mike Rounds
[R]
Rick Weiland
[D]
Gordon
Howie [I]
Larry Pressler
[I]
Unsure
U.S. Senate Vote
To: Interested Parties
From: Clarity Campaign Labs
Date: July 28, 2014
Subject: South Dakota Statewide Survey

On behalf of the South Dakota Democratic Party, Clarity Campaign Labs conducted a poll of registered
voters statewide in South Dakota from July 16
th
to 23
th
. We surveyed 3,837 voters using an IVR survey
that included a live-patch cell phone oversample. We then matched the sample to the voter file and
weighted it to reflect a midterm general electorate in the state. The margin of error is +/- 1.44%.

In the race for U.S. Senate, Mike
Rounds is ahead of Democrat Rick
Weiland 34% to 24%. Independent
Larry Pressler makes a reasonably
strong show with 10% support, while
independent Gordon Howie at 3%
support is only a minor player in this
race.

Most notable is the large number of
undecided voters, at 29%. While
Rounds is currently ahead of
Weiland, the 10 point margin is less
impressive with such a high number
of unsure respondents. Breaking down these respondents by self-identified party we see that in the
initial party self-ID they are almost equally divided, as 28% are Democrats, 33% are Republicans, and
39% are Independents. When including leaners toward either party, they become 42% Republican to
36% Democrat, with 21% independent. There is also a higher proportion of undecided women than
men, 31% of female voters were unsure compared to 24% of male voters. Younger voters also tend to
be more undecided, with 41% of those aged 18-34
unsure.

The demographics show a clear candidate support
breakdown along party lines, with 80% of Weiland
support coming from Democrats and 83% of Rounds
support from Republicans. Independent Larry
Pressler has bipartisan appeal, drawing an equal
amount of support, 27%, from Democrats and
Republicans, and 46% from Independents. In
particular, 10% of conservative Democrats support
Pressler and 11% of moderate Republicans support
him.

Weiland does best among women and ethnic minorities. 49% of Native Americans support him while
only 11% chose Rounds. His support among women was nearly tied with Rounds, with 28% of female
voters supporting Weiland and 30% Rounds. Rounds received 33% of white voters support compared to
29% who selected Weiland. 36% of men were for Rounds and only 26% for Weiland.
42
36
21
0
10
20
30
40
50
Republican Democrat Independent
Undecided Voters by Self-IDed Party