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Tang Chee Yean (Voni)

Selangor, Malaysia

DePaul University, Chicago, IL, USA
Bachelor of Science in Marketing (Category Management & Sales Leadership) April 2013
CGPA 3.72/4.0
Magna Cum Laude
Deans List

Professional Certification
Completed 10 essential Category Management online training courses to be certifiable as a Professional
Category Analyst (CPCA)

Mizkan Americas, Inc., Mt. Prospect, IL, USA December 2013May 2014
Category Analyst, Asian & Hispanic Market
Developed companys category management plan to ensure efficient and productive growth of department,
and smooth collaboration with other teams and retailers
Researched and developed companys category & brand strategy to ensure tactics are in line with
companys goals
Researched on Asian & Hispanic food categories to create customized category reports, synthesized
insights from various channels and tools, recommended opportunities and strategies, and disseminated
insights to internal and external teams
Assisted Sales Managers and Business Development Managers with item forecasts, taking into
consideration price, seasonality trends, sales gaps, promotion type, Shopper Insights and overall consumer
Daily usage of various research channels and tools including: Nielsen Answers Core, Nielsen Nitro, Nielsen
Homescan, Mintel GNPD, Mintel GMN, MarketTrack, Google Alerts, and publications

Walt Disney World, Orlando, FL, USA August 2013 September 2013
Character Performer, Entertainment (Disney College Program)
Trained to identify and portray the Disney culture to provide the best guest experience at the Walt Disney
World Parks
Learned how to identify selling points of being a true-to-life Disney character by performing specific
characteristics and personality to connect with each guests
Collaborated with Character Attendants to ensure safe and smooth entrance, performance, and exit for each
show to deliver the high qualities of the Walt Disney World Parks

Fashion Label July 2011 July 2013
Personal Website
Designed and created fashion jewelry by putting materials together for potential business venture
Set up personal website with creative Photoshop knowledge to promote fashion label and prospective
business deals

Wisdom Mats, Highland Park, IL, USA September 2012 November 2012
Social Media Intern
Assisted CEO in developing a social media plan for the companys Pinterest account to increase recognition
from the yoga community with the goal of 1000 followers
Researched, compiled data, and posted relevant materials regarding its niche market to build awareness of
the new start-up company
Applied the usage of Google Analytics and Google AdWords Keyword Tool to increase SEO and web

DePaul University, Chicago, IL, USA August 2011 March 2012
International Admission Student Worker
Assisted Associate Director in planning international recruitment efforts to increase DePaul Universitys
publicity and student enrollment
Facilitated mailings and assisted prospective students with enrollment inquiries to build awareness of
DePauls services
Maintained and updated student database records in PeopleSoft to keep track of all graduate and
undergraduate international students information

St. John Ambulance Malaysia January 2005 March 2010
Community Service & First Aid Volunteer
Organized an international camp of 1000 participants to build global network and share first aid skills and
Conducted and coordinated first aid and nursing examinations in high school to integrate proper first
response medical skills
Planned public blood donation drives to support voluntary blood donor programs for hospitals and
emergency clinics

Native speaker of English and Bahasa Malaysia
Conversable in Cantonese
Beginner written knowledge in Korean

Proficient in Microsoft Word, Excel, and PowerPoint
Knowledgeable in Nielsen (Answers Core & Homescan), Space Management, Mintel GNPD & GMN, Salesforce
Knowledgeable in Adobe Photoshop and Adobe After Effects
Experienced with social mediaeg. Facebook, Twitter, Pinterest

Delta Mu Delta International Honor Society in Business
DePaul Cheerleading Team 2011-2012