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30 E-commerce term

1. Active token
Small, stand alone electronic device that generates one-time passwords used in a two-
factor authentication system.

2. Ad view
The number of times users call up a page that has a banner on it during a specific
period, known as impressions or page views.

3. Authentication
Process to verify (assure)the real identity of an individual, computer, computer
program, or EC website.

4. Banner
On a Web page, a graphic advertising display linked to the advertiser's web page.

5. Botnet
A huge number (e.g, hundreds of thousand ) of hijacked Internet computers that have
been set up to forward traffic, including spam and viruses, to other computers on the

6. Brick and mortar retailer
Retailers who do business in the non-internet, physical word in traditional brick and
mortar stores.

7. Business Intelligence
Activities that not only collect and process data, but also make possible analysis that
result in useful - intelligent -solutions to business problem.

8. Business model
A method of doing business by which a company can generate revenue to sustain

9. Business process reengineering (BPR)
A methodology for conducting a comprehensive redesign of an enterprise's processes.

10. Business social network
A social network whose primary objective is to facilitate business connections and

11. Click-and- mortar (click-and brick) organization
Organizations that conduct some e-commerce activities ,usually as an additional
marketing channel.

12. Clickstream data
Data that occur inside the Web environment; they provide a trail of the user's
activities (the user's clickstream behavior) in the Web site.

13. Collaborative commerce(C-commerce)
(1) E-commerce model in which individuals or group communicate or collaborate
online. (2) The use of digital technologies that enable companies to collaboratively
plan, design, develop, manage, and research products, services ,and innovative EC

14. Corporate (enterprise) portal
(1)A major gateway through which employees, business partners, and the public can
enter a corporate Web site. (2) A gateway for entering a corporate Web sites, enabling
communication ,collaboration, and access to company information.

15. E-market place
An online market, usually B2B, in which buyers and sellers exchange goods or
services ; the three types of e-marketplace are private, public and consortia.

16. Enterprise 2.0
Technologies and business practices that free the workforce from the constraints of
legacy communication and productivity tools such as e-mail. Provides business
managers with access to the right information at the right time through a Web of
interconnected applications, services, and devices.

17. Horizontal marketplace
Markets that concentrate on a service, material, or a product that is used in all types of
industries (e.g. office supplies, PCs).

18. Knowledge management
The process of capturing or creating knowledge ,storing it, updating it constantly,
disseminating it, and using it whenever necessary.

19. Maintenance, repair and operations (MRO)
Indirect materials used in activities that support production.

20. Mobile commerce (M-commerce)
Any business activity conducted over a wireless telecommunications network or from
mobile devices.

21. Online analytical processing (OLAR)
End-user analytical activities ,such as DSS modeling using spreadsheets and graphics
, that are done online.

22. Really simple syndication (RSS)
A family of Web-feed formats used to publish frequently updated digital content.

23. Request for quote (RFQ)
The "invitation" to participate in a tendering (bidding) system.

24. Reverse logistics
The movement of returns from customers to vendors.

25. Semantic web
An evolving extension of the Web in which Web content can be expressed not only in
natural language ,but also in a form that can be understood, interpreted ,and used by
intelligent computer software agents, permitting them to find, share, and integrate
information more easily.

26. Software as a service (Saas)
A model of software delivery where the software company provides maintenance,
daily technical operation, and support for the software provided to their client. SaaS is
a model of software delivery rather than a market segment.

27. Strategic information system
information systems that are developed in response to corporate business initiative.
They are intended to give competitive advantage to the organization. They may
deliver a product or service that is at a lower cost, that is differentiated, that focuses
on a particular market segment, or is innovative. (sources from wikipedia)

28. Strategy information system planning (SISP)
A process for developing a strategy and plans for aligning information systems
(including e-commerce application) with the organization's business strategies.

29. Vertical marketplace
Markets that deal with one industry or industry segment.

30. Web 3.0
A term used to describe the future of the World Wide Web. It consists of the creation
of high-quality content and services produced by gifted individuals using Web 2.0
technology as an enabling platform.