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ABOUT BRIDGESTONE

Bridgestone India Private Limited, subsidiary of Bridgestone Corporation, Japan, is one of the leading
manufacturers of tyres in India. The abundant support of its customers coupled with consistent quality
products has added to its success percentage.

Founded way back in 1931, in Japan, Bridgestone Corporation is the world’s largest tire and rubber
company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range
of diversified products, which include industrial rubber and chemical products and sporting goods. Its
products are sold in over 150 nations and territories around the world.




INTRODUCTION

Bridgestone is the vision and dream of the inventive mind of Shojiro Ishibashi. The realisation of this
dream took place in the form of 'Bridgestone Tyre Company Limited', in 1931. Growth in Japan's
automobile industry gave an upward boost to Bridgestone and elevated the company to the top most
position in the tyre market. It also acquired Firestone Tyre & Rubber Company.

Now, as the world's no. 1 tyre and rubber company, Bridgestone Corporation has made its presence felt
on a global scale. It has subsidiaries spread across the globe - from America to Australia and from Africa
to Europe.

Leading the quality charts in the tyre industry, Bridgestone also provides value added services to its
customers. Hard work and un-divided focus on superior products has helped Bridgestone, gain trust of
its customers.

Bridgestone has maintained its tradition of innovation and development to produce only excellent
products. Continuing to set new benchmarks for its competitors, Bridgestone has become synonymous
to quality.
HISTORY
Bridgestone's journey began in a small city, in the island of Kyushu in Japan. The year was 1931, hopes
were high. The older was fading. And the New World was waking up to a future, man had just dreamt of.
It all started with a dream. A dream to be a force to reckon with in the global tyre industry. Turning this
dream into reality was the driving passion of Mr. Shojiro Ishibashi. To achieve his ambition, he even
named his fledging venture with an english variation of his name to take on the world, and succeed in
his mission, Mr. Ishibashi relied heavily on his able and trusted Lieutenant - technology.

His relentless drive to serve the society with superior quality products changed the tyre market. Started
his venture in a small factory in Kurume, he wanted his company and tyres to go places, perhaps that
was the reason why he christened his fledging venture with an english variation of his name (Ishibashi
translates as "Stone Bridge"). Today, Shojiro Ishibashi's company is a US $23.2 billion* Corporation with
its headquarters at Tokyo.

Bridgestone controls 18.2% of global market* and sells products in over 150 nations. The company has
47 tyre plants** and 93 non-tyre plants**, 3 technical research and development centers and 10
proving grounds.

Brands like Bridgestone and Firestone herald the company's strong presence in the tyre and rubber
goods, automotive parts, industrial goods, chemical goods and sporting goods. Bridgestone Corporation
has come a long way from Shojiro's Kurume days.

Bridgestone is a world-class tyre manufacturing, Japanese Company. The company having the punch
line - "Passion for excellence" is working with a clear sense of purpose, to serve society by providing
people with quality products' the motto being to ensure CUSTOMER SATISFACTION. Bridgestone aims at
"Quality". Quality is paramount in all fields, be it Human Resources, be it Sales & Marketing, and be it
Production. Bridgestone wants that there should be no defects in their products. To ensure this, the
company has adopted the, "ZERO DEFECTS" system. The organization also wants the things at right time,
at right place, and for this it has adopted the JUST-IN-TIME (JIT) technique.

Today, Bridgestone has a worldwide work force of more than 110,000 employees. Bridgestone is a
global tyre manufacturing company, which emphasizes on Japanese traditions. It is still growing and
expanding and aiming at increasing its share in the world tyre and tubes, industrial products like belts,
hose, chemical products, sporting goods, automotive parts and marine products etc.

The founder was ambitious enough to dream that his quality products would earn the satisfaction of
customers worldwide. He was getting ready for something international. But even Shojiro didn't know
how spectacularly his company would fulfill his hopes.

* Source: Bridgestone Corporation Annual Report 2004


OUTLINE
Establishment 1931
Paid in capital * 126,354 Million - Yen
Head office Tokyo, Japan
Technical centers Tokyo & Yokohama - Japan
Akron, Ohio - USA
Rome - Italy
Employees * More than 110, 000
Consolidated Subsidiaries * 435 companies
Turnover * $23.2 billion
Global tyre market share * 18.2%
Selling products to More than 150 Nations
Bridgestone & its
subsidiary plants ** Tyre plants: 47
Non-tyre plants (for diversified): 93
Proving grounds ** 10


* Source: Bridgestone Corporation Annual Report 2004
** Source: Bridgestone’s Global website


PRODUCTS

TYRES AND TUBES
For passenger cars, trucks, buses, construction and mining vehicles, commercial vehicles, agricultural
machinery, aircraft, motorcycles and scooters, racing cars, karts, utility carts, subways, monorails.
AUTOMOTIVE PARTS
Wheels for passenger cars, trucks, buses.
INDUSTRIAL RUBBER PRODUCTS
Belts
• Steel cord conveyor belts
• Fabric conveyor belts
• Belt-related commodities
• Pipe conveyor systems
Hoses
• Braided hoses
• Hydraulic hoses
• Automobile hoses


Anti-vibration and noise insulation materials
• Air springs
• Dampers
• Noise-insulating systems
Waterproofing Materials
• Water stoppers
• Waterproof sheets for civil engineering


Rubber Tracks
Inflatable Rubber Dams
Multi-Rubber Bearings

Marine Products
• Marine fenders
• Marine hoses
• Dredging hoses
• Oil booms
• Silt barriers
Anti-vibration Components
• For vehicles, railway cars, industrial machinery
CHEMICAL PRODUCTS
Building Materials and Equipment
• FRP Panel Water tanks
• Unit flooring systems
• Steel fiber for concrete reinforcement
• Roofing materials
• Unit bath systems
• Polybutylene pipes and fittings for plumbing systems
• Sealing materials for buildings and housing
Thermal Insulating Polyurethane Foam Products
• For general building, housing


Flexible Polyurethane Foam Products
• For bedding, furniture, vehicles, industry

Ceramic Foam
ELECTRO-MATERIALS
Office Equipment Components
• Semiconductive rollers
• Other semiconductive components
Performance Film Products
• Performance films for plasma display panels
• For liquid crystal displays and cathode ray tubes
• Photovoltaic module encapsulants
• Interlayer adhesive films for laminated glass

SPORTING GOODS
Belts
• Golf balls
• Golf clubs
• Tennis shoes
• Tennis rackets
• Tennis balls
• Golf swing diagnostic system

BICYCLES
OTHER PRODUCTS
• PureBeta Ceramic Dummy Wafers
• Holders
• Rings
• Heaters
• Electrodes and
• Other items for semiconductor manufacturing



ABOUT BRIDGESTONE INDIA - Chip of the block
Bridgestone, in a short stint of 10 years in India has grown to tremendous heights. It has become one of
the major suppliers to almost all the reputed car-manufacturing companies in India. Quality has always
been a premium at Bridgestone and the strict standards followed, are certified by the world's leading
authority in quality certifications.

In the past decade India has seen a tremendous growth in the automobile segment. Bridgestone has
been able to spearhead its contribution in this booming passenger car market and has become one of
the preferred OEM suppliers to major car manufacturers in India.

With a vast network of more than 1,000 dealers spread across India, efforts are being constantly taken
to increase this penetration level and make the quality tyres available even in the remotest corners of
the country.

Constant up gradations at the production level are being undertaken to satisfy the ever-increasing
demand of this exciting Indian car market. The right marketing programs are also being initiated to
increase the brand presence all across the country. With all these efforts, Bridgestone India will emerge,
and contribute in fulfilling the vision of its parent company of being truly global player and be the
"World's No. 1 tyre and rubber manufacturing company."
INTRODUCTION - Drive in to know us
Sharing an equal 'Passion for Excellence' as our parent company, we, Bridgestone India Private Limited
(BSID), are proud to be one of the leading tyre manufacturers in India. We began as a joint venture
between Bridgestone Corporation of Japan (BSJ) and The Associated Cement Companies of India Ltd.
(ACC), in 1996.

Our first plant had been established at Kheda (Madhya Pradesh) with a paid up capital of Rs. 2753
million. With the latest technology from Bridgestone, Japan, the plant at Kheda, covering 265,500 sq.
mts. and was officially inaugurated on 12th of November 1998.

Continuing to be a part of the Japanese Multinational - Bridgestone Corporation of Japan - we have
come a long way and have established ourselves as a leader in Radial tyres, producing around 2.7 million
tyres per year. Our products include Passenger steel belted radial tyres and tubes and Light commercial
vehicle steel belted radial tyres and tubes. Our Radial tyres are used for passenger cars in India and are
supplied to almost all the major Original Equipment manufacturers.

Over a period of time we have established a distinct culture in the company with various HR principles
and systems. With a strong work force of around 900 employees, we have continuously strived to
contribute to the Indian Society and realize happiness by achieving our targets with mutual trust and
understanding.