Curriculum Vitae You Le, Chong (Malaysia)
Curriculum Vitae Interaction Design Industrial & Research Design Corporate Identity & Branding Interaction Designer Research Designer Industrial Designer

2007 2003 - 2006 2002 - 2003 1997 - 2002 Studying MA Interaction Design, Umeå Institute of Design, Sweden Research Designer, Orcadesign, Malaysia Industrial Designer, Likom Casework, Malaysia Bsc. (Hons) Industrial Design, University Technology Malaysia, Malaysia OSIM, www.osim.com Maclarenbaby, www.maclarenbaby.com PENSONIC, www.pensonic.com ORCA, www.orca.com.my Lotus Restaurant, Su Zhou, China Niceprint, www.niceprint.net MAQUET, www.maquet.com Motorola, www.motorola.com Danfoss, www.danfoss.com Nokia, http://onlyplanet.nokia.com/php/public/ Umea Airport, http://www.lfv.se/


How I Work?

Design Process

Each project has different weightage within individual phases depending on the project nature and the project scopes.

“Stretch Your Body” with Nada
Interaction Design “Tap-tap” File Sharing Platform
In this virtual files of sharing, the tangible interactivity between each other become invisible and sharing activities have dimmed gradually. This design allows people to share their files through network by simply tapping the side of the screen. The shared files will fly through the screen of the sender to the screen of the receiver.

“Stretch Your Body” with Nada is an exercise that was carried out with Tellarts. It was designed to use Nada Sketchtools with MAKE controller, an asssortment of sensors, Nada software and Flash actionscripts. During the exercise, three projects were developed during this exercise with Heewon Lee and Jannes Peters.

MAC platform

NADA Sketchtools RFID inputs MAKE controller outputs
1, Mac Mini 2, Make Controller (analog and digital converter kit) 3, Phidgets RFID Reader 4, An assortment of sensors, motors, lights, fans, servos, and RFID tags 5, NADA software and Live Manual 6, Flash 8 Software

//Link to design demo Approximately Sensor Touch Sensors MAKE Controller : to identify the location of the user’s hand relatively to the files location of the screen : to trigger the sending signals : links the computer and sensors as a platform

Zero Research Design Evaluation

5 Days (2007) www.sketchtools.com

“Stretch Your Body” with Nada
Interaction Design

“Stretch it “ health monitor
“Stretch it” is an health monitor that reminds users to do some daily exercise in their computer work routine. The computer screen will shrink down after 2 hours of non-stop work as a reminder to the user that they need to take a break and exercise. To resume the screen, the user is forced to pull the stretching tool with a friend. If a juicer is connected, the system will activate it once the exercise is completed.

“Drink me” reminder
“Drink me” reminder is designed to remind the computer user to drink more water. This device just looks like an ordinary cup coaster but it is embeded with a pressure sensor. It records the weight changes of the cup over time. From time to time, a pop up screen appears on the monitor, “It is time to drink water!”.

//Link to design demo Pressure sensors Motors Make Controller : embedded in the handle to simulate the pulling actions : lab-made fruit juicer : links the computer and sensors as a platform

//Link to design demo Pressure Sensors Make Controller : embedded under the coaster to weigh the glass (the amount of the water) : links the computer and sensors as a platform

Ambient (Musical Visualiser)
Interaction Design
A display that visualises the architecture of sound and projects the mood based on the music that is playing in the living environment. Ambient the musical visualiser was inspired by the Music Genome Project which capture the essence of music at the most fundamental level.
Community that listening to the same music channel


Event Information

Song Information: 1. Song Title 2. Artist 3. Album 4. Year Current Playing Track Previous Tracks

Coming Tracks

Colours and Mood of the Genre of the Music

Melody Harmony Rhythm

Orchestration Intrumentation

Vocal Rich of Vocal Harmony


Zero Research Design Evaluation

Link to example

5 Weeks (2007)

“Happy Feet” the music floor
Interaction Design
B.O.M list 2x Laptops 2x Speakers 1x Power supply 2x Keyboard Emulators 2x Arduino Boards 24x Tiles 192x LEDs 24x Pressure sensors 24x 100k Ohm resistors 2x 100 Ohm resistors 4x ULN2003 chips A lot of wires

“Happy Feet” is a luminous music player that could be played by anyone. In this project, we intended to explore the integration between dance steps with digital interactivity, in this case with sounds and lights.

// Link to demo
This project was carried out over 12 working days with the approach of prototype early and prototype more. We nearly spent 80% of our time in prototyping, testing and trouble shooting.

Zero Research Design Evaluation

12 Days (2007)

“Happy Feet” the music floor
Interaction Design

Trial and error Day 1 Day 2 Day 3 Day 4 Day 5 Development Day 6

Finding ideas and exploration

Sourcing for Materials

Arduino with processing and Flash (matching hardware & software) Day 8 Day 9

More experiments and building our own pressure sensors Production

Hacking an electronic Piano to get some sounds

Using PhidgetLED 64 to create the luminous effects

Day 7

Day 10

Day 11

Day 12

Facing lots of difficulties with the hacked piano system

New attempt with Arduino using flash actionscripts with keyboard emulator

Using ULN 2003 chip as a switch to allow external power supply to power the LEDs

Production starts (duplicating the code, physical parts, soldering, wiring...)

Production continue (subassembles the parts)

The final assembly

Airport as an Interface
Interaction Design

The Airport as an Interface is a 8 weeks group project with Stina Jonsson and Paula Segura, in collaboration with Umeå Airport. The goal was to create an user experience, considering the airport as an interface to the city of Umeå. We also aimed to give the airport some ideas for the future reconstruction.

User Observations & Shadowing


Grounded Theory

The final design is based on eight weeks of ethnographically inspired methods such as User Observations, Ethnomethodology, Grounded Theory and Participatory Design. The concept is declined in four parts: an interactive floor guide, a culture cube, a motion detector OLED information on tables and some arrivals, departures and gate screens. dscreens.
Participatory Design (i) Participatory Design (ii) Concepts Development

Zero Research Design Evaluation

8 Weeks (2007) www.lfv.se

Airport as an Interface
Interaction Design

The focus in this project is to apply ethnography in research and to digest the gathered data and information. We used the Grounded Theory method as a reference here.

Joakim (student)

Quotes from Interviews

Sara & Lena (scientists)

Interview Coding Memoing Hypothesis (Design Opportunities)

Austrians (engineer)

Henricksson Family

Footage from Shadowings


Umeå Man Sony Ericsson’s Sales (Foreigners)


Grounded Theory

Participatory Design

interactive floor guide
Although Umeå City Airport is a small place, signage is a must have and it presents an opportunity to create an innovative experiences out of the ordinary. Inspiration comes from the nerves of the leaf but it is also an attempt to reduce the information overload by only showing the information to people who need it. // Link to demo

cultural cube
The cultural cube is a collaboration between the airport and the library, supporting the project of getting Umeå elected European cultural capital 2014. It gives travellers a nice way to spend time in transit by listening to sounds, music, books and facts about Umeå. They can bring a bit of Umeå culture with them on their journey afterwards, by downloading from the cube on their pendrive. // Link to demo

Info screen and gate screen
Time passing is displayed using Storytelling. Complementing the accurate clock, birch leaves fall smoothly one by one, during the last ten minutes before boarding. The leaves are of course also a connection to “The City of Birches”. It gives to passengers a calm feeling. // Link to demo

At least 60% or the students.

motion detect OLED information
Keeping the essential airport information close to the travellers when they are in transit at Umeå City Airport is one of the important parts of the new airport experience. Nervous double checks of flight time or gates are no longer needed. Passengers can relax and enjoy their time in the departure area. // Link to demo

Design is a Game

Interaction Design
“Tick-Tock Time’s Up!”, a game was inspired by Danfoss (Micro-Drives) product manager who thinks that whole department is fighting with time. The game makes players aware of the important of time and the importance of collaborations within teams to achieve the goal. It also teaches the player to be open to what is done by others and triggers a discussion afterwards about their experiences in the game and everyday life.
“Time is very costly,” he states and continues to say “and very big factor to look at.”

To transport the CUBE from “START” to “DEADLINE” by shooting the puck at it - the first team to complete this, WINS.


Collaboration in University of Southern Denmark - Sønderborg

Users Testing

Zero Research Design Evaluation

5 Weeks (2006) Collaborations with University of Southern Denmark - Sønderborg

Intuitive Door

Interaction Design

Intuitive Door Interface

Signing in with your personal signature.

Door Unlocked

Please Sign In

Sign in Pad

Door Bell & Intercom

Devices detected user appoaching.

New designed sounds are incorperate into these interfaces the to make the whole device more intuitive and friendly. //Link to User Interface
RFID Tag The design of the device guide user to push like an handle and once the user pushed it, is a doorbell.
Devices detected user appoaching. User Sign in. Code Accepted, door unlocked.

User with RFID Tag

User without RFID Tag
Door Bell connected to the receptionist.

User without RFID tag approaching and try to open the door by pushing the door handle.

With RFID Tag, the device can auto-detect whenever an user with the RFID Tag is approaching.

Door bell heard and connected to the receptionist

Door unlocked by receptionist
Zero Research Design Evaluation

//Link to Product Demo - With RFID Tag //Link to Product Demo - without RFID Tag

3 Weeks (2007) Collaborations with MA Product Design

Astra Pharmaceutical
Corporate Identity & Branding

Zero Research Design Evaluation

3 Weeks (2006) Graphic Design I

Nice Print
Corporate Identity & Branding


Zero Research Design Evaluation

Save 50-60% of your printing costs, align with your overhrad trimming strategy! Clear printing, good quality, 100% product warranty, and a good way to stay GREEN!

60 Hours (2007) www.niceprint.net

Cartridges Packaging


Lotus Restaurant, Suzhou
Corporate Identity & Branding


Business Card

Zero Research Design Evaluation

60 Hours (2006) www.niceprint.net


PENSONIC Product Design Identity
Corporate Identity & Branding

Product Design Identity (PDI) It is a value, an image, as well as a visual expression of the company and its brand through design, aiming to create a desirable experience that happens between the user and the company A Malaysia company named PENSONIC would like to have a facelift in their brand image. Due to the constrained of time and resources, we’ve suggested them to do a PDI program specially on colours on their best selling product range, kitchen appliciances. Zero Phase Research Phase Design Phase Evaluation Phase


Setting up Colour Lab

Analysis & Ideation

Implemention & Testing

Market Research

Design screening

Zero Research Design Evaluation

4 months (2005) www.pensonic.com

Colours Interpretations & Cultural Influences

Finalising Colours

PENSONIC Product Design Identity
Corporate Identity & Branding

Proposed Colours Applications In their products range, there are significantly divided into 2 editions, 1. The original edition 2. The limited edition for special launching or occasion.

For the original edition, we used try to work with pastel colours which are natural, comfortable, soothing and suit very well with kitchen appliances. Pastel with some subtle vivid tone gives the product a bit of highlights especially with the companion of white.

For the limited edition, we selected Maroon with Silver because it is a distinctive and exclusive combination.

Maclarenbaby Convertible Cot and Seat
Industrial Design

Convertible Cot and Seat (CCS) is a detachable module that allow it to be transformed from a cot to seat in seconds, catering for a wider usage and for a longer period of time. This project start up with a new concept that was proposed by Maclarenbaby and we carried on the design from the idea of converting cot to seat. In this project, there are 2 major focuses: 1. mechanical design solutions 2. softgood design solutions (fabric & cushion design)

Mockup (Ideation)
Low-fidelity mockup in ideation stage that help to push the idea forward. Size (1:5)

Convertible Cot and Seat Usage Converting from Seat to Cot Functional Mockup (Development)
Functional Mockup is essential in this products because it involved a lot of mechanism design. Size (1:1)

Unlock the side lock and push the CCS Back Rest from the bottom till it change into Cot.

Converting from Cot to Seat

Released the safety lock at the CCS Back Rest. The gravity force helps to convert the cot into seat.

Zero Research Design Evaluation

3 Month (2005) Collaboration with mechanical Team

After a few functional mockups and design evalutions, the design is send for prototyping. In this project, the design was transfered back to the Maclarenbaby UK New Product Development Team for evaluation.

Mechcanical Design (Converting Cot to Seat)

Releasing the Safety Lock

Push the upper frame

Push it till both side of the locks snapped.

Softgood Design (Converting Seat to Cot)

Unbuttoning the 4 buttons on the side of the softgood of CCS.

Hold on to the top frame and let allowed CCS converts from Seat to Cot naturally with the help of gravitational force.

Sponge Holder

Industrial Design


Product Usage

Concept Development

A sponge holder that bring in joy and happiness to the kitchen.

Zero Research Design Evaluation

1 Month (2001) www.orca.com.my

Pneumatic Water Toy
Industrial Design

This is a undergraduate project. The theme of this project is to design a pneumatic water toy.

It is speed boat with pneumatic body and accelerate with the two propeller at the back of the boat.

Zero Research Design Evaluation

2 Month (2000) Collaboration with Bsc. Mechanical (Year 3) Students

Likom LCD Monitor
Industrial Design

Concept 1


Concept 3

Concept 2

Concept Development

Concept 4

Concept 5

Development 1

Development 2

Development 3

Zero Research Design Evaluation

1 Month (2002) www.likom.com.my

Maclarenbaby Stroller Research Program
Research Design
The objective of this program is to identify problems in existing baby strollers and to find out design oppotunities in baby strollers. This program enphasized on two (2) focuses, the product studies and the users studies. The research material were used as New Product Devlopment materials. Research Process
On-site trials User Observations

Examples of research findings
We also identified parent who left their baby stroller unattended for a few minutes because of inconveniency to push in the baby stroller into the shops.

We had discovered interesting usage of stroller and who are actually sitting on the stroller.

Product Trials

Mechanism Studies

Market Research

Product Studies


Who sit on the stroller? Shopping Bag? Over Grown Kids? or Baby?

Zero Research Design Evaluation

2 Weeks (2004) www.maclarenbaby.com

Parents who say NO to stroller due to the inconveniency of stroller in manuverable around especially when they are traveling alone.

Problem Identification

Parents who misused the stroller that might endangers the children who say in the stroller.

Creative parents who modified their own stroller or even design their own stroller that suit their needs and the geographical climates.

Skills & Strength
Curriculum Vitae Skills
Softwares Adobe Photoshop, Illustrator and InDesign Adobe Premiere Element Macromedia Flash and Freehand Microsoft Word and Powerpoint Sound Software - Audacity ProEngineer Languages English, Chinese and Malay (Advance) French & Swedish (Beginner) Strong in Design Process & Methodology Strong in Research, Documentation and Presentation Strong Coordinating, Planning & Organizing Skill Innovative & Creative Responsible & Self Initiatives Problem Analytical Skill Work great in Team & Individually



Make Controller with Nada Phidgets Arduino Electronics


Experience Prototyping - Low Fidelity and High Fidelity Prototyping Electronics with sensors and controller (with flash actionscripts) Design Research - Grounded Theory, Participatory Design, Shadowing Design Research - New Product Development and Trend Studies Video Documentary Short Movie Making Branding and Product Design Identity Project Management Interactive Presentation

Thanks for viewing.

You Le, Chong (Malaysia)
chongyoule@gmail.com +46 73 031 00 85 Pedagoggränd 1C:15 SE-907 30, Umeå, Sweden