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Beer Market Insights USA
9
th
Aug 2014


Summary
The Beer Market Insight USA report contains detailed brand, distribution and packaging data and
analysis across the US beer market for 2013. Brand and packaging volume data is available whilst value
data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings
Beer consumption fell during 2013
Rise in craft beer exports
Top 5 brands still remain dominant




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Synopsis
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the
report contains four sections plus an Summary
, a concise summary of the report including key findings and drivers.
Section 1: Market Context
A summary of the external conditions and factors which impact on the beer market

Market Context
- Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
- Legislation and Taxation Tables

Section 2: Market Background Briefing
A brief history of brewing in the country proving context to current market structure
Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
- Brand Analysis

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- Private Label/Private Label Producers
New Products and Photo Shots
Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation and Pricing
Distribution Trends
Beer Pricing Tables
Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and
developments in 2013
*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;
Alcoholic Strength
Beer Type
Brand
Brand Owner
Brewed In
Calorie Rating
Country of Origin
Geographic Scope
Geography

Local Operator
Local Segment

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Modus Operand
Price Segment
PL indicator
Trademark Brand
Distribution;

Off-premise
Off-premise sub channel
On-premise
On-premise sub channel
Price Segmentation
Packaging;

Pack Material
Pack Type
Pack Size
Refillable Indicator
Reasons To Buy
The Market Insight USA report contains detailed data segmented by many attributes which gives you a
cohesive picture of the market and this data is combined with insight into the drivers of trends allowing
you to identify opportunities and threats within the US market. The extensive data shows you the
performance of brands and brewers allowing you to compare and track performances. This report
identifies the growing segments in a market that has seen significant decline for several successive
years. It shows how market value has shifted significantly and identifies successful brewer strategy for
profitability.

Summary
Section 1 Market Context
Market Context

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Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Legislation and Taxation Tables
Section 2 Market Background Briefing
Market Background Briefing
Section 3 Market Update
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Brand Analysis
Private Label/Private Label Producers
New Products and Photo Shots
Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation and Pricing
Distribution Trends

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Beer Pricing Tables
Beer Data Tables
Section 4 Brewer Profiles
Brewer Profiles
Anheuser-Busch InBev (A-BInbev)
Boston Beer Company
MillerCoors
North American Breweries
Pabst Brewing Company
D G Yuengling and Son
Smaller Brewers/Importers
Methodology and Product Definitions
Map
List of Tables
Table 1: Data Revisions Summary
Table 2: United States of America Population Size and Growth, 1991-2016F
Table 3: North America Population Size and Growth, 2003-2014F
Table 4: United States of America Economic Indicators, 2005-2015F
Table 5: North America Commercial Beverage Consumption - Per Capita, 2003-2014F
Table 6: North America Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 7: North America Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer

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Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2013
Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 13: Beer Consumption by Region/State, 2009-2013
Table 14:State Taxes
Table 15: Beer Key Facts
Table 16: Top 10 Beer Brands - Volume, 2011-2013
Table 17: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
Table 18: Licensed Brand Owners and Licensees
Table 19: Beer Market Valuation (Local Currency), 2012-2014F
Table 20: Trade Margin Build-Up Model
Table 21: Selected Consumer Beer Prices: On-Premise, 2012-2014
Table 22: Selected Consumer Beer Prices: Off-Premise, 2012-2014
Table 23: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
Table 24: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 25: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 26: Commercial Beverage Consumption - Million Liters, 2003-2014F
Table 27: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
Table 28: Beer Production/Trade/Consumption 000 HL, 2003-2014F
Table 29: Beer Production/Trade/Consumption - Growth, 2003-2014F
Table 30: Consumption of FABs and Cider (000 HL), 2003-2014F
Table 31: Beer Foreign Trade By Country (Imports), 2010-2014F
Table 32: Beer Foreign Trade By Country (Exports), 2010-2014F

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Table 33: Beer Market Valuation (Local Currency), 2012-2014F
Table 34: Beer Consumption by Local Definition, 2010-2014F
Table 35: Beer Consumption by Standard Price Segmentation, 2010-2014F
Table 36: Beer Consumption by Alcoholic Strength, 2010-2014F
Table 37: Beer Consumption by Type, 2010-2014F
Table 38: Beer Consumption by Geographic Scope, 2010-2014F
Table 39: Beer All Trademarks, 2009-2013
Table 40: Beer Brands by Local Definition, 2009-2013
Table 41: Beer Brands by Standard Price Segment, 2009-2013
Table 42: Beer Brands by Alcoholic Strength, 2009-2013
Table 43: Beer Brands by Type, 2009-2013
Table 44: Imported Brands by Origin, 2009-2013
Table 45: Beer Licensed Brands, 2009-2013
Table 46: Beer Private Label Brands, 2009-2013
Table 47: Beer Trademark Owners, 2009-2013
Table 48: Beer Local Operators, 2009-2013
Table 49: Beer leading Brewers/Importers, 2009-2013
Table 50: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
Table 51: Beer Distribution: On vs Off Premise, 2010-2014F
Table 52: Breweries Capacity (Mhl)
Table 53: Anheuser-Busch InBev Full Brand List
Table 54: Anheuser-Busch Brand Volumes 2009-2013
Table 55: Crown Imports Brand Volumes 2009-2013

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Table 56: Breweries Capacity (MHL)
Table 57: Boston Beer Full Brand List
Table 58: Boston Beer Co. Brand Volumes 2009-2013
Table 59: Breweries Capacity (MHL)
Table 60: MillerCoors Full Brand List
Table 61: MillerCoors Brand Volumes 2009-2013
Table 62: Breweries Capacity (000s HL)
Table 63: North American Breweries Full Brand List
Table 64: North American Breweries Brand Volumes 2009-2013
Table 65: Breweries Capacity (MHL)
Table 66: Pabst Full Brand List
Table 67: Pabst Brand Volumes 2009-2013
Table 68: Breweries Capacity (Mhl)
Table 69: Yuengling Brewery Full Brand List
Table 70: Yuengling Brewery Brand Volumes 2009-2013
Table 71: Company CRAFT BREW ALLIANCE
Table 72: Company DIAGEO-GUINNESS USA
Table 73: Company HEINEKEN USA
Table 74: Company F X MATT BREWING COMPANY
Table 75: Company SIERRA NEVADA BREWING COMPANY
List of Figures
Figure 1: Beer Leading Brewers/Importers, 2013
Figure 2: Beer Consumption by Pack Material/Type, 2013

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Figure 3: Beer Distribution by Channel, 2013
Figure 4: Beer Consumption by Price Segment, 2013









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