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SPEECH

COMMUNICATION

What is Speech Communication?
(from Latin "communis", meaning to share)
is defined as a process by which we assign and convey meaning in an attempt to create shared understanding. This process
requires a vast repertoire of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning,
analyzing, and evaluating.
Use of these processes is developmental and transfers to all areas of life: home, school, community, work, and beyond. It is
through communication that collaboration and cooperation occur.
SEVEN “C’s” OF COMMUNICATION

Forms of Communication

1. Non – verbal communication
2. Verbal communication


* WRITTEN COMMUNICATION

ORAL COMMUNICATION
is the ability to talk with others to give and exchange information & ideas, such as: ask questions, give directions, coordinate
work tasks, explain & persuade by using the words of mouth.

How we use this skill?
 greeting people and taking messages
 reassuring, comforting or persuading
 seeking information & resolving conflicts
 facilitating or leading a group


ADVANTAGES OF ORAL COMMUNICATION
Economical
Personal Touch
Secrecy
Suitable for Emergency
Harmonious Relations
Quick Feedback
Flexibility
Motivation Possible
Effective & Efficient
Speed

DISADVANTAGES OF ORAL COMMUNICATION

Unfit for lengthy Message
Expensive Method
Lack of Clarity
Lack of Written Proof
Misuse of Time

METHODS OF ORAL COMMUNICATION
Face-to-Face Conversation
Telephonic Talk
Meetings, Conferences &Seminar Lectures
Radio &Television

Example of Oral Communication
• An impromptu speech is the most difficult form of public speaking assignment.
• It’s a type of speech that will not give you enough time to prepare.
• But even with little to no preparation, you are still expected to deliver a great speech.
• A badly delivered speech is inexcusable even though you didn’t have any time to prepare.



Functions of Communication
• Gives information
• Knowledge management
• Decision making
• Coordinating work activities
• Creates control
• Express feeling / emotion

Types of Speech Communication

Informative – This speech serves to provide interesting and useful information to your audience. Some examples of informative
speeches:

A teacher telling students about earthquakes
A student talking about her research
A travelogue about the Tower of London
A computer programmer speaking about new software

Demonstrative – This has many similarities with an informative speech. A demonstrative speech also teaches you something.
The main difference lies in including a demonstration of how to do the thing you’re teaching. Some examples of
demonstrative speeches:
* How to start your own blog
* How to bake a cake
* How to write a speech
* How to… just about anything
Persuasive – A persuasive speech works to convince people to change in some way: they think, the way they do something, or to start
doing something that they are not currently doing. Some examples of persuasive speeches:
• Become an organ donor
• Improve your health through better eating
• Television violence is negatively influencing our children
• Become a volunteer and change the world
Entertaining — The after-dinner speech is a typical example of an entertaining speech. The speaker provides pleasure and enjoyment
that make the audience laugh or identify with anecdotal information. Some examples of entertaining speeches:
• Excuses for any occasion
• Explaining cricket to an American
• How to buy a condom discreetly
• Things you wouldn’t know without the movies


Levels of Speech Communication

Intrapersonal Communication
Interpersonal Communication
Public Communication
Mass Communication
Group Discussion

Effective Communication
• Practice
- practice makes perfect
- revision
- get time right

• Presence
-overcome nervousness
-Body language
-voice tone
-gestures
-eye contact
-positive attitude

What makes a GOOD host?

• Attitude
• Personality
• Voice
BE YOURSELF.








BARRIERS TO COMMUNICATION
1. SEMANTICS

 Definition of words

 Choice of words

2. POOR CHOICE, USE OF CHANNELS
 When to use certain channel

 Oral alone:
• Simple reprimand
• Settle simple dispute
 Written alone:
• Don’t need immediate feedback
• Need record

 Both channels:
• Commendation
• Serious reprimand
• Important policy change
 Nonverbal
• Be aware of it.

3. PHYSICAL DISTRACTIONS
4. NOISE, PHYSICAL,
PSYCHOLOGICAL
5. STATUS DIFFERENCE
6. EFFECTS OF EMOTIONS
7. PERCEPTIONS
 Stereotypes
 Halo effects
 Selective perception
• See and hear what we expect
• Ignore if conflicts with “what we know.”
 Projection
NEGATIVE INFORMTAION

9. EVALUATING THE SOURCE

10. ABSENCE OF FEEDBACK, POOR FEEDBACK
11. INFORMATION, DATA
OVERLOAD

12. POOR LISTENING
 LISTEN TO RESPOND
 LISTEN TO UNDERSTAND

TO OVERCOME BARRIERS:
 Learn to use feedback well.
 Be sensitive to receiver’s point of view.
 Listen to UNDERSTAND!
 Use direct, simple language, or at least use language appropriate to the receiver.
 Use proper channel(s). Learn to use channels well.
 Learn to use supportive communication, not defensive communication.
STRATEGIES TO
REDUCE FEAR
• Know your Environment
• Know your Audience
• Know your Speech
• Learn to Relax
• Visualize a Successful Speech
• Evaluate Yourself



Things You Shouldn’t Do
• Read directly from notes
• Read directly from screen
• Turn back on audience
• Slouch, hands in pockets
• No um, ah, you know’s, so
• No nervous gestures
• Talk too fast,
• Talk too quietly
Things You Should Do
• Eye contact
• Can glance at notes
• Appropriate gestures
• Rhetorical questions to involve audience