You are on page 1of 30

Exclusive operator

of Digital Display
Carrefour, Hypermart & Matahari
2013
“Three-quarters (75%) of all decisions to
buy something are made inside shops,
so done the right way, in-
store TV advertising could, in theory,
make a big difference”
About us
View Point Indonesia is an Out-of-Home service company primarily
managing and operating a network of Digital Displays in retail outlets and
various properties across the archipelago. Management services are
provided by Point Cast.
Generating a monthly audience of 35 million consumers, View Point
exclusively operates Digital Displays in major hypermarkets and
department stores.
Over 1,650 Digital Displays cover key consumer areas nationwide:
Greater Jakarta, Batam, Bandung, Semarang, Pekalongan, Solo, Malang,
Surabaya, Bali, Medan, Jogjakarta, Palembang, Panakukkang, Balikpapan,
Banjarmasin, Makassar and Kalimantan.
Starting February 2012, we are also a marketing partner the Train
Station TV in Jabodetabek area.
Engaging Consumers
• View Point’s audience in 38 Carrefour total 19,988,000 shoppers
per month.
• Approximately 853 (most of 42-inch and some 32-inch) LCDs are
positioned along counters (for branding and awareness) and
selected aisles (for call-to-action/buy)
Locations 38
JABODETABEK (24 STORES)
NORTH JAKARTA (3): Kelapa Gading, Mangga Dua, Emporium Pluit
CENTRAL JAKARTA (2) : Cempaka Putih, Cempaka Mas
EAST JAKARTA (3) : Tamini Square, Kramat Jati, Buaran
WEST JAKARTA (5) : Daan Mogot, Duta Merlin, Puri Indah Mall, Taman Palem,
Central Park
SOUTH JAKARTA (6) : MT Haryono, Lebak Bulus, Blok M Square, ITC Kuningan &
Permata Hijau, Kota Kasablanca
BEKASI (1): Blue Mall
TANGERANG (2) : Serpong, Ciledug
BOGOR (1) : Cibinong
DEPOK (1) : Depok Town Square
Locations 38
OUTSIDE JABODETABEK (14 STORES)
WEST JAVA (1) : Kiaracondong
CENTRAL JAVA (4) : DP Mall Semarang, Pekalongan, Solo Paragon, Ambarukmo
EAST JAVA (4) : ITC Surabaya, Bubutan Junction, Rungkut, Kalimas
BALI (1) : Denpasar Sunset Road
SOUTH SULAWESI (1) : Panakukkang Square
NORTH SUMATERA (2) : Medan Fair, Medan Citra Garden
SOUTH SUMATERA (1) : Palembang Square
Advertising Rate 2013/month
get 72 spots per day 2.160 spots per month
Ads Type 1 Store 10 Stores 19 Stores 38 Stores
Regular (30’) 12 mio 55 mio 87 mio 138 mio
Exclusive TV 23 mio 121 mio 230 mio 311 mio
• Regular Ads duration : 1 Spot 30-second placement gets 72 exposure per day and
2,160 exposures per month (10-minute loop)
• All price exclude discount and 10% VAT
• Number of traffic in each Carrefour is 526,000 transaction per month
• Exclusive ads include cost of production and installation LCD Wrap
• Exclusive ads will get also 1 spot regular spot in all available TV
• We can help creating simple animation for your ads material with voice over
once a month for 15 or 30 second.
We can do LCD Wrap in
We can do LCD Wrap in
Engaging Consumers
• View Point’s audience in 38 Hypermart total 13,300,000 shoppers per
month.
• Approximately 650 (most of 42-inch and some 32-inch) LCDs are
positioned along counters (for branding and awareness) and selected
aisles (for call-to-action/buy)
• Ads duration : Spot 30-second placement gets 72 exposure per day and
2,160 exposures per month (10-minute loop)
Locations 38
JABODETABEK (17 STORES)
NORTH JAKARTA (2) : Kelapa Gading, Kemayoran Glodok
WEST JAKARTA (3) : Daan Mogot, Gajah Mada Plaza, Puri Indah
EAST JAKARTA (2) : Cibubur Junction, Pondok Gede Plaza
CENTRAL JAKARTA (1) : JaCC Tanah Abang
SOUTH JAKARTA (2) : Pejaten Village, Kemang Village
TANGERANG (3) : Metropolis Mall, Supermall Karawaci, WTC Serpong
BEKASI (2) : Bekasi Grand Mall, Lippo Cikarang
DEPOK & BOGOR (3) : Depok Town Square, Sentul Bellanova
Locations 38
OUTSIDE JABODETABEK (21 STORES)
• WEST JAVA (3) : Cilegon, Bandung MTC, BIP
• CENTRAL JAVA (4) : Java Mall, Solo Square, Grand Mall, Pekalongan
• EAST JAVA (5) : Supermall Pakuwon, Royal Plaza, Citowaru Sidoarjo, Malang
Town Square, Madiun
• MAKASAR (1) : Panakukang
• SUMATRA (5): Pekanbaru, Batam Megamall, Sun Medan Plaza, Palembang
Indah, Nagoya
• KALIMANTAN (3) : Pontianak, Banjarmasin, Balikpapan
Advertising Rate/month
get 72 spot per day, 2,160 spot per month
Ads Type 1 Store 10 Stores 19 Stores 38 Stores
Regular (30’) 11 mio 51 mio 81 mio 127 mio
Exclusive TV 21 mio 113 mio 219 mio 288 mio
• Regular Ads duration : 1 Spot 30-second placement gets 72 exposure per day and
2,160 exposures per month (10-minute loop)
• All price exclude discount and 10% VAT
• Number of traffic in each Hypermart is 350,000 transaction per month
• LCD Wrap is not allowed in Hypermart
• Exclusive ads will get also 1 spot regular spot in all available TV
• We can help creating simple animation for your ads material with voice over
once a month for 15 or 30 second.
Our TV in
Engaging Consumers
• View Point’s audience in 10 Matahari
Jabodetabek total 2,000,000 shoppers per
month.
• Approximately 60 (most of 42-inch) LCDs are
positioned along counters (for branding and
awareness) and selected aisles (for call-to-
action/buy)
• Ads duration : Spot 30-second placement gets 72
exposure per day and 2,160 exposures per month
(10-minute loop)
Locations 10
JABODETABEK (10 STORES)
• NORTH JAKARTA (1) : Pasar Baru
• WEST JAKARTA (1) : Citraland
• EAST JAKARTA (4) : Pondok Gede, Metropolitan Mall, Arion, Cibubur
• CENTRAL JAKARTA (1) : Atrium Senen
• SOUTH JAKARTA (1) : Cilandak Town Square
• TANGERANG (1) : Supermall Karawaci
• DEPOK (1) : Depok Town Square
Advertising Rate/month
get 72 spot per day, 2,160 spot per month
Ads Type 1 Store 5 Stores 10 Stores
Regular (30’) 12 mio 58 mio 92 mio
Exclusive TV (no Relocation) 23 mio 115 mio 184 mio
• Regular Ads duration : 1 Spot 30-second placement gets 72 exposure per day and
2,160 exposures per month (10-minute loop)
• All price exclude discount and 10% VAT
• Number of traffic in each Matahari is 200,000 transaction per month
• LCD Wrap is not allowed in Matahari
• Exclusive ads will get also 1 spot regular spot in all available TV
• We can help creating simple animation for your ads material with voice over
once a month for 15 or 30 second.
MATERIAL
SPECIFICATION :
TV Commercial or Animation
Resolution : 1280 x 768 pixel
File type : swf or mov or avi
Our TV in
Why Advertise with us?
RIGHT PLACE
At the point of purchase and influence
Why Advertise with us?
RIGHT TIME
In the act of buying and decision‐making
Why Advertise with us?
RIGHT MARKET
Nearly 35 million consumers a month
Our TV with
Screen Wrap
DEMOGRAPHIC
according to Nielsen
Carrefour
More female visitors (58%), mostly from 20-39 years old
Have higher educational background compared to all people who live in greater
Jakarta area
Come from upper class (AB, 71%)
And based on household status, wife of head of household visits Carrefour
frequently
Hypermart
Hypermart has slightly higher number of female shoppers (62%) most of them
age 10 - 29 years old
Also, AB class 64%
Hypermarket visitors are still mostly white collar workers/office employees
Important Nielsen finding during survey:
View Point audience have high expenditure level
Besides shopping, 19% visit the stores for recreation.
RESEARCH
Latest findings by PT Blue Chip Transland (July 2012) shows:
More female visitors in Hypermart (62% than Carrefour 58%)
20-39 year old category is up at 69% from previous 60%
Apakah pengunjung melihat LCD TV yang terpasang?
Viewership/audience grab is 89%
Apakah pengunjung hyperstore memperhatikan iklan yang diputar dalam LCD tersebut?
Ad interest rate is 81%
Apakah iklan yang diputar didalam LCD tersebut mempengaruhi pengunjung?
LCD influence rate is 69%
TRAIN STATION TV
J a k a r t a - B o g o r
SPECIFICATION
• Start airing 4am – 12pm everyday
• Commercial Looping every 5 minutes
• Exposure 204 times per day and 6,120 times a
month, limited sound
• Advertising area 50% of the TV size
• Material size 1920 x 1080 HD or 16:9
• Very important content “Train Schedule”
SPECIFICATION
No STATION NO LCD VIEWERS RATE 30s
1 GAMBIR 12 x 46” 913,500 28 mio
2 SUDIRMAN 3 x 46” 854,100 28 mio
3 BOGOR 4 x 46” 1,123,620 26 mio
4 SENEN 7 x 46” 1,066,800 26 mio
5 KOTA BEOS 10 x 52” 967,470 26 mio
6 MANGGARAI 2 x 46” 718,350 26 mio
7 TANAH ABANG 3 x 46” 1,056,600 14 mio
8 JATINEGARA 4 x 46” 820,200 14 mio
INSTALLED LCD
Strategic Area
INSTALLED LCD
In the High Traffic Area
Contact us:
PT VIEW POINT INDONESIA
Intiland Tower 2F Suite 203 & 204
Jl Jend Sudirman Kav 32 Jakarta 10220 Indonesia
Phone : +62 21 5785 3550, 5790 4115
Fax : +62 21 5785 3570
www.pointcastdigital.net