REPORT OF DADA-DIKRI AMUL PARLOR

:

MILK
Coupon System was started from 05 June 2014
Total coupons price = Rs.750
Total Carats of milk sold date wise:-
From 06-06-14 to 10-06-14 5-7 Carats
On 11-06-14 8 Carats
From 12-06-14 to 17-06-14 10 Carats
On 18-06-14 12 Carats


DAY 1 (10
th
June 2014)
Activity Name: Promoted AMUL Moti and aware consumer about the product.
Activity Duration: 3 Hours
Resources used: 1. AMUL Moti for display.
2. Scheme given on Moti- Rs. 3/- off on MRP.
3. Free cup on 1 litre pouch of AMUL Moti.
4. Handmade Poster to display.
Cost of raw material utilized for promotion/scheme expenditure:
No material used.
Total Expenditure on activity:
Stationery Expenses: Rs. 100/-
Response/Achieved sales: Before 10
th
June the sales was low but after the
campaign regarding AMUL Pro and AMUL Moti. The sales of AMUL Moti till
17
th
june 2014 are as follows:-

31 May 2014 2 carton
9 June 2014 2 carton
12 June 2014 2 carton
16 June 2014 3 carton
Total 9 carton

Till 3
rd
June 2014, only 12 pouches of AMUL Moti were sold at Rs. 23 per pouch.
From 5
th
June 2014, AMUL Moti was sold at Rs. 20 per pouch as per the scheme.
Response regarding AMUL Moti is good. People are purchasing it in large quantity
especially rural people. Out of 3 cartons ordered on 16ht June, 2 cartons were sold
to a vendor of rural area and out of 9 cartons 252, only 10 pouches are remaining.
Here are some attachments regarding campaign of AMUL Moti:









Day 2 (11
th
June 2014)
Activity Name: Sample testing of AMUL Pro.
Activity Duration: 3 Hours
Resources used: 1. AMUL Pro for display.
2. Scheme given on 500 grams of AMUL Pro was Rs. 30/- off
on MRP.
3. Free toy on 500 grams pack or jar of AMUL Pro.
4. Handmade Poster to display.
5. Disposable glasses of 50 ml each for testing.
6. Catering kiosk.
7. 5 packs of 50 grams of AMUL Pro were used for sampling
purpose.
8. 500 grams of sugar was used.
9. 3 pouches of AMUL Taaza, 1 pouch of AMUL Gold and 6
pouches of AMUL Shakti
were used for testing.
10. Pamphlets of AMUL Pro.
Cost of raw material utilized for promotion/scheme expenditure:
500 grams of sugar: Rs. 30/-
10 pouches of milk: 51+23+126= Rs. 200
5 Pouches of AMUL Pro: Rs. 80
Total Expenditure on activity:
Stationery Expenses: Rs. 50/-
Other expenditure: Rs. 310
Response/Achieved sales: Response is average. People are buying more 50 grams
of AMUL Pro packet instead of 500 grams. Around 20 pouches of 50 grams
AMUL Pro were sold. Before 10
th
June the people are not aware about the product
so only one pouch of AMUL Pro was sold on 9
th
of June but after the campaign
regarding AMUL Pro, the sales of AMUL Pro was increased. The sales of AMUL
Pro till 17
th
June 2014 are as follows:-


9 June 2014 1 Packet
10 June 2014 3 packet ( On the date of display)
11 June 2014 1 packet ( Sample testing date)
12 June 2014 3 packet
13 June 2014 1 packet

Note: There were no sales of 500 grams of AMUL Pro from 14
th
June to 17
th
June
2014.

Here are some attachments of AMUL Pro sample testing campaign.




Day 3 & Day 4 (14
th
June 2014 and 16
th
June 2014)
Activity Name: Sample Testing of AMUL Ice-Cream new flavors.
Activity Duration: 4 Hours
Resources used: 1. New Ice-Cream flavors for sample testing used were Orange
Salsa, Caramel Cookie,
King Alphanso and Choco Caramel.
2. Scheme given on new flavors of 1 litre tub - Rs. 40/- off on
MRP.
3. Samples used for testing were 6 tubs of new flavors of Ice-
Cream
4. Handmade Poster to display.
5. Disposable cups of 50 ml each were used for sample testing.
6. Disposable spoons were used.
7. 1 scoop.
Cost of raw material utilized for promotion/scheme expenditure: -
Total Expenditure on activity:
Stationery Expenses: Rs. 50/-
Response/Achieved sales: Response was very good. People are purchasing it in
bulk as there is discount on the product. The sales were increased at higher rate and
people come to know about the new parlor and its products. Before 14
th
June the
sales of Ice-cream was not that much good but after the campaign of AMUL Ice-
Cream, the sales of Ice-Cream till 17
th
June 2014 are as follows:-





DATE SOLD SAMPLE
14
th
June 2014 8 Tubs 3 Tubs
15
th
June 2014 7 Tubs -
16
th
June 2014 4 Tubs 3 Tubs
17
th
June 2014 1 Tub -

Total 20 Tubs 6 Tubs


Here are some attachments of campaign of new flavors of AMUL Ice-Cream:-





Overall Sales from 3
rd
June 2014 to 14
th
June 2014 of Dada- Dikri Amul Parlor are
as follows:-


Date Sales in (Rs.)
3/06/14 4500
4/06/14 6420
5/06/14 4437
6/06/14 3510
7/06/14 5800
8/06/14 8563
9/06/14 6137
10/06/14 6600
11/06/14 10870
12/06/14 9624
13/06/14 10,000
14/06/14 9990
15/06/14 11500
16/06/14 11357
17/06/14 12400

Total

1,21,708

Total Sales were Rs.1,21,708 till 17
th
June 2014.





Here is the chart regarding Sales till 17
th
June 2014:-




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